Crave Raja Food proudly presents a multi-brand Quick Service Restaurant (QSR) that satisfies customers’ deepest food cravings. A diverse range of culinary delights is available under one roof, allowing individuals to indulge in a world of flavors and satisfy their taste buds like never before.
Discover a Culinary Haven Individuals are invited to enter the world of Crave Raja Food and unlock a culinary haven that caters to all their desires.
Restaurant Chain Business In India(Case Study)
The multi-brand QSR concept brings together a variety of cuisines and flavors, capturing attention and igniting curiosity. It’s time to bid farewell to indecisiveness and immerse oneself in a world of gastronomic possibilities.
Delight in a Feast of Flavors Crave Raja Food’s multi-brand QSR offers an extraordinary array of food options to delight customers’ taste buds. From international favorites to local specialties, the carefully curated selection ensures there’s something for everyone.
Customers can experience the joy of exploring different culinary traditions, all within a single dining destination. Whether craving savory, spicy, or sweet, Crave Raja Food has it all covered.
Embrace the Ultimate Food Adventure Individuals are encouraged to embrace the desire for a unique and fulfilling food adventure at Crave Raja Food’s multi-brand QSR.
The diverse menu caters to all palates, promising an unforgettable dining experience. Indulge in the vibrant flavors, quality ingredients, and expert craftsmanship that go into each dish.
Entrepreneur Name- Suvobrata Ganguly and Soupal Das
About the Entrepreneur- Suvobrata Ganguly and Soupal Das, both met during their post-graduation studies in Economics at Presidency College in Kolkata.
Suvobrata hails from Bardhaman, a city in West Bengal, and initially pursued math honors at St. Xavier’s College in Kolkata but eventually switched to Economics.
Soupal was known for his excellent academic performance in college. They became friends while working in the same company after completing their Masters.
LinkedIn Profile- http://linkedin.com/in/subhabrata-ganguly-996bb585
| Brand Name– | Crave Raja Food |
| Brand Website- | https://craverajafoods.com/ |
| Business Category– | Multi-brand QSR |
| Company Valuation– | ₹21.67 Crores. |
| Equity Asked– | ₹65 Lakhs for 3% Equity |
| Deal Closed– | No. |
| Target City/Country- | Worldwide. |
| Total Addressable Market- | 827.63 Bn by FY 2025 |
| Product/Services– | Multi-brand QSR |
About the Product- On February 24, 2023, the founders of Crave Raja Foods, Suvobrata Ganguly and Soupal Das, pitched their company on Shark Tank India, asking for a certain amount of investment in exchange for a percentage of equity.
Suvobrata, originally from Bardhaman, West Bengal, initially pursued a math honors degree at St. Xavier’s College in Kolkata, but later switched to economics at Presidency College, where he met Soupal. The two bonded after completing their masters and working at the same company.
Crave Raja Foods is a Kolkata-based cloud kitchen brand that offers four different brands of food to customers: SOS for sandwiches, omelets, and snacks; Burrito Raja for protein wrap meals; Gusto Pizza for half-and-half pizzas and chicken wings; and
The Fry Raja for fried chicken. The company has one central kitchen that serves three other cloud kitchens and aims to reduce food waste by making dishes with single ingredients.
They have a low waste percentage of 1-2% compared to the average of 5-6% in traditional restaurants.
Conclusion–
Suvobrata Ganguly and Soupal Das asked ₹65 Lakhs for 3% Equity. None of the sharks were interested in the deal. It concluded in No Deal.
Crave Raja Food’s Culinary Extravaganza
- Brand Introduction: Crave Raja Food
- Brand Name: Crave Raja Food
- Business Category: Multi-brand QSR
- Gastronomic Delight at Crave Raja Food
- Entrepreneur Duo: Suvobrata Ganguly and Soupal Das
- About the Entrepreneurs:
- Met during post-grad studies in Economics at Presidency College, Kolkata.
- Suvobrata from Bardhaman, switched from math honors to economics.
- Soupal recognized for academic excellence, met Suvobrata while working post-masters.
- LinkedIn Profile: Suvobrata Ganguly
- Immersive Culinary Haven
- Vision: Crave Raja Food proudly presents a multi-brand QSR, a culinary haven for diverse cravings.
- Appealing Concept: Multi-brand QSR concept merges various cuisines, bidding farewell to indecisiveness.
- Menu Diversity: From international favorites to local specialties, offering a feast of flavors.
- Ultimate Food Adventure
- Encouragement: Individuals urged to embrace a unique and fulfilling food adventure at Crave Raja Food.
- Palate Variety: Diverse menu catering to all tastes promises an unforgettable dining experience.
- Quality Commitment: Vibrant flavors, quality ingredients, and expert craftsmanship in every dish.
- Entrepreneurial Journey
- Entrepreneur Names: Suvobrata Ganguly and Soupal Das
- Brand Website: Crave Raja Food
- Business Category: Multi-brand QSR
- Company Valuation: ₹21.67 Crores
- Equity Asked: ₹65 Lakhs for 3% Equity
- Deal Status: No deal closed.
- In-depth Product Overview
- Product/Services: Multi-brand QSR with four distinct brands:
- SOS for sandwiches, omelets, and snacks.
- Burrito Raja for protein wrap meals.
- Gusto Pizza for half-and-half pizzas and chicken wings.
- The Fry Raja for fried chicken.
- Operational Efficiency: One central kitchen serving three cloud kitchens.
- Sustainability Focus: Aims to reduce food waste, boasting a low waste percentage of 1-2%.
- Product/Services: Multi-brand QSR with four distinct brands:
- Conclusion: No Deal Closure
- Suvobrata Ganguly and Soupal Das asked for ₹65 Lakhs for 3% Equity.
- None of the sharks showed interest; the pitch concluded in no deal.
Note: The summary encapsulates Crave Raja Food’s pitch on Shark Tank India, emphasizing its culinary offerings, entrepreneurial journey, and the business concept.
Crave Raja Food: A Culinary Haven for Food Enthusiasts
Business Plan:
- Introduction:
- Crave Raja Food proudly introduces a multi-brand Quick Service Restaurant (QSR) offering a diverse range of culinary delights.
- Business Potential in India:
- The QSR industry in India is thriving, catering to the increasing demand for diverse and convenient food options.
- Total Addressable Market (TAM):
- With a population known for its culinary diversity, the TAM for a multi-brand QSR is substantial.
- Ideal Target Audience:
- Food enthusiasts, families, and individuals seeking variety and quality in their dining experience.
- Marketing Strategy:
- Vibrant and enticing marketing campaigns showcasing the variety of cuisines offered.
- Leveraging social media to engage with the audience and promote special offers.
- Content and Digital Marketing Strategy:
- Engaging content highlighting the uniqueness of each culinary brand under Crave Raja Food.
- Digital promotions and discounts to drive online orders and foot traffic.
- Distribution Strategy:
- Establishing strategically located outlets in high-traffic areas.
- Exploring partnerships with popular food delivery platforms for wider reach.
- Advantages:
- Variety of culinary options catering to diverse tastes.
- One-stop solution for satisfying different food cravings.
- Challenges:
- Maintaining consistency in quality across diverse cuisines.
- Competition in the competitive QSR market.
- Reasons for Success:
- Offering a unique and diverse culinary experience.
- Emphasizing quality and consistency in food preparation.
- Mitigation Strategies:
- Implementing rigorous quality control measures.
- Continuous innovation in menu offerings to stay ahead of the competition.
- Future Business:
- Expanding the portfolio with new culinary brands.
- Exploring franchise opportunities for wider market penetration.
- Roadmap to Increase Valuation:
- Expanding to new cities and regions.
- Incorporating customer feedback for continuous improvement.
In summary, Crave Raja Food’s multi-brand QSR concept brings a world of flavors to its customers, positioning itself as a go-to destination for those seeking diverse and delightful culinary experiences.
