Skate Supply India Shark Tank India Episode Review
Website Information
- Website:- Skate Supply India
- Build on E-commerce Shopify
- Advertise with Google Ads
- Good SEO Performance, but SEO improvement is needed.
- ORGANIC TRAFFIC: 23.3K visitors per month.
Founders
- Ravinder Singh and Jaspreet Kaur Walia are the founders of Skate Supply India.
- Ravinder, who bears a resemblance to Ashneer Grover (a former shark on the show), and Jaspreet are passionate about promoting skateboarding in India.
- Their vision is to make skateboarding accessible and affordable for the Indian market.
Brand Overview
- Skate Supply India specializes in manufacturing and selling skateboards.
- The brand aims to tap into the rapidly growing skateboarding culture in India by offering reasonably priced products.
- In addition to their Indian operations, the founders also operate a manufacturing unit in China, where they produce skateboards for international brands.
- They appeared on Shark Tank India Season 4 to seek funding for their Indian venture.
Shark Tank India Appearance and Ask
- Ravinder and Jaspreet appeared on Shark Tank India Season 4, seeking ₹50 lakh in exchange for 2% equity, valuing their business at ₹25 crore.
- During their pitch, they showcased skateboard tricks, which impressed the sharks.
- However, the founders’ resemblance to Ashneer Grover became a humorous talking point among the sharks.
Season and Episode Air Date
- Season: 04
- Episode: 25
- Episode Air Date: Friday, 07 February 2025
Product Overview
- Skate Supply India offers high-quality skateboards designed for the Indian market.
- Their products are reasonably priced, making them accessible to a wider audience. The brand also manufactures skateboards for international clients through its China-based unit.
Investor Reactions
- The sharks had mixed reactions to the pitch.
- Anupam Mittal questioned the founders’ focus on the Indian market, given their significant revenue from the China unit.
- Namita Thapar found their energy infectious but chose not to invest. Viraj Bahl suggested they treat the Indian venture as a “passion project” without bringing in investors.
- Anupam and Aman offered deals with a royalty component, which the founders declined.
Customer Engagement Philosophy
- Skate Supply India aims to promote skateboarding culture in India by offering affordable and high-quality skateboards.
- The founders believe in making the sport accessible to a broader audience and are passionate about growing the skateboarding community in the country.
Product Highlights
- High-quality skateboards designed for the Indian market.
- Reasonably priced to ensure accessibility.
- Manufacturing expertise with a unit in China serving international brands.
Future Vision
- Skate Supply India envisions becoming a leading brand in the Indian skateboarding industry.
- The founders aim to grow the skateboarding culture in India and make their products widely available.
- While they did not secure a deal on Shark Tank India, they remain committed to their passion project and the growth of their brand.
Deal Finalized or Not
- Despite receiving offers from Anupam Mittal and Aman Gupta, the founders did not secure a deal.
- Both sharks offered ₹50 lakh for 5% equity with a royalty component, but Ravinder and Jaspreet were unwilling to agree to the royalty terms.
- As a result, they walked out without a deal.
| Category | Details |
|---|---|
| Website Information | |
| Website | Skate Supply India |
| E-commerce Platform | Shopify |
| Advertising Strategy | Google Ads |
| SEO Performance | Good SEO performance, but improvement needed |
| Organic Traffic | 23.3K visitors per month |
| Founders | |
| Founders | Ravinder Singh and Jaspreet Kaur Walia |
| Vision | Making skateboarding accessible and affordable in India |
| Ravinder’s Resemblance | Bears resemblance to Ashneer Grover |
| Brand Overview | |
| Industry | Skateboard Manufacturing & Sales |
| Target Market | Indian skateboarding culture |
| Manufacturing Unit | China (produces for international brands) |
| Shark Tank India Appearance | Season 4, Episode 25 |
| Pitch | ₹50 lakh for 2% equity (₹25 crore valuation) |
| Shark Tank India Appearance & Ask | |
| Season & Episode | Season 04, Episode 25 |
| Episode Air Date | Friday, 07 February 2025 |
| Pitch Highlights | Demonstrated skateboard tricks |
| Sharks’ Response | Humorous discussion about resemblance to Ashneer Grover |
| Product Overview | |
| Product Focus | High-quality, affordable skateboards |
| International Sales | Manufactures for global brands in China |
| Investor Reactions | |
| Anupam Mittal | Questioned Indian market focus due to China revenue |
| Namita Thapar | Liked energy but did not invest |
| Viraj Bahl | Suggested treating the Indian venture as a “passion project” |
| Anupam & Aman Gupta | Offered a deal with a royalty component, which was declined |
| Customer Engagement Philosophy | |
| Brand Goal | Promote skateboarding culture in India |
| Accessibility | Affordable skateboards for a broader audience |
| Product Highlights | |
| Quality | High-quality skateboards |
| Pricing | Reasonably priced |
| Manufacturing | Expertise with a unit in China |
| Future Vision | |
| Growth Plan | Expand brand presence in India |
| Skateboarding Culture | Promote and make it widely accessible |
| Shark Tank Outcome | No deal secured, but committed to growth |
| Deal Finalized or Not | |
| Deal Status | No deal finalized |
| Offers Received | ₹50 lakh for 5% equity with a royalty component |
| Founders’ Decision | Declined due to royalty terms |
| Business Potential in India | |
| Skateboarding Growth | Rapidly growing culture in India |
| Market Size Estimate | ₹50 crore potential growth |
| Accessibility Focus | Making skateboarding more accessible |
| Total Addressable Market (TAM) | |
| Market Estimate | ₹50 crore potential growth |
| Exclusive Distribution Rights | Sells 20 international skateboard brands in India |
| Ideal Target Audience & Demographics | |
| Target Audience | Skaters and shredders of all levels |
| Psychographics | Skateboarding as a lifestyle |
| Marketing Strategy | |
| Core Philosophy | “Shop Your Skate” – best products at best prices |
| Social Media | Strong presence to drive the skateboarding revolution in India |
| Content & Digital Marketing Strategy | |
| SEO Performance | Good, but needs improvement |
| Organic Traffic | 23.3K visitors per month |
| Advertising | Google Ads |
| Distribution Strategy | |
| Online Retail | E-commerce website (Shopify) |
| Wholesale Distribution | Distributor of skateboards in India |
| Advantages of Skate Supply India | |
| Exclusive Distribution Rights | 20 international brands across India |
| Manufacturing Expertise | China-based manufacturing unit |
| Accessibility | Focus on making skateboarding widely available |
| Challenges Faced | |
| Market Size Concerns | Anupam Mittal questioned Indian market potential |
| Investor Hesitation | Mixed reactions from sharks |
| Reasons for Potential Success | |
| Passionate Founders | Ravinder & Jaspreet’s dedication to skateboarding culture |
| Growing Market | Skateboarding industry in India is expanding |
| Wholesale Distributor | Exclusive distributor of global brands in India |
| Mitigation Strategies | |
| Profitability Focus | Improve unit economics |
| Sales Growth | Expand marketing and distribution channels |
| Brand Strengthening | Enhance brand equity and customer loyalty |
| Future Business Plans | |
| Product Line Expansion | Introduce more skateboarding accessories |
| Community Building | Organize skateboarding events and workshops |
| Roadmap to Increase Valuation | |
| Revenue Growth | Expand distribution, launch new products |
| Profitability Improvement | Optimize costs and operations |
Skate Supply India Shark Tank India Business Plan
Business Potential in India
- Growing Skateboarding Culture: Skate Supply India believes that the skateboarding culture in India is rapidly growing.
- Untapped Market: The skateboard market in India is estimated to potentially grow up to ₹50 crore.
- Accessibility: Skate Supply India’s objective is to make skateboarding accessible to everyone in India in order to grow the culture with more accessibility.
Total Addressable Market (TAM)
- Skateboarding Market Potential: Skate Supply India estimates the skateboard market could grow up to ₹50 crore.
- Distribution Rights: Skate Supply India holds exclusive rights to sell 20 international brands’ skateboard products to PAN India, making them a key player in the skateboarding market.
Ideal Target Audience and Demographics
- Demographics: Targets skaters and shredders of all levels.
- Psychographics: Focuses on those who view skateboarding as a lifestyle.
Skate Supply India Marketing Strategy
- Shop Your Skate Philosophy: Skate Supply India focuses on providing the best products India has to offer at the best prices.
- Social Media Presence: Skate Supply India is bringing the skateboarding revolution to India.
Content and Digital Marketing Strategy
- SEO Performance: The company has good SEO performance, but SEO improvement is needed.
- Organic Traffic: The company gets 23.3K visitors per month through organic traffic.
- Google Ads: The company advertises using Google Ads.
Skate Supply India Distribution Strategy
- Online Retail: The company operates through its e-commerce website built on Shopify.
- Wholesale Distribution: Skate Supply India also acts as a wholesale skateboard distributor in India.
Advantages of Skate Supply India
- Exclusive Distribution Rights: Skate Supply India holds exclusive rights to sell 20 international brands’ skateboard products PAN India.
- Manufacturing Expertise: The company has a manufacturing unit in China, which provides a competitive edge.
- Accessibility: Their objective is to make skateboarding accessible to everyone in India in order to grow the culture with more accessibility.
Challenges Faced by Skate Supply India
- Market Size Doubts: Anupam Mittal questioned the founders’ focus on the Indian market, given their significant revenue from the China unit.
- Investor Hesitation: The Sharks had mixed reactions to the pitch. Namita Thapar found their energy infectious but chose not to invest. Viraj Bahl suggested they treat the Indian venture as a “passion project” without bringing in investors.
Reasons for Potential Success of Skate Supply India
- Passion and Vision: Ravinder and Jaspreet are passionate about promoting skateboarding in India, and their vision is to make skateboarding accessible and affordable for the Indian market.
- Growing Interest in Skateboarding: The skateboarding market could grow up to Rs 50 crore in India.
- Wholesale Skateboard Distributor: Skate Supply India is a wholesale skateboard distributor in India and houses some of the best brands from all across the globe.
Mitigation Strategies for Skate Supply India
- Focus on Profitability: Improve unit economics to increase the number of investors.
- Increase Sales: Expand distribution channels and marketing efforts.
- Brand Equity: Strengthen the brand’s identity and customer loyalty.
Future Business Plans for Skate Supply India
- Expand Product Line: Offer a wider range of skateboarding products and accessories.
- Promote Skateboarding Culture: Organize skateboarding events and workshops to promote the sport in India.
Roadmap to Increase Valuation for Skate Supply India
- Increase Revenue: Achieve consistent revenue growth by expanding distribution, launching new products, and strengthening marketing efforts.
- Improve Profitability: Focus on cost optimization and operational efficiency to improve profit margins.
Skate Supply India Shark Tank India Episode Review