Shark Tank India Season 5 Episode 37 Review

Shark Tank India Season 5 Episode 37 Review

Aired on Tuesday, February 24, 2026, Episode 37 of Shark Tank India Season 5 titled “The Human Connection” explored the diverse ways entrepreneurs are tackling modern urban problems—from skin aging and social isolation to the simple craving for a premium dessert.

The episode was a masterclass in contrasting business philosophies. We saw the “Skintellectual” world of high-performance chromatography in skincare, the “Digital-to-Physical” transition of a social meetup platform, and the resilient journey of a founder turning personal loss into a booming dessert QSR. The Sharks—Anupam Mittal, Kunal Bahl, Aman Gupta, Kanika Tekriwal, and Namita Thapar—faced a night of high-valuation asks and complex cap tables, forcing them to decide whether they were investing in the product, the person, or the “mission” to cure India’s growing loneliness epidemic.

Pitch 1

Be Clinical Shark Tank India Episode Review

Be Clinical appeared on Shark Tank India Season 5, Episode 37, with Mumbai-based founder Hemangi Dhir (started journey age 25 fueled by personal fine lines/pigmentation insecurities, failed initial natural skincare brand attempt before leveraging market insight creating science-driven alternative characterized by “emotional honesty and scientific confidence” personally engaging customers and overseeing in-house research ensuring medical validation) seeking ₹75 lakh for 1% equity (₹75 Crore valuation) but left with no deal despite strong growth trajectory and scientific backing.

Launched May 2025 (key milestones January 2025), the “cosmeceutical” brand positions as “new revolution in skincare” moving from purely aesthetic beauty toward evidence-based dermatology targeting Gen Z/millennials in $1.9 billion anti-aging market with premium minimalistic white packaging communicating professional serious identity rooted in transparency and high-concentration active ingredients (flagship Plumpex Serum containing exactly 1.3% Hyaluronic Acid using HPC—High Performance Chromatography—testing ensuring precise ingredient percentages avoiding under-dosing common in D2C skincare), serving 25,000+ customers scaling from ₹4 lakh (May 2025) to projected ₹1 Crore monthly revenue (March 2026) with high ~76% gross margin (CM1) but 51% marketing spend creating 6.5% net loss and recently raised ₹6 Crore seed funding (V3 Ventures, Titan Capital) at ₹35-75 Crore valuation benchmark with 0 organic visitors requiring SEO improvement, featuring first-of-its-kind live Cutometer demonstration measuring skin firmness/elasticity in real-time claiming firmness improvement in 15 minutes and sagging reduction within 30 days. Sharks reacted cautiously—Kunal Bahl (existing investor) validated product-market fit questioning if results temporary versus structural, Anupam/Namita scrutinized “instant result” narrative, all alarmed by valuation doubling from ₹35 Crore to ₹75 Crore within days with profitability concerns despite high gross margins, and one exited due to competing skincare brand ownership, declining due to aggressive valuation jump, “crowded” cap table (existing investors Kunal Bahl/Rohit Bansal already owning 18%), and long-term sustainability concerns.

Operating in Indian skincare market valued at $2.6 billion (2024) projected to reach $3.13 billion by 2030 with luxury/premium segment growing 12.77% CAGR (significantly faster than mass market) within $2.03 billion anti-aging market (2025) expected to reach $3.76 billion by 2031 (10.86% CAGR) and online-only D2C brands holding 63.86% digital beauty market share amid structural shift toward “Clean Science” (65% Indian consumers willing to pay premium for evidence-based toxin-free formulations), Be Clinical targets “Skintellectuals” (25-45 reading ingredient labels prioritizing biologically active results over temporary glow, concentrated in Tier 1 cities Mumbai/Delhi/Bangalore where pollution/stress-induced aging high) with 40%+ repeat purchase rate seeking long-term skin health through “Confidence-based aging” versus “Fear-based marketing” philosophy, planning SEO overhaul targeting long-tail keywords (“best serum fine lines Indian skin,” “clinical anti-aging serum 30s”), performance marketing optimization reducing 33% spend shifting toward retention-led model (Email/WhatsApp flows) targeting 25,000 customer base, dermatologist/skin-tech influencer partnerships maintaining professional authority versus general lifestyle bloggers, Shopify store optimization as high-converting “Education Hub” with skin quizzes/AI diagnostic tools, Nykaa Prestige/Amazon Premium Beauty marketplace expansion capturing high-intent search traffic, high-end dermatology clinic/med-spa partnerships maintaining “clinical” exclusivity versus mass retail, third-party clinical white paper publishing silencing “instant result” narrative critics, subscription/refill model increasing repeat rate from 40% to 55%, Be Clinical Body launch (clinical body sagging/stretch marks treatments) increasing AOV, and ₹100 Crore ARR scaling positioning as acquisition target for global giants (L’Oréal, Estée Lauder) seeking “Clinical-First” Indian subsidiary targeting ₹250 Crore scale before offline retail expansion aiming to shift global narrative so consumers “fall in love with aging” through long-term skin transformation.

Pitch 2

Misfits Shark Tank India Episode Review

Misfits appeared on Shark Tank India Season 5, Episode 37, with Delhi NCR-based founders, four IIT Kanpur alumni friends Shashwat Narhatiyar, Shashwat Kar, Saurabh Sharma, and Chaitanya Dhawan (established 2024, chose tackling social problem versus purely software-based despite technical pedigree), seeking ₹1 Crore for 1.25% equity (₹80 Crore valuation) and successfully closed a deal for ₹1 Crore for 3% equity (₹33.3 Crore valuation) with Shark Kanika Tekriwal taking “leap of faith” after brief negotiation where founders initially counter-offered 2.5%.

The offline meetup platform combats growing loneliness epidemic serving as community-building tool encouraging users stepping away from screens engaging in physical activities primarily centered around sports/local events functioning as marketplace for community-led events allowing users joining various “clubs”/activities hosted by verified “club leaders” (150+ with rigorous verification including background checks) facilitating logistics from venue discovery to participant coordination ensuring digital-to-physical social interaction transition, achieving 4,000 meetups for 20,000 paid members without traditional paid marketing spending, ₹20-22 lakh monthly Gross Booking Value with 700 monthly meetups (₹270 average booking value, ₹60 platform commission per attendee) but ₹23 lakh monthly loss with 650 organic visitors requiring SEO improvement. Sharks reacted mostly critically—Anupam stated business “makes no sense” because users would eventually migrate to WhatsApp once group formed bypassing platform, Aman shocked by high burn rate questioning why four IITians needed 24 employees for occasional-usage platform, Kunal pointed out lack of “liquidity” between leaders/venues/users suggesting event-planning tool versus scalable marketplace, while Kanika believed in founders’ flexibility and importance solving “loneliness” problem despite current product skepticism.

Operating amid India’s shifting social fabric where 37% urban Indians report loneliness (2026) creating massive psychological “tribe” building demand with 15.1% CAGR growth in platforms facilitating offline face-to-face connections as digital saturation peaks and India’s sports sector projected at $130 billion by 2030 providing “hero category” (sports driving 40% meetups) within 655 million sports/hobby enthusiasts TAM and 95 million urban Gen Z/millennials (Tier 1 cities using social discovery apps) SAM, Misfits targets Gen Z/young millennials (18-34)—working professionals recently relocating to new cities (Delhi/Bangalore/Mumbai) and students seeking beyond-academics community who are “digitally exhausted” but “socially hungry” valuing experiences over material goods—aiming 5 million active monthly users across top 10 metros by 2028 representing ₹300+ Crore annual platform revenue potential, planning User Generated Content filming raw emotional meetup highlights showing before-awkwardness/after-friendships, micro-influencer collaborations with local “Club Leaders” having niche sports/arts authority, SEO targeting high-intent keywords (“Football groups near me,” “How to meet new people Delhi”), leader-led model where Misfits provides infrastructure with 150+ verified leaders as distribution nodes, venue partnerships (turfs/cafes/community halls) becoming “Misfit-verified” hubs creating physical presence without real-estate overhead, Membership/Loyalty Program introduction providing perks (turf discounts, exclusive events) available only for in-app transactions mitigating platform leakage to WhatsApp, React-based framework automating leader-onboarding reducing 24-person headcount achieving unit profitability, geo-expansion to Bangalore/Mumbai using Kanika’s investment, “Leader Economy” monetization offering premium community management tools, brand partnerships integrating sports/beverage brands (Decathlon) for on-ground meetup sampling, and 40% repeat booking rate focus proving value over WhatsApp while reducing CAC/increasing platform fee through “Premium Tribes” plus user interest data utilization providing hyper-targeted sports/lifestyle recommendations making ecosystem indispensable for urban lifestyle brands targeting ₹80+ Crore valuation return.

Pitch 3

Krimmy Thickshakes Shark Tank India Episode Review

Krimmy Thickshakes appeared on Shark Tank India Season 5, Episode 37, with Hyderabad-based founder Reshaf Khandelwal (founded following profound personal/professional COVID-19 pandemic challenges battling diabetes and overcoming significant personal loss, pivoting from demanding corporate career to indulgence/quality-centered business) seeking ₹1.25 Crore for 5% equity (₹25 Crore valuation) but left with no deal though Sharks Anupam Mittal and Kunal Bahl provided written mentorship commitment.

The Quick Service Restaurant (QSR) brand specializes in premium cold desserts since formal June 2023 incorporation offering ultra-thick milkshakes, brownies, and artisanal desserts with proprietary “secret sauce” formula added to cream machines ensuring distinctively thick creamy consistency differentiating from standard shakes as “indulgent treats” versus health foods, growing from ₹34 lakh (2022-23) to ₹19 lakh (2023-24) then ₹1.4 Crore (2025-26) projecting ₹2.4-2.8 Crore (2025-26 fiscal) maintaining robust 25-34% EBITDA (34% strong unit economics) with 32 monthly organic visitors requiring SEO improvement. Investors reacted polarized—Aman criticized irony of diabetic founder selling high-sugar drinks while Anupam defended stating “This is Shark Tank, not morality tank,” Kanika/Mohit expressed concerns over 500+ calorie per glass count and shifting “clean eating” consumer trend, Kunal wary of early franchise-heavy strategy suggesting flagship store focus first—though praising taste/founder resilience ultimately declining monetary offers.

Operating in Indian milkshake market valued at ₹8.9 billion (2025) projected to skyrocket to ₹35.6 billion by 2034 (16.1% CAGR) within broader ₹268 billion frozen dessert/ice cream market (2024) projected to reach ₹1,078 billion by 2033 and ₹15-20 billion premium thickshake/artisanal dessert niche (Tier 1/2 cities) amid 10% annual urban disposable income rise shifting consumers from carbonated drinks to premium dairy-based “treat” experiences, Krimmy targets Gen Z/millennials (16-30 valuing “Instagrammable” food experiences seeking bold indulgent flavors) and modern families (middle-to-high income metropolitan areas viewing as premium weekend treat) who are social media active, frequent malls/high-streets, and use Swiggy/Zomato for late-night cravings, aiming 2-3% urban organized milkshake market capture within 5 years through aggressive cluster-based franchising, planning “Happiness Trigger” experience-led branding versus commodity positioning, seasonal Limited Time Offerings creating urgency/repeat footfall, on-ground sampling near schools/colleges/corporate hubs letting unique consistency drive conversion, Instagram Reels/YouTube Shorts showcasing “thick pour/secret formula” textures (targeting 93% Indian Gen Z trusting YouTube for purchases), SEO overhaul targeting high-intent keywords (“Best thickshakes Hyderabad,” “Thickshake franchise India”), food vlogger “Texture Challenge” partnerships visually proving thickness versus competitors, cluster-based franchising saturating Hyderabad before national expansion optimizing supply chain costs per Anupam advice, cloud kitchen aggregator partnerships serving high-demand delivery zones without high CAPEX, small-format 100-200 sq ft mall kiosks maximizing impulse purchases, “Krimmy Lite” range launch using natural sweeteners (Stevia) catering to diabetic demographic/health-conscious Gen Z mitigating health backlash/seasonality fluctuation challenges, centralized secret formula production maintaining quality control across outlets, “Krimmy Desserts” packaged brownies/cookies FMCG space expansion increasing brand presence, and ₹100+ Crore Series A valuation target demonstrating proven “Store-in-Store” model with pan-India digital sales growth reaching 25 profitable South India outlets (₹5-7 Crore revenue run rate).

The Episode Verdicts

Episode 37 was a night of strategic “no’s” and one major “leap of faith.” While the Sharks praised the technical and emotional foundations of all three pitches, they remained hyper-focused on valuation jumps and long-term business “leakage.”

Pitch	Brand	Ask	Deal Status	Shark(s) Involved
Pitch 1	Be Clinical	₹75 Lakh for 1%	No Deal	Scrutinized for a rapid valuation jump and “instant result” claims.
Pitch 2	Misfits	₹1 Cr for 1.25%	₹1 Crore for 3%	Kanika Tekriwal invested to help solve the “loneliness epidemic.”
Pitch 3	Krimmy Thickshakes	₹1.25 Cr for 5%	No Deal	Received mentorship from Anupam and Kunal, but no funding.

Key Highlights

• The “Tribe” Bet: Misfits was the breakout story of the night. Despite Anupam’s concern that users would “leak” to WhatsApp and Aman’s skepticism over the 24-person headcount, Kanika Tekriwal saw the potential in a platform that prioritizes face-to-face sports and hobbies over digital screens.
• The Valuation Wall: Be Clinical demonstrated incredible 76% gross margins and high-tech “Cutometer” proof of efficacy. However, the Sharks were spooked by the valuation doubling from ₹35 Crore to ₹75 Crore in just a few days, leading to a unanimous “out” despite the brand’s scientific confidence.
• Resilience Over Revenue: The founder of Krimmy Thickshakes won the room’s respect for his personal battle with diabetes and pandemic-driven loss. While the health-conscious Sharks struggled with the 500-calorie count, the “secret sauce” consistency and strong 34% unit economics earned the founder rare written mentorship commitments from Anupam and Kunal.