Bore Charger Shark Tank India Episode Review
Website Information
- Website:- Bore Charger
- Build on JavaScript libraries- Goober, OWL Carousel, jQuery 2.2.4
- Poor SEO Performance, SEO Improvement Needed.
- ORGANIC TRAFFIC: 66 visitors per month.
Founders
- Rahul Suresh Bakare (CEO) and Vinit Moreshwar Phadnis co-founded Bore Charger under Urdhvam Environmental Technologies Pvt. Ltd.
- Rahul’s Background: Holds a B.Sc. in Geology (Shivaji University), M.Sc. in Geology (University of Pune), and M.Sc. in Tropical Hydrogeology (Eberhard-Karls-University Tübingen, Germany).
- Blends traditional knowledge with scientific data for sustainable water solutions.
- Vinit’s Background: Serial entrepreneur with prior ventures in environmental tech.
Brand Overview
Bore Charger is a Udaipur-based cleantech startup addressing India’s groundwater crisis by recharging dried-up borewells.
- Mission: Provide sustainable water security through patented robotic technology.
- Impact: Recharged 4,000+ borewells (90–95% success rate) and supported 400+ government projects under AMRUT 2.0 for smart cities.
- Revenue: Earned ₹3.22 crore (FY23-24) with 8% profit, targeting ₹5 crore (FY24-25) at 15% profit.
Shark Tank India Appearance & Ask
- Pitch: Sought ₹75 lakh for 1.5% equity (₹50 crore valuation) to scale their franchise model.
- Problem Highlighted: 54% of India’s 4 crore borewells are dry or drying, causing agrarian distress.
- Solution: Bore Charger’s robotic “angioplasty” technology revives borewells at 1/10th the cost of drilling new ones (₹25,000–₹40,000 vs. ₹70,000–₹18 lakh).
Season and Episode Air Date
- Season: 04
- Episode: 46
- Episode Air Date: Monday, 10 March 2025
Product Overview
- Technology: Robotic Smart Water Charger drills strategic holes in borewell pipes to channel rainwater to deeper aquifers.
- Cost: ₹7–8 lakh/device; service cost ₹25,000–₹40,000 per borewell.
- Unique Edge: World’s first patented tech for borewell recharge (adapted from oil industry methods).
- Scope: Targets agriculture (80% users) and urban water supply.
Investor Reactions
- Kunal Bahl: Applauded innovation but demanded higher equity.
- Aman Gupta/Peyush Bansal/Anupam Mittal/Vineeta Singh: Exited due to niche market risks and capital-intensive scaling.
- Key Concern: Franchise model viability (40% revenue share on machines + 25% franchise commission).
Customer Engagement Philosophy
Bore Charger prioritizes:
- Sustainability: Reducing water scarcity for farmers and urban communities.
- Cost-Effectiveness: Saving users ₹50,000–₹17.6 lakh vs. new borewells.
- Trust: Backed by government partnerships and a 95% success rate.
Product Highlights
- Global Patent: First tech worldwide for borewell recharge.
- Speed: Recharges borewells in 2–3 days.
- Eco-Friendly: Enhances soil health and reduces carbon footprint from repeated drilling.
- Scalable: Deployed in 12 Indian states and adaptable to urban/rural needs.
Future Vision
- Franchise Expansion: Target 50+ franchises by 2026 for pan-India reach.
- Tech Upgrades: Integrate AI/ML for aquifer mapping.
- Government Collaborations: Scale under AMRUT 2.0 and Jal Shakti Abhiyan.
- Revenue Goals: Achieve ₹15 crore revenue by 2026 with 20% profit margins.
Deal Finalized or Not
- No deal finalized.
- Sharks’ Offers:
- Kunal Bahl countered with ₹75 lakh for 10% equity.
- Founders countered at 2.5% equity, but negotiations failed.
- Other Sharks (Aman, Piyush, Anupam, Vineeta) opted out due to scalability concerns.
| Category | Details |
|---|
| Website Information |
| Website | Bore Charger |
| Built on | JavaScript libraries: Goober, OWL Carousel, jQuery 2.2.4 |
| SEO Performance | Poor (SEO Improvement Needed) |
| Organic Traffic | 66 visitors per month |
| Founders |
| Founders | Rahul Suresh Bakare (CEO) & Vinit Moreshwar Phadnis |
| Company | Urdhvam Environmental Technologies Pvt. Ltd. |
| Rahul’s Background | B.Sc. in Geology (Shivaji University), M.Sc. in Geology (University of Pune), M.Sc. in Tropical Hydrogeology (Eberhard-Karls-University Tübingen, Germany) |
| Expertise | Blends traditional knowledge with scientific data for sustainable water solutions |
| Vinit’s Background | Serial entrepreneur with prior ventures in environmental tech |
| Brand Overview |
| Startup Origin | Udaipur-based cleantech startup |
| Mission | Provide sustainable water security through patented robotic technology |
| Impact | Recharged 4,000+ borewells (90–95% success rate), 400+ government projects under AMRUT 2.0 |
| Revenue (FY23-24) | ₹3.22 crore (8% profit) |
| Revenue Target (FY24-25) | ₹5 crore (15% profit) |
| Shark Tank India Appearance & Ask |
| Pitch | ₹75 lakh for 1.5% equity (₹50 crore valuation) |
| Problem Addressed | 54% of India’s 4 crore borewells are dry or drying |
| Solution | Robotic “angioplasty” tech revives borewells at 1/10th the cost of drilling a new one |
| Cost Comparison | ₹25,000–₹40,000 vs. ₹70,000–₹18 lakh (new borewell) |
| Season & Episode Air Date |
| Season | 04 |
| Episode | 46 |
| Air Date | Monday, 10 March 2025 |
| Product Overview |
| Technology | Robotic Smart Water Charger drills holes in borewell pipes to recharge deeper aquifers |
| Device Cost | ₹7–8 lakh |
| Service Cost | ₹25,000–₹40,000 per borewell |
| Unique Feature | World’s first patented borewell recharge technology (adapted from oil industry) |
| Target Market | Agriculture (80% users), urban water supply |
| Investor Reactions |
| Kunal Bahl | Liked innovation but asked for higher equity |
| Aman Gupta, Peyush Bansal, Anupam Mittal, Vineeta Singh | Exited due to niche market risks & scaling concerns |
| Key Concern | Franchise model viability (40% revenue share on machines + 25% franchise commission) |
| Customer Engagement Philosophy |
| Sustainability | Reducing water scarcity for farmers and urban communities |
| Cost-Effectiveness | Saves ₹50,000–₹17.6 lakh vs. new borewell |
| Trust | 95% success rate, government-backed |
| Product Highlights |
| Global Patent | First patented borewell recharge technology |
| Speed | Recharges borewells in 2–3 days |
| Eco-Friendly | Enhances soil health, reduces carbon footprint |
| Scalability | Deployed in 12 Indian states |
| Future Vision |
| Franchise Expansion | 50+ franchises by 2026 |
| Tech Upgrades | AI/ML for aquifer mapping |
| Government Collaborations | AMRUT 2.0 & Jal Shakti Abhiyan |
| Revenue Goal | ₹15 crore by 2026 (20% profit) |
| Deal Finalized or Not |
| Final Deal | No deal finalized |
| Sharks’ Offers | Kunal Bahl: ₹75 lakh for 10% equity |
| Founders’ Counteroffer | 2.5% equity, but negotiations failed |
| Other Sharks | Opted out due to scalability concerns |
| Business Potential in India |
| Total Borewells | 4 crore (54% dry/drying) |
| Agricultural Dependency | 80% farmers rely on borewells |
| Total Addressable Market (TAM) |
| Serviceable Available Market (SAM) | 2.16 crore borewells |
| Serviceable Obtainable Market (SOM) | 5 lakh borewells by 2027 |
| Revenue Potential | ₹12,500 crore (assuming ₹25,000 per borewell service) |
| Ideal Target Audience & Demographics |
| Primary Audience | Farmers (80% users) |
| Secondary Audience | Urban water supply agencies |
| Age Group | 30–60 years (landowners, farm managers) |
| Income Level | Middle to high-income farmers |
| Geographical Focus | Maharashtra, Rajasthan, Gujarat, Karnataka, Tamil Nadu |
| Content & Digital Marketing Strategy |
| SEO & Blogging | Groundwater conservation expert blogs |
| Social Media | Facebook, Instagram, YouTube (farmer education videos) |
| WhatsApp Marketing | Direct engagement with farmers |
| Influencer Collaboration | Partner with agritech influencers |
| Offline Marketing Strategy |
| Farmer Meetups | Organize demo days |
| Agricultural Conferences | Participate in expos |
| Bank & Cooperative Partnerships | Tie-ups with agricultural banks |
| Distribution Strategy |
| Franchise Model | 50+ franchises by 2026 |
| Direct Sales | Collaborate with local distributors |
| Government Partnerships | Expand under AMRUT 2.0 & Jal Shakti Abhiyan |
| Unique Selling Proposition (USP) |
| Patent | World’s first borewell recharge technology |
| Efficiency | Restores borewells at 1/10th the cost of new drilling |
| Scalability | 4,000+ borewells recharged, deployed in 12 states |
| Government Projects | 400+ under AMRUT 2.0 |
| Advantages |
| Eco-Friendly & Cost-Effective | Saves ₹50,000–₹17.6 lakh per borewell |
| High Success Rate | 90–95% borewells recharged |
| Scalability | Adaptable to rural and urban areas |
| Challenges & Mitigation Strategies |
| High Initial Cost | EMI options for farmers |
| Franchisee Trust & Training | Rigorous training & quality assurance |
| Market Awareness | Educational campaigns & government collaborations |
| Future Business Roadmap |
| Short-Term (2025-2026) | Expand to 50 franchises, achieve ₹15 crore revenue, AI/ML aquifer mapping |
| Mid-Term (2027-2029) | Expand to Africa & Southeast Asia, target 1 lakh borewells annually, enhance recharge technology |
| Long-Term (2030 & Beyond) | IPO launch, integrate IoT for smart water conservation, become India’s top groundwater sustainability brand |
Bore Charger Shark Tank India Business Plan
Business Potential in India
- India’s Borewells: 4 crore (54% are dry or drying)
- Agricultural Dependency: 80% of farmers rely on borewells.
Total Addressable Market (TAM) for Bore Charger
- Serviceable Available Market (SAM): 2.16 crore borewells (dry/drying)
- Serviceable Obtainable Market (SOM): Targeting 5 lakh borewells by 2027
- Revenue Potential: ₹12,500 crore (assuming ₹25,000 per borewell service)
Ideal Target Audience & Demographics for Bore Charger
- Primary Audience: Farmers (80% users)
- Secondary Audience: Urban water supply agencies
- Demographics:
- Age Group: 30-60 years (landowners, farm managers)
- Income Level: Middle-income to high-income farmers
- Geographical Focus: Maharashtra, Rajasthan, Gujarat, Karnataka, Tamil Nadu
Content & Digital Marketing Strategy for Bore Charger
- SEO & Blogging: Publish expert blogs on groundwater conservation.
- Social Media (Facebook, Instagram, YouTube): Educate farmers via videos.
- WhatsApp Marketing: Direct farmer engagement and support.
- Influencer Collaboration: Partner with agritech influencers.
Offline Marketing Strategy for Bore Charger
- Farmer Meetups & Demo Days
- Agricultural Conferences & Expos
- Partnerships with Agricultural Banks & Cooperatives
Distribution Strategy for Bore Charger
- Franchise Model: 50+ franchise partners by 2026.
- Direct Sales: Collaborate with local distributors.
- Government Partnerships: Expand under AMRUT 2.0 & Jal Shakti Abhiyan.
Unique Selling Proposition (USP) for Bore Charger
- Patent: World’s first patented borewell recharge technology.
- Efficiency: Restores borewells at 1/10th the cost of new drilling.
- Scalability: 4,000+ borewells recharged, deployed in 12 states.
- Government Projects: 400+ under AMRUT 2.0.
Advantages for Bore Charger
- Eco-Friendly & Cost-Effective: Saves ₹50,000-₹17.6 lakh per borewell.
- High Success Rate: 90-95% borewells recharged.
- Scalability: Adaptable for rural and urban areas.
Challenges & Mitigation Strategies for Bore Charger
- High Initial Cost:
- Solution: EMI options for farmers.
- Franchisee Trust & Training:
- Solution: Rigorous training and quality assurance.
- Market Awareness:
- Solution: Educational campaigns & government collaborations.
Future Business Roadmap for Bore Charger
Short-Term (2025-2026)
- Expand to 50 franchises.
- Increase revenue to ₹15 crore.
- Introduce AI/ML for aquifer mapping.
Mid-Term (2027-2029)
- Scale internationally (Africa, Southeast Asia).
- Target 1 lakh borewells annually.
- Enhance technology for faster recharge.
Long-Term (2030 & Beyond)
- IPO launch for public investment.
- Integrate smart water conservation with IoT.
- Become India’s leading groundwater sustainability brand.
