Kibo 360 Trestle Labs Shark Tank India Episode Review

Kibo 360 Trestle Labs Shark Tank India Episode Review

• Website Information
  • The brand operates through the website trestlelabs.com, developed on the Webflow platform.
  • Actively targeting 37 keywords to achieve around 500 visitors.
• Kibo 360 Trestle Labs Vision
  • Kibo 360 Trestle Labs envisions providing an inclusive solution for visually impaired individuals.
  • Aims to transform printed, handwritten, and digital text into voice audio across all languages.
• Founders of Kibo 360 Trestle Labs
  • Founded by Akshita Sachdeva, Bonny Dave, and Abhishek Baghel.
  • Bonny Dave holds a Bachelor’s in Technology from Nirma University, Ahmedabad, with leadership roles and certifications in technological innovations.
  • Akshita Sachdeva is a Bachelor of Technology from Manav Rachna College of Engineering, contributing to various organizations and gaining experience in Digital Impact Square.

• Product Portfolio
  • Kibo 360 Trestle Labs offers products under four categories: For Institution, Kibo XS, Kibo 360, For Individual.
  • Notable products include Kibo Mobile App and Kibo Web Software.
• Business Statistics
  • Targets a demographic of over 2 crore visually impaired and affected individuals under 50 years in India.
  • Kibo 360 has assisted over 1 lakh individuals, converted 2 million pages into audio format, and collaborated with approximately 600 organizations in about 22 countries.
  • Sales projections indicate a significant growth trajectory from ₹22 lakhs (FY 19-20) to a projected ₹5 crores (FY 23-24).
  • The company achieved a break-even point in July 2019.
• Shark Tank India Episode
  • Appeared on Season 3, Episode 16, aired on February 12, 2024.
  • Initially sought ₹60 lakhs for 1% equity.
  • Concluded a deal with Sharks Peyush Bansal and Ronnie Screwvala for ₹60 lakhs, securing 6% equity at a valuation of ₹10 crores.
• Investment Guidance from Sharks
  • Shark Anupam Mittal praised the founders’ mission and integrity.
  • Shark Aman Gupta offered ₹60 lakhs for 4% equity.
  • Shark Peyush Bansal proposed ₹60 lakhs for 10% equity but emphasized the need for value addition beyond just financials.
  • Final deal: ₹60 lakhs for 6% equity with Sharks Peyush Bansal and Ronnie Screwvala.
• Conclusion
  • Kibo 360 Trestle Labs presents a groundbreaking solution for the visually impaired, with commendable traction and a strong vision.
  • The founders’ commitment to both the mission and business aspects impressed the Sharks, resulting in a successful deal.

This summary provides a comprehensive overview of Kibo 360 Trestle Labs, its vision, founders, products, business statistics, and the Shark Tank India episode.

Aspect	Details
Website Information	– Website: trestlelabs.com <br> – Platform: Webflow </br> – Targeting 37 keywords for 500 visitors
Kibo 360 Trestle Labs Vision	– Inclusive solution for the visually impaired <br/> – Converts printed, handwritten, and digital text into voice audio across all languages
Founders	– Akshita Sachdeva, Bonny Dave, Abhishek Baghel <br/> – Bonny Dave: B.Tech from Nirma University, Ahmedabad, with leadership roles and certifications <br/> – Akshita Sachdeva: B.Tech from Manav Rachna College of Engineering, Digital Impact Square experience
Product Portfolio	– Four categories: For Institution, Kibo XS, Kibo 360, For Individual <br/> – Notable: Kibo Mobile App, Kibo Web Software
Business Statistics	– Targets 2 crore visually impaired individuals under 50 in India <br/> – Assisted 1 lakh individuals, converted 2 million pages, collaborated with 600 organizations <br/> – Sales projections: ₹22 lakhs (FY 19-20) to projected ₹5 crores (FY 23-24)
Shark Tank India Episode	– Season 3, Episode 16 (Aired on February 12, 2024) <br/> – Initially sought ₹60 lakhs for 1% equity <br/> – Final deal: ₹60 lakhs for 6% equity with Sharks Peyush Bansal and Ronnie Screwvala at a valuation of ₹10 crores
Investment Guidance from Sharks	– Shark Anupam Mittal praised mission and integrity <br/> – Shark Aman Gupta offered ₹60 lakhs for 4% equity <br/> – Shark Peyush Bansal proposed ₹60 lakhs for 10% equity, emphasized value addition <br/> – Final deal: ₹60 lakhs for 6% equity with Sharks Peyush Bansal and Ronnie Screwvala
Conclusion	– Presents groundbreaking solution for the visually impaired <br/> – Strong traction and vision impressed the Sharks, resulting in a successful deal

Kibo 360 Trestle Labs Vision

1. Business Overview:

Objective: Kibo 360 Trestle Labs aims to empower visually impaired individuals by transforming printed, handwritten, and digital text into voice audio, fostering inclusivity across all languages.

2. Business Statistics:

Demographic Target:

• Targets over 2 crore visually impaired individuals under 50 years in India.

Past Achievements:

• Assisted over 1 lakh individuals.
• Converted 2 million pages into audio format.
• Collaborated with approximately 600 organizations in about 22 countries.

Financial Growth:

• Sales projections indicate growth from ₹22 lakhs (FY 19-20) to a projected ₹5 crores (FY 23-24).
• Achieved break-even in July 2019.

3. Total Addressable Market (TAM):

Indian Market Potential:

• According to the World Health Organization, India has a significant visually impaired population.
• Total Addressable Market estimated to be over 2 crore individuals.

4. Ideal Target Audience and Demographics:

Primary Audience:

• Visually impaired individuals under 50 years.

Demographics:

• Age: Below 50 years.
• Geographic: Nationwide.
• Occupation: Students, professionals, and anyone with visual impairments.

5. Marketing Strategy:

Brand Positioning:

• Position Kibo 360 Trestle Labs as the go-to solution for inclusive audio content.

Channels:

• Collaborate with NGOs, schools, and government institutions for awareness.
• Leverage social media platforms for targeted campaigns.

Partnerships:

• Forge partnerships with educational institutions, creating a sustainable pipeline.

6. Content and Digital Marketing Strategy:

Content:

• Create engaging content highlighting success stories, testimonials, and the impact on education and employment.

Digital Marketing:

• Utilize SEO and targeted online ads to reach the visually impaired community.
• Leverage influencers within the visually impaired community for authentic promotion.

7. Distribution Strategy:

Collaborations:

• Partner with assistive technology providers, schools, and NGOs.
• Utilize online platforms and mobile applications for wider accessibility.

8. Advantages:

Innovation:

• Unique technology to cater to the visually impaired, setting Kibo 360 apart.

Social Impact:

• Addressing a critical need for inclusivity in education and employment.

9. Challenges:

Awareness:

• Limited awareness about assistive technologies among the target demographic.

Technology Adoption:

• Resistance to new technologies among traditional institutions.

10. Reasons for Success:

Market Demand:

• High demand for inclusive solutions in education and employment.

Early Achievements:

• Proven success with over 1 lakh assisted individuals.

11. Mitigation Strategies:

Awareness Campaigns:

• Conduct extensive awareness campaigns targeting institutions and individuals.

User Training:

• Develop training programs to ease the adoption of the technology.

12. Future Business:

Expansion:

• Expand into international markets with a focus on countries with similar demographics and needs.

Product Diversification:

• Develop additional features, such as language options and enhanced user interfaces.

13. Roadmap to Increase Valuation:

Research and Development:

• Invest in R&D to stay ahead in assistive technology.

Strategic Partnerships:

• Form strategic partnerships with global organizations for knowledge exchange.

Market Penetration:

• Penetrate untapped markets within India through targeted marketing.

User Base Growth:

• Increase user base through continuous product improvements and accessibility enhancements.

Brand Recognition:

• Establish Kibo 360 Trestle Labs as a household name synonymous with inclusivity.

Kibo 360 Trestle Labs aspires to revolutionize accessibility and empower visually impaired individuals, achieving significant growth and impact on a global scale.