One of the founders dropped out of high school at age 17 to focus on the business, inspired by the movie “3 Idiots”.
The other two founders were still in school at the time of the pitch, one studying at IIT Kanpur.
Brand Overview
Klimate is a brand focused on addressing heat fatigue and heat strokes, particularly among delivery workers and laborers in India.
Their primary product is a cooling vest designed to provide a heat-resistant effect.
The user inserts nine cooling packs into the pockets of the vest to achieve this effect.
Klimate also offers customizable climate data in your training log, and automatically connects with Strava, Suunto, Under Armour, and more.
Shark Tank India Appearance and Ask
The Klimate team appeared on Shark Tank India Season 4 seeking ₹54 lakh in exchange for 3% equity, which valued their business at ₹18 crore.
They highlighted that they had already raised ₹54 lakh in grants and had mentorship from well-known individuals.
Season and Episode Air Date
Season: 04
Episode: 31
Episode Air Date: Monday, 17 February 2025
Product Overview
Klimate’s core product is a cooling vest that utilizes nine cooling packs inserted into pockets to provide a heat-resistant effect for the wearer.
The vest is designed for those working in hot conditions, such as delivery personnel and laborers, to combat heat fatigue and heat strokes.
Investor Reactions
Anupam Mittal opted out, stating that he felt he could not add significant value beyond the existing grants and mentorship the founders possessed.
Vineeta Singh advised the pitchers to concentrate on perfecting their product and reducing costs, rather than focusing on Excel sheets and financial projections.
Namita Thapar praised their vision but stated it was too early for her to invest.
Ritesh Agarwal and Kunal Bahl also backed out of the deal but provided advice on setting a personal roadmap.
Customer Engagement Philosophy
Klimate’s customer engagement philosophy centers around offering a practical solution to combat heat-related issues.
They aim to cater to the needs of those working in challenging environments by providing a cooling solution that enhances comfort and safety.
Klimate offers comprehensive and customizable climate data in your training log – automatically.
Connect with Strava, Suunto, Under Armour, and more. The foundation of Klimate’s success is their commitment to excellence, innovation, and client happiness.
Product Highlights
Cooling Vest: Designed to combat heat fatigue and heat strokes.
Cooling Packs: Nine cooling packs are inserted into the pockets of the vest.
Target Market: Tailored to delivery workers and laborers working in hot conditions.
Future Vision
The founders aim to scale up Klimate and to provide solutions for workers to avoid heatstroke.
Deal Finalized or Not
Klimate’s pitch on Shark Tank India did not result in a deal, although the founders received valuable advice from the Sharks.
The Sharks encouraged the founders to focus on product development, cost reduction, and strategic planning.
Despite not securing investment, the founders gained useful insights to help guide their future efforts.
Klimate Shark Tank India Review Website Data
Category
Details
Website Information
Website: Klimate
Build on CMS: Squarespace
SEO Performance: Good SEO Performance, but SEO improvement is needed.
Organic Traffic: 1 visitor per month.
Founders
Ankush Yadav, Mukkabir Rahman, Varsha K.J.
One founder dropped out of high school at 17, inspired by “3 Idiots”.
One founder was studying at IIT Kanpur at the time of the pitch.
Brand Overview
Focus: Addressing heat fatigue and heat strokes for workers in India.
Product: Cooling vest with nine cooling packs for heat resistance.
Tech Integration: Connects with Strava, Suunto, Under Armour, and more.
Shark Tank India Appearance
Season: 4
Episode: 31
Episode Air Date: Monday, 17 February 2025
Investment Ask: ₹54 lakh for 3% equity (₹18 crore valuation).
Funding Raised Before Shark Tank: ₹54 lakh in grants.
Product Overview
Product: Cooling vest with nine cooling packs.
Target Users: Delivery workers, laborers, and those working in extreme heat.
Investor Reactions
Anupam Mittal: Opted out, felt no added value beyond existing grants/mentors.
Vineeta Singh: Advised focusing on product and cost reduction.
Namita Thapar: Praised vision but felt it was too early to invest.
Ritesh Agarwal & Kunal Bahl: Opted out but provided strategic advice.
Deal Finalized?
No deal, but received valuable advice.
Customer Engagement Philosophy
Providing practical solutions for heat protection.
Enhancing worker safety and comfort.
Offering customizable climate data with automatic connectivity.
Market Potential
Need: Extreme heat waves affect millions of outdoor workers in India.
Rising Labor Force: Growth in gig economy and outdoor workforce.
Government Initiatives: Focus on worker safety and well-being.
Textile & Apparel Market: Expected to reach $222.50 billion by 2029.
Market Need: India experiences extreme heat waves, impacting outdoor workers significantly. Heatstroke and heat-related illnesses affect millions, leading to decreased productivity and health risks.
Rising Labor Force: India’s gig economy and labor force engaged in outdoor activities are expanding, increasing the demand for heat protection solutions.
Government Initiatives: Increased focus on worker safety and well-being by the Indian government.
Textile and Apparel Market: India’s textiles and apparel market size is expected to reach US$222.50 billion in 2029.
Total Addressable Market (TAM)
Target Demographics: Klimate’s TAM includes delivery workers, construction laborers, agricultural workers, traffic police, and other outdoor professionals.
Labor Force in India: Over 480 million people are employed in India, with a significant portion working outdoors.
Penetration Rate: If Klimate captures just 0.1% of the outdoor workforce, it translates to a potential user base of 480,000 individuals.
Ideal Target Audience and Demographics
Occupation: Primarily targeting delivery workers (food, e-commerce), construction workers, agricultural laborers, traffic police, security personnel, and other outdoor professionals.
Age Group: Individuals aged 18-55 years, who are actively engaged in physical labor under hot conditions.
Geographic Focus: Initially focusing on regions with high temperatures and humidity, such as Delhi, Rajasthan, Uttar Pradesh, and coastal areas.
Marketing Strategy
Direct Sales: Partnering with employers, construction companies, and labor unions to offer Klimate vests to their workforce.
Digital Marketing: Utilize social media platforms (Facebook, Instagram, LinkedIn) to reach potential customers through targeted ads and engaging content.
Content Marketing: Creating informative content, such as blog posts, articles, and videos, on the benefits of cooling vests and the risks of heat-related illnesses.
Influencer Collaborations: Partnering with relevant influencers and opinion leaders to reach a wider audience.
Content and Digital Marketing Strategy
SEO Improvement: Current organic traffic is listed as 1 visitors per month., requiring a strong SEO strategy. This would involve keyword research related to heat protection, cooling vests, and occupational safety to optimize website content and improve search engine rankings.
Targeted Ads: Run targeted ads on social media platforms to reach workers and employers in high-temperature regions.
Distribution Strategy
Online Sales: Leverage an e-commerce platform (currently Squarespace, but potentially Shopify for better scalability) to sell directly to consumers.
Retail Partnerships: Partnering with safety equipment retailers and distributors to offer Klimate vests in physical stores.
Wholesale: Selling in bulk to businesses and organizations.
Direct-to-Business (B2B) Sales: Focus on directly approaching businesses with outdoor workers.
Advantages
Address Critical Need: Addresses the critical need for heat protection in a country with extreme temperatures.
Improved Worker Productivity: The use of cooling vests can enhance comfort, reduce fatigue, and improve productivity.
Customizable Climate Data: The app connects with Strava, Suunto, Under Armour, and more.
Reduced Health Risks: Decreases the incidence of heatstroke and other heat-related illnesses, leading to cost savings for employers and healthcare providers.
Challenges
Cost Sensitivity: Affordability may be a concern for some workers and employers.
Competition: Faces competition from established players in the safety equipment market.
Market Education: Lack of awareness about the benefits of cooling vests may limit adoption.
Product Comfort and Design: Vests must be comfortable and easy to use to encourage consistent wear.
Reasons for Success
Growing Awareness: Increasing awareness about the risks of heat exposure and the benefits of cooling vests can drive demand.
Strong Value Proposition: Offers a compelling value proposition by improving worker comfort, productivity, and safety.
Targeted Marketing: Focusing on specific industries and geographic regions with high heat-related risks can improve marketing effectiveness.
Mitigation Strategies
Flexible Payment Options: Offer installment plans to make the product accessible for more low-income individuals.
Subsidized Products for Small Businesses: Governments may allow the product to be subsidized for small business owners to purchase for their employees.
Government Collaboration: Seek government partnerships and endorsement to improve credibility.
Customization: Customize to fit specific job functions in a company.
Future Business Roadmap
Short-Term Goals (1 Year):
Improve website SEO to increase organic traffic significantly.
Develop a strong online presence through targeted marketing campaigns.
Mid-Term Goals (2-3 Years):
Establish partnerships with major businesses and government organizations.
Develop a subscription model for cooling packs.
Implement AI to enhance customer experience.
Long-Term Goals (4-5 Years):
Become a leading provider of cooling solutions for outdoor workers in India.
Expand into international markets with similar climates.
Expand product offerings to include additional safety equipment.
Valuation Increase Strategies
Secure Patents: Secure patents for the product.
Customer Loyalty Programs: Create programs to reward existing customers and make them loyal to the business.
Sustainability Efforts: Implement sustainability practices to strengthen the band.
By implementing these strategies and focusing on a strong value proposition, Klimate can potentially tap into a growing market and establish itself as a leader in providing heat protection solutions for outdoor workers in India.
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