Dr. Lalitha Palle has extensive experience in the medical industry, having worked for nearly 30 years after earning her MBBS from JIPMER in Pondicherry.
Sreeram Reddy Vanga and Dr. Lalitha are siblings, while Kartikeya Kabra is Sreeram’s brother-in-law.
Brand Overview
Moderate is a Hyderabad-based health and wellness startup that recently appeared on Shark Tank India Season 4.
The company’s flagship product, Calorie Crusher Tablets, aims to reduce calorie and carbohydrate absorption from meals, catering to the growing demand for health-conscious solutions in India.
Moderate focuses on innovative solutions for lifestyle diseases such as diabetes and obesity by offering products like Calorie Crusher Tablets and Sugar Slayer.
The brand already has a celebrity backer in Bollywood actress Huma Qureshi, who serves as both an investor and Chief Product Evangelist.
Shark Tank India Appearance
On Shark Tank India Season 4, Moderate pitched their Calorie Crusher Tablets seeking ₹50 lakh for 1.25% equity but eventually secured a deal with Aman Gupta and Kunal Bahl for ₹1 crore at 5% equity.
Peyush Bansal wished them luck with Anupam Mittal due to his expertise in fitness.
Ask
Initial ask: ₹50 lakh for 1.25% equity.
Final deal: ₹1 crore for 5% equity.
Season and Episode Air Date
Season: 04
Episode: 33
Episode Air Date: Wednesday, 19 February 2025
Product Overview
Calorie Crusher Tablets are designed to reduce up to 40% of carbohydrates and associated calories from meals without compromising lifestyle choices.
This aligns well with the increasing awareness about health management among Indians.
Investor Reactions
Aman Gupta praised the sleek packaging of Moderate’s products along with Vineeta Singh calling it “exceptionally well done”.
Peyush Bansal expressed skepticism initially but wished them luck due to Anupam Mittal’s fitness expertise.
Customer Engagement Philosophy
Moderate emphasizes building products that work effectively in real-life scenarios while maintaining modern branding that appeals broadly across demographics.
Product Highlights
Science-backed formula: Designed to reduce calorie absorption effectively.
Sleek packaging: Praised by investors like Aman Gupta.
Celebrity backing: Supported by Huma Qureshi as an investor.
These factors combined make Moderate’s offerings stand out in the market.
Future Vision
With this investment from Shark Tank India, Moderate plans to expand its presence further into the Indian market by leveraging its innovative products like Calorie Crusher Tablets.
The brand aims to capitalize on growing health consciousness among consumers while continuing its mission of providing effective lifestyle management solutions through science-backed formulations supported by strong branding strategies.
Deal Finalized
Yes, the deal was finalized with Aman Gupta and Kunal Bahl investing ₹1 crore for a 5% stake.
Moderate Shark Tank India Review Website Data
Category
Details
Website Information
Website
Moderate
Platform
Shopify (E-commerce)
Advertising
Google Ads
SEO Performance
Poor (Needs Improvement)
Organic Traffic
387 visitors per month
Founders
Names
Sreeram Reddy Vanga, Dr. Lalitha Palle, Kartikeya Kabra
Background
Dr. Lalitha Palle (MBBS, 30 years experience in medical field)
Relationship
Sreeram Reddy & Dr. Lalitha are siblings; Kartikeya is Sreeram’s brother-in-law
Brand Overview
Location
Hyderabad, India
Industry
Health & Wellness
Featured In
Shark Tank India Season 4
Flagship Product
Calorie Crusher Tablets
Target Audience
Health-conscious individuals
Other Products
Sugar Slayer
Celebrity Backing
Huma Qureshi (Investor & Chief Product Evangelist)
Shark Tank India Appearance
Initial Ask
₹50 lakh for 1.25% equity
Final Deal
₹1 crore for 5% equity
Investors
Aman Gupta, Kunal Bahl
Investor Opinions
Peyush Bansal was skeptical but wished them luck
Season and Episode Details
Season
4
Episode
33
Air Date
19 February 2025 (Wednesday)
Product Overview
Product
Calorie Crusher Tablets
Functionality
Reduces up to 40% of carbohydrates & calories from meals
Market Position
Aligns with increasing health consciousness
Investor Reactions
Aman Gupta
Praised the sleek packaging
Vineeta Singh
Called the branding “exceptionally well done”
Peyush Bansal
Initially skeptical but wished them luck
Customer Engagement Philosophy
Brand Focus
Real-life effectiveness & modern branding
Product Highlights
Science-backed Formula
Effective calorie absorption reduction
Packaging
Sleek & attractive
Celebrity Endorsement
Huma Qureshi (Investor & Brand Evangelist)
Future Vision
Expansion Plans
Increase Indian market presence, leverage health trends
Market Size: The Indian health and wellness market is rapidly growing, driven by increasing awareness of lifestyle diseases such as diabetes and obesity. Over 77 million Indians suffer from diabetes, making sugar regulation a significant concern.
Growth Trends: With rising health consciousness, there’s a high demand for innovative solutions like Moderate’s Calorie Crusher Tablets.
Competitive Advantage: Moderate’s science-backed formulations and celebrity backing provide a competitive edge in the market.
Total Addressable Market (TAM)
Demographics: The target audience includes health-conscious individuals aged 25 to 50 across urban and semi-urban areas.
Market Size Estimate: Assuming at least 10% of the Indian population is actively seeking health solutions, this translates to approximately 130 million potential customers.
Ideal Target Audience & Demographics
Demographic Characteristics
Description
Age Range
25 – 50 years
Location
Urban & Semi-Urban
Income Level
Middle to Upper Class
Education
College-educated
Marketing Strategy
Social Media Campaigns:
Leverage Instagram and Facebook with engaging content highlighting product benefits.
Partner with influencers in the fitness industry.
Educational Content:
Launch “Behind the Science” video series showcasing R&D efforts.
Digital Marketing Strategy
Google Ads Optimization:
Targeted ads focusing on keywords related to weight management and sugar control.
SEO Improvement:
Enhance website SEO through relevant content optimization.
Email Marketing:
Regular newsletters sharing success stories, new products, or promotions.
Distribution Strategy
E-commerce Platform: Expand presence on Shopify for online sales.
Offline Partnerships: Collaborate with gyms, nutritionists, restaurants focusing on healthy eating.
Strategic Warehousing: Optimize logistics efficiency by securing strategic locations for inventory management.
Advantages
Science-backed Products: Effective formulations supported by scientific trials.
Celebrity Endorsement: Huma Qureshi’s involvement adds credibility.
Strong Branding: Sleek packaging praised by investors like Aman Gupta.
Challenges
Regulatory Approvals: Compliance with changing regulations can be challenging.
Consumer Education: Educating consumers about product benefits requires significant effort.
Competition from Established Brands.
Reasons for Success & Mitigation Strategies
Success Factors:
Innovative Products Meeting Growing Demand
Strong Investor Backing (Aman Gupta & Kunal Bahl)
Mitigation Strategies:
Regulatory Compliance Team Setup
Educational Campaigns Through Influencers
Continuous Product Innovation
Future Business Roadmap to Increase Valuation
Here are key steps for Moderate to increase its valuation over time:
Immediate Post-Shark Tank Phase (0–6 months):
Scale operations using secured funding (₹₹100 lakh).
Enhance digital marketing efforts through Google Ads optimization and improved SEO performance on Shopify platform.
Short-Term Goals (6–18 months):
Launch new product lines expanding beyond Calorie Crusher Tablets into complementary wellness products (e.g., probiotics).
Strengthen distribution networks through partnerships with gyms and nutritionists across major cities in India.
Mid-Term Objectives (18–36 months):
Conduct extensive clinical trials further validating product efficacy while addressing regulatory challenges proactively.
Introduce personalized genetic tests offering tailored wellness solutions leveraging AI-driven insights—positioning Moderate as a leader in health-tech innovation within India’s diverse demographics.
Long-Term Vision (36+ months)
Explore international expansion targeting markets like the US, Middle East, and Southeast Asia—leveraging existing brand recognition combined with strategic local partnerships or acquisitions where necessary.
Continuous Improvement Cycle
Monitor consumer feedback closely; continuously refine products based on emerging trends or customer needs.
Maintain strong brand visibility through consistent marketing campaigns emphasizing both scientific rigor behind formulations alongside real-life success stories shared via social media platforms.
By following this roadmap while addressing challenges proactively through mitigation strategies outlined above—Moderate stands poised not only to capitalize significantly within India but also expand globally as a recognized leader within the burgeoning global wellness industry.
Moderate Shark Tank India Episode Review