MudgarClub Shark Tank India Episode Review
Website Information
- Website:- MudgarClub
- Build on Shopify
- Poor SEO Performance, SEO Improvement is needed.
- ORGANIC TRAFFIC: 116 visitors per month.
Founder
- Anjit Suhag: Previously operated a yoga services business and is passionate about fitness rooted in Indian traditions. His expertise in yoga-inspired the reintroduction of the Mudgar to modern fitness communities.
- Sanjit Suhag: Complements Anjit’s vision by focusing on operational efficiency and quality control within the business. Together, they have positioned Mudgar Club as a unique player in the fitness industry.

Brand Overview
- Mudgar Club is an innovative Indian startup that specializes in high-quality traditional wooden fitness equipment, particularly the Mudgar, which has roots in ancient Indian fitness practices.
- The company was founded by Anjit Suhag and Sanjit Suhag from Rohtak, Haryana, with a mission to modernize and popularize these ancient tools for contemporary fitness enthusiasts.
- Mudgar Club aims to modernize ancient fitness tools like the Mudgar (also known as Karlakattai in South India and Meel in Iran) by combining traditional exercise methods with modern manufacturing techniques.
- The Mudgar is crafted from premium mahogany wood and allows for 3D movements, enhancing strength, mobility, and overall fitness compared to conventional dumbbells and barbells.

Shark Tank India Appearance and Ask
In January 2025, Mudgar Club appeared on Shark Tank India, seeking ₹50 Lakhs for 10% equity, valuing the business at ₹5 Crores.
The founders highlighted their unique blend of tradition and innovation along with their commitment to quality.
Season and Episode Air Date
- Season: 04
- Episode:- 07
- Episode Air Date: Tuesday, 14 January 2025
Product Overview
Mudgar Club offers a lineup of seven products focused on traditional wooden fitness equipment. Key features include:
- 3D Movement Advantage: Facilitates functional exercises that improve mobility and flexibility.
- Premium Materials: Each Mudgar is made from natural mahogany wood, seasoned for durability.
- Personalization: Users can have their names engraved on their Mudgars for a customized experience.
Investor Reactions
Investor reactions during the Shark Tank pitch were mixed:
- Aman Gupta: Opted out due to doubts about product integration into daily routines.
- Vineeta Singh: Shared similar concerns and chose not to invest.
- Azhar Iqbal: Felt unclear about market fit and exited.
- Kunal Bahl: Declined investment, stating it was too early for involvement.
Despite this, Ritesh Agarwal recognized the potential in the niche market and invested.
Customer Engagement Philosophy
- Mudgar Club emphasizes a customer-centric approach by not only selling equipment but also providing comprehensive training on proper usage.
- This philosophy enhances user engagement and fosters a community around traditional fitness practices.
Product Highlights
Key highlights of Mudgar Club’s offerings include:
- Handcrafted Quality: Each Mudgar is meticulously handcrafted from high-quality mahogany wood.
- Durability: The manufacturing process ensures longevity and functionality.
- Artistic Appeal: Each piece is not only functional but also considered a work of art due to its craftsmanship.
Future Vision
With funding secured from Shark Tank India, Mudgar Club plans to:
- Build inventory to meet growing demand.
- Invest in better manufacturing facilities for faster production.
- Expand social media campaigns to reach a wider audience and promote traditional fitness practices.
Mudgar Club is more than just a fitness brand; it aims to revive and popularize ancient Indian fitness tools while addressing modern fitness needs. The Shark Tank India deal provides the necessary financial boost to enhance their operations and marketing efforts.
Deal Finalized or Not
- The founders successfully secured ₹50 Lakhs for 12.5% equity from Shark Ritesh Agarwal, valuing the company at ₹4 Crores.
- They accepted the offer without hesitation, appreciating Ritesh’s support and belief in their vision.

Category | Details |
---|---|
Website Information | |
Website | Mudgar Club |
Platform | Shopify |
SEO Status | Improvement needed |
Organic Traffic | 116 visitors per month |
Founders | |
Anjit Suhag | Yoga services background, passionate about Indian fitness traditions |
Sanjit Suhag | Focuses on operations and quality control |
Brand Overview | |
Specialization | Traditional wooden fitness equipment (Mudgar) |
Founders’ Origin | Rohtak, Haryana, India |
Mission | Modernizing and popularizing ancient fitness tools |
Product Material | Premium mahogany wood |
Product Features | 3D movement, strength and mobility enhancement |
Shark Tank India Appearance | |
Date | January 2025 |
Ask | ₹50 Lakhs for 10% equity |
Valuation | ₹5 Crores |
Season | 04 |
Episode | 07 |
Air Date | Wednesday, 14 January 2025 |
Product Overview | |
Product Lineup | 7 products focused on traditional wooden fitness |
Key Features | 3D movement, premium materials, personalized engravings |
Investor Reactions | |
Aman Gupta | Opted out (concerns about daily usability) |
Vineeta Singh | Opted out (similar concerns) |
Azhar Iqbal | Opted out (unclear market fit) |
Kunal Bahl | Opted out (too early-stage) |
Ritesh Agarwal | Invested |
Deal Finalization | |
Final Investment | ₹50 Lakhs for 12.5% equity |
Final Valuation | ₹4 Crores |
Customer Engagement Philosophy | |
Approach | Selling equipment + comprehensive training |
Community Focus | Traditional fitness revival |
Product Highlights | |
Quality | Handcrafted mahogany wood |
Durability | Long-lasting design |
Aesthetic Value | Artistic craftsmanship |
Future Vision | |
Goals | Build inventory, improve manufacturing, expand social media marketing |
Market Potential in India for MudgarClub | |
Industry Size | ₹59,000 Crores (by 2025) |
Growth Rate | 20% CAGR (2021-2026) |
Consumer Trend | Rising health consciousness |
Total Addressable Market (TAM) | |
TAM Estimation | ₹15,000 Crores |
Market Segmentation | Urban fitness enthusiasts, rural fitness integration |
Target Audience & Demographics for MudgarClub | |
Age Group | 18-45 years |
Interest | Traditional Indian fitness |
Women’s Market | 70% of current user base |
Marketing Strategy for MudgarClub | |
Brand Positioning | Pioneer in reviving traditional fitness tools |
Promotions | Social media, influencer marketing |
Content & Digital Marketing Strategy for MudgarClub | |
Content Creation | Blogs, videos, tutorials |
SEO Strategy | Targeted keywords for better visibility |
Influencer Partnerships | Collaborate with fitness influencers |
Distribution Strategy for MudgarClub | |
Online Sales | Mudgar Club website, Amazon, Flipkart |
Offline Expansion | Collaborations with fitness centers |
Advantages for MudgarClub | |
Unique Selling Point | 3D movement fitness tool |
Quality | Premium craftsmanship |
Customization | Name engraving available |
Challenges for MudgarClub | |
Production Scaling | Handcrafted limits mass production |
Market Awareness | Educating consumers on benefits |
Reasons for Success | |
Cultural Relevance | Strong connection to Indian traditions |
Community Engagement | Customer-centric approach |
Mitigation Strategies | |
Product Diversification | Expand product range |
Technology Integration | Improve manufacturing efficiency |
Future Business Roadmap | |
Short-term Goals (1 Year) | Build inventory, launch women-focused campaigns |
Medium-term Goals (2-3 Years) | Achieve 30% monthly revenue growth, partnerships with health organizations |
Long-term Goals (5 Years) | ₹100 Crores valuation, international expansion |
MudgarClub Shark Tank India Business Plan

Business Potential in India
- Market Size: The Indian fitness industry is projected to reach ₹59,000 Crores by 2025, with a growing interest in functional fitness and traditional workout tools.
- Growth Rate: The fitness equipment market is expected to grow at a CAGR of 20% from 2021 to 2026.
- Consumer Trends: Increasing health consciousness among Indians, especially post-pandemic, is driving demand for innovative fitness solutions.
Total Addressable Market (TAM)
- TAM Estimation: The total addressable market for traditional fitness tools like the Mudgar is estimated at ₹15,000 Crores, considering the rising popularity of functional fitness among urban and rural populations.
- Market Segmentation: Focus on both urban fitness enthusiasts and rural markets where traditional tools can be integrated into daily workouts.
Ideal Target Audience and Demographics for MudgarClub
- Target Audience:
- Fitness enthusiasts aged 18–45 years.
- Individuals interested in traditional Indian fitness practices.
- Women seeking versatile workout options; currently comprising 70% of the user base.
- Demographics:
- Urban dwellers with disposable income for premium fitness products.
- Health-conscious individuals looking for functional and holistic workout solutions.
Marketing Strategy for MudgarClub
- Brand Positioning: Position Mudgar Club as a pioneer in reviving traditional Indian fitness tools while integrating modern training techniques.
- Promotional Campaigns: Utilize social media platforms like Instagram to showcase user-generated content and success stories.
Content and Digital Marketing Strategy for MudgarClub
- Engaging Content Creation: Develop blogs, videos, and tutorials demonstrating the benefits of using the Mudgar for various workouts.
- SEO Optimization: Use targeted keywords related to traditional fitness tools to improve online visibility.
- Influencer Partnerships: Collaborate with fitness influencers to promote the Mudgar through authentic reviews and demonstrations.
Distribution Strategy for MudgarClub
- E-commerce Platforms: Sell directly through the Mudgar Club website and partner with major e-commerce platforms like Amazon and Flipkart for wider reach.
- Fitness Centers Collaboration: Partner with gyms and wellness centers to offer Mudgars as part of their training equipment.
Advantages for MudgarClub
- Unique Product Offering: The Mudgar’s design allows for multidimensional movements that enhance overall fitness.
- Quality Craftsmanship: Handcrafted from premium materials ensures durability and aesthetic appeal.
- Personalization Options: Custom engraving adds a personal touch that appeals to consumers.
Challenges for MudgarClub
- Scaling Production: Handcrafted manufacturing limits scalability, making it challenging to meet high demand.
- Market Education: Educating consumers about the benefits of traditional tools over modern equipment remains a hurdle.
Reasons for Success for MudgarClub
- Cultural Relevance: Growing interest in traditional Indian practices provides a unique selling proposition.
- Community Engagement: Emphasis on customer-centric approaches fosters loyalty and community building around traditional fitness practices.
Mitigation Strategies for MudgarClub
- Diversification of Product Line: Expand offerings to include more traditional fitness tools that cater to different demographics.
- Investment in Technology: Implement technology-driven manufacturing processes to increase production efficiency without compromising quality.
Future Business Roadmap for MudgarClub
- Short-term Goals (1 Year):
- Build inventory to meet growing demand post-Shark Tank funding.
- Launch targeted marketing campaigns focusing on women’s fitness.
- Medium-term Goals (2–3 Years):
- Achieve monthly revenue growth of 30% through expanded distribution channels.
- Develop partnerships with health organizations for workshops promoting traditional exercises.
- Long-term Goals (5 Years):
- Aim for a valuation of ₹100 Crores by diversifying product offerings and entering international markets.
- Establish Mudgar Club as a leading name in both traditional and modern fitness sectors across India.
Mudgar Club is positioned not only as a fitness brand but also as a cultural movement aimed at reviving ancient Indian practices while addressing contemporary health needs. With strategic planning and execution, it has the potential to significantly impact the Indian fitness landscape.