Rescript Shark Tank India Episode Review
Website Information
- Website:- Rescript
- Build on JavaScript libraries- Goober, core-js 3.32.2, AOS, Slick, OWL Carousel, jQuery 2.2.2
- Good SEO Performance, but SEO Improvement Needed.
- ORGANIC TRAFFIC: 2.5K visitors per month.
Founders
- Rescript was co-founded by Ashutosh Ananth and Naren Raj, two entrepreneurs from Bengaluru.
- Ashutosh Ananth: Focuses on product innovation and corporate partnerships.
- Naren Raj: Handles operations and ensures sustainability in the production process.
- The founders launched Rescript to provide eco-friendly stationery solutions, leveraging recycled paper to reduce environmental impact.
Brand Overview
- Rescript is a sustainable stationery brand offering products made entirely from recycled paper.
- Mission: To promote sustainability by reducing paper waste and providing eco-friendly alternatives for businesses and schools.
- Product Range: Includes notebooks, A4 sheets, and other stationery items.
- Business Model: Primarily B2B, with 90% of sales coming from corporate contracts, while their website contributes 10% of sales.
Shark Tank India Appearance & Ask
- Original Ask: ₹1 crore for 3.3% equity, valuing the company at ₹30 crore.
- Pitch Highlights: The founders presented their profitable business model, highlighting projected revenue of ₹6 crore for FY24–25 and a strong focus on sustainability.
Season and Episode Air Date
- Season: 04
- Episode: 51
- Episode Air Date: Monday, 17 March 2025
Product Overview
Rescript’s stationery products are made entirely from recycled paper and offer the following features:
- Eco-Friendly Materials: 100% recycled paper reduces environmental impact.
- Target Market: Schools, corporates, and sustainability-conscious consumers.
- Production Process: Uses sustainable methods to ensure minimal waste during manufacturing.
Investor Reactions
- Anupam Mittal: Praised the founders for building a solid B2B business but opted out, citing concerns about competition and market replicability. He offered mentorship instead of funding.
- Namita Thapar & Aman Gupta: Appreciated the product quality but backed out due to low entry barriers in the market. Aman promised to become a customer but declined as an investor.
- Ritesh Agarwal: Backed out after learning that only 10% of sales came from their website, raising concerns about scalability.
Customer Engagement Philosophy
Rescript focuses on building long-term relationships with businesses by emphasizing:
- Sustainability Goals: Helps companies meet their environmental mandates through eco-friendly products.
- Transparency: Shares data on how their products reduce waste and environmental impact.
- Customization Options: Offers tailored solutions for corporate clients to meet specific needs.
Product Highlights
- Sustainability Impact: Reduces paper waste by using recycled materials, contributing to environmental conservation.
- Cost Efficiency: Provides affordable alternatives to traditional stationery without compromising quality.
- Corporate Focus: A strong B2B model ensures recurring revenue through contract renewals.
Future Vision
- Expand B2B partnerships with schools and corporates across Tier 1/2 cities by FY26 to increase market penetration.
- Develop an e-commerce platform to boost direct-to-consumer (D2C) sales and reduce reliance on corporate contracts.
- Launch new sustainable product lines like planners, calendars, and office supplies by FY28.
Deal Finalized or Not
- No, Rescript did not secure a deal on Shark Tank India.
- Despite earning praise for their eco-friendly concept and strong B2B model, the Sharks opted out due to concerns about market replicability and scalability.
| Category | Details |
|---|---|
| Website Information | Website: Rescript |
| Built on JavaScript libraries: Goober, core-js 3.32.2, AOS, Slick, OWL Carousel, jQuery 2.2.2 | |
| Good SEO Performance, but SEO Improvement Needed | |
| Organic Traffic: 2.5K visitors per month | |
| Founders | Co-Founders: Ashutosh Ananth and Naren Raj |
| Ashutosh Ananth: Focuses on product innovation and corporate partnerships | |
| Naren Raj: Handles operations and ensures sustainability in the production process | |
| Purpose: Launched Rescript to provide eco-friendly stationery solutions using recycled paper | |
| Brand Overview | Sustainable stationery brand offering products made entirely from recycled paper |
| Mission: Reduce paper waste and promote sustainability | |
| Product Range: Notebooks, A4 sheets, and other stationery items | |
| Business Model: 90% B2B sales from corporate contracts, 10% from website sales | |
| Shark Tank India Appearance & Ask | Original Ask: ₹1 crore for 3.3% equity (Valuation: ₹30 crore) |
| Pitch Highlights: Profitable business model with projected revenue of ₹6 crore for FY24–25 | |
| Focused on sustainability and corporate partnerships | |
| Season and Episode Air Date | Season: 04 |
| Episode: 51 | |
| Air Date: Monday, 17 March 2025 | |
| Product Overview | Made entirely from recycled paper |
| Eco-Friendly Materials: Reduces environmental impact | |
| Target Market: Schools, corporates, and sustainability-conscious consumers | |
| Production Process: Uses sustainable methods to minimize waste | |
| Investor Reactions | Anupam Mittal: Praised the B2B model but opted out due to competition concerns |
| Namita Thapar & Aman Gupta: Liked the product quality but saw low market entry barriers | |
| Aman Gupta: Declined as an investor but promised to be a customer | |
| Ritesh Agarwal: Concerned about scalability as only 10% of sales came from the website | |
| Customer Engagement Philosophy | Focus on long-term corporate relationships |
| Sustainability Goals: Helps companies meet environmental mandates | |
| Transparency: Shares data on waste reduction and environmental impact | |
| Customization: Tailored solutions for corporate clients | |
| Product Highlights | Sustainability Impact: Reduces paper waste and promotes conservation |
| Cost Efficiency: Affordable alternatives without quality compromise | |
| Corporate Focus: Recurring revenue through contract renewals | |
| Future Vision | Expand B2B partnerships in Tier 1/2 cities by FY26 |
| Develop an e-commerce platform for direct-to-consumer (D2C) sales | |
| Launch new sustainable products like planners, calendars, and office supplies by FY28 | |
| Deal Finalized or Not | No deal secured on Shark Tank India |
| Sharks opted out due to concerns about market replicability and scalability | |
| Business Potential in India | Market Size: ₹385 billion in 2023, projected to reach ₹2.1 trillion by 2028 |
| Growth Rate: 40.97% CAGR | |
| Niche Opportunity: Increasing demand for eco-friendly stationery | |
| Revenue Validation: Projected revenue of ₹6 crore for FY24–25 | |
| Total Addressable Market (TAM) | TAM: ₹2.1 trillion (Indian stationery market by 2028) |
| Serviceable Market: Eco-friendly segment could capture 10%, reaching ₹210 billion | |
| Ideal Target Audience & Demographics | Age: 25–55 years |
| Location: Tier 1/2 cities (Delhi, Bengaluru, Mumbai) | |
| Income: ₹10–25 lakh/year (corporate decision-makers and educators) | |
| Behavior: Sustainability-conscious businesses, schools, and individuals | |
| Marketing Strategy | Problem: Limited visibility in the consumer market, reliance on B2B contracts |
| Solution: Improve SEO, target keywords like “eco-friendly notebooks India” | |
| Solution: Collaborate with sustainability influencers and educators | |
| Solution: Publish educational content on the benefits of recycled paper products | |
| Digital Marketing Strategy | Platform |
| Google Ads | |
| Email Marketing | |
| Distribution Strategy | Strengthen online presence through Shopify for D2C sales |
| Partner with e-commerce platforms like Amazon and Flipkart | |
| Expand offline distribution via bookstores and office supply chains in Tier 1/2 cities | |
| Advantages | Sustainability Impact: Saves 30,000 trees and 6 billion liters of water by 2025 |
| Cost Efficiency: Affordable eco-friendly products | |
| Corporate Focus: Strong B2B model with recurring revenue | |
| Challenges & Mitigation Strategies | Challenge |
| Market replicability | |
| Scalability concerns | |
| Low D2C presence | |
| Reasons Why Rescript Can Be Successful | Rising environmental awareness drives demand for sustainable stationery |
| Cost-effective pricing makes eco-friendly options more accessible | |
| Strong B2B model ensures stability while D2C expansion opens growth opportunities | |
| Future Business Roadmap | Expand B2B partnerships in Tier 1/2 cities by FY26 |
| Launch e-commerce platform for D2C sales by FY27 | |
| Introduce new sustainable products by FY28 | |
| Valuation Growth Roadmap | Short-Term (2025): Boost valuation to ₹50 crore by expanding B2B contracts |
| Mid-Term (2027): Raise Series A funding after achieving ₹10 crore ARR | |
| Long-Term (2030): Aim for ₹200 crore valuation via omnichannel growth |
Rescript Shark Tank India Business Plan
Business Potential in India
- Market Size: The Indian stationery market was valued at ₹385 billion in 2023 and is projected to grow to ₹2.1 trillion by 2028, expanding at a 40.97% CAGR.
- Niche Opportunity: The eco-friendly stationery segment is gaining traction due to rising environmental awareness, with Rescript targeting a share of this growing market by providing sustainable alternatives.
- Revenue Validation: Rescript is projecting revenue of ₹6 crore for FY24–25, driven by its strong B2B model and corporate contracts.
Total Addressable Market (TAM)
- TAM: ₹2.1 trillion (Indian stationery market by 2028).
- Serviceable Market: The eco-friendly stationery segment could capture 10% of the market, creating a ₹210 billion opportunity by 2028.
Ideal Target Audience & Demographics
| Demographic | Details |
|---|---|
| Age | 25–55 years |
| Location | Tier 1/2 cities (Delhi, Bengaluru, Mumbai) |
| Income | ₹10–25 lakh/year household income (corporate decision-makers and educators) |
| Behavior | Sustainability-conscious businesses, schools, and individuals seeking eco-friendly alternatives to traditional stationery. |
Marketing Strategy
- Problem: Limited visibility in the consumer market and heavy reliance on B2B contracts (90% of sales).
- Solutions:
- Optimize SEO with keywords like “eco-friendly notebooks India” and “recycled paper stationery” to boost organic traffic from 2.5K to 10K visitors/month.
- Collaborate with sustainability influencers and educators to promote Rescript’s impact via social media campaigns.
- Launch educational content highlighting the environmental benefits of using recycled paper products.
Digital Marketing Strategy
| Platform | Strategy | Goal |
|---|---|---|
| Reels showcasing the production process | Increase engagement by 25% | |
| Google Ads | Retarget corporate buyers with incentives | Achieve 15% conversion rate |
| Share success stories with corporate partners | Generate 50+ B2B leads/month | |
| Email Marketing | Monthly newsletters highlighting sustainability metrics | Boost retention by 20% |
Distribution Strategy
- Strengthen online presence through Shopify for D2C sales.
- Partner with e-commerce platforms like Amazon and Flipkart for wider reach.
- Expand offline distribution through partnerships with bookstores and office supply chains in Tier 1/2 cities.
Advantages
- Sustainability Impact: Reduces paper waste and saves natural resources; aims to save 30,000 trees and 6 billion liters of water by 2025.
- Cost Efficiency: Offers affordable eco-friendly products compared to premium sustainable brands.
- Corporate Focus: A strong B2B model ensures recurring revenue through contract renewals with corporates and schools.
Challenges & Mitigation Strategies
| Challenge | Mitigation Strategy |
|---|---|
| Market replicability | Build brand loyalty through superior quality and customer service. |
| Scalability concerns | Invest in automated manufacturing facilities to meet growing demand. |
| Low D2C presence | Develop an e-commerce platform and increase digital marketing efforts. |
Reasons Why Rescript Can Be Successful
- Rising environmental awareness among corporations and educational institutions aligns with Rescript’s mission of sustainability.
- Cost-effective pricing makes eco-friendly choices accessible to a broader audience.
- A strong B2B model ensures consistent revenue while D2C expansion opens new growth avenues.
Future Business Roadmap
- Expand B2B partnerships across Tier 1/2 cities by FY26; target contracts with large corporates and educational institutions.
- Launch an e-commerce platform for D2C sales by FY27; aim for ₹10 crore ARR through online channels.
- Introduce new sustainable product lines like planners, calendars, and office supplies by FY28.
Valuation Growth Roadmap
- Short-Term (2025): Boost valuation to ₹50 crore by expanding distribution channels and increasing B2B contracts.
- Mid-Term (2027): Raise Series A funding after achieving ₹10 crore ARR through D2C sales.
- Long-Term (2030): Aim for ₹200 crore valuation via omnichannel dominance in the eco-friendly stationery market.
Rescript’s innovative use of recycled materials positions it as a leader in India’s emerging eco-friendly stationery market amidst growing demand for sustainable solutions in schools, corporations, and households. While it did not secure funding on Shark Tank India, its strong B2B model, commitment to sustainability, and plans for D2C expansion ensure long-term growth potential in the stationery industry.
