Bindiya Atul Mehta, a third-generation entrepreneur, is the founder of Tileskraft.
She is determined to continue her family’s legacy by digitizing the tile sampling and sourcing process.
With two years of effort, she has developed a proof of concept through a website and now aims to scale her business with a mobile app.
Her vision is to simplify tile selection for customers, offering an end-to-end solution for architects, interior designers, and homeowners.
Brand Overview
Tileskraft is an online platform that revolutionizes the tile-buying experience by offering:
Premium Tile Selection: A curated range of luxurious, stylish tiles.
Expert Consultations: Access to professional architects and interior designers.
Comprehensive Solutions: Beyond tiles, the brand provides premium bathtubs, sanitaryware, and design inspirations.
Tileskraft aims to modernize the traditional tile retail industry by providing customers with a seamless digital experience.
Shark Tank India Appearance
Bindiya pitched her business on Shark Tank India Season 4, seeking ₹60 lakh in exchange for 12% equity, valuing her company at ₹5 crore.
Her goal was to use the investment to develop a mobile app that would simplify tile browsing, offer virtual sampling features, and connect customers with design experts.
Season and Episode Air Date
Season: 04
Episode: 46
Episode Air Date: Monday, 10 March 2025
Product Overview
Tileskraft offers:
Luxurious Tiles: A wide variety of high-end tiles tailored for modern interiors.
Virtual Sampling: Customers can visualize tiles digitally before purchase.
Design Expertise: Professional consultations for personalized interior solutions.
Diverse Offerings: Includes bathtubs and sanitaryware alongside tiles.
Investor Reactions
Anupam Mittal: Praised Bindiya’s dedication but questioned how her business differed from traditional models. He advised focusing on learning and refining before seeking investments.
Peyush Bansal: Found the business model overly complicated and suggested simplifying operations.
Vineeta Singh: Appreciated the concept but felt it wasn’t ready for investment.
Aman Gupta & Kunal Bahl: Raised concerns about scalability and user acquisition through an app-based model.
Customer Engagement Philosophy
Tileskraft focuses on enhancing customer experience by:
Offering a one-stop platform for tile selection and design consultations.
Providing virtual tools to simplify decision-making.
Ensuring access to world-class products curated for modern tastes.
Product Highlights
Premium quality tiles designed for modern interiors.
Virtual sampling features for easy decision-making.
Comprehensive product range including bathtubs and sanitaryware.
Expert guidance from architects and designers.
Future Vision
Bindiya envisions Tileskraft as a leader in digitizing tile shopping by:
Launching a mobile app to streamline tile selection and sourcing.
Building a unique brand identity with clear USPs.
Simplifying operations to ensure scalability.
Strengthening customer acquisition strategies through refined marketing.
Deal Finalized or Not
No deal was finalized during the episode.
While the sharks appreciated Bindiya’s passion and dedication, they raised concerns about her business model’s scalability and uniqueness.
Anupam Mittal admired her efforts but advised against involving investors during her “learning phase.”
Although no investment was secured, Bindiya gained valuable feedback from the sharks to refine her business model. With strategic execution, Tileskraft has strong potential to grow organically in the competitive home interiors market.
Tileskraft Shark Tank India Review Website Data
Category
Details
Website Information
Website: Tileskraft
Platform: Shopify (E-commerce)
SEO Performance: Poor, needs improvement
Organic Traffic: 6 visitors/month
Founders
Founder: Bindiya Atul Mehta
Background: Third-generation entrepreneur
Vision: Digitizing tile sampling & sourcing
Development: Website proof of concept, aims for mobile app
Brand Overview
Core Offering: Online tile-buying platform
Premium Tiles: Curated luxurious tile selection
Expert Consultations: Access to architects & interior designers
Comprehensive Solutions: Includes bathtubs, sanitaryware, design inspirations
Shark Tank India
Season & Episode: Season 4, Episode 46
Air Date: 10 March 2025 (Monday)
Pitch: ₹60 lakh for 12% equity (Valuation: ₹5 crore)
Purpose: Develop a mobile app with virtual sampling & expert consultations
Deal Finalized: No
Investor Feedback
Anupam Mittal: Appreciated dedication, advised refining the model
Peyush Bansal: Suggested simplifying operations
Vineeta Singh: Liked the concept but found it premature for investment
Aman Gupta & Kunal Bahl: Concerned about scalability & user acquisition
Product Overview
Tileskraft Offers:
Luxurious Tiles: High-end tiles for modern interiors
Virtual Sampling: Digital visualization before purchase
Design Expertise: Consultations with professionals
Tileskraft Shark Tank India Episode Review