Tripole Shark Tank India Episode Review

Website Information
- Website:- Tripole
- Build on E-commerce Shopify
- Good SEO performance but SEO Improvement is needed.
- ORGANIC TRAFFIC: 32.4K visitors per month.
Founder
- Rohan Khanduja is the visionary founder of Tripole.
- Starting from a modest room, he has successfully scaled the company to operate two fully functional factories, demonstrating his entrepreneurial spirit and commitment to quality.

Brand Overview
- Tripole is a burgeoning Indian startup that specializes in rucksacks, backpacks, and outdoor gear.
- Founded in 2017, it has quickly positioned itself as a competitor to established brands like Decathlon by offering high-quality products at affordable prices.
- Tripole is dedicated to manufacturing a wide array of outdoor products in-house, including rucksacks, backpacks, sleeping bags, travel accessories, and apparel.
- The brand’s focus on affordability without compromising on quality has allowed it to gain traction in the ₹8,500 crore Indian outdoor gear market.
Shark Tank India Appearance and Ask
- During his appearance on Shark Tank India, Rohan Khanduja sought an investment of ₹1 Crore for 1.5% equity, valuing Tripole at ₹65.22 Crores.
- His pitch effectively showcased the brand’s achievements and future growth potential.
Season and Episode Air Date
- Season: 04
- Episode:- 06
- Episode Air Date: Monday, 13 January 2025
Product Overview
- Tripole’s standout product is the Walker Pro Rucksack, which outdoor enthusiasts particularly favor. Key features include:
- Extra Access Points: Allowing easy access to essential items while on the move.
- Accessory Compatibility: Designed to accommodate hydration bladders and other add-ons.
- Back Support System: Incorporates an internal metal frame for enhanced comfort during extended treks.
Each product comes with a 5-year warranty, ensuring durability and customer satisfaction.
Investor Reactions
The sharks had varied responses during Rohan’s pitch:
- Namita Thapar presented two options: ₹50 Lakhs for 1% equity plus debt or ₹1 Crore for 1.5% equity with a royalty until recouped.
- Aman Gupta chose not to invest due to concerns about the company’s high valuation.
- Anupam Mittal declined, citing insufficient product differentiation.
Customer Engagement Philosophy
- Tripole has successfully built a loyal community on Instagram, boasting 8.3K followers.
- The brand primarily shares user-generated content that highlights real customers using their products in outdoor settings.
- This approach not only fosters trust but also creates a sense of belonging among adventure enthusiasts.
Product Highlights
Tripole offers an extensive range of over 250 SKUs, focusing on:
- Rucksacks (70% of sales)
- Backpacks (10%)
- Waist packs (6%)
- Apparel (6%)
- Miscellaneous travel accessories (8%)
By manufacturing products in-house, Tripole ensures quality control and maintains competitive pricing.
Future Vision
With the funding secured from Shark Tank India, Rohan plans to:
- Expand the product line to cater to diverse customer needs.
- Enhance marketing strategies to increase brand visibility.
- Strengthen offline and international sales channels.
The projected revenue for FY24-25 is estimated at ₹20 Crores, positioning Tripole for significant growth in the outdoor gear market.
Lessons
Rohan’s journey on Shark Tank India provides valuable lessons for aspiring entrepreneurs:
- Know Your Numbers: His thorough understanding of unit economics impressed the investors and strengthened his pitch.
- Stay Flexible: His ability to negotiate and adapt during discussions was key to securing a deal.
- Confidence Matters: Rohan’s self-assuredness left a positive impression on the sharks despite differing opinions.
- Tripole’s evolution from a small startup to a company valued at ₹65 Crores illustrates the power of innovation, affordability, and resilience.
- By prioritizing quality, sustainability, and customer satisfaction, Tripole has successfully carved out its niche in the competitive outdoor gear market, making it a brand worth watching for both adventure lovers and investors alike.
Deal Finalized or Not
- After engaging in negotiations with several sharks, Rohan ultimately accepted a deal from Ritesh Agarwal for ₹75 Lakhs for 1.15% equity along with ₹40 Lakhs as debt at a 9% interest rate.
- This deal was finalized after careful consideration of competing offers.

Category | Details |
---|---|
Website Information | Website: Tripole Platform: E-commerce Shopify SEO Performance: Good, but improvement needed Organic Traffic: 32.4K visitors/month |
Founder | Name: Rohan Khanduja Achievements: Scaled from a modest room to two fully functional factories |
Brand Overview | Specialization: Rucksacks, backpacks, outdoor gear Founded: 2017 Market Position: Competitor to Decathlon |
Product Range | Products: Rucksacks, backpacks, sleeping bags, travel accessories, apparel In-House Manufacturing: Yes |
Shark Tank Appearance | Ask: ₹1 Crore for 1.5% equity Valuation: ₹65.22 Crores |
Product Highlight | Standout Product: Walker Pro Rucksack Features: Extra access points, accessory compatibility, back support system Warranty: 5 years |
Investor Reactions | Namita Thapar: ₹50 Lakhs for 1% equity plus debt / ₹1 Crore for 1.5% equity with royalty Aman Gupta: No investment Anupam Mittal: No investment |
Customer Engagement | Instagram Followers: 8.3K Strategy: User-generated content |
Sales Breakdown | Rucksacks: 70% Backpacks: 10% Waist packs: 6% Apparel: 6% Accessories: 8% |
Future Vision | Plans: Expand product line, enhance marketing, strengthen sales channels Projected Revenue (FY24-25): ₹20 Crores |
Lessons from Shark Tank | Key Takeaways: Know your numbers, stay flexible, confidence matters |
Deal Finalized | Investor: Ritesh Agarwal Deal: ₹75 Lakhs for 1.15% equity + ₹40 Lakhs debt at 9% interest rate |
Market Potential | Market Size: ₹8,500 crores Growth Rate: 10-12% CAGR |
Target Audience | Age Group: 18-35 Income Level: Middle to upper-middle class Geographic Focus: Urban areas |
Marketing Strategy | Brand Positioning: Cost-effective, quality-focused Promotional Activities: Social media, influencer collaborations, SEO optimization |
Distribution Strategy | E-commerce: 68% sales via Amazon, Flipkart Offline Retail: Planned expansion International Sales: Through e-commerce platforms |
Advantages | In-House Manufacturing: Quality control Community Engagement: Loyal customer base Affordable Pricing |
Challenges | Market Competition: From established brands Supply Chain Management: Efficiency challenges Consumer Awareness: High marketing effort needed |
Success Factors | Outdoor Enthusiasm: Growing adventure tourism Quality Assurance: High-quality products with warranties Strategic Partnerships |
Mitigation Strategies | Marketing: Emphasize USPs Supply Chain: Invest in technology Customer Feedback: Improve products |
Future Roadmap | Product Expansion: Eco-friendly gear Marketing: Increase budget Retail Stores: Open flagship stores International Entry: By FY25 |
Revenue Projection | Goal: ₹20 Crores by FY24-25 |
Tripole Shark Tank India Business Plan

Business Potential in India
- Market Size: The Indian outdoor gear market is valued at approximately ₹8,500 crores and is expected to grow significantly as outdoor activities gain popularity.
- Growth Rate: The outdoor gear market in India is projected to grow at a CAGR of around 10-12% over the next five years.
- Consumer Trends: Increasing interest in adventure tourism and outdoor activities among the youth is driving demand for quality outdoor gear.
Total Addressable Market (TAM)
- TAM Estimate: The total addressable market for outdoor gear in India is estimated at ₹8,500 crores, with significant growth potential as more consumers engage in outdoor activities.
- Market Segmentation: The market can be segmented into various categories such as rucksacks, backpacks, sleeping bags, and travel accessories.
Ideal Target Audience and Demographics
- Age Group: Primarily targeting individuals aged 18-35, who are adventurous and enjoy outdoor activities.
- Income Level: Middle to upper-middle-class consumers looking for quality products at affordable prices.
- Geographic Focus: Urban areas with access to outdoor activities such as trekking, camping, and travel.
Marketing Strategy
- Brand Positioning: Position Tripole as a cost-effective alternative to legacy brands while emphasizing quality and durability.
- Promotional Activities: Utilize social media platforms like Instagram and Facebook for targeted advertising campaigns showcasing user-generated content.
Content and Digital Marketing Strategy
- Content Creation: Develop engaging content that highlights customer experiences with Tripole products during their adventures.
- Influencer Collaborations: Partner with outdoor influencers and adventure enthusiasts to reach a broader audience.
- SEO Optimization: Optimize website content for search engines to increase visibility among potential customers searching for outdoor gear.
Distribution Strategy
- E-commerce Platforms: Focus on online sales through major marketplaces like Amazon and Flipkart (68% of sales).
- Offline Retail Expansion: Plan to establish physical retail stores to enhance customer interaction and trust.
- International Sales Channels: Expand international sales primarily through e-commerce platforms.
Advantages
- In-House Manufacturing: Ensures quality control and allows for competitive pricing.
- Strong Community Engagement: Building a loyal customer base through social media interactions enhances brand loyalty.
- Affordable Pricing Strategy: Appeals to price-sensitive consumers looking for quality products.
Challenges
- Market Competition: Facing competition from established brands like Decathlon may impact market share.
- Supply Chain Management: Managing supply chain efficiency while scaling operations can be challenging.
- Consumer Awareness: Increasing brand awareness in a crowded market requires substantial marketing efforts.
Reasons for Potential Success
- Growing Outdoor Enthusiasm: Increasing interest in adventure tourism among the youth creates a growing customer base.
- Quality Assurance: Commitment to high-quality products with warranties builds consumer trust.
- Strategic Partnerships: Collaborations with investors like Ritesh Agarwal can enhance market reach and operational capabilities.
Mitigation Strategies
- Develop a robust marketing plan that emphasizes unique selling propositions (USPs) to differentiate from competitors.
- Invest in supply chain technology to streamline operations and reduce costs.
- Continuously gather customer feedback to improve product offerings and address market needs effectively.
Future Business Roadmap to Increase Valuation
- Product Line Expansion:
- Introduce new product categories based on consumer demand (e.g., eco-friendly gear).
- Enhanced Marketing Efforts:
- Increase digital marketing budget by 20% to boost online presence.
- Retail Store Launches:
- Open flagship stores in key urban locations within the next 18 months.
- International Market Entry:
- Explore partnerships with international retailers by FY25.
- Projected Revenue Growth:
- Aim for revenue of ₹20 Crores by FY24-25 through expanded product lines and enhanced marketing strategies.
By focusing on innovation, affordability, and sustainability, Tripole is positioned to become a significant player in the Indian outdoor gear market while continuously increasing its valuation through strategic growth initiatives.