Nandita Yenagi and Sharad Patil are the founders of Whale Wearables, a self-defense brand based in Karnataka.
Nandita: CEO with a background in biomedical engineering and entrepreneurship. She has previously co-founded Adaptive Agritech Solutions and Teknovator Solutions LLP.
Sharad: Engineer with expertise in wearable technology, contributing to the technical development of Whale Wearables.
Brand Overview
Whale Wearables is a technology-driven startup focused on women’s safety, offering innovative self-defense wearables.
Whale Wearables was founded in early 2024, the brand aims to empower women with accessible, easy-to-use safety tools that integrate electrical self-defense mechanisms.
Whale Wearables products include patented gloves and wristbands designed to provide a mild electric shock, sound alarms, and offer GPS tracking.
Shark Tank India Appearance & Ask
The founders pitched on Shark Tank India Season 4, seeking ₹30 lakh for 3% equity, valuing the company at ₹10 crore.
Whale Wearables’s pitch highlighted:
The need for practical, wearable self-defense solutions.
Plans to use the investment for product refinement, manufacturing expansion, and marketing.
Season and Episode Air Date
Season: 04
Episode: 45
Episode Air Date: Friday, 07 March 2025
Product Overview
Whale Wearables offers a range of self-defense products, including:
A wearable glove capable of delivering a mild electric shock (up to 4000 volts).
A wristband with SOS features and GPS tracking.
Both products are designed to be stylish, discreet, and easy to use.
Investor Reactions
Namita Thapar: Questioned the practicality and innovation of the product, feeling it wasn’t ready for investment.
Kunal Bahl: Appreciated the concept but struggled with the wearable format and opted out.
Ritesh Agarwal: Initially interested but decided not to compete with Aman’s offer.
Aman Gupta & Vineeta Singh: Invested, recognizing the potential of tech-driven self-defense solutions and offering guidance on manufacturing and government approvals.
Customer Engagement Philosophy
Whale Wearables focuses on empowering women by providing them with confidence and security through innovative, user-friendly self-defense tools.
Whale Wearables emphasizes the importance of making public spaces safer for women by integrating technology with self-defense.
Product Highlights
Patented Technology: Self-defense wearables with electrical shock capabilities.
Discreet Design: Stylish and easy to wear, ensuring users can carry them without drawing attention.
Multi-Functional: Includes alarm, flashlight, and GPS features.
Biometric Security: Ensures only authorized users can activate the device.
Key Takeaways
Whale Wearables’ innovative approach to self-defense resonated with investors, securing funding from Aman Gupta and Vineeta Singh.
Whale Wearables faces challenges in scalability and product refinement but has potential for growth with strategic mentorship.
Despite some skepticism, the investment will help Whale Wearables scale and refine its products, making a significant impact in women’s safety solutions.
Future Vision
Product Refinement: Enhance design for greater convenience and user experience.
Manufacturing Expansion: Increase production capacity to meet growing demand.
Marketing Strategy: Effectively promote the brand to reach more women and raise awareness about self-defense solutions.
Regulatory Compliance: Obtain necessary government approvals to ensure product legitimacy.
Deal Finalized
Aman Gupta and Vineeta Singh invested ₹30 lakh for 3% equity, aligning with the founders’ ask.
The deal included conditions for obtaining government approvals to ensure product legitimacy.
Whale Wearables’ journey on Shark Tank India highlights the growing need for practical self-defense tools and the potential for technology to empower women’s safety. With the right guidance and funding, the brand is poised to make a significant impact in this critical area.
Whale Wearables Shark Tank India Review Website Data
CE (EU) & FCC (US) approvals for international expansion
Strategic Funding
₹20 crore Series A to boost R&D & marketing
Whale Wearables Shark Tank India Business Plan
Business Potential in India
Market Context:
India’s wearable technology market is projected to grow at a 16% CAGR (2025–2033), reaching USD 9.03 billion by 2033.
The self-defense products market is growing at 8% CAGR, driven by rising crime rates and women’s safety awareness.
Women’s safety devices like electric shock wearables are gaining traction, with competitors like Shakti Wearables (₹950–₹650) and Safe Locket (GPS-enabled devices) capturing niche markets.
Opportunity:
Over 50% of women in India feel unsafe in public spaces, creating demand for discreet, non-lethal defense tools.
Whale Wearables’ patented technology (biometric gloves, GPS wristbands) addresses gaps in existing safety solutions like pepper sprays and SOS apps.
Total Addressable Market (TAM)
TAM Calculation:
India’s self-defense market: Valued at USD 2.9 billion in 2023, projected to reach USD 4.55 billion by 2030 (6.8% CAGR).
Target segment: Women’s safety devices (30% of the market).
TAM: USD 1.36 billion (~₹11,300 crore) by 2030.
Serviceable Addressable Market (SAM):
Urban women aged 18–45 in Tier-1/Tier-2 cities (40% of TAM).
SAM: USD 544 million (~₹4,500 crore).
Serviceable Obtainable Market (SOM):
Early adopters (5% of SAM).
SOM: USD 27.2 million (~₹225 crore).
Ideal Target Audience and Demographics
Primary:
Women aged 18–45 in urban areas (Delhi, Mumbai, Bengaluru).
Students, working professionals, and frequent travelers.
Secondary:
Elderly individuals and outdoor enthusiasts seeking personal safety tools.
Psychographics
Prioritize safety, discretion, and ease of use.
Value tech-integrated solutions over traditional self-defense tools.
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