Tickle Your Art was co-founded by Shweta Runwal and her daughters Dhriti and Ira Ranka.
Shweta Runwal: An architect who merged her professional expertise with her daughter Dhriti’s artistic talents to create an inclusive brand.
Dhriti Ranka: A young artist with Down syndrome whose creativity inspired the brand’s inception. Her nickname “Tickle” (earned after responding to foot tickles as a newborn) became the brand’s namesake.
Ira Ranka: Supports product design and operations, ensuring the brand’s mission of inclusivity and empowerment is upheld.
Brand Overview
Tickle Your Art is a social impact-driven lifestyle brand that transforms artwork by individuals with Down syndrome into high-end products.
Mission: To empower differently-abled artists while promoting inclusivity through creative expression.
Product Range: Jewelry, stationery, home decor, corporate gifts, and personalized accessories.
Business Model: Combines artisanal craftsmanship with storytelling, emphasizing the emotional and social value of each product.
Shark Tank India Appearance & Ask
Original Ask: ₹21.3 lakh for 7% equity, valuing the company at ₹3.04 crore (the valuation reflects the significance of Down syndrome, linked to the 21st chromosome).
Pitch Highlights: Dhriti’s journey of overcoming adversity and her artistic talent moved the Sharks. The founders highlighted ₹20 lakh revenue in the past year (₹10 lakh profit) and their vision to scale social impact.
Season and Episode Air Date
Season: 04
Episode: 52
Episode Air Date: Tuesday, 18 March 2025
Product Overview
Tickle Your Art’s products include:
Jewellery: Handmade pieces like the “Kind Eye” pendant (a positivity symbol replacing the “evil eye”).
Stationery: Notebooks and art supplies featuring Dhriti’s designs.
Home Decor & Gifts: Customized items that blend artistry with functionality.
Ethical Production: All products are crafted by artists with Down syndrome, ensuring fair wages and creative empowerment.
Investor Reactions
Anupam Mittal: Called the pitch “eye-opening” and pledged funding to support opening a café for community engagement.
Aman Gupta: Invested emotionally, praising the brand’s potential to merge social impact with commercial success.
Namita Thapar: Connected the founders with jewelry brand Palmonas for mentorship.
Srikant Bolla: Declined due to scalability concerns but donated to the cause.
Customer Engagement Philosophy
Tickle Your Art engages customers through:
Storytelling: Shares Dhriti’s journey and the artists’ stories behind each product.
Transparency: Highlights how purchases support differently-abled creators.
Community Building: Plans to open a café as a creative hub for artists and customers.
Product Highlights
Social Impact: Directly supports artists with Down syndrome, fostering inclusivity.
Unique Designs: The “Kind Eye” pendant and other artworks challenge conventional aesthetics.
Profitability: Achieved 50% profit margins since inception, demonstrating financial sustainability.
Future Vision
Expand Product Lines: Introduce apparel and digital art platforms by 2026.
Cafe Launch: Establish a physical space for workshops, exhibitions, and sales by 2025.
Global Reach: Partner with international NGOs to showcase artists’ work globally.
Tech Integration: Develop an e-commerce platform with augmented reality (AR) for virtual product trials.
Deal Finalized or Not
Yes. Tickle Your Art secured a joint investment of ₹21.3 lakh for 7% equity from Anupam Mittal and Aman Gupta.
Additional Support: Guest Shark Jeet Adani offered a ₹20 lakh grant, while Srikant Bolla pledged a donation despite opting out.
Tickle Your Art Shark Tank India Review Website Data
Category
Details
Website Information
Website: Tickle Your Art
Built on E-commerce Shopify
Poor SEO Performance, SEO Improvement Needed
Organic Traffic: 21 visitors per month
Founders
Co-Founders: Shweta Runwal, Dhriti Ranka, Ira Ranka
Shweta Runwal: Architect, merged expertise with daughter’s artistic talents
Dhriti Ranka: A young artist with Down syndrome, the inspiration behind the brand
Ira Ranka: Supports product design and operations
Brand Overview
Social impact-driven lifestyle brand
Transforms artwork by individuals with Down syndrome into high-end products
Mission: Empower differently-abled artists through creative expression
Product Range: Jewelry, stationery, home decor, corporate gifts, personalized accessories
Business Model: Combines artisanal craftsmanship with storytelling
Shark Tank India Appearance & Ask
Original Ask: ₹21.3 lakh for 7% equity (Valuation: ₹3.04 crore)
Long-term (2027+): Increase market share, establish the brand as a leader in inclusive lifestyle products
Tickle Your Art Shark Tank India Business Plan
Business Potential in India
Market Size: The Indian art market achieved a turnover of USD 144.3 million in FY23, reflecting a growing interest in art as an investment and consumer product.
Growth Rate: The art stationery market is projected to grow at a CAGR of 9.7% from 2023 to 2029, driven by the increasing emphasis on creativity in education and rising enrollment in schools.
Total Addressable Market (TAM): With over 250 million students enrolled in schools and colleges, there is significant potential for art-related products, particularly those that promote inclusivity and creativity.
Ideal Target Audience and Demographics for Tickle Your Art
Primary Audience: Parents of children aged 5-24 years, educators, and art enthusiasts.
Demographics:
Age: 25-45 years
Income Level: Middle to upper-middle class
Location: Urban and semi-urban areas with access to e-commerce platforms
Interests: Art, social impact initiatives, and inclusivity
Marketing Strategy for Tickle Your Art
Content Strategy:
Highlight Dhriti’s journey and the stories behind each product through blogs, videos, and social media.
Use storytelling to connect emotionally with the audience.
Digital Marketing Strategy:
Leverage social media platforms like Instagram and Facebook for targeted ads.
Collaborate with influencers who advocate for inclusivity and social causes.
Implement SEO strategies to improve organic traffic from the current 21 visitors per month.
Distribution Strategy for Tickle Your Art
E-commerce Platform: Utilize Shopify for online sales with an integrated AR feature for virtual product trials.
Physical Presence: Plan to launch a café as a creative hub for workshops, exhibitions, and direct sales.
Advantages for Tickle Your Art
Unique selling proposition of combining high-quality products with social impact.
Established emotional connection through storytelling.
Strong community engagement through transparent practices.
Challenges for Tickle Your Art
Limited brand awareness due to poor SEO performance.
Competition from established brands in the lifestyle and art markets.
Scalability concerns related to production capacity and market reach.
Reasons for Success for Tickle Your Art
Growing demand for socially responsible products among consumers.
Increasing recognition of the value of inclusivity in business.
Support from investors like Anupam Mittal and Aman Gupta enhances credibility and resources.
Mitigation Strategies for Tickle Your Art
Improve SEO performance through targeted content marketing and keyword optimization.
Diversify product offerings to include apparel and digital art platforms by 2026.
Establish partnerships with NGOs for broader reach and support.
Future Business Roadmap for Tickle Your Art
Short-term Goals (2025)
Launch cafe as a community engagement hub.
Expand product lines to include apparel.
Medium-term Goals (2026)
Develop an e-commerce platform with AR capabilities.
Partner with international NGOs to showcase artists’ work globally.
Long-term Goals (2027 onwards)
Achieve a significant increase in market share within the Indian art sector.
Establish Tickle Your Art as a leading brand in inclusive lifestyle products.
Tickle Your Art’s blend of emotional storytelling, social impact, and innovative design captivated Shark Tank India, securing investment and mentorship. With Anupam Mittal and Aman Gupta’s backing, the brand is poised to scale its mission of empowering differently-abled artists while redefining inclusive entrepreneurship in India’s lifestyle market.
Tickle Your Art Shark Tank India Episode Review