Bombay Closet Cleanse Shark Tank India Episode Review

Website Information:

• Website:- Bombay Closet Cleanse
• Build on E-commerce Shopify
• Boost with SEO
• ORGANIC TRAFFIC:- 37,952 organic visitors per month

Founders:-

• Aalfiya Khan and Sana Khan are the founders of Bombay Closet Cleanse.

About The Company and The Product:-

• Bombay Closet Cleanse is introduced as a thrift store with a social impact, aiming to provide affordable clothing while positively impacting society.
• The Bombay Closet Cleanse founders emphasize their mission to promote sustainability and empower communities through their business model.
• Bombay Closet Cleanse allows individuals to buy and sell pre-loved clothing items.
• Doing so addresses environmental and social issues, offering a sustainable and impactful alternative to fast fashion.

Presentation on Shark Tank India:

• The latest episode of Shark Tank India season 3 features two sisters, Aalfiya Khan and Sana Khan, founders of Bombay Closet Cleanse.
• They present their pitch in a quirky and engaging manner, explaining the concept of thrifting pre-owned clothes.

Unique Selling Points:

• Bombay Closet Cleanse operates on a shop, swap, and sell model, being the only brand in India where customers can receive payment for their old clothes.
• The brand has served over 5000 customers and currently operates two offline stores in Mumbai and an online presence through its website.

Investment Ask:

• The founders seek Rs 1 crore for a 2.5 percent equity stake in their business.
• The sharks commend the sisters for their entertaining and informative pitch.

Shark Tank India Air Date:

• Season 3, Episode 49, 28 March 2024

Shark’s Interaction and Feedback:

• Vineeta Singh questions Aalfiya about her accent, which leads to a humorous exchange about her unique Hindi accent.
• Anupam Mittal suggests that Sana could model for Vineeta’s brand Quench, complimenting her youthful appearance.

Growth and Operations:

• The sisters started their business using their clothes and saw significant growth in 2020 through Instagram.
• They explain their slot booking system for reselling clothes in stores, where the condition, brand, and style of clothes determine the pricing.
• Customers can provide 10-100 units of clothes per slot.

Sharks’ Decisions:

• Aman Gupta backs out of the deal, citing concerns about maintaining quality.
• Azhar Iqubal and Peyush Bansal also exit the deal, with Peyush advising the founders not to reduce their aspirations.
• Anupam Mittal and Vineeta Singh also decide not to invest.

Bombay Closet Cleanse Shark Tank India Review Website Data

Category	Details
Website Information
Website	Bombay Closet Cleanse
Platform	E-commerce Shopify
SEO	Improved
Organic Traffic	37,952 organic visitors per month
Founders and Company
Founders	Aalfiya Khan and Sana Khan
Company	Bombay Closet Cleanse
Model	Thrift store with a social impact focus
USP	Shop, swap, and sell pre-owned clothing with payment for old clothes
Impact	5000+ customers, 2 offline stores in Mumbai
Business Potential in India
Growing Thrifting Market	Increasing awareness of sustainability and affordability
E-commerce Growth	Expanding online retail market
Urbanization	Rising disposable income and changing consumer preferences
Total Addressable Market (TAM)
Market Size	Challenging to quantify due to the nascent nature of the organized thrifting market
Market Penetration	Assuming a conservative estimate of 1% of the urban population as potential customers, the TAM could be substantial
Ideal Target Audience and Demographics
Fashion-Conscious Individuals	Primarily young adults and millennials
Location	Urban areas with higher disposable income
Lifestyle	Environmentally conscious, budget-friendly, and fashion-forward
Marketing Strategy
Content Marketing	Focus on sustainability, affordability, and unique fashion finds
Digital Marketing	SEO, social media (Instagram, Facebook, YouTube), and targeted online advertising
Influencer Partnerships	Collaborate with fashion and lifestyle influencers
Public Relations	Media coverage and partnerships with fashion and lifestyle publications
Experiential Marketing	Pop-up thrift shops and fashion events
Distribution Strategy
Offline Stores	Physical stores for browsing and trying clothes
E-commerce	Online platform for wider reach and convenience
Consignment Model	Partnership with individuals and boutiques for curated collections
Wholesale	Supplying pre-owned clothing to other retailers
Advantages
Unique Business Model	Combines thrifting with a social impact focus
Potential for Scalability	Opportunity to expand to new cities and online
Social Impact	Promoting sustainability and circular fashion
Customer Loyalty	Building a community of loyal thrift shoppers
Challenges
Quality Control	Ensuring consistent quality of pre-owned clothing
Logistics and Inventory Management	Efficiently managing the flow of clothes
Competition	Existing thrift stores and online marketplaces
Consumer Perception	Overcoming negative perceptions about second-hand clothing
Reasons for Success
Addresses a Consumer Need	Fills a gap in the market for affordable and sustainable fashion
Potential for Community Building	Creating a community of thrift enthusiasts
Environmental Impact	Positive contribution to sustainability
Mitigation Strategies
Quality Assurance	Implementing quality control measures and inspection processes
Technology	Leveraging technology for inventory management and customer experience
Partnerships	Collaborating with designers and brands for exclusive collections
Education and Awareness	Creating awareness about the benefits of thrifting
Future Business Roadmap
Geographical Expansion	Expanding to other cities and regions
Product Expansion	Offering additional services like clothing alterations, styling, and rentals
International Expansion	Exploring opportunities in international markets
Sustainability Initiatives	Strengthening commitment to sustainability through partnerships and certifications
Additional Insights
Data Analytics	Utilizing data to understand customer preferences and purchasing behavior
Customer Loyalty Programs	Implementing rewards and loyalty programs to retain customers
Brand Partnerships	Collaborating with fashion brands for collaborations and promotions

Bombay Closet Cleanse: Thrifting with a Purpose

Business Potential in India:

• Growing Thrifting Market: Increasing awareness of sustainability and affordability
• E-commerce Growth: Expanding online retail market
• Urbanization: Rising disposable income and changing consumer preferences

Total Addressable Market (TAM):

• Challenging to quantify due to the nascent nature of the organized thrifting market
• Considering India’s population, growing middle class, and increasing environmental consciousness, the TAM could be substantial
• Assuming a conservative estimate of 1% of the urban population as potential customers and average revenue per transaction, the TAM could be in the range of several crores

Ideal Target Audience and Demographics:

• Fashion-conscious individuals: Primarily young adults and millennials
• Location: Urban areas with a higher disposable income
• Lifestyle: Environmentally conscious, budget-friendly, and fashion-forward

Marketing Strategy:

• Content Marketing: Focus on sustainability, affordability, and unique fashion finds
• Digital Marketing: SEO, social media (Instagram, Facebook, YouTube), and targeted online advertising
• Influencer Partnerships: Collaborate with fashion and lifestyle influencers
• Public Relations: Media coverage and partnerships with fashion and lifestyle publications
• Experiential Marketing: Pop-up thrift shops and fashion events

Distribution Strategy:

• Offline Stores: Physical stores for browsing and trying clothes
• E-commerce: Online platform for wider reach and convenience
• Consignment Model: Partnership with individuals and boutiques for curated collections
• Wholesale: Supplying pre-owned clothing to other retailers

Advantages:

• Unique Business Model: Combines thrifting with a social impact focus
• Potential for Scalability: Opportunity to expand to new cities and online
• Social Impact: Promoting sustainability and circular fashion
• Customer Loyalty: Building a community of loyal thrift shoppers

Challenges:

• Quality Control: Ensuring consistent quality of pre-owned clothing
• Logistics and Inventory Management: Efficiently managing the flow of clothes
• Competition: Existing thrift stores and online marketplaces
• Consumer Perception: Overcoming negative perceptions about second-hand clothing

Reasons for Success:

• Addresses a Consumer Need: Fills a gap in the market for affordable and sustainable fashion
• Potential for Community Building: Creating a community of thrift enthusiasts
• Environmental Impact: Positive contribution to sustainability

Mitigation Strategies:

• Quality Assurance: Implementing quality control measures and inspection processes
• Technology: Leveraging technology for inventory management and customer experience
• Partnerships: Collaborating with designers and brands for exclusive collections
• Education and Awareness: Creating awareness about the benefits of thrifting

Future Business Roadmap:

• Geographical Expansion: Expanding to other cities and regions
• Product Expansion: Offering additional services like clothing alterations, styling, and rentals
• International Expansion: Exploring opportunities in international markets
• Sustainability Initiatives: Strengthening commitment to sustainability through partnerships and certifications

Additional Insights:

• Data Analytics: Utilizing data to understand customer preferences and purchasing behavior
• Customer Loyalty Programs: Implementing rewards and loyalty programs to retain customers
• Brand Partnerships: Collaborating with fashion brands for collaborations and promotions

Note: This Bombay Closet Cleanse analysis is based on available information and assumptions. A comprehensive business plan would require in-depth market research and financial modeling.

Conclusion:

• Despite not securing a deal, the founders of Bombay Closet Cleanse receive valuable feedback and recognition for their innovative and impactful business model.