Burger Bae Shark Tank India Episode Review
Website Information
- Website:- Burger Bae
- Build on E-commerce Shopify
- Advertise with Google Ads
- Great SEO Performance.
- ORGANIC TRAFFIC: 48.9K visitors per month.
Founders
- Rohan Kashyap, Ojasvee Kashyap, and Janvi Sikaria are the founders of Burger Bae.
- The trio brings unique perspectives, with Janvi joining after starting as a disgruntled customer.
- Rohan aspires to transform Ludhiana like Narayana Murthy transformed Bengaluru.
Brand Overview
- Burger Bae is a D2C (Direct-to-Consumer) lifestyle clothing brand known for its trendy and edgy streetwear, backed by a strong digital presence.
- The brand emphasizes community-driven marketing and high-quality, trend-focused apparel.
- Founded as a small venture, Burger Bae quickly became a fast-growing D2C fashion brand with a cult following.
- It boasts over 2.67 lakh Instagram followers and 2.5 lakh customers, building a strong presence in India’s competitive fashion landscape.
- The brand persona is described as a toxic college girl who is a red flag that you can’t stay away from.
Shark Tank India Appearance and Ask
- The founders entered Shark Tank India seeking ₹1 crore for 2.5% equity, valuing the company at ₹20 crore.
- They showcased their impressive revenue growth, scaling from ₹15 lakh to ₹11.8 crore in annual sales.
Season and Episode Air Date
- Season: 04
- Episode: 24
- Episode Air Date: Thursday, 06 February 2025
Product Overview
- Burger Bae is positioned as a Make-in-India fashion brand, built on community-driven marketing and high-quality, trend-focused apparel.
- It aims to redefine sustainable streetwear with designs that blend comfort, quality, and modern trends.
Investor Reactions
While some sharks were intrigued, others remained skeptical about the competitive landscape of the fashion industry.
- Anupam Mittal, Kunal Bahl, and Aman Gupta made identical offers:
- ₹1 crore for 10% equity
- ₹2 crore for 20% equity
- Namita Thapar and Viraj Bahl backed out, citing concerns about the founders’ grasp of financials and the competitive nature of the industry.
Customer Engagement Philosophy
- The brand thrives on digital culture and is driven by a massive online community.
- They have successfully built a community around their products with 2.67 lakh Instagram followers and a highly engaged audience.
Product Highlights
- Strong Digital Presence
- Impressive Revenue Growth
- Scalability & Brand Loyalty
Future Vision
With a fresh ₹2 crore investment and three sharks on board, the brand is gearing up for:
- Expanding Product Lines: New categories, including accessories and limited-edition collaborations, will soon hit the market.
- Strengthening Supply Chain & Logistics: Improving delivery times and production efficiency is now a priority.
- Boosting Digital Marketing & Influencer Partnerships: With Instagram being their main revenue driver, increasing ad spending and influencer collaborations will drive sales further.
Deal Finalized or Not
- The founders secured a deal of ₹2 crore for 20% equity from three sharks: Anupam Mittal, Kunal Bahl, and Aman Gupta.
- This brought Burger Bae’s valuation down to ₹10 crore, significantly lower than their initial ask.
| Category | Details |
|---|---|
| Website Information | |
| Website | Burger Bae |
| Built On | E-commerce (Shopify) |
| Advertising | Google Ads |
| SEO Performance | Great SEO Performance |
| Organic Traffic | 48.9K visitors per month |
| Founders | |
| Founders | Rohan Kashyap, Ojasvee Kashyap, Janvi Sikaria |
| Unique Aspect | Janvi Sikaria joined after starting as a disgruntled customer |
| Rohan’s Vision | Transform Ludhiana like Narayana Murthy transformed Bengaluru |
| Brand Overview | |
| Business Model | D2C (Direct-to-Consumer) lifestyle clothing brand |
| Specialty | Trendy and edgy streetwear |
| Marketing Approach | Community-driven marketing |
| Growth | Fast-growing D2C fashion brand with a cult following |
| Instagram Followers | 2.67 lakh followers |
| Customer Base | 2.5 lakh customers |
| Brand Persona | A “toxic college girl” who is a red flag you can’t stay away from |
| Shark Tank India Appearance & Ask | |
| Investment Ask | ₹1 crore for 2.5% equity |
| Valuation | ₹20 crore |
| Revenue Growth | ₹15 lakh to ₹11.8 crore annual sales |
| Season & Episode Details | |
| Season | 04 |
| Episode | 24 |
| Air Date | Thursday, 06 February 2025 |
| Product Overview | |
| Make-in-India Brand | Yes |
| Core Offering | Sustainable streetwear |
| Focus | Comfort, quality, and modern trends |
| Investor Reactions | |
| Investors Interested | Anupam Mittal, Kunal Bahl, Aman Gupta |
| Their Offers | ₹1 crore for 10% equity / ₹2 crore for 20% equity |
| Investors Opting Out | Namita Thapar, Viraj Bahl |
| Reasons for Opting Out | Concerns about financial grasp and competitive market |
| Customer Engagement Philosophy | |
| Community Strategy | Digital-first brand with strong community engagement |
| Instagram Followers | 2.67 lakh followers |
| Audience Engagement | Highly active and involved customers |
| Product Highlights | |
| Digital Presence | Strong |
| Revenue Growth | Impressive |
| Scalability & Loyalty | High |
| Future Vision | |
| Expansion Plans | New categories (accessories, limited-edition collaborations) |
| Supply Chain Focus | Improving logistics and delivery times |
| Digital Marketing Boost | Increased ad spend and influencer collaborations |
| Deal Finalized? | |
| Final Deal | ₹2 crore for 20% equity |
| Investors | Anupam Mittal, Kunal Bahl, Aman Gupta |
| Final Valuation | ₹10 crore (lower than original ₹20 crore ask) |
| Business Potential in India | |
| Apparel Market Projection | $85 billion by 2025 |
| D2C Market Projection | $100 billion by 2025 |
| Fast Fashion Growth | Driven by increased disposable income |
| Revenue Growth | ₹15 lakh to ₹11.8 crore in under 5 years |
| Total Addressable Market (TAM) | |
| Target Audience | 15-35-year-olds |
| Digital Engagement | Focus on digitally active youth |
| Online Shopping Growth | Capitalizing on increasing e-commerce adoption |
| Projected Sales | Expected to grow to ₹15 crore |
| Ideal Target Audience & Demographics | |
| Age Group | 16-35 years |
| Consumer Traits | Digitally active, fashion-conscious |
| Engagement | Prefers brands with a strong digital presence |
| Marketing Focus | Social media-driven campaigns |
| Marketing Strategy | |
| D2C Strength | Growing significantly in revenue |
| Digital Engagement | 2.67 lakh Instagram followers & 2.5 lakh customers |
| Brand Persona | Edgy and rebellious fashion identity |
| Community Marketing | Strong focus on engagement & trend-based marketing |
| Content & Digital Marketing Strategy | |
| SEO Ranking | Excellent |
| Social Media | Instagram as the primary driver |
| Organic Traffic | 48.9K visitors per month |
| Influencer Marketing | Partnerships with social media influencers |
| Distribution Strategy | |
| E-Commerce | Shopify-based online store |
| Retail Partnerships | Exploring collaborations with physical stores |
| Pop-Up Shops | Direct customer interaction via events |
| Pan-India Expansion | Multi-channel sales approach |
| Advantages of Burger Bae | |
| Community Engagement | Strong digital following |
| Product Quality | Focused on comfort and style |
| Brand Loyalty | Highly engaged customer base |
| Revenue Growth | Rapid sales growth |
| Challenges Faced | |
| Competition | Highly competitive streetwear market |
| Financial Management | Early struggles with capital and partnerships |
| Valuation Drop | Reduced to ₹10 crore from initial ₹20 crore |
| Success Factors & Mitigation Strategies | |
| Scalability | High revenue growth potential |
| Customer Engagement | Enhanced direct customer interactions |
| Mentorship | Shark investors guiding improvements |
| Future Business Roadmap | |
| Customer Focus | Enhance product offerings |
| Supply Chain | Improve logistics & delivery timelines |
| Brand Expansion | Strengthen brand identity in fashion |
| New Categories | Accessories & exclusive collaborations |
| Strategy to Increase Valuation | |
| Product Design | Cater to international consumers |
| Partnerships | Collaborate with brands & influencers |
| Profitability | Optimize management & operations |
| Expansion | Strengthen presence & engage wider audiences |
Burger Bae Shark Tank India Business Plan
Business Potential in India
- Market Growth: The Indian apparel market is projected to reach $85 billion by 2025, making it one of the largest and most dynamic consumer markets globally.
- D2C Advantage: Direct-to-consumer brands are gaining prominence in India, with the D2C market expected to reach $100 billion by 2025.
- Fast Fashion: Rise in Fast fashion and increase in disposable income are boosting revenue.
- Strong Revenue Figures: In just under 5 years, Burger Bae grew from just ₹15 lakh in sales to ₹11.8 crore.
Total Addressable Market (TAM)
- Fashion Forward: Caters to the segment of 15-35-year-olds with fashionable clothing and accessories.
- Youth Engagement: Focuses on India’s growing digitally active youth population.
- Digital-First: Capitalizes on the country’s rise in social media and online shopping.
- Projected Sales: With current expansion plans, Burger Bae may grow to be worth ₹15 crore, projecting a positive image with consumers and investors alike.
Ideal Target Audience and Demographics
- Primary Target: Young adults and teenagers aged 16-35 years.
- Values: Digitally active, fashion-conscious individuals, and those who like lifestyle brands.
- Brand Engagement: Customers like brands that show engagement and awareness with the world.
- Marketing Strategy: Capitalize on India’s vibrant social media landscape with the brand’s digital-first focus.
Marketing Strategy for Burger Bae
- D2C: With the brand growing substantially in revenue, Burger Bae has potential as a D2C brand.
- Digital Culture: With over 2.67 lakh Instagram followers and 2.5 lakh customers, Burger Bae thrives on digital culture.
- Trendy Design: With creative designs and engagement, the brand’s persona is of a ‘toxic college girl who is a red flag you can’t stay away from.’
- Focus: Concentrate on community-driven marketing and high-quality, trend-focused apparel.
Content and Digital Marketing Strategy
- SEO Ranking: The brand has excellent search results, and can continue with advertisements on Google.
- Social Media: Continue to engage in lifestyle brands through platforms such as Instagram.
- Inform: With 48.9K organic traffic per month, Burger Bae may have high customer awareness and positive engagement.
- Partnerships: Working with social media influencers, create a new wave of customer engagement.
Distribution Strategy for Burger Bae
- E-Commerce: Streamline distribution through its own web page with Shopify.
- Retail Partnerships: Explore partnerships with retailers.
- Pop-Up Shops: Connect with customers directly through events.
- Expand: Make a plan to cover Pan-India sales with multiple channels.
Advantages of Burger Bae
- Community Engagement: Strong community building through social media.
- High-Quality Products: Customer focus leading to design and comfort.
- Brand Engagement: Connection with customers that comes from a distinct style and appeal.
- Rapid Revenue Growth: Demonstrating significant market demand.
Challenges Faced by Burger Bae
- Market Competition: Challenges in the competitive streetwear market.
- Financial Management: Early struggles due to partnership and capital.
- Valuation: The brand’s valuation fell to ₹10 crore, which was significantly lower than the initial ₹20 crore during the show.
Reasons for Success and Mitigation Strategies
- Scalability: With high revenue growth, Burger Bae can scale up.
- Customer Needs: Engage with customers as much as possible, increasing customer engagement.
- Mentorship: With the sharks, come new plans to make improvements to existing operations with logistics and the supply chain.
Future Business Roadmap for Burger Bae
- Increase Customer Engagement: Focus on enhancing product offerings and customer engagement.
- Improve Supply Chain: Improve the supply chain with improvements to logistics.
- Brand Building: Strengthen brand recognition and equity in the fashion scene.
- Plan for accessories and exclusive collaborations for a new customer base.
Strategy to Increase Valuation
- Design Thinking: Improve product design to cater to an international consumer base.
- Partnerships: Working with other companies for advertising and brand partnerships.
- High Profitability: By making smart and effective management decisions for business operations.
- Brand Expansion: By focusing on the future and expansion and continuing to engage its customers.
With the investment of the three Sharks, Burger Bae should work to improve its supply chain, and product design, to become an internationally-recognized brand.
Burger Bae Shark Tank India Episode Review