Cervi Check Shark Tank India Episode Review
Website Information:
- Website:- Cervi Check
- Build on WordPress CMS
- SEO Improvement Needed
Cervi Check Founders:
- Anirban Palit (Co-founder and Managing Director)
- Master’s Degree in Biotechnology from Macquarie University, Sydney, Australia
- Executive MBA from Great Lakes Institute of Management, Chennai
- 10+ years of experience in the molecular diagnostics industry
- Sayantani Pramanik (Co-founder and Product Lead)
- PhD in Biochemistry from The Maharaja Sayajirao University of Baroda, Vadodara
- Experience with Bio-Pharma MNCs like USV Pvt. Ltd, Biocon Pvt. Ltd, and Lupin Bioresearch Center
- Palna Patel (Co-founder and Outreach Lead)
- LLB and Master’s Degree in Social Work from The Maharaja Sayajirao University of Baroda, Vadodara
- Bhagirath Modi (Co-founder and Medical Affairs Lead)
- 40+ years of experience as a Gynecologist
- Member of FOGSI and Indian Society of Perinatology
Vision:
To leverage scientific research to develop and deliver innovative healthcare solutions that address market needs.
About Health Care Solution:
It is a self-sampling and screening kit for cervical cancer that enables women to collect their samples at home. This convenient and easy-to-use test empowers women to take control of their health and eliminates the need for invasive procedures.
Shark Tank India:
- Sharks Anupam Mittal, Namita Thapar, Ritesh Agrawal, Aman Gupta, and Amit Jain were present for the Cervi Check pitch.
- Aman Gupta raised concerns about women going to their trusted doctors for confirmation of results.
Cervi Check Episode Details:
- Shark Tank India Season 3, Episode 29
- Air Date: February 29, 2024
Cervi Check Founders’ Ask:
- ₹75 Lakhs for 1.5% equity
Cervi Check Deal:
- 75 lakhs for 5% equity
Cervi Check Investors From Shark Tank India:
- Namita Thapar
Cervi Check Company Valuation:
- ₹ 15 Crores
Additional Points:
- The global cervical cancer screening market is expected to reach $12.5 billion by 2028.
- Cervical cancer is the second most common cancer among women in India.
- The Cervi Check test is currently available in India for ₹999.
- The company plans to expand its product offerings to include other women’s health tests in the future.
Overall, Cervi Check is a promising healthcare startup with the potential to make a significant impact on the lives of women in India and around the world.
| Aspect | Description |
|---|---|
| Website Information | |
| Website | Cervi Check |
| Built on | WordPress CMS |
| Improvement Potential | SEO optimization |
| Cervi Check Founders | |
| Name | Position |
| Anirban Palit | Co-founder & Managing Director |
| Sayantani Pramanik | Co-founder & Product Lead |
| Palna Patel | Co-founder & Outreach Lead |
| Bhagirath Modi | Co-founder & Medical Affairs Lead |
| Cervi Check Vision | Leverage scientific research for innovative healthcare solutions. |
| Business Potential in India | |
| Market Size (Global) | $12.5 billion by 2028 (Cervical Cancer Screening) |
| Market Size (India) | ₹65,000 crore by 2025 (Women’s Health Diagnostics) |
| Burden | Second most common cancer in Indian women (Cervical Cancer) |
| Screening Rates | Only 24.5% of women undergo regular screening (Cervical Cancer) |
| Total Addressable Market (TAM) | ₹3,250 crore (₹32.5 billion) (Assuming 5% market share) |
| Ideal Target Audience | |
| Demographics | Women aged 25-65 in Tier 1 & Tier 2 cities (India) |
| Psychographics | Seek convenient, affordable, and privacy-focused healthcare solutions |
| Marketing Strategy | |
| Content Marketing | |
| Content Types | Blog posts, videos on cervical cancer, HPV, self-testing |
| Collaborations | Healthcare professionals, influencers for educational content |
| User-generated content | Testimonials from satisfied customers |
| Digital Marketing Strategy | |
| Techniques | Targeted social media ads, SEO, influencer marketing |
| Platforms | Facebook, Instagram |
| Keywords | “Cervical cancer screening,” “home HPV test,” “Cervi Check” |
| Distribution Strategy | |
| Channels | Direct sales (website, online marketplaces), partnerships with pharmacies, hospitals, public health initiatives |
| Advantages | |
| Convenience | Self-sampling at home |
| Affordability | Competitive pricing compared to traditional methods |
| Accuracy | Highly accurate HPV test approved by Indian regulations |
| Privacy | Women control their healthcare experience |
Cervi Check: A Disruptive Force in Cervical Cancer Screening
Business Potential in India:
- Market Size:
- Global cervical cancer screening market: $12.5 billion by 2028
- Indian women’s health diagnostics market: ₹65,000 crore by 2025
- High Burden: Cervical cancer is the second most common cancer among Indian women
- Low Screening Rates: Only 24.5% of Indian women undergo regular cervical cancer screening (Source: [invalid URL removed]))
Total Addressable Market (TAM):
Assuming a 5% market share of the Indian women’s health diagnostics market by 2025, the TAM would be ₹3,250 crore (₹32.5 billion).
Ideal Target Audience:
- Women aged 25-65 in India, particularly those in Tier 1 & Tier 2 cities.
- Women seeking convenient, affordable, and privacy-focused healthcare solutions.
Marketing Strategy:
Content Marketing:
- Create informative blog posts and videos on cervical cancer, HPV infection, and self-testing.
- Partner with healthcare professionals and influencers to share educational content.
- Develop engaging testimonials from satisfied customers.
Digital Marketing Strategy:
- Targeted Social Media Ads: Utilize platforms like Facebook and Instagram to reach the ideal audience with educational and awareness-building campaigns.
- Search Engine Optimization (SEO): Implement relevant keywords like “cervical cancer screening,” “home HPV test,” and “Cervi Check” to improve organic search visibility.
- Influencer Marketing: Partner with relevant micro-influencers in the health and wellness space to promote Cervi Check.
Distribution Strategy:
- Direct Sales: Offer the Cervi Check test through the company website and online marketplaces.
- Partnerships: Collaborate with pharmacies, hospitals, and healthcare providers to offer Cervi Check in physical locations.
- Public Health Initiatives: Partner with government agencies and NGOs to promote cervical cancer screening and access to Cervi Check in underserved communities.
Advantages:
- Convenience: Self-sampling at home eliminates the need for invasive procedures and appointments.
- Affordability: Cervi Check is priced competitively compared to traditional screening methods.
- Accuracy: The test utilizes a highly accurate HPV test approved by Indian regulatory authorities.
Conclusion:
The Cervi Check business model has the potential to revolutionize the cervical cancer screening landscape by providing women with a convenient, affordable, and accessible option for early detection. The company’s strong team, innovative product, and strategic partnerships position it well for success in the growing Indian healthcare market.
Cervi Check Shark Tank India Episode Review