Cervi Check Shark Tank India Episode Review
Website Information:
- Website:- Cervi Check
- Build on WordPress CMS
- SEO Improvement Needed
Cervi Check Founders:
- Anirban Palit (Co-founder and Managing Director)
- Master’s Degree in Biotechnology from Macquarie University, Sydney, Australia
- Executive MBA from Great Lakes Institute of Management, Chennai
- 10+ years of experience in the molecular diagnostics industry
- Sayantani Pramanik (Co-founder and Product Lead)
- PhD in Biochemistry from The Maharaja Sayajirao University of Baroda, Vadodara
- Experience with Bio-Pharma MNCs like USV Pvt. Ltd, Biocon Pvt. Ltd, and Lupin Bioresearch Center
- Palna Patel (Co-founder and Outreach Lead)
- LLB and Master’s Degree in Social Work from The Maharaja Sayajirao University of Baroda, Vadodara
- Bhagirath Modi (Co-founder and Medical Affairs Lead)
- 40+ years of experience as a Gynecologist
- Member of FOGSI and Indian Society of Perinatology
Vision:
To leverage scientific research to develop and deliver innovative healthcare solutions that address market needs.
About Health Care Solution:
It is a self-sampling and screening kit for cervical cancer that enables women to collect their samples at home. This convenient and easy-to-use test empowers women to take control of their health and eliminates the need for invasive procedures.
Shark Tank India:
- Sharks Anupam Mittal, Namita Thapar, Ritesh Agrawal, Aman Gupta, and Amit Jain were present for the Cervi Check pitch.
- Aman Gupta raised concerns about women going to their trusted doctors for confirmation of results.
Cervi Check Episode Details:
- Shark Tank India Season 3, Episode 29
- Air Date: February 29, 2024
Cervi Check Founders’ Ask:
- ₹75 Lakhs for 1.5% equity
Cervi Check Deal:
- 75 lakhs for 5% equity
Cervi Check Investors From Shark Tank India:
- Namita Thapar
Cervi Check Company Valuation:
- ₹ 15 Crores
Additional Points:
- The global cervical cancer screening market is expected to reach $12.5 billion by 2028.
- Cervical cancer is the second most common cancer among women in India.
- The Cervi Check test is currently available in India for ₹999.
- The company plans to expand its product offerings to include other women’s health tests in the future.
Overall, Cervi Check is a promising healthcare startup with the potential to make a significant impact on the lives of women in India and around the world.
| Aspect | Description |
|---|---|
| Website Information | |
| Website | Cervi Check |
| Built on | WordPress CMS |
| Improvement Potential | SEO optimization |
| Cervi Check Founders | |
| Name | Position |
| Anirban Palit | Co-founder & Managing Director |
| Sayantani Pramanik | Co-founder & Product Lead |
| Palna Patel | Co-founder & Outreach Lead |
| Bhagirath Modi | Co-founder & Medical Affairs Lead |
| Cervi Check Vision | Leverage scientific research for innovative healthcare solutions. |
| Business Potential in India | |
| Market Size (Global) | $12.5 billion by 2028 (Cervical Cancer Screening) |
| Market Size (India) | ₹65,000 crore by 2025 (Women’s Health Diagnostics) |
| Burden | Second most common cancer in Indian women (Cervical Cancer) |
| Screening Rates | Only 24.5% of women undergo regular screening (Cervical Cancer) |
| Total Addressable Market (TAM) | ₹3,250 crore (₹32.5 billion) (Assuming 5% market share) |
| Ideal Target Audience | |
| Demographics | Women aged 25-65 in Tier 1 & Tier 2 cities (India) |
| Psychographics | Seek convenient, affordable, and privacy-focused healthcare solutions |
| Marketing Strategy | |
| Content Marketing | |
| Content Types | Blog posts, videos on cervical cancer, HPV, self-testing |
| Collaborations | Healthcare professionals, influencers for educational content |
| User-generated content | Testimonials from satisfied customers |
| Digital Marketing Strategy | |
| Techniques | Targeted social media ads, SEO, influencer marketing |
| Platforms | Facebook, Instagram |
| Keywords | “Cervical cancer screening,” “home HPV test,” “Cervi Check” |
| Distribution Strategy | |
| Channels | Direct sales (website, online marketplaces), partnerships with pharmacies, hospitals, public health initiatives |
| Advantages | |
| Convenience | Self-sampling at home |
| Affordability | Competitive pricing compared to traditional methods |
| Accuracy | Highly accurate HPV test approved by Indian regulations |
| Privacy | Women control their healthcare experience |
Cervi Check: A Disruptive Force in Cervical Cancer Screening
Business Potential in India:
- Market Size:
- Global cervical cancer screening market: $12.5 billion by 2028
- Indian women’s health diagnostics market: ₹65,000 crore by 2025
- High Burden: Cervical cancer is the second most common cancer among Indian women
- Low Screening Rates: Only 24.5% of Indian women undergo regular cervical cancer screening (Source: [invalid URL removed]))
Total Addressable Market (TAM):
Assuming a 5% market share of the Indian women’s health diagnostics market by 2025, the TAM would be ₹3,250 crore (₹32.5 billion).
Ideal Target Audience:
- Women aged 25-65 in India, particularly those in Tier 1 & Tier 2 cities.
- Women seeking convenient, affordable, and privacy-focused healthcare solutions.
Marketing Strategy:
Content Marketing:
- Create informative blog posts and videos on cervical cancer, HPV infection, and self-testing.
- Partner with healthcare professionals and influencers to share educational content.
- Develop engaging testimonials from satisfied customers.
Digital Marketing Strategy:
- Targeted Social Media Ads: Utilize platforms like Facebook and Instagram to reach the ideal audience with educational and awareness-building campaigns.
- Search Engine Optimization (SEO): Implement relevant keywords like “cervical cancer screening,” “home HPV test,” and “Cervi Check” to improve organic search visibility.
- Influencer Marketing: Partner with relevant micro-influencers in the health and wellness space to promote Cervi Check.
Distribution Strategy:
- Direct Sales: Offer the Cervi Check test through the company website and online marketplaces.
- Partnerships: Collaborate with pharmacies, hospitals, and healthcare providers to offer Cervi Check in physical locations.
- Public Health Initiatives: Partner with government agencies and NGOs to promote cervical cancer screening and access to Cervi Check in underserved communities.
Advantages:
- Convenience: Self-sampling at home eliminates the need for invasive procedures and appointments.
- Affordability: Cervi Check is priced competitively compared to traditional screening methods.
- Accuracy: The test utilizes a highly accurate HPV test approved by Indian regulatory authorities.
Conclusion:
The Cervi Check business model has the potential to revolutionize the cervical cancer screening landscape by providing women with a convenient, affordable, and accessible option for early detection. The company’s strong team, innovative product, and strategic partnerships position it well for success in the growing Indian healthcare market.
