Driven by their passion for child development, they launched Clapstore Toys in 2020 to create engaging, educational toys that encourage real-world play.
Brand Overview
Clapstore Toys is an innovative children’s toy brand that focuses on reducing screen time and enhancing kids’ motor skills, sensory development, and hand-eye coordination.
The brand specializes in manufacturing portable “busy boards” made of wood for children aged 0.5 to 6 years.
Founded in 2020 and headquartered in Pune, Maharashtra, Clapstore offers engaging, creative, and skill-enhancing toys designed to encourage kids to spend more time away from screens.
Clapstore has already impacted over 50,000 families across India.
The brand has reported revenue of ₹2.54 crores in FY23-24, and by October of FY24-25, they had already earned ₹2.4 crores.
Shark Tank India Appearance and Ask
Yash Thombare and Vedang Nalawade entered the tank seeking ₹80 lakhs for 4% equity at a valuation of ₹20 crore.
They showcased their portable busy boards, a first-of-its-kind concept in India.
Season and Episode Air Date
Season: 04
Episode: 22
Episode Air Date: Tuesday, 04 February 2025
Product Overview
Clapstore specializes in manufacturing portable “busy boards” made of wood for children aged 0.5 to 6 years, focusing on innovative toy solutions that aid in child development.
So far, they have delivered 50,000 busy boards, with prices ranging from ₹500 to ₹1,800.
Investor Reactions
The Sharks, initially curious and sceptical, experienced the toys firsthand in a heartwarming pre-pitch moment with kids. Anupam Mittal praised the quality and branding, while Vineeta Singh called it “very different and cool”.
Customer Engagement Philosophy
Clapstore offers engaging, creative, and skill-enhancing toys designed to encourage kids to spend more time away from screens.
Yash and Vedang emphasized that securing an all-Shark deal reflects the strength of their idea, their dedication to quality, and their mission to make a meaningful impact on children’s lives.
Product Highlights
Focuses on innovative toy solutions that aid in child development.
Manufactures portable “busy boards” made of wood for children aged 0.5 to 6 years.
Offers skill-enhancing toys designed to encourage kids to spend more time away from screens.
Future Vision
This investment will not only fuel their growth but also help them scale their vision to make innovative, high-quality products more accessible to families across India.
This will also support their mission to bring back screen-free play and enrich childhood through engaging skill-building toys.
Deal Finalized or Not
Clapstore successfully secured an all-shark deal of ₹1 crore for 10% equity.
Clapstore Toys Shark Tank India Review Website Data
Category
Details
Website Information
Website: Clapstore Toys
Platform: E-commerce (Shopify)
SEO Performance: Poor (Needs improvement)
Organic Traffic: 25 visitors per month
Founders
Names: Yash Thombare (22) & Vedang Nalawade (21)
Founded in: 2020
Mission: Creating engaging, educational toys for real-world play
Brand Overview
Core Focus: Reducing screen time, enhancing motor skills, sensory development, hand-eye coordination
Specialization: Wooden portable “busy boards” for children aged 0.5 to 6 years
Headquarters: Pune, Maharashtra
Impact: Over 50,000 families in India
FY23-24 Revenue: ₹2.54 Crores
FY24-25 Revenue (Till Oct): ₹2.4 Crores
Shark Tank India Appearance
Ask: ₹80 lakhs for 4% equity at ₹20 crore valuation
Season: 04
Episode: 22
Air Date: Tuesday, 04 February 2025
Product Overview
Product: Wooden portable “busy boards”
Target Age Group: 0.5 to 6 years
Units Sold: 50,000 busy boards
Price Range: ₹500 – ₹1,800
Investor Reactions
Anupam Mittal: Praised quality and branding
Vineeta Singh: Called it “very different and cool”
Deal Finalized
Final Deal: ₹1 crore for 10% equity (All-shark deal)
First Mover Advantage: They are the first to introduce portable busy boards in India.
Expansion Plans: Clapstore aims to expand its presence through various channels.
Strengthening e-commerce presence on Amazon and D2C platforms.
Exploring offline retail partnerships.
Expanding reach through quick commerce platforms like Blinkit and Zepto.
Exploring international expansion.
Total Addressable Market (TAM)
Target Audience: Parents in India who worry about their children’s screen time and are looking for constructive alternatives.
Market Reach: Clapstore has already impacted over 50,000 families across India.
Category Bestseller: Clapstore has already become a go-to choice for parents looking for screen-free, skill-building toys.
Ideal Target Audience and Demographics
Age Group: Parents of children aged 0.5 to 6 years.
Concerns: Parents are worried about the impact of screen time on their children’s development.
Values: Parents seeking engaging and educational toys that promote creativity and skill-building.
Marketing Strategy for Clapstore Toys
Highlight Benefits: Emphasize the benefits of screen-free play for children’s development.
Showcase Toys: Use marketing materials to showcase the toys’ features and benefits.
Leverage Partnerships: Work with schools, daycare centers, and parenting groups to promote Clapstore Toys.
Targeted Campaigns: Increase brand awareness through targeted marketing campaigns.
Community Engagement: Enhance community engagement through ClapTribe, where parents can share feedback and ideas to co-create better products.
Content and Digital Marketing Strategy
SEO Optimization: Improve SEO to increase organic traffic1. The current organic traffic is 25 visitors per month.
Share Story: Share the brand’s story and the founders’ mission to reduce screen time.
Educational Content: Create blog posts, videos, and social media content highlighting the benefits of busy boards.
Distribution Strategy for Clapstore Toys
E-Commerce: Sell directly to customers through the Clapstore Toys website.
Online Marketplaces: Strengthen presence on Amazon and other e-commerce platforms.
Offline Retail: Explore partnerships with toy stores, gift shops, and department stores.
Quick Commerce: Expand reach through quick commerce platforms like Blinkit and Zepto.
Advantages of Clapstore Toys
Mission-driven: The brand was created to reduce screen time and to promote hands-on learning.
Innovative Product: A brand dedicated to developing toys that enhance motor skills, sensory development, and hand-eye coordination in children aged 0-6 years.
Market Validation: Clapstore already has backing from notable entrepreneurs like Nikhil Kamath and Raj Shamani.
Challenges Faced by Clapstore Toys
Brand Awareness: Low online visibility.
Poor SEO Performance: Low organic traffic, The current organic traffic is 25 visitors per month.
Reasons for Success and Mitigation Strategies
Leverage Investor Expertise: Tap into the expertise and networks of the Shark Tank investors.
Address Scalability: Develop scalable manufacturing and distribution processes to meet growing demand.
Cost Management: To maintain competitive pricing, explore ways to optimize supply chain and production costs.
Focus on Quality: Maintain a focus on product quality and safety to build trust with parents.
Strengthen Online Presence: Create a user-friendly website and engaging content to attract organic traffic.
Improve Brand Awareness: Improve SEO to increase organic traffic.
Future Business Roadmap for Clapstore Toys
Enhance Product Line: Expand product portfolio with new educational toys.
Expand Online: Strengthen e-commerce presence on Amazon and D2C platforms.
Explore Retail: Explore offline retail partnerships to reach a broader audience.
Boost Marketing: Increase brand awareness through targeted marketing campaigns.
Go Global: Explore international expansion, leveraging India’s strong manufacturing capabilities and new government export policies to take Clapstore Toys global.
Strategy to Increase Valuation
Increase Revenue: By developing a multi-channel sales strategy, and launching new products.
Improve Profitability: By optimizing production costs and supply chain management.
Enhance Brand Recognition: By leveraging the Shark Tank India appearance and building a strong brand reputation through effective marketing and public relations efforts.
By focusing on its mission, leveraging the expertise of its investors, and implementing a well-defined business plan, Clapstore Toys can achieve its vision of becoming a leading brand in the Indian toy industry.
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