EasyRugs was founded by Harnam Kaur and Samrath Singh Nagpal, a husband-wife duo from Delhi.
Harnam Kaur: A seasoned interior designer who identified the gap in the market for affordable, stylish, and low-maintenance rugs.
Samrath Singh Nagpal: A lawyer turned entrepreneur who saw the business potential in washable rugs and helped shape EasyRugs into a scalable venture.
Together, they combined their expertise to create India’s first washable rug brand, addressing a major pain point in home furnishings.
Brand Overview
EasyRugs is India’s first washable rugs brand, offering durable, stain-resistant, and hand-washable rugs.
The brand focuses on making soft furnishings affordable, sustainable, and hassle-free for Indian households.
Inspired by global trends and local needs, EasyRugs bridges the gap between style and practicality in home decor.
Shark Tank India Appearance & Ask
Harnam and Samrath pitched EasyRugs on Shark Tank India Season 4.
Ask: ₹35 lakh for 5% equity, valuing the business at ₹7 crores.
Pitch Highlights: They demonstrated the product’s washability by spilling coffee and ketchup on a rug and effortlessly cleaning it.
The founders aimed to use the funding to scale operations, expand marketing efforts, and introduce new product lines.
Season and Episode Air Date
Season: 04
Episode: 48
Episode Air Date: Wednesday, 12 March 2025
Product Overview
EasyRugs offers a range of washable rugs that are:
Durable & Stain-Resistant: Designed to withstand spills like coffee or ketchup.
Hand-Washable: Eliminates the need for costly professional cleaning.
Affordable & Stylish: Combines aesthetic appeal with practicality for modern households.
The brand draws inspiration from nature, culture, and global trends to create functional yet visually appealing designs.
Investor Reactions
The Sharks had mixed reactions to EasyRugs:
Anupam Mittal: Appreciated their dedication but cited scalability concerns and felt their USP (washability) wasn’t emphasized enough. Opted out.
Namita Thapar: Liked the concept but advised scaling further before seeking investment. Declined to invest.
Peyush Bansal: Advised focusing solely on rugs before diversifying into other home décor categories. Opted out due to early-stage concerns.
Aman Gupta & Vineeta Singh: Highlighted branding issues with “EasyRugs” sounding too casual but saw potential in the product. They made an offer contingent on rebranding.
Customer Engagement Philosophy
EasyRugs engages customers by addressing key pain points in home décor—affordability, durability, and ease of maintenance.
The founders believe in letting their products “speak for themselves,” emphasizing functionality over heavy marketing.
Product Highlights
Innovative Design: Washable rugs that eliminate the need for professional cleaning services.
Sustainability: Eco-friendly materials that align with modern consumer values.
Affordability: Stylish rugs at competitive prices.
Market Validation: Achieved ₹83 lakh in lifetime sales since launching in September 2023.
Future Vision
EasyRugs aims to become India’s leading soft furnishings brand by focusing on:
Expanding its product portfolio while maintaining affordability and sustainability.
Scaling operations to capture a larger share of India’s ₹234 million–₹2,000 crore rug market.
Rebranding to appeal to premium buyers while retaining its core values of convenience and practicality.
Deal Finalized or Not
After deliberation with the Sharks:
Aman Gupta and Vineeta Singh offered ₹35 lakh for 5% equity plus a 5% royalty until ₹52.5 lakh was recovered.
The founders accepted the deal with a willingness to rebrand EasyRugs as suggested by Aman.
Vineeta even promised to help brainstorm new names for the brand.
India’s first washable rugs brand, offering durable, stain-resistant, and hand-washable rugs
Shark Tank India Appearance
Season 4, Episode 48 (Aired: 12 March 2025)
Ask on Shark Tank
₹35 lakh for 5% equity (Valuation: ₹7 crores)
Pitch Highlights
Demonstrated washability by spilling and cleaning coffee/ketchup on a rug
Investor Reactions
Anupam Mittal (Opted out – scalability concerns), Namita Thapar (Advised further scaling before investment), Peyush Bansal (Suggested focusing on rugs only), Aman Gupta & Vineeta Singh (Offered investment with a rebranding condition)
Deal Finalized
₹35 lakh for 5% equity + 5% royalty until ₹52.5 lakh recovered (Accepted with rebranding agreement)
Product Features
Durable, Stain-Resistant, Hand-Washable, Affordable, Stylish, Inspired by nature & global trends
2025: Rebrand as EcoLoom, launch “Luxury Washables” line; 2026: Expand to UAE/Singapore, ₹15 crore revenue; 2027: Secure Series A funding at ₹150 crore valuation
Valuation Growth Roadmap
2025: ₹50 crore valuation (30% EBITDA margins), 2026: Raise ₹20 crore in Series A, 2030: ₹1,000 crore valuation via global expansion & IPO readiness
EasyRugs Shark Tank India Business Plan
Business Potential in India
Market Size: India’s carpets and rugs market is projected to grow at 5% CAGR (2025–2030), reaching USD 2.04B by 2030.
Niche Opportunity: The washable rugs segment addresses a ₹2,000 crore domestic gap (as per Shark Tank pitch) in affordable, low-maintenance home decor.
Growth Drivers: Urbanization, rising disposable incomes, and demand for eco-friendly products (65% of urban Indians prioritize sustainability).
Total Addressable Market (TAM)
TAM: USD 376.3M (India’s area rugs market in 2024), projected to reach USD 631.9M by 2030 (9.4% CAGR).
Serviceable Market: Washable rugs could capture 15% of the area rugs market (~USD 95M by 2030), driven by demand for functional, stylish designs.
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