EatVerse Shark Tank India Episode Review
Website Information:
- Website:- EatVerse
EatVerse Founder
- Aadarsh Choudhary has a Bachelor of Commerce from St. Xaviers College, Kolkata.
- He also has a Master of Business Administration in Marketing from Narsee Monjee Institute of Management Studies.
- He worked on his business idea with his school friends Harsh and Pulkit Kejriwal and started the Eat Verse Business.
EatVerse presented a unique pitch on the Shark Tank India platform for the food industry. They started their engaging and memorable pitch by saying, “Tonight is the new moon night, and you feel a scary, deadly hunger!” and Shark Anupam jokingly said that the business pitchers would scare money out of them.
Taking the humor of the business pitch further, the founders said that they are here to eliminate the Hunger Cravings, not the Shark’s names. The business used trending words to present its brand name EatVerse – The Galaxy of Foodgasms on the platform.
EatVerse Vision
The EatVerse vision is to provide customers with a new experience by connecting the perspective beyond cloud kitchens and incorporating diverse food recipes into a single brand.
EatVerse Shark Tank India
About EatVerse of Foodgasm – Where Every Food Finds Its Flavourful Home
EatVerse of Foodgasm used Buzz Words throughout its presentation to market on Shark Tank India. They created their presentation with Social and Trending Word Choices in the food experience.
Unique names like Burger in Law, Bhaaja Fry, and Meal Vore were also presented on the platform for the Eat Verse Business Product. They named the outlet Yara Da Dhaba and came up with a unique name like Santa Delivers to talk about a better food experience than cloud kitchens, giving an unforgettable business pitch.
EatVerse Shark Tank
EatVerse Shark Tank India Episode Number
- Shark Tank India Season 3, Episode 29
EatVerse Shark Tank India Episode Air Date
- February 29, 2024
EatVerse Founder’s Name
- Aadarsh Choudhary
- Harsh
- Pulkit Kejriwal
EatVerse Ask in Shark Tank India
- 1 Crore For 1% Equity
EatVerse Deal in Shark Tank India
- No Deal
EatVerse Investors From Shark Tank India
- No Deal
EatVerse Company Valuation
- 100 Crores
| Aspect | Description |
|---|---|
| Website Information | EatVerse |
| EatVerse Founders | |
| Name | Education |
| Aadarsh Choudhary | B.Com., St. Xavier’s College, Kolkata; MBA – Marketing, Narsee Monjee Institute of Management Studies |
| Harsh | N/A |
| Pulkit Kejriwal | N/A |
| Business Idea | Offer a unique dining experience beyond traditional cloud kitchens through curated food recipes and creatively named outlets. |
| Business Potential in India | |
| Market Size (2025) | ₹5.3 trillion |
| Growth Drivers | Rising disposable income, urbanization, and changing lifestyles |
| Market Fragmentation | ₹265 billion (assuming a 5% market share by 2025) |
| Total Addressable Market (TAM) | ₹265 billion (assuming 5% market share by 2025) |
| Ideal Target Audience | |
| Demographics | Young adults (18-35) in Tier 1 & Tier 2 cities with disposable income |
| Psychographics | Tech-savvy, adventurous eaters seeking unique and trendy food experiences |
| Marketing Strategy | |
| Content Marketing | Engaging social media content, influencer partnerships, video content about founders and menu |
| Digital Marketing Strategy | Targeted social media ads, SEO with relevant keywords, influencer marketing |
| Distribution Strategy | |
| Channels | Online food delivery aggregators (Zomato, Swiggy), own mobile app, strategic partnerships |
| Advantages | |
| Unique Brand Identity | Playful brand name and creative outlet names |
| Diverse Food Offerings | Cater to various tastes and preferences |
| Customer Experience Focus | Emphasis on creating a memorable and enjoyable dining experience |
| Challenges | |
| High Competition | Established players and new entrants in the online food delivery space |
| Customer Acquisition Cost | Attracting and retaining customers can be expensive |
| Maintaining Food Quality & Consistency | Ensuring consistent taste and quality across delivery partners |
| Reasons for Potential Success | |
| First-mover advantage in the “futuristic food experience” concept | |
| Strong founding team with relevant experience | |
| Engaging social media content, influencer partnerships, video content about founders, and menu | |
| Mitigation Strategies | |
| Build brand loyalty | Implement loyalty programs and personalized offers |
| Maintain operational efficiency | Optimize delivery logistics and minimize costs |
| Continuous innovation | Introduce new food concepts to cater to evolving customer preferences |
| Future Business | |
| Expansion | New cities and geographical regions |
| Brick-and-mortar locations | Offer dine-in experiences alongside online delivery |
| A data-driven approach to marketing and customer acquisition | Build a unique food brand beyond online delivery |
| Roadmap to Increase Valuation | |
| User base and order volume growth | Secure funding from investors |
| Expand business model | Additional revenue streams |
| Private-label food products |
EatVerse: A Futuristic Food Experience
Business Idea:
EatVerse aims to revolutionize the food industry by offering a unique dining experience that goes beyond traditional cloud kitchens. They curate diverse food recipes and deliver them through creatively named outlets, aiming to create a “galaxy of foodgasms.”
Business Potential in India:
- Market Size: The Indian online food delivery market is expected to reach ₹5.3 trillion by 2025.
- Growing Demand: Rising disposable income, urbanization, and changing lifestyles are fueling online food delivery growth in India.
- Untapped Potential: The market is still fragmented, with several regional players and no single dominant brand.
Total Addressable Market (TAM):
Assuming a 5% market share of the Indian online food delivery market by 2025, the TAM would be ₹265 billion (₹2.65 trillion).
Ideal Target Audience:
- Demographics: Young adults (18-35) in Tier 1 & Tier 2 cities with disposable income and a preference for online food ordering.
- Psychographics: Tech-savvy, adventurous eaters seeking unique and trendy food experiences.
Marketing Strategy:
Content Marketing:
- Create engaging social media content showcasing the diverse food offerings and unique brand identity.
- Partner with food bloggers and influencers to generate reviews and recommendations.
- Develop video content featuring the founders and the creative process behind the menu.
Digital Marketing Strategy:
- Targeted Social Media Ads: Utilize platforms like Instagram and Facebook to reach the ideal audience with visually appealing ad campaigns.
- Search Engine Optimization (SEO): Implement relevant keywords like “food delivery,” “unique food experience,” and “EatVerse” to improve organic search visibility.
- Influencer Marketing: Partner with micro-influencers in the food and lifestyle space to promote EatVerse.
Distribution Strategy:
- Online Food Delivery Aggregators: Partner with major food delivery platforms like Zomato and Swiggy to reach a wider audience.
- Own Mobile App: Develop a user-friendly mobile app for easy ordering and loyalty programs.
- Strategic Partnerships: Collaborate with restaurants and kitchens to expand the menu and geographical reach.
Advantages:
- Unique Brand Identity: The playful brand name and creative outlet names set EatVerse apart from competitors.
- Diverse Food Offerings: Catering to various tastes and preferences with a curated selection of recipes.
- Focus on Customer Experience: Emphasis on creating a memorable and enjoyable dining experience.
Challenges:
- High Competition: The online food delivery space is highly competitive, with established players and new entrants.
- Customer Acquisition Cost: Attracting and retaining customers in a crowded market can be expensive.
- Maintaining Food Quality and Consistency: Ensuring consistent taste and quality across different delivery partners.
Reasons for Potential Success:
- First-mover advantage in the “futuristic food experience” concept.
- Strong founding team with relevant education and experience.
- A data-driven approach to marketing and customer acquisition.
Mitigation Strategies:
- Focus on building brand loyalty: Implementing loyalty programs and personalized offers.
- Maintaining operational efficiency: Optimizing delivery logistics and minimizing costs.
- Continuously innovating and introducing new food concepts: Catering to evolving customer preferences.
Future Business:
- Expanding to new cities and geographical regions.
- Exploring brick-and-mortar locations: Offering dine-in experiences alongside online delivery.
- Introducing private label food products: Building a unique food brand beyond online delivery.
Roadmap to Increase Valuation:
- Achieve significant user base growth and order volume.
- Secure funding from angel investors or venture capitalists.
- Expand the business model through additional revenue streams.
- Maintain a strong brand image and customer satisfaction.
By effectively implementing these strategies, EatVerse can establish itself as a leading player in the evolving Indian online food delivery landscape and potentially achieve a significantly higher valuation in the future.
Conclusion
What do you think about EatVerse Business using trending and buzzwords in Shark Tank India? Try to understand the use of trending words and other business strategies with this business, along with Dil Foods, MOPP – Mad Over Parathas & Pakodas, and WTF!- Where’s The Food business to become a successful entrepreneur.
EatVerse Shark Tank India Episode Review