Wise Life Shark Tank India Episode Review

Wise Life Shark Tank India Episode Review

Wise Life is a yoga and wellness brand founded by Prateek Kedia and Shreya Bansal. The duo met while working at PWC and bonded over their shared love of yoga. After experiencing the benefits of yoga firsthand, they decided to start their own business to help others achieve a healthier and happier lifestyle.

Website Information:

  • Website:- Wise Life
  • Build on E-commerce Shopify
  • Boosts with SEO
  • ORGANIC TRAFFIC:- 6,494 organic visitors per month

Wise Life Shark Tank India Episode

Wise Life Founders

  • Prateek Kedia
  • He is the founder of a company specializing in offering innovative and sustainable products tailored for holistic yoga practice and wellness essentials.
  • Holding a Chartered Accountancy degree from The Institute of Chartered Accountants of India, he has furthered his knowledge through online courses in entrepreneurship and negotiations from prestigious institutions like Harvard and Yale University.
  • With a robust foundation in financial accounting, auditing, and taxation, he garnered invaluable experience during his tenure as a senior associate and article assistant at PwC, spanning four and a half years.
  • In his role as a founder, he is deeply committed to curating a comprehensive platform catering to premium health, wellness, and lifestyle solutions.
  • Responsible for spearheading product development, marketing strategies, and operational management within the company, he collaborates closely with a diverse and skilled team comprising designers, suppliers, and partners.
  • Continuously seeking opportunities for personal and professional growth, he is driven by a passion for learning and a desire to collaborate with like-minded individuals who resonate with his company’s vision and values.
  • He believes that his multifaceted background encompassing finance, entrepreneurship, wellness, and yoga equips him to offer a unique perspective and make a meaningful contribution to any organization.
  • Shreya Bansal

Wise Life Vision

The vision of Wise Life is to provide high-quality yoga and wellness products that are both innovative and accessible. The company’s products are designed to help people of all levels of experience improve their flexibility, strength, and overall well-being.

Wise Life Shark Tank India

Wise Life appeared on Shark Tank India in Season 3, Episode 29. The founders asked for ₹60 lakhs for 2% equity in their company. The sharks were impressed with the company’s products and mission, and they ultimately offered a deal of ₹1.2 crores for 4% equity.

Wise Life Products

Wise Life’s flagship product is its yoga mat. The mat is made from high-quality materials and is designed to provide a comfortable and supportive surface for yoga practice. The company also offers a variety of other yoga and wellness products, including yoga blocks, straps, and bolsters.

Wise Life Business Model

Wise Life sells its products directly to consumers through its website and online retailers. The company also has a growing network of brick-and-mortar retail partners.

Wise Life Future

Wise Life is poised for continued growth in the years to come. The company is planning to expand its product line and enter new markets. Wise Life is also committed to giving back to the community by supporting yoga education and research.

Key Takeaways from Wise Life’s Shark Tank India Pitch

  • Be passionate about your business. The sharks were impressed with Prateek and Shreya’s passion for yoga and their commitment to helping others.
  • Have a clear vision for your company. The sharks were able to see that Wise Life had a clear vision for its future and a plan for how to achieve it.
  • Be prepared to answer tough questions. The sharks asked Prateek and Shreya some tough questions about their business, but they were able to answer them confidently.
  • Be willing to negotiate. The sharks initially offered Prateek and Shreya less than they were asking for, but they were able to negotiate a deal that they were happy with.

Wise Life Shark Tank Review Website Data

Wise Life Shark Tank Review Website Data

Website Information
PlatformE-commerce (Shopify)
Organic Traffic6,494 visitors per month
Business Potential in India
Market Size (2027)₹84.48 billion
Growth DriversRising disposable income, online shopping
Total Addressable Market (TAM)₹4.22 billion (assuming 5% market share)
Ideal Target Audience
DemographicsAge: 25-45, Tier 1 & Tier 2 cities, Above average disposable income
PsychographicsHealth & wellness enthusiasts, Environmentally conscious, Appreciate innovation & design
Marketing Strategy
Content MarketingBlog posts, Social media content, Influencer partnerships, Educational video content
Digital Marketing StrategyTargeted social media ads, SEO, Email marketing
Distribution Strategy
Direct-to-consumer (D2C)Wise Life website & Shopify store
Online marketplacesAmazon, Flipkart
Strategic partnershipsYoga studios, fitness centers, wellness retailers
Strong brand identityFocus on innovation & sustainability
High-quality productsPremium materials & unique features
Direct-to-consumer modelBrand control & pricing
Shark Tank India exposureBrand awareness & investor interest
CompetitionEstablished & new entrants
Customer acquisition costAttracting & retaining customers
Maintaining brand imageConsistent product quality & customer service
Reasons for Potential Success
First-mover advantageSustainable yoga essentials niche
Strong founding teamDiverse expertise
Data-driven approachMarketing & customer acquisition
Mitigation Strategies
Product differentiationContinuous innovation & new products
Customer acquisition funnelData analytics & targeting strategies
Strong customer relationshipsLoyalty programs, exceptional service, community building
Future Business
Product line expansionApparel, accessories, healthy snacks
New marketsInternational expansion
Brick-and-mortar storesIn-person experience & brand presence
Roadmap to Increase Valuation
Revenue & customer base growthSecure funding
Expand distribution & new marketsMaintain brand image & loyal customer base

Wise Life: Building on Shark Tank Success

Wise Life Shark Tank India Episode Review

Business Potential in India:

  • Growing Yoga Market: The Indian yoga market is expected to reach ₹84.48 billion by 2027.
  • Rising Disposable Incomes: Increasing disposable income among the middle class is driving demand for premium wellness products.
  • Shift towards Online Shopping: Growing internet penetration and smartphone adoption are boosting online shopping for wellness products.

Total Addressable Market (TAM):

Assuming a 5% market share of the Indian yoga market by 2027, the TAM would be ₹4.22 billion (₹84.48 billion * 5%).

Ideal Target Audience:

  • Demographics:
    • Age: 25-45 years old
    • Location: Tier 1 & Tier 2 cities
    • Income: Above average disposable income
  • Psychographics:
    • Health and wellness enthusiasts
    • Environmentally conscious consumers
    • Appreciate innovation and design

Marketing Strategy:

Content Marketing:

  • Create engaging blog posts and social media content: Focus on yoga benefits, product features, and wellness tips.
  • Partner with yoga influencers and bloggers: Leverage their reach and credibility to promote Wise Life products.
  • Develop educational video content: Offer yoga tutorials, product demonstrations, and behind-the-scenes glimpses.

Digital Marketing Strategy:

  • Targeted social media advertising: Utilize platforms like Instagram and Facebook to reach the ideal audience with visually appealing ad campaigns.
  • Search Engine Optimization (SEO): Implement relevant keywords like “yoga mat,” “wellness products,” and “Wise Life” to improve organic search visibility.
  • Email marketing: Build an email list and send targeted campaigns with promotions, new product launches, and educational content.

Distribution Strategy:

  • Direct-to-consumer (D2C) sales: Continue selling through the Wise Life website and Shopify store.
  • Online marketplaces: Partner with major e-commerce platforms like Amazon and Flipkart to reach a wider audience.
  • Strategic partnerships: Collaborate with yoga studios, fitness centers, and wellness retailers to offer Wise Life products in their stores.


  • Strong brand identity: Appealing to health-conscious consumers with a focus on innovation and sustainability.
  • High-quality products: Made with premium materials and offering unique features.
  • Direct-to-consumer model: Allows for better control over brand messaging and pricing.
  • Shark Tank India exposure: Increased brand awareness and potential for investor interest.


  • Competition: The yoga and wellness market is highly competitive, with established brands and new entrants.
  • Customer acquisition costs: Attracting and retaining customers in a crowded market can be expensive.
  • Maintaining brand image: Ensuring consistent product quality and customer service across multiple distribution channels.

Reasons for Potential Success:

  • First-mover advantage in the “sustainable yoga essentials” niche.
  • Strong founding team with diverse expertise in finance, marketing, and yoga.
  • A data-driven approach to marketing and customer acquisition.

Mitigation Strategies:

  • Focus on product differentiation: Continuously innovate and introduce new products that cater to evolving customer needs.
  • Optimize customer acquisition funnel: Utilize data analytics to identify cost-effective marketing channels and refine targeting strategies.
  • Build strong customer relationships: Implement loyalty programs, offer exceptional customer service, and foster a community around the Wise Life brand.

Future Business:

  • Expand product line: Offer a wider range of yoga and wellness products, including apparel, accessories, and healthy snacks.
  • Enter new markets: Explore international expansion opportunities to reach a broader customer base.
  • Open brick-and-mortar stores: Offer a unique in-person shopping experience and build brand presence in key markets.

Roadmap to Increase Valuation:

  • Achieve significant revenue growth and customer base expansion.
  • Secure funding from angel investors or venture capitalists to support further growth.
  • Expand distribution channels and enter new markets.
  • Maintain a strong brand image and build a loyal customer base.

By implementing these strategies, Wise Life can capitalize on the growing yoga market in India and potentially achieve a significantly higher valuation in the future.


Wise Life is a great example of a company that has achieved success through hard work, dedication, and a clear vision. The company’s Shark Tank India pitch was a success, and it is now well-positioned for continued growth in the years to come.

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