EzPac Shark Tank India Episode Review
EzPac appeared on Shark Tank India Season 5, Episode 33, with Mumbai-based founder brothers Paarth Shah (CEO, MBA International Business from Brandeis University, IT degree) and Vatsal Shah (COO, Technical Business Analyst) seeking ₹2.5 Crore for 5% equity (₹50 Crore valuation) but left with no deal after all five Sharks declined citing valuation concerns and business model issues.
Established 2023, the packaging-as-a-service platform functions as tech-enabled bridge between high-end physical branding and small-scale businesses offering custom-printed sustainable paper packaging (labels, tags, marketing materials, custom boxes, courier bags, mailer boxes) with 3D design tools and instant pricing for MSMEs/creators/D2C brands through “democratized” approach allowing low MOQs (10 units versus thousands typically required) solving “high minimum order” barrier, growing from ₹6 lakh revenue (FY 24) to projected ₹2.5 Crore (FY 26) with 24 monthly organic visitors requiring SEO overhaul though only investing ₹47 lakh themselves. Sharks reacted harshly—Aman famously remarked “The math is not mathing” noting he could start five similar businesses for their ask price, Vineeta pointed out cutthroat industry with razor-thin margins suggesting 100% online pivot, Namita viewed industry too cluttered with ₹2.5 Crore ask as excessive risk, Kunal labeled it “leaky bucket business” where customers leave once they scale though offered Unicommerce/Shiprocket integration, and Ritesh advised picking one lane (B2B or D2C) versus trying both without sufficient runway.
Operating in Indian packaging market valued at $75 billion within $160 billion e-commerce market (2025-26) with $15 billion custom/secondary packaging SAM for D2C/MSMEs and sustainable packaging segment growing 15-18% CAGR due to plastic ban and eco-friendly consumer preference, EzPac targets 63 million MSMEs shifting to D2C models specifically budding D2C founders (22-40, Tier 1/2 cities Mumbai/Delhi/Bangalore), home-grown entrepreneurs (Etsy sellers, Instagram bakers, boutique jewelry), and corporate gifting managers seeking personalized low-volume seasonal packaging among tech-savvy individuals valuing aesthetic appeal and “unboxing experiences,” planning SEO overhaul targeting high-intent keywords (“custom boxes low MOQ India,” “eco-friendly packaging small business”), Shiprocket/Unicommerce platform integration as “in-app” packaging vendor, hub-and-spoke central Mumbai tech-hub with regional printing partners reducing shipping costs/lead times, 100% online pivot ensuring upfront payments with zero credit cycles, subscription model (EzPac Prime) for recurring orders/design storage fixing “leaky bucket” retention, gang-run batch printing achieving large-firm economies of scale for aggregated small orders, biodegradable inserts/smart-packaging (QR code-integrated) expansion, and “Packaging-as-a-Service” API transition commanding 4x-6x revenue multiple targeting ₹500 Crore SOM over 5 years.
Website Information
- Website:- EzPac
- Build on Shopify
- Poor SEO Performance, SEO Improvement Needed.
- ORGANIC TRAFFIC: 24 visitors per month.
The Founders of EzPac
- EzPac was founded by brothers Paarth Shah (CEO) and Vatsal Shah (COO).
- Paarth brings a strong academic background with an MBA in International Business from Brandeis University and an IT degree, while Vatsal leverages his experience as a Technical Business Analyst to manage the company’s complex operations.
- Based in Mumbai, the duo combined their tech and marketing expertise to disrupt the traditional packaging industry.
EzPac Brand Overview
- EzPac is a packaging-as-a-service platform established in 2023.
- The brand functions as a tech-enabled bridge between high-end physical branding and small-scale businesses.
- By utilizing a digital platform that includes 3D design tools and instant pricing, EzPac caters primarily to MSMEs, creators, and D2C brands that were previously sidelined by large-scale manufacturers.
EzPac Shark Tank India Appearance & Ask
- During their appearance on Season 5, Episode 33, the founders sought an investment of Rs 2.5 Crore for 5% equity, placing the EzPac valuation at Rs 50 Crore.
- They presented their business as a solution to the “high minimum order” barrier in the packaging industry, highlighting their growth from Rs 6 Lakh in revenue (FY 24) to a projected Rs 2.5 Crore (FY 26).
Season and Episode Air Date
- Season: 05
- Episode: 33
- Episode Air Date: Wednesday, 18 February, 2026
EzPac Product Overview
- The EzPac product line focuses on custom-printed sustainable paper packaging.
- Their offerings include labels, tags, marketing materials, custom boxes, courier bags, and mailer boxes.
- The core innovation of EzPac lies in its “democratized” approach, allowing users to visualize products in 3D and place orders through an easy-to-use online interface.
EzPac Investor Reactions
The Sharks were largely unimpressed by the EzPac valuation and business strategy:
- Aman Gupta: Famously remarked, “The math is not mathing,” noting that since they only invested Rs 47 Lakh themselves, he could start five similar businesses for the price of their ask.
- Vineeta Singh: Pointed out that the packaging industry is cutthroat with razor-thin margins and suggested EzPac move 100% online.
- Namita Thapar: Viewed the industry as too cluttered and the Rs 2.5 Crore ask as too high a risk.
- Kunal Bahl: Labeled it a “leaky bucket business” where customers leave once they scale, though he offered to integrate EzPac with his platforms, Unicommerce and Shiprocket.
- Ritesh Agarwal: Advised them to pick one lane (B2B or D2C) rather than trying to do both without sufficient runway.
EzPac Customer Engagement Philosophy
- The EzPac philosophy is centered on accessibility and empowerment.
- They aim to provide “quality packaging for the smallest ventures” by removing the traditional friction of back-and-forth negotiations with printers.
- By offering a “what you see is what you get” 3D tool, EzPac ensures transparency and builds trust with small-scale entrepreneurs who need professional branding on a budget.
EzPac Product Highlights
- Low MOQs: Orders starting as low as 10 units, compared to the thousands usually required by industry players.
- Tech-Driven Design: Integrated 3D visualization tools for real-time proofing.
- Sustainability: A primary focus on paper-based, eco-friendly packaging solutions.
- Speed: Automated pricing and ordering to significantly reduce traditional turnaround times.
EzPac Future Vision
- The EzPac roadmap involves scaling to meet a Rs 2.5 Crore revenue target for the upcoming fiscal year.
- To survive the “leaky bucket” trap, the brand intends to refine its unit economics by focusing on its digital-first model.
- The founders aim for EzPac to become the go-to platform for every Indian creator and MSME, eventually pivoting more heavily toward an online-centric operation to improve margins and sustainability.
EzPac Deal Finalized or Not
- No deal was finalized.
- Despite the founders’ energetic pitch and evidence of scaling revenue, all five Sharks declined to invest.
- The EzPac founders exited the Tank empty-handed after failing to convince the panel that their current valuation and business model justified the high capital ask.
| Information | Details |
|---|---|
| Website | EzPac |
| Built With | Shopify |
| SEO Performance | Poor SEO performance, SEO improvement needed |
| Organic Traffic | 24 visitors per month |
| Founders | Paarth Shah (CEO) and Vatsal Shah (COO) |
| Founder Background | Paarth MBA International Business (Brandeis University) and IT graduate; Vatsal former Technical Business Analyst |
| Headquarters | Mumbai |
| Established | 2023 |
| Business Model | Packaging-as-a-Service platform |
| Core Offering | Tech-enabled custom packaging for MSMEs and D2C brands |
| Shark Tank Season | 05 |
| Shark Tank Episode | 33 |
| Episode Air Date | Wednesday, 18 February 2026 |
| The Ask | ₹2.5 Crore for 5% equity |
| Valuation Asked | ₹50 Crore |
| Revenue FY24 | ₹6 Lakh |
| Projected Revenue FY26 | ₹2.5 Crore |
| Product Category | Custom-printed sustainable paper packaging |
| Product Range | Labels, tags, marketing materials, custom boxes, courier bags, mailer boxes |
| Key Innovation | 3D visualization tool with instant pricing |
| Minimum Order Quantity | As low as 10 units |
| Sustainability Focus | Paper-based eco-friendly packaging |
| Customer Philosophy | Accessible, transparent, low-MOQ quality packaging |
| Primary Target Audience | D2C founders aged 22–40 in Tier 1 & 2 cities |
| Secondary Audience | Etsy sellers, Instagram businesses, boutique entrepreneurs |
| Corporate Segment | Corporate gifting managers |
| Market Size India | Indian packaging industry valued at ~$75 Billion |
| E-commerce Growth | Indian e-commerce expected to cross $160 Billion |
| MSME Opportunity | 63+ million MSMEs in India |
| Sustainable Packaging Growth | 15–18% CAGR |
| TAM | Entire Indian packaging market (B2B + B2C) |
| SAM | $15 Billion custom/secondary packaging market |
| SOM Target | ₹500 Crore over 5 years in low-MOQ niche |
| Marketing Strategy | SEO overhaul and high-intent keyword targeting |
| Content Strategy | How-to-design videos and small business spotlights |
| Paid Ads Strategy | Meta Ads and Google Search Ads targeting Shopify users |
| Distribution Strategy | Platform integration with Shiprocket and Unicommerce |
| Operational Model | Hub-and-spoke with Mumbai tech hub and regional printers |
| Online Pivot Plan | Shift from 65% offline to 100% online |
| Key Advantage | Ultra-low MOQ and proprietary 3D tech |
| Key Challenge | Low margins and price competition |
| Retention Issue | Leaky bucket problem as customers scale |
| CAC Challenge | High customer acquisition cost |
| Mitigation Strategy (Retention) | Subscription model (EzPac Prime) |
| Mitigation Strategy (Capex) | Partner with idle printing presses |
| Phase 1 Goal | Increase traffic to 20,000+ monthly and achieve ₹2.5 Crore revenue |
| Phase 2 Goal | Reach ₹15 Crore revenue with 15% EBITDA |
| Phase 3 Vision | Become Packaging-as-a-Service API platform |
| Long-Term Valuation Goal | Achieve 4x–6x revenue multiple |
| Deal Status | No deal finalized |
| Investor Feedback Summary | Valuation too high, weak margins, retention concerns |
EzPac Shark Tank India Business Plan
EzPac Market Potential in India: Facts & Data
- The Indian packaging market is one of the fastest-growing sectors globally. As of 2025-26, the Indian e-commerce market is expected to cross $160 Billion, driving a massive surge in secondary and tertiary packaging.
- EzPac Opportunity: India has over 63 million MSMEs, many of whom are shifting to D2C (Direct-to-Consumer) models.
- EzPac Growth Factor: The sustainable packaging segment in India is growing at a CAGR of 15-18% due to the plastic ban and consumer preference for eco-friendly paper solutions.
EzPac Total Addressable Market (TAM): Stats & Facts
The total Indian packaging industry is valued at approximately $75 Billion.
- EzPac TAM: The entire packaging market (B2B + B2C).
- EzPac Serviceable Addressable Market (SAM): The $15 Billion custom/secondary packaging market for D2C and MSMEs.
- EzPac Serviceable Obtainable Market (SOM): Targetting Rs 500 Crore over the next 5 years by capturing the “Low MOQ” (Minimum Order Quantity) niche, which currently lacks a tech-driven organized player.
EzPac Ideal Target Audience & Demographics
EzPac must focus on high-margin, high-frequency buyers:
- Segment A: Budding D2C Founders (Age 22–40) in Tier 1 & 2 cities (Mumbai, Delhi, Bangalore).
- Segment B: Home-grown entrepreneurs (Etsy sellers, Instagram bakers, boutique jewelry).
- Segment C: Corporate gifting managers seeking personalized, low-volume seasonal packaging.
- Demographics: Tech-savvy individuals who value aesthetic appeal and “unboxing experiences.”
EzPac Marketing & Digital Strategy
Currently, EzPac has a weak organic presence (24 visitors/month). The new strategy focuses on:
- EzPac SEO Overhaul: Transition from a “site that exists” to a “site that ranks.” Target high-intent keywords like “custom boxes low MOQ India” and “eco-friendly packaging for small business.”
- EzPac Content Strategy: Use “How-to-Design” videos and “Small Business Spotlights” on Instagram/Reels to build community.
- EzPac Paid Media: Execute Meta Ads and Google Search Ads targeting “Shopify” and “Unicommerce” users to intercept founders looking for fulfillment solutions.
EzPac Distribution Strategy
To solve the “reach” issue identified on Shark Tank:
- EzPac Platform Integration: Partner with Shiprocket and Unicommerce (as suggested by Kunal Bahl) to be an “in-app” packaging vendor.
- EzPac Hub & Spoke: Utilize a central tech-hub in Mumbai with regional printing partners to reduce shipping costs and lead times.
- EzPac Online-Only Pivot: Shift from 65% offline to 100% online to ensure upfront payments and zero credit cycles.
EzPac Advantages & Challenges
Advantages of EzPac:
- Proprietary tech for 3D design tools.
- First-mover advantage in “Ultra-Low” MOQs (10 units).
- Strong academic and technical background of the Shah brothers.
Challenges for EzPac:
- Low Margins: Packaging is a commodity; price wars are common.
- Customer Retention: The “Leaky Bucket”—customers leave EzPac for cheaper vendors once they grow.
- High CAC: Acquiring small customers via digital ads can be expensive relative to their order value.
EzPac Success Drivers & Mitigation Strategies
Why EzPac can succeed:
- By shifting to a SaaS-enabled marketplace, EzPac can aggregate demand for small orders and print them in “batches” (Gang-run printing) to achieve economies of scale usually reserved for large firms.
Mitigation Strategies for EzPac:
- To fix the “Leaky Bucket”: Introduce a subscription model (EzPac Prime) for recurring orders and design storage.
- To fix the Valuation Gap: Reduce capital expenditure by partnering with existing idle printing presses rather than owning all machinery.
EzPac Future Business & Roadmap to Increase Valuation
To reach the Rs 50 Crore valuation the founders desire, EzPac must follow this trajectory:
- Phase 1 (Year 1): Focus on SEO and Shopify App integration. Increase organic traffic from 24 to 20,000+ per month. Reach Rs 2.5 Crore revenue.
- Phase 2 (Year 2-3): Expand product line to include biodegradable inserts and smart-packaging (QR code-integrated). Target Rs 15 Crore revenue with 15% EBITDA.
- Phase 3 (Year 5): Become a “Packaging-as-a-Service” API that any e-commerce platform can plug into. At this stage, EzPac moves from a “vendor” to a “tech platform,” commanding a 4x-6x revenue multiple.
EzPac Shark Tank India Episode Review