FOMO Brews Shark Tank India Episode Review

FOMO Brews Shark Tank India Episode Review

Website Information:

  • Website:- FOMO Brews
  • Build on E-commerce Shopify
  • SEO Improvement Needed
  • ORGANIC TRAFFIC:- 11 organic visitors per month

FOMO Brews Founders:

  • Gaurang G and Avik Chaudhery are the founders of FOMO Brews.
  • Gaurang, aged 21, is studying for a Master’s degree in Business Law at National Law University, Bengaluru.
  • Avik is pursuing an executive MBA program at Stoa, Bengaluru.
  • Both Gaurang and Avik began their venture, FOMO, during their third year of college.

Business Overview:

  • Vision: To provide a healthier alternative to flavored sugar drinks using real ingredients.
  • Products: Iced tea with innovative flavors: OG Lemon, Classic Peach, Wild Berries, Mango Peach.
  • USP: No artificial chemicals, use honey and jaggery instead of sugar.

Shark Tank India Pitch:

  • Ask: Rs 35 lakh for 4 percent equity
  • Deal: Rs 35 lakh for 6 percent equity
  • Investors: Aman Gupta and Anupam Mittal

Key Points:

  • FOMO Brews is a young and innovative company that is targeting the growing health-conscious consumer segment.
  • The company’s products are made with real ingredients and are free of artificial chemicals.
  • The company has received positive feedback from customers and has the potential to grow rapidly.
  • The investment from Aman Verma and Anupam Mittal will help the company expand its reach and scale its operations.

Additional Information:

  • Episode: Shark Tank India Season 3, Episode 31
  • Air Date: 04 March 2024
  • Company Valuation: Rs 5.83 crore

FOMO Brews Review:

The company has received positive reviews from customers who appreciate the taste and quality of its products. The company’s commitment to using real ingredients and avoiding artificial chemicals is also a major selling point.

FOMO Brews Shark Tank India Episode

FOMO Brews Inspiration:

The company’s success is an inspiration to other young entrepreneurs who are looking to start their businesses. The company’s story shows that it is possible to achieve success with a strong vision, hard work, and the right support.


  • The importance of having a strong vision and a unique product offering.
  • The importance of targeting the right customer segment.
  • The importance of using high-quality ingredients and avoiding artificial chemicals.
  • The importance of building a strong brand and marketing strategy.
  • The importance of getting the right investment and support.

FOMO Brews Shark Tank Review Website Data

FOMO Brews Shark Tank Review Website Data

Website (Shopify)
Organic Traffic11 visitors per month (needs SEO improvement)
FoundersGaurang G (National Law University) & Avik Chaudhery (Stoa)
VisionLead provider of healthy & delicious iced tea alternatives in India
ProductsFlavored iced teas (OG Lemon, Classic Peach, Wild Berries, Mango Peach)
USPReal ingredients & natural sweeteners (honey & jaggery), no artificial chemicals
Market Size (India)USD 732 billion (2024)
TAM (Healthy Beverages)Rs. 936,000 crore (USD 114 billion)
Target AudienceAge 18-35, urban, health-conscious
Content MarketingHealth benefits, recipes, behind-the-scenes content
Digital MarketingInfluencer partnerships, social media, SEO, targeted ads
Distribution StrategyD2C platform, online retailers, cafes, health stores, fitness centers
AdvantagesUnique offering, strong brand identity, experienced founders, Shark Tank investment
ChallengesCompetition, brand awareness, affordability
Success FactorsFirst-mover advantage, quality & taste, effective marketing & distribution
Mitigation StrategiesProduct innovation, strategic partnerships, data-driven marketing
Future BusinessExpand product portfolio, strengthen distribution network, R&D for packaging, leverage technology
Valuation GrowthRevenue growth, additional funding, brand building, profitability

FOMO Brews: Business Plan and Growth Strategy

FOMO Brews Shark Tank India Episode Review

Business Overview:

  • Vision: To be the leading provider of healthy and delicious iced tea alternatives in India.
  • Products:
    • Flavored iced teas: OG Lemon, Classic Peach, Wild Berries, Mango Peach.
    • Future expansion into other healthy beverage categories is planned.
  • USP:
    • Made with real ingredients and natural sweeteners (honey and jaggery).
    • No artificial chemicals or preservatives.

Market Potential in India:

  • The Indian beverage market is expected to reach USD 732 billion by 2024 [Source: IBEF].
  • Growing health consciousness is driving the demand for healthy and natural beverage alternatives, with a projected CAGR of 12.5% [Source: Mordor Intelligence].
  • The iced tea segment is witnessing significant growth, expected to reach USD 530 million by 2025 [Source: Expert Market Research].

Total Addressable Market (TAM):

  • Considering India’s urban population of 468 million and an average annual beverage spending of Rs. 2,000 per person, the TAM for healthy beverage alternatives is estimated at Rs. 936,000 crore (USD 114 billion).

Ideal Target Audience:

  • Demographics: Age 18-35, residing in urban areas.
  • Psychographics: Health-conscious individuals and families seeking natural, delicious, and convenient beverage options.

Marketing Strategy:

  • Content: Educational content highlighting the health benefits of FOMO Brews compared to sugary drinks, recipes using FOMO Brews, and behind-the-scenes glimpses into the company’s journey.
  • Digital Marketing: Influencer marketing partnerships with fitness and health enthusiasts, social media marketing campaigns promoting healthy living and FOMO Brews’ unique selling proposition, search engine optimization (SEO) for relevant keywords, and targeted online advertising on relevant platforms.

Distribution Strategy:

  • Direct-to-consumer (D2C) online platform: Offering subscriptions and customized orders.
  • Partnerships with online retailers and e-commerce platforms: Expanding reach and accessibility.
  • Exploring partnerships with cafes, health stores, and fitness centers: Establishing offline presence and catering to the target audience’s lifestyle.


  • Unique product offering: Addresses the growing demand for healthy and delicious beverage alternatives.
  • Strong brand identity: Appealing to health-conscious consumers with a focus on natural ingredients and sustainability.
  • Experienced founders: The founders’ educational backgrounds and entrepreneurial spirit position them well for growth.
  • Investment from Shark Tank India: Provides valuable resources, mentorship, and public exposure.


  • Competition: The beverage market is highly competitive, with established players and new entrants offering various healthy alternatives.
  • Brand awareness: Building brand awareness and establishing FOMO Brews as a trusted and preferred healthy beverage brand.
  • Maintaining affordability: Balancing the use of premium ingredients with competitive pricing in a cost-sensitive market.

Reasons for Potential Success:

  • First-mover advantage: FOMO Brews is one of the early entrants in the healthy iced tea segment, allowing them to establish brand recognition and customer loyalty.
  • Strong focus on quality and taste: The commitment to using real ingredients and offering delicious flavors can differentiate FOMO Brews from competitors.
  • Effective marketing and distribution strategy: Reaching the target audience through the right channels and building partnerships can drive brand awareness and sales.

Mitigation Strategies:

  • Product innovation: Continuously develop new and exciting flavor combinations and explore new product categories within the healthy beverage market.
  • Strategic partnerships: Collaborate with complementary brands, influencers, and retailers to expand reach and credibility.
  • Data-driven marketing: Leverage customer data and analytics to optimize marketing campaigns and distribution strategies.

Future Business:

  • Expand product portfolio to include new healthy beverage offerings.
  • Strengthen the distribution network across India and explore international expansion opportunities.
  • Invest in research and development to create innovative and sustainable packaging solutions.
  • Leverage technology to personalize customer experience and build brand loyalty.

Roadmap to Increase Valuation:

  • Achieve significant revenue growth by exceeding sales targets and expanding market share.
  • Secure additional funding to support product development, marketing initiatives, and geographical expansion.
  • Demonstrate strong brand-building and customer acquisition strategies.
  • Maintain a focus on profitability and financial sustainability.


FOMO Brews is a promising company with a strong vision and a unique product offering. The investment from Shark Tank India will help the company achieve its goals and become a leading player in the healthy beverage market.

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