Intense Focus Shark Tank India Episode Review

Website Information:

• Website:- Intense Focus
• Buil on E-Commerce Shopify
• SEO Improvement and Google Ads Needed
• ORGANIC TRAFFIC:- 595 organic visitors per month

Founder

• Manish Ashokbhai Chauhan is the founder of Intense Focus.

Intense Focus Vision:

• To provide a new experience of international designer eyewear to everyone.

Intense Focus Business:

• Offers sunglasses and optical frames based on five principles: color, material, comfort, and value for money.
• Incorporates international designs and cutting-edge technology.
• It aims to provide a superior experience with a wide range of designs and high-quality products.

Shark Tank India Pitch:

• Season 3, Episode 21
• Air Date: February 19, 2024
• Ask: ₹5 Crores for 5% Equity
• Deal: No Deal
• Investors: No Deal
• Company Valuation: ₹100 Crores
• Founder Manish Ashokbhai Chauhan highlighted the unique electroplating technology used in their eyewear, which is not available in India.
• He emphasized the large market demand for such eyewear and the growth potential.

Shark Judges’ Reaction:

• Shark Peyush Bansal, the founder of Lenskart, expressed his interest in the business due to his experience in the eyewear industry.
• He raised concerns about the high cost of setting up a manufacturing facility for electroplating eyewear in India.
• Other sharks also expressed concerns about the competition in the eyewear market and the company’s high valuation.

Intense Focus Business Pitch Highlights:

• Unique electroplating technology
• International designs
• High-quality products
• Large market demand
• Potential for growth

Challenges:

• High cost of setting up a manufacturing facility for electroplating eyewear in India
• Competition in the eyewear market
• High valuation of the company

Intense Focus Shark Tank Review Website Data

Website	Platform	Intense Focus
	Needs	SEO Improvement, Google Ads Implementation
	Organic Traffic	595 per month
Founder	Name	Manish Ashokbhai Chauhan
Intense Focus Vision	Mission Statement	Provide a new experience of international designer eyewear to everyone
Intense Focus Business	Products	Sunglasses & optical frames
	Differentiation	International designs, electroplating technology
	Value Proposition	Superior experience with diverse designs, high-quality products
Shark Tank India Pitch	Episode	Season 3, Episode 21
	Air Date	February 19, 2024
	Ask	₹5 Crores for 5% Equity
	Deal	No Deal
Founder’s Pitch	Highlights	Unique electroplating technology, large market demand
Shark Judges’ Reaction	Interest	Peyush Bansal (Lenskart founder)
	Concerns	High manufacturing cost, competition, high valuation
Intense Focus Strengths	Competitive Edge	Unique technology, international designs, high-quality products, market demand
Intense Focus Challenges	Obstacles	High manufacturing cost, competition, high valuation
Reasons for Success	Key Strengths	Addresses growing demand, experienced founder, brand awareness potential
Mitigation Strategies	Addressing the Challenges	Explore alternative manufacturing solutions, partner with existing manufacturers, focus on niche markets, targeted marketing
Future Business	Growth Plans	Expand product range, explore international markets, offer customization
Valuation Increase Roadmap	Key Objectives	Revenue growth, cost optimization, brand building, strategic partnerships

Intense Focus: Revolutionizing Eyewear with International Designs Business Plan

Intense Focus Vision:

• To provide a new experience of international designer eyewear to everyone.

Intense Focus Business:

• Products: Sunglasses & optical frames built on five principles: color, material, comfort, and value for money.
• Differentiation: International designs, cutting-edge electroplating technology (not available in India).
• Value Proposition: Superior experience with diverse designs and high-quality products.

Founder’s Pitch:

• Highlighted unique electroplating technology and large market demand.

Shark Judges’ Reaction:

• Interest: Shark Peyush Bansal (Lenskart founder) due to industry experience.
• Concerns:
  • High cost of setting up an electroplating manufacturing facility in India.
  • Competition in the eyewear market.
  • High valuation of the company.

Intense Focus Strengths:

• Unique technology (electroplating)
• International designs
• High-quality products
• Market demand

Intense Focus Challenges:

• High manufacturing cost
• Competition from established players
• High valuation

Reasons for Success:

• Addressing a growing demand for premium eyewear with unique design and technology.
• Experienced founder with industry knowledge.
• Potential for brand awareness and growth through strategic marketing and distribution.

Mitigation Strategies:

• Explore alternative, cost-effective electroplating solutions.
• Partner with existing manufacturers to reduce initial investment.
• Focus on niche markets with premium pricing and value proposition.
• Implement targeted marketing and digital campaigns to reach ideal audience.

Future Business:

• Expand product range to cater to diverse style preferences.
• Explore international markets with high demand for designer eyewear.
• Offer customization options for personalized appeal.

Roadmap to Increase Valuation:

• Focus on revenue growth through customer acquisition and retention.
• Optimize production costs and improve profitability.
• Build brand awareness and loyalty through effective marketing.
• Secure strategic partnerships for expansion and innovation.

Conclusion:

Intense Focus offers a unique proposition in the eyewear market with its international designs and electroplating technology. However, the high manufacturing cost and competition in the market pose significant challenges. The company needs to address these challenges to achieve its vision of providing a new experience of international designer eyewear to everyone.