Krvvy Shark Tank India Episode Review
Krvvy appeared on Shark Tank India Season 5, Episode 22, with founders Yash Goyal (ex-investment banking, worked for Vineeta Singh’s venture) and Anant Bhardwaj (content creation expert) from Patiala seeking ₹1.2 Crore for 2% equity (₹60 Crore valuation) and successfully closed a deal for ₹1.2 Crore for 3% equity (₹40 Crore valuation) with Shark Namita Thapar.
Founded May 2024, the size-inclusive innerwear/shapewear brand designed for Indian body types offers bras, panties, and functional shapewear engineered as “second skin” with seamless supportive designs using sophisticated sewing preventing chafing, growing from ₹2-3 lakh to ₹6 Crore YTD with 2,779 monthly organic visitors and 4.4-star Amazon rating. During pitch, Anupam jokingly regretted rejecting founders at lower revenue while Aman teased his “poor” investment choice, though Namita and Vineeta lauded premium quality, with founders securing recent ₹6.1 Crore pre-seed funding from Titan Capital and All In Capital projecting ₹15 Crore (FY 25-26).
Operating in Indian innerwear market valued at $10.9 billion (₹91,000 Crore, 6.49% CAGR) projected to reach $19.8 billion by 2034 with shapewear segment growing 9% CAGR driven by shift from “basic necessity” to “fashion/confidence” garments amid 1.1 billion smartphones by 2026 enabling online intimate wear shopping, Krvvy targets urban women (22-40) in Tier 1/2 cities—”Confident Professionals” and “Modern Brides” prioritizing all-day comfort and seamless silhouettes—within ₹8,500 Crore mid-to-premium segment, aiming 2-3% premium online shapewear niche share challenging established giants (Zivame, Clovia) through body-positive ergonomic design versus restrictive traditional innerwear.
Website Information
- Website:- Krvvy
- Build on Shopify
- Average SEO Performance, SEO Improvement Needed.
- ORGANIC TRAFFIC: 2779 visitors per month
The Founders of Krvvy
- Krvvy was established in May 2024 by two young engineering graduates from Patiala, Yash Goyal and Anant Bhardwaj.
- Yash Goyal brings a background in investment banking and prior experience working for one of Vineeta Singh’s business ventures.
- Anant Bhardwaj contributes his specialized expertise in content creation to the brand’s growth strategy.
Krvvy Brand Overview
- Krvvy (pronounced “Curvy”) is an India-focused, size-inclusive innerwear and shapewear brand designed specifically for Indian body types.
- The brand challenges the “one-size-fits-all” mentality by focusing on a solution-driven approach that combines comfort, functionality, and style.
- It operates with a digital-first strategy, selling products through its official website and major e-commerce platforms like Amazon and Myntra.
- The brand has demonstrated significant growth, moving from an early revenue of ₹2–3 lakhs to a Year-to-Date (YTD) revenue of ₹6 crores.
Krvvy Shark Tank India Appearance & Ask
- The founders appeared on Shark Tank India Season 5 seeking an investment of ₹1.2 crores in exchange for 2% equity, valuing the company at ₹60 crores.
- During the pitch, it was revealed that Anupam Mittal had previously met and rejected the founders when their revenue was much lower, a decision he jokingly regretted during the episode.
Season and Episode Air Date
- Season: 05
- Episode: 22
- Episode Air Date: Tuesday, 03 February, 2026
Krvvy Product Overview
- The Krvvy product line includes bras, panties, and functional shapewear designed to feel like a “second skin.”
- The products are engineered to be seamless and supportive, filling a gap in the Indian market for high-quality, premium innerwear that is both robust and lightweight.
- The brand utilizes sophisticated sewing methods to ensure the seams are strong yet prevent chafing.
Investor Reactions to Krvvy
- Namita Thapar and Vineeta Singh both lauded the premium quality of the products.
- Anupam Mittal expressed mock frustration over his missed opportunity to invest earlier, while Aman Gupta jokingly teased Anupam about his “poor” investment choice in rejecting them initially.
- The Sharks were particularly impressed by the brand’s high customer satisfaction rating of 4.4 on Amazon.
Krvvy Customer Engagement Philosophy
- Krvvy centers its philosophy on inclusivity and body positivity, aiming to celebrate women of all shapes and sizes.
- The brand prioritizes all-day comfort, tailoring its designs to the needs of modern Indian women living metropolitan lifestyles, whether working from an office or remotely.
- By providing detailed product information on their digital platforms, they empower customers to make informed purchasing decisions.
Krvvy Product Highlights
- Ergonomic Fit: Designs are adjusted to follow natural body contours, ensuring there is no extra pressure or discomfort.
- Premium Material: The innerwear is designed to be breathable and appropriate for daily wear.
- Sustainability: The brand advocates for responsible manufacturing techniques and creates long-lasting products to help reduce waste.
Future Vision of Krvvy
- With a recent ₹6.1 crore pre-seed funding round led by Titan Capital and All In Capital, Krvvy aims to aggressively scale its presence both online and offline across India.
- The brand has set an ambitious annual revenue projection of ₹15 crores for FY 25-26.
- The long-term vision is to remain a major player in the evolving innerwear industry by combining modern technology with a sustainable, future-ready mindset.
Deal Finalized for Krvvy
- Yes, a deal was finalized.
- While the founders initially asked for 2% equity, they successfully secured an investment of ₹1.2 crores for 3% equity from Shark Namita Thapar.
| Category | Details |
|---|---|
| Website | Krvvy |
| Website Platform | Shopify |
| SEO Performance | Average SEO, improvement needed |
| Organic Traffic | 2,779 visitors/month |
| Founders | Yash Goyal & Anant Bhardwaj |
| Founder Background – Yash | Investment banking experience; previously worked with Vineeta Singh’s venture |
| Founder Background – Anant | Content creation and growth strategy specialist |
| Year Founded | May 2024 |
| Location | Patiala, India |
| Brand Positioning | Size-inclusive innerwear and shapewear for Indian body types |
| Core Brand Belief | Rejects “one-size-fits-all”; focuses on comfort + functionality |
| Business Model | Digital-first D2C + marketplaces |
| Sales Channels | Own website, Amazon, Myntra |
| Early Revenue | ₹2–3 Lakhs |
| Current Revenue (YTD) | ₹6 Crores |
| Shark Tank Season | Season 5 |
| Episode Number | Episode 22 |
| Episode Air Date | Tuesday, 03 February 2026 |
| Investment Ask | ₹1.2 Crores for 2% equity |
| Valuation Asked | ₹60 Crores |
| Notable Pitch Moment | Anupam Mittal admitted rejecting them earlier at low revenue |
| Product Categories | Bras, panties, shapewear |
| Product Philosophy | “Second-skin” comfort |
| Product Engineering | Seamless construction, strong yet chafe-free stitching |
| Material Quality | Lightweight, breathable, daily-wear friendly |
| Customer Satisfaction | 4.4 rating on Amazon |
| Namita Thapar’s Reaction | Praised product quality and scalability |
| Vineeta Singh’s Reaction | Appreciated premium build and founder clarity |
| Anupam Mittal’s Reaction | Regretted missing early investment opportunity |
| Aman Gupta’s Reaction | Teased Anupam for rejecting them earlier |
| Customer Philosophy | Inclusivity, body positivity, all-day comfort |
| Target Customer | Modern Indian women balancing work and lifestyle |
| Design Focus | Ergonomic fit matching natural body contours |
| Sustainability Angle | Responsible manufacturing and long-lasting products |
| Pre-Seed Funding | ₹6.1 Crores |
| Lead Investors | Titan Capital, All In Capital |
| FY 25–26 Revenue Target | ₹15 Crores |
| Deal Status | ✅ Deal Finalized |
| Final Deal | ₹1.2 Crores for 3% equity |
| Investing Shark | Namita Thapar |
| Indian Innerwear Market Size | $10.9 Billion (₹91,000 Cr) |
| Innerwear Market CAGR | 6.49% |
| Shapewear CAGR | ~9% |
| Digital Tailwind | 1.1 Billion smartphones in India by 2026 |
| TAM | ₹45,000 Cr+ (Indian women’s innerwear market) |
| SAM | ₹8,500 Cr (urban mid-to-premium segment) |
| SOM Target | ₹15 Cr revenue; 2–3% of premium online shapewear niche |
| Core Demographic | Women aged 22–40 |
| Geographic Focus | Tier 1 & Tier 2 cities |
| User Personas | Confident Professional, Modern Bride |
| Psychographics | Body-positive, comfort-first, solution-driven |
| SEO Strategy | Target long-tail keywords around comfort & Indian body types |
| Content Strategy | Educational reels debunking shapewear discomfort myths |
| Social Proof Strategy | Amazon ratings + Shark Tank credibility |
| Primary Distribution | D2C via Shopify |
| Marketplace Strategy | Amazon, Myntra, Nykaa Fashion |
| Offline Expansion | Experience-led stores with fitting services |
| Key Advantage | Superior product engineering for Indian weather & bodies |
| Founder Advantage | Ops + content synergy |
| Shark Advantage | Namita Thapar’s supply chain and scale expertise |
| Key Challenge | High return rates due to sizing |
| Mitigation Strategy | AI size recommender + detailed body-type charts |
| Competitive Pressure | Zivame, Clovia |
| Differentiation | Functional, second-skin shapewear vs fashion lingerie |
| Year 1 Roadmap | Expand SKUs (maternity, baselayers); hit ₹15 Cr |
| Year 2 Roadmap | 5–10 experience centers; higher LTV |
| Year 3 Roadmap | 10–12% PAT; Series A readiness |
| Future Valuation Goal | ₹150 Cr+ |
Krvvy Shark Tank India Business Plan
1. Krvvy Market Potential & India Growth Facts
- The India Opportunity for Krvvy: The Indian innerwear market is valued at $10.9 Billion (approx. ₹91,000 Cr) as of 2025. With a CAGR of 6.49%, it is projected to reach $19.8 Billion by 2034.
- The Shapewear Niche for Krvvy: The specific shapewear segment in India is growing at 9% CAGR, driven by a shift from “basic necessity” to “fashion and confidence” garments.
- The Digital Shift for Krvvy: India is expected to have 1.1 Billion smartphones by 2026. Online shopping for intimate wear provides the privacy and variety that Krvvy leverages as a digital-first brand.
2. Krvvy Total Addressable Market (TAM) Analysis
- Total Addressable Market (TAM) for Krvvy: The entire Indian women’s innerwear market (₹45,000 Cr+).
- Serviceable Addressable Market (SAM) for Krvvy: The urban, mid-to-premium segment of women (aged 18–45) seeking functional and size-inclusive products, estimated at ₹8,500 Cr.
- Serviceable Obtainable Market (SOM) for Krvvy: Target revenue of ₹15 Cr for FY 25-26, aiming for a 2-3% share of the premium online shapewear niche within 3 years.
3. Krvvy Ideal Target Audience & Demographics
- Krvvy Core Demographic: Women aged 22–40 years residing in Tier 1 and Tier 2 cities.
- Krvvy User Persona: The “Confident Professional” and the “Modern Bride” who prioritize all-day comfort and seamless silhouettes for office wear and special occasions.
- Krvvy Psychographics: Body-positive individuals who reject the “one-size-fits-all” mindset and value ergonomic design over traditional, restrictive innerwear.
4. Krvvy Digital Marketing & Content Strategy
- Krvvy SEO Strategy: Transitioning from “Average” to “Expert” SEO. Focus on long-tail keywords like “Best seamless shapewear for Indian body type” and “All-day comfort bras for working women.”
- Krvvy Content Pillar: Use Anant Bhardwaj’s expertise to create educational “How-to-Style” reels, debunking myths about shapewear being uncomfortable.
- Krvvy Social Proof: Highlighting the 4.4-star Amazon rating and Shark Tank appearance in Meta ads to build immediate trust.
5. Krvvy Distribution Strategy
- Krvvy D2C Core: Scaling the Shopify-built website as the primary high-margin channel.
- Krvvy Marketplace Expansion: Deepening presence on Amazon, Myntra, and Nykaa Fashion to capture high-intent search traffic.
- Krvvy Offline Roadmap: Launching “Experience-led” stores in metros (Mumbai, Delhi, Bangalore) to provide professional fitting services—a key gap in the Indian market.
6. Krvvy Competitive Advantages
- Krvvy Product Engineering: Use of sophisticated sewing and lightweight, breathable materials that prevent chafing, specifically tested for Indian weather conditions.
- Krvvy Founder Synergy: The combination of Yash Goyal’s investment banking/ops background and Anant’s content mastery creates a lean, data-driven growth machine.
- Krvvy Shark Backing: Strategic mentorship from Namita Thapar provides a massive distribution and supply chain edge.
7. Krvvy Challenges & Mitigation Strategies
- Krvvy Challenge – High Returns: Sizing issues in innerwear often lead to high return rates in E-commerce.
- Mitigation: Implementing an AI-driven size recommender on the Krvvy website and providing detailed “Indian Body Type” size charts.
- Krvvy Challenge – Competition: Pressure from established giants like Zivame and Clovia.
- Mitigation: Doubling down on the “Functional/Second-Skin” niche rather than generic fashion lingerie.
8. Krvvy Roadmap to Increased Valuation
- Year 1 (Scale): Achieve the ₹15 Cr revenue target by expanding the SKU count (maternity wear, baselayers).
- Year 2 (Omnichannel): Establish 5–10 Krvvy experience centers to reduce return rates and increase Customer Lifetime Value (LTV).
- Year 3 (Profitability): Optimize supply chain to move from negative EBITDA to 10-12% PAT, preparing the brand for a Series A round at a ₹150 Cr+ valuation.
Krvvy Shark Tank India Episode Review