QuitCi was co-founded by Jeevan Gowda and Vinod Prakash, entrepreneurs passionate about creating holistic solutions for smoking cessation.
Jeevan, a former smoker, leveraged his personal experience to design products that address both the physical and emotional aspects of addiction.
Vinod contributed expertise in product development and business strategy, focusing on scalable, science-backed methods to help users quit smoking.
Brand Overview
QuitCi is a Karnataka-based wellness brand dedicated to helping smokers quit through a holistic ecosystem of products and programs.
Unlike traditional nicotine-replacement therapies, QuitCi combines behavioral science, aromatherapy, and nutritional supplements to tackle addiction’s physical, emotional, and habitual dimensions.
The brand’s mission is to make smoking cessation “easy and fun” while promoting long-term health.
Shark Tank India Appearance & Ask
QuitCi appeared on Shark Tank India Season 4, seeking ₹70 lakh for 5% equity at a ₹14 crore valuation.
The founders showcased their flagship product, FLOW-3.0—a nicotine-free flavored breathing device—and complementary offerings like ReNewMe Gummies (for repairing smoking-related damage) and FUDS (aromatherapy pods).
They emphasized their unique approach to addressing cravings through mindfulness and plant-based solutions.
Season and Episode Air Date
Season: 04
Episode: 48
Episode Air Date: Wednesday, 12 March 2025
Product Overview
QuitCi’s product portfolio includes:
FLOW-3.0: A reusable aluminum breathing device with replaceable FUDS pods infused with natural essential oils (e.g., peppermint, lavender) to reduce cravings. Priced at ₹1,499.
ReNewMe Gummies: Dietary supplements with biotin, hyaluronic acid, and vitamins to repair skin, hair, and nail damage caused by smoking. Priced at ₹799 for 30 gummies.
NicOver Nicotine Gum: A 2mg nicotine gum to manage withdrawal symptoms. Priced at ₹649 for 100 pieces.
Laser Etching Services: Customized motivational engravings on FLOW devices.
Investor Reactions
Anupam Mittal: Questioned the lack of clinical trials and scalability, calling the approach “too niche.”
Vineeta Singh: Criticized the branding and over-reliance on anecdotal success stories.
Aman Gupta: Highlighted weak financial planning and unclear marketing strategies.
Namita Thapar: Doubted the efficacy of non-nicotine methods compared to FDA-approved therapies.
Peyush Bansal: Advised focusing on a single flagship product instead of diversifying prematurely.
Customer Engagement Philosophy
QuitCi engages users through:
Community-Driven Support: Online forums and WhatsApp groups for peer motivation.
Educational Content: Blogs and videos on mindfulness techniques and habit replacement.
Affordability: FLOW-3.0 costs 40% less than premium vaping devices.
Market Traction: Sold 2,500+ FLOW units monthly, with 50% repeat purchases.
Future Vision
QuitCi aims to:
Expand Distribution: Partner with pharmacies and wellness chains like Healthkart.
Clinical Validation: Conduct trials to prove FLOW’s efficacy in reducing cravings.
Global Reach: Target markets in Southeast Asia and Europe by 2026.
Tech Integration: Develop an app for tracking progress and personalized coaching.
Deal Finalized or Not
QuitCi did not secure a deal.
Sharks raised concerns about scalability, unclear differentiation from competitors, and the lack of clinical validation for their methods.
Despite the founders’ passion, the investors felt the business model lacked long-term viability without robust scientific backing or a clear path to mass adoption.
QuitCi Shark Tank India Review Website Data
Category
Details
Website Information
Website
QuitCi
Built On
Shopify (E-commerce)
SEO Performance
Poor (Needs Improvement)
Organic Traffic
34 visitors per month
Founders
Co-Founders
Jeevan Gowda, Vinod Prakash
Jeevan Gowda
Former smoker, focused on addressing physical & emotional aspects of addiction
Vinod P
Expert in product development and business strategy
Brand Overview
Location
Karnataka, India
Focus
Holistic smoking cessation solutions
Approach
Combines behavioral science, aromatherapy, and nutritional supplements
Mission
Making quitting smoking easy, fun, and sustainable
Retargeting for cart abandoners with 15% discounts
App Development
Progress tracking, coaching, wearable integration
Distribution Strategy
Online
Strengthen Shopify UX, list on Healthkart & 1MG
Offline
Partner with Apollo Pharmacies & Wellness Forever
B2B
Corporate wellness tie-ups (Infosys, TCS)
Competitive Advantages
Holistic Approach
Combines behavioral science, nutrition, and community support
Affordability
40% lower price than vaping devices
Natural Ingredients
Appeals to 65% of urban Indians preferring wellness products
Challenges & Mitigation
Challenge
Mitigation Strategy
Lack of clinical trials
Partner with AIIMS/NIMHANS for efficacy studies (by Q4 2025)
Scalability concerns
Focus on FLOW-3.0 as flagship product before expanding ReNewMe
Low brand awareness
Allocate 30% budget to digital ads, rebrand as “QuitCi Wellness”
Reasons for Success
Market Gap
Only 10% of Indian smokers use cessation aids; QuitCi fills a niche
Trend Alignment
70% of millennials prefer natural wellness over nicotine gums
Community Support
Peer support increases quitting success rates by 50%
Future Business Roadmap
2025
Achieve ISO certification, launch in Maharashtra (7.68% NRT market share)
2026
Conduct trials proving 30% craving reduction, expand to UAE
2027
Raise Series A funding at ₹100 crore valuation
Valuation Growth Roadmap
Short-Term (2025)
Increase valuation to ₹25 crore by improving EBITDA margins to 20%
Mid-Term (2026)
Secure ₹15 crore in seed funding post-clinical trial results
Long-Term (2030)
Target ₹500 crore valuation via pan-Asia expansion & app monetization
QuitCi Shark Tank India Business Plan
Business Potential in India
Market Size: India’s nicotine replacement therapy (NRT) market is valued at USD 33.09M (2023) and projected to grow at 12.56% CAGR to reach USD 75.74M by 2030.
Niche Opportunity: QuitCi targets India’s 267 million tobacco users (second-largest globally), focusing on the underserved nicotine-free cessation segment valued at ₹800 crore+ (non-NRT alternatives).
Growth Drivers: Rising health awareness, government anti-tobacco campaigns (e.g., NTCP), and demand for holistic solutions beyond nicotine gums (83.4% market share).
Total Addressable Market (TAM)
TAM: USD 75.74M (India’s NRT market by 2030).
Serviceable Market: Nicotine-free cessation products (e.g., FLOW-3.0) could capture 15% of the NRT market, creating a USD 11.36M opportunity by 2030.
Ideal Target Audience & Demographics
Demographic
Details
Age
25–45 years
Location
Tier 1/2 cities (Mumbai, Delhi, Bengaluru)
Income
Household income ₹8–15 lakh/year
Behavior
Health-conscious, tech-savvy, open to alternative therapies
Marketing Strategy
Problem: Poor SEO (34 monthly visitors) and lack of clinical validation.
Solutions:
SEO Optimization: Target keywords like “nicotine-free quit smoking India” and “natural smoking cessation” to boost traffic 10x (3,000+ visitors/month).
Influencer Campaigns: Partner with health influencers (e.g., Milind Soman) to share testimonials, mirroring Nicotex’s #ICanYouCan success.
Community Building: Launch WhatsApp support groups and Reddit forums for peer motivation, addressing low quitting intent.
Content Marketing: Publish blogs/vlogs on mindfulness techniques and ReNewMe Gummies’ repair benefits.
Digital Marketing Strategy
Platform
Strategy
Goal
Instagram
Reels showing FLOW-3.0 demos (e.g., reducing cravings with peppermint FUDS)
20% engagement rate
YouTube
Testimonial series featuring users who quit smoking
5K subscribers in 6 months
Google Ads
Retargeting ads for cart abandoners with 15% discount offers
10% conversion rate
App Development
Track progress, offer personalized coaching, and integrate with wearables
50K downloads by 2026
Distribution Strategy
Online Channels: Strengthen Shopify store UX and list products on Healthkart and 1MG.
Offline Partnerships: Collaborate with Apollo Pharmacies and Wellness Forever for in-store visibility.
Long-Term (2030): Target ₹500 crore valuation through pan-Asia expansion and app monetization.
QuitCi’s innovative, nicotine-free solutions position it to disrupt India’s USD 75.74M NRT market. By addressing Sharks’ feedback through clinical validation, strategic branding, and community engagement, it can achieve 15% market share in holistic smoking cessation by 2030, leveraging India’s growing health-conscious population and regulatory push against tobacco.
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