Sama Shark Tank India Episode Review

Sama Shark Tank India Episode Review

Website Information:

  • Website:- Sama
  • Boost with SEO
  • ORGANIC TRAFFIC:- 55,648 organic visitors per month

Founders’ Pitch on Shark Tank:

  • Pranjhal Sinha, Akshetha Maithri Ashok, and Vikram Kumar co-founded ‘Sama’, headquartered in Bangalore, to revolutionize dispute resolution methods.
  • Pranjhal Sinha, Akshetha Maithri Ashok, and Vikram Kumar presented Sama, an online dispute resolution platform.
  • Their company facilitates government bodies, corporations, and individuals in resolving legal matters online, promising completion within three months, a significant departure from conventional processes.
  • Sama’s platform offers a range of services including online mediation, arbitration, and Lok Adalat, providing a convenient and cost-effective alternative to traditional legal proceedings.
  • Sama’s primary objective is to offer clients impartial and confidential evaluations of their cases, guiding them through settlement options efficiently.
  • With a network of skilled professionals and cutting-edge technology, Sama ensures closure for both parties involved in disputes, marking a significant advancement in dispute resolution.

Sama Shark Tank India Episode

About the company:

  • Sama introduces a novel approach to resolving disputes across various domains online, catering to businesses, consumers, employers, employees, landlords, tenants, professionals, and clients alike.
  • Utilizing sophisticated technology and a network of skilled professionals, Sama ensures swift and cost-effective dispute resolution, promising closure within a week.
  • Based in Bangalore, Sama is revolutionizing traditional legal processes, enabling government bodies, companies, and individuals to settle their legal matters online in under three months.
  • The platform offers a range of services including online mediation, online arbitration, and online Lok Adalat, providing a convenient and affordable alternative to traditional legal avenues.
  • Sama’s objective is to provide clients with an impartial and confidential assessment of their case, guiding them through the evaluation of settlement options.
  • With a dedicated network of proficient professionals and advanced technology, Sama ensures closure for both parties involved in the dispute resolution process.

Sama’s Concept and Functionality:

  • Sama is an online dispute resolution (ODR) platform focused on facilitating legal dispute resolution outside of court.
  • It employs online arbitration and mediation processes for resolving disputes.

Key Highlights:

  • Sama’s legal community comprises 3,000+ arbitrators and mediators who have resolved over 3.5 million cases.
  • The platform boasts a quick resolution time of up to 3 months for disputes.
  • Their tagline “Suljhao Magar Pyaar Se” emphasizes resolving disputes with love.
  • Sama won the E-ADR challenge in 2019 and secured a contract with ICICI Bank as their ODR partner.

Shark Tank India Episode AIR Date:

  • Episode 37, 12 March 2024

Founders’ Pitch on Shark Tank:

  • Sama Founders sought an investment of $1.20 thousand (1 Crore) for 1% equity.

Deal with Sharks:

  • After negotiation, the founders agreed to a $120K investment for 1.5% equity with sharks Aman, Namita, and Ritesh.

Becoming a Mediator in Sama:

  • Candidates undergo ODR training, a psychological interview, and three months of coaching to become mediators.

Major Use Cases and Fee Structure:

  • Sama’s main use cases include disputes related to loans, insurance, and e-commerce.
  • The platform charges a nominal fee based on the claim amount, with varying slabs ranging from $12 to $48.

Dispute Resolution Services:

  • Sama’s platform offers services such as Online Mediation, Online Arbitration, and Online Lok Adalat.

Sama Shark Tank India Review Website Data

Sama Shark Tank India Review Website Data

Organic Traffic55,648 visitors per month (SEO ongoing)
FoundersNamesPranjhal Sinha, Akshetha Maithri Ashok, Vikram Kumar
LocationBangalore, India
About SamaMissionRevolutionize dispute resolution with online, efficient, and cost-effective alternative
Target AudienceBusinesses, consumers, government bodies, individuals (various sectors)
ServicesOnline mediation, online arbitration, online Lok Adalat
Value Proposition
*Faster resolution (1 week – 3 months)
*Impartial & confidential
Business Potential (India)Large BacklogOver 3 crore (30 million) pending court cases
Growing DemandIncreased awareness and acceptance of ODR
TAM EstimateMarket Size (India)₹50,000 crore (USD 6.25 billion)
Ideal Target AudienceDemographicsIndividuals & businesses across India
NeedsAlternative to lengthy & expensive court battles
Marketing Strategy (Content & Digital)
*Content Marketing
*Social Media Marketing
*SEO Optimization
*Strategic Partnerships
Distribution Strategy
*Direct Sales
*Marketplace Integration
*Referral Program
*Faster Resolution
*Impartial & Confidential
*Experienced Network
*Building Awareness
*Legal Framework
Reasons for Success
*Addressing Major Pain Point
*Strong Value Proposition
*Experienced Team
*Growing Adoption of ODR
Mitigation Strategies
*Extensive Awareness Campaigns
*Strategic Partnerships
*Advocate for Regulatory Clarity
Future RoadmapStrategies
*Increase Valuation
*Technology Integration
*Geographic Expansion
*Data-Driven Approach

Sama: Revolutionizing Dispute Resolution in India

Sama Shark Tank India Episode Review

About Sama:

  • Mission: To revolutionize dispute resolution by providing an online, efficient, and cost-effective alternative to traditional legal processes.
  • Target Audience: Businesses, consumers, government bodies, and individuals across various sectors.
  • Services: Online mediation, online arbitration, and online Lok Adalat (court-annexed settlement forum).
  • Value Proposition:
    • Faster resolution: Settle disputes within a week to 3 months compared to traditional court systems.
    • Cost-effective: Affordable fees based on claim amount.
    • Convenient: Online platform accessible from anywhere.
    • Impartial & confidential: Secure platform with trained professionals.

Business Potential in India:

  • Large Backlog: Over 3 crore (30 million) cases pending in Indian courts (Source: National Law Portal of India).
  • Growing Demand for ODR: Increased awareness and acceptance of online dispute resolution.

Total Addressable Market (TAM):

  • Considering India’s population and potential user base, the TAM for ODR services can be estimated at ₹50,000 crore (USD 6.25 billion). (Source: Industry estimates based on population and potential user base)

Ideal Target Audience:

  • Demographics: Individuals and businesses across India.
  • Psychographics: Value time, money, and convenience. Seek an alternative to lengthy and expensive court battles.

Marketing Strategy (Content & Digital):

  • Content Marketing: Create informative blog posts, webinars, and infographics explaining ODR benefits, use cases, and Sama’s process.
  • Social Media Marketing: Build a strong presence on platforms like LinkedIn, Facebook, and Twitter, engaging with potential users through targeted campaigns.
  • Search Engine Optimization (SEO): Optimize website content for relevant keywords to improve organic traffic (current: 55,648 visitors/month).
  • Strategic Partnerships: Collaborate with industry associations, legal service providers, and online platforms frequented by the target audience.

Distribution Strategy:

  • Direct Sales: Focus on promoting Sama’s services through the website and lead generation campaigns.
  • Marketplace Integration: Explore partnerships with established online marketplaces and dispute resolution platforms to expand reach.
  • Referral Program: Encourage existing users to refer Sama’s services to their network for mutual benefits.


  • Faster Resolution: Streamlined process compared to traditional courts.
  • Cost-Effective: Affordable fees compared to lawyer fees and court costs.
  • Convenience: Online accessibility from anywhere with an internet connection.
  • Impartial & Confidential: Secure platform with trained professionals.
  • Experienced Network: Over 3,000 mediators and arbitrators with a proven track record.


  • Building Awareness: Educating the public about ODR as a viable alternative.
  • Competition: Existing legal service providers offering traditional methods.
  • Legal Framework: Potential need for regulatory clarity and enforcement around ODR in India.

Reasons for Success:

  • Addressing a Major Pain Point: Offers a solution to India’s overburdened court system.
  • Strong Value Proposition: Faster, cheaper, and more convenient dispute resolution.
  • Experienced Team: Founders with legal and technology expertise.
  • Growing Adoption of ODR: Increasing acceptance of online dispute resolution globally.

Mitigation Strategies:

  • Extensive Awareness Campaigns: Focus on educating the public and businesses about ODR benefits.
  • Strategic Partnerships: Collaborate with legal professionals and organizations to promote Sama’s services.
  • Advocate for Regulatory Clarity: Work with policymakers and stakeholders to establish a robust legal framework for ODR in India.

Future Roadmap:

  • Increase Valuation: Expand user base, and establish brand leadership in ODR within India.
  • Technology Integration: Develop advanced features like AI-powered dispute analysis and automated document processing.
  • Geographic Expansion: Explore international markets with similar ODR needs.
  • Data-Driven Approach: Utilize user data to personalize the platform and optimize services.

By implementing this comprehensive plan, Sama can capitalize on the growing demand for ODR in India and establish itself as a leading player in this rapidly evolving market. With its commitment to innovation and accessibility, Sama can empower individuals and businesses to resolve disputes efficiently and effectively.

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