Here are 49 Shark Tank Marketing Terms for Startups.

• Target Market: The specific group of customers that a startup is trying to reach with its products or services.

• Customer Persona: A fictional representation of a startup’s ideal customer based on research and data.

• Customer Acquisition Cost (CAC): The cost of acquiring a new customer, including marketing and sales expenses.

• Conversion Rate: The percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter.

• Churn Rate: The rate at which customers stop using a startup’s products or services.

• Brand Identity: The visual and verbal elements that communicate a startup’s brand, such as logos, colors, and messaging.

• Brand Positioning: The way a startup’s brand is perceived in the marketplace relative to its competitors.

• Unique Selling Proposition (USP): The unique benefit that a startup’s product or service provides to customers.

• Call-to-Action (CTA): A prompt for website visitors to take a specific action, such as “sign up” or “buy now”.

• Search Engine Optimization (SEO): The practice of optimizing a website to improve its ranking in search engine results.

• Pay-Per-Click (PPC) Advertising: A form of online advertising in which advertisers pay each time a user clicks on one of their ads.

• Social Media Marketing: The use of social media platforms to promote a startup’s products or services.

• Influencer Marketing: The use of influencers, such as celebrities or social media personalities, to promote a startup’s products or services.

• Email Marketing: The use of email to promote a startup’s products or services to customers and prospects.

• Content Marketing: The creation and distribution of valuable content, such as blog posts, videos, and infographics, to attract and retain customers.

• Referral Marketing: The practice of incentivizing customers to refer their friends and family to a startup’s products or services.

• Viral Marketing: The use of social media, email, or other channels to create buzz and encourage users to share a startup’s content with their networks.

• Public Relations (PR): The practice of managing a startup’s reputation in the media and with the public.

• Customer Retention: The practice of keeping existing customers engaged and satisfied to reduce churn and increase revenue.

• Marketing Funnel: The journey that a customer takes from initial awareness of a startup’s brand to making a purchase, including stages such as consideration, evaluation, and purchase.

• A/B Testing: The practice of testing different versions of a website, email, or ad to determine which one performs better.

• Landing Page: A standalone web page designed to persuade visitors to take a specific action, such as making a purchase or filling out a form.

• Customer Lifetime Value (CLTV): The estimated total revenue a startup can expect to earn from a customer throughout their relationship.

• Retargeting: The practice of targeting ads to users who have previously interacted with a startup’s website or products.

• Growth Hacking: The practice of rapidly experimenting with marketing strategies to identify the most effective ones for driving growth.

• Freemium Model: A pricing model in which a startup offers a basic version of its product or service for free, with the option to upgrade to a paid version with additional features.

• User-generated Content (UGC): Content created by users of a startup’s product or service, such as reviews, testimonials, and social media posts.

• Content Management System (CMS): A software platform for creating and managing digital content, such as websites and blogs.

• Social Proof: The concept that people are more likely to make a purchase or take an action if they see others doing the same thing.

• Customer Feedback: The input and opinions that customers provide about a startup’s products, services, and overall customer experience.

• Customer Journey: The path that a customer takes from first encountering a startup’s brand to becoming a loyal customer.

• Brand Awareness: The level of recognition and familiarity that consumers have with a startup’s brand.

• Publicity: The exposure and attention that a startup’s brand receives through media coverage and other forms of promotion.

• Organic Traffic: The visitors that a website receives from search engines and other sources without paid advertising.

• Paid Traffic: The visitors that a website receives from paid advertising, such as PPC ads.

• Influencer: A person with a large following on social media who can influence their followers’ purchasing decisions.

• Customer Segmentation: The practice of dividing a startup’s customers into groups based on shared characteristics or behaviors.

• Brand Voice: The tone, personality, and style of a startup’s communication with customers.

• Marketing Automation: The use of software to automate repetitive marketing tasks, such as email campaigns and social media posts.

• Sales Funnel: The process of guiding potential customers through the steps of making a purchase, from initial awareness to closing the sale.

• KPIs (Key Performance Indicators): Metrics used to measure the success of a startup’s marketing efforts, such as website traffic, conversion rates, and customer lifetime value.

• Unique Value Proposition (UVP): The unique and compelling value that a startup offers to its customers.

• Conversion Rate Optimization (CRO): The practice of optimizing a website or landing page to increase the percentage of visitors who take a desired action.

• Click-Through Rate (CTR): The percentage of people who click on a link in an advertisement or email.

• Cost Per Acquisition (CPA): The cost a startup pays to acquire a new customer through marketing efforts.

• Cost Per Click (CPC): The cost a startup pays each time someone clicks on one of its ads.

• Customer Acquisition Cost (CAC): The average cost a startup pays to acquire a new customer, including marketing and sales expenses.

• Marketing Mix: The combination of product, price, promotion, and place that a startup uses to reach and influence customers.

• Customer Relationship Management (CRM): The practice of managing interactions with customers and potential customers through a database or software.