Here are 49 Shark Tank Marketing Terms for Startups.
- Target Market: The specific group of customers that a startup is trying to reach with its products or services.
- Customer Persona: A fictional representation of a startup’s ideal customer based on research and data.
- Customer Acquisition Cost (CAC): The cost of acquiring a new customer, including marketing and sales expenses.
- Conversion Rate: The percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter.
- Churn Rate: The rate at which customers stop using a startup’s products or services.
- Brand Identity: The visual and verbal elements that communicate a startup’s brand, such as logos, colors, and messaging.
- Brand Positioning: The way a startup’s brand is perceived in the marketplace relative to its competitors.
- Unique Selling Proposition (USP): The unique benefit that a startup’s product or service provides to customers.
- Call-to-Action (CTA): A prompt for website visitors to take a specific action, such as “sign up” or “buy now”.
- Search Engine Optimization (SEO): The practice of optimizing a website to improve its ranking in search engine results.
- Pay-Per-Click (PPC) Advertising: A form of online advertising in which advertisers pay each time a user clicks on one of their ads.
- Social Media Marketing: The use of social media platforms to promote a startup’s products or services.
- Influencer Marketing: The use of influencers, such as celebrities or social media personalities, to promote a startup’s products or services.
- Email Marketing: The use of email to promote a startup’s products or services to customers and prospects.
- Content Marketing: The creation and distribution of valuable content, such as blog posts, videos, and infographics, to attract and retain customers.
- Referral Marketing: The practice of incentivizing customers to refer their friends and family to a startup’s products or services.
- Viral Marketing: The use of social media, email, or other channels to create buzz and encourage users to share a startup’s content with their networks.
- Public Relations (PR): The practice of managing a startup’s reputation in the media and with the public.
- Customer Retention: The practice of keeping existing customers engaged and satisfied to reduce churn and increase revenue.
- Marketing Funnel: The journey that a customer takes from initial awareness of a startup’s brand to making a purchase, including stages such as consideration, evaluation, and purchase.
- A/B Testing: The practice of testing different versions of a website, email, or ad to determine which one performs better.
- Landing Page: A standalone web page designed to persuade visitors to take a specific action, such as making a purchase or filling out a form.
- Customer Lifetime Value (CLTV): The estimated total revenue a startup can expect to earn from a customer throughout their relationship.
- Retargeting: The practice of targeting ads to users who have previously interacted with a startup’s website or products.
- Growth Hacking: The practice of rapidly experimenting with marketing strategies to identify the most effective ones for driving growth.
- Freemium Model: A pricing model in which a startup offers a basic version of its product or service for free, with the option to upgrade to a paid version with additional features.
- User-generated Content (UGC): Content created by users of a startup’s product or service, such as reviews, testimonials, and social media posts.
- Content Management System (CMS): A software platform for creating and managing digital content, such as websites and blogs.
- Social Proof: The concept that people are more likely to make a purchase or take an action if they see others doing the same thing.
- Customer Feedback: The input and opinions that customers provide about a startup’s products, services, and overall customer experience.
- Customer Journey: The path that a customer takes from first encountering a startup’s brand to becoming a loyal customer.
- Brand Awareness: The level of recognition and familiarity that consumers have with a startup’s brand.
- Publicity: The exposure and attention that a startup’s brand receives through media coverage and other forms of promotion.
- Organic Traffic: The visitors that a website receives from search engines and other sources without paid advertising.
- Paid Traffic: The visitors that a website receives from paid advertising, such as PPC ads.
- Influencer: A person with a large following on social media who can influence their followers’ purchasing decisions.
- Customer Segmentation: The practice of dividing a startup’s customers into groups based on shared characteristics or behaviors.
- Brand Voice: The tone, personality, and style of a startup’s communication with customers.
- Marketing Automation: The use of software to automate repetitive marketing tasks, such as email campaigns and social media posts.
- Sales Funnel: The process of guiding potential customers through the steps of making a purchase, from initial awareness to closing the sale.
- KPIs (Key Performance Indicators): Metrics used to measure the success of a startup’s marketing efforts, such as website traffic, conversion rates, and customer lifetime value.
- Unique Value Proposition (UVP): The unique and compelling value that a startup offers to its customers.
- Conversion Rate Optimization (CRO): The practice of optimizing a website or landing page to increase the percentage of visitors who take a desired action.
- Click-Through Rate (CTR): The percentage of people who click on a link in an advertisement or email.
- Cost Per Acquisition (CPA): The cost a startup pays to acquire a new customer through marketing efforts.
- Cost Per Click (CPC): The cost a startup pays each time someone clicks on one of its ads.
- Customer Acquisition Cost (CAC): The average cost a startup pays to acquire a new customer, including marketing and sales expenses.
- Marketing Mix: The combination of product, price, promotion, and place that a startup uses to reach and influence customers.
- Customer Relationship Management (CRM): The practice of managing interactions with customers and potential customers through a database or software.
49 Shark Tank Marketing Terms for Startups