Good SEO Performance, but SEO improvement is needed.
ORGANIC TRAFFIC: 1.7K visitors per month.
Founders
Rahul Tyagi and Samiksha Yadav are the founders of Ugees. Samiksha is the CEO, a point she asserted strongly when questioned by Peyush Bansal, earning praise from the Sharks.
Brand Overview
Ugees is a Gurugram-based undergarment wash company that offers a specialty product designed to be free from harsh chemicals.
It aims to provide a safer alternative to conventional detergents, which can lead to pH imbalances, rashes, itching, and UTIs.
Founded in 2022, Ugees is India’s first undergarment liquid wash. It seeks to revolutionize undergarment cleaning by providing a safer option than regular detergents.
The product is primarily targeted at women who prefer not to wash their undergarments with other clothing.
Shark Tank India Appearance and Ask
Rahul and Samiksha sought ₹50 lakh for 2.5% equity, valuing Ugees at ₹20 crore.
They aimed to highlight the need for a specialized undergarment wash to address hygiene concerns.
Season and Episode Air Date
Season: 04
Episode: 23
Episode Air Date: Wednesday, 05 February 2025
Product Overview
Ugees offers a specialty undergarment wash product that is free from harsh chemicals.
It’s a plant-based solution that avoids parabens, phthalates, sulfates, and artificial coloring. It uses a scent that has earned IFRA certification. It also uses 100% biodegradable surfactants.
Investor Reactions
The sharks had mixed reactions:
Anupam Mittal initially questioned the product’s necessity, given existing detergents and washing machines.
Namita Thapar highlighted the importance of undergarment hygiene for women, noting the prevalence of vaginal infections and that they should have persuaded investors in a better way.
Peyush Bansal advised them to tie up with lingerie brands like shoe polish companies tie up with shoe brands.
Aman Gupta joined Namita in making an offer.
Ritesh Agarwal backed out of the deal.
Customer Engagement Philosophy
Ugees targets women who are uncomfortable washing their undergarments with other clothing, particularly during menstruation.
The brand emphasizes safety and sustainability, offering a plant-based formula free of harsh chemicals.
Product Highlights
Specialty Product: First undergarment liquid wash in India.
Plant-Based: Devoid of dangerous chemicals including parabens, phthalates, sulfates, and artificial coloring.
Sustainability: Ugees uses a scent that has earned IFRA certification, guaranteeing a gentle, allergy-free experience, and uses 100% biodegradable surfactants.
Future Vision
Ugees is targeting revenue of ₹4 crore this year and plans to increase revenue to ₹4 crore per month in the future.
Peyush Bansal advised them to tie up with lingerie brands like shoe polish companies tie up with shoe brands.
Deal Finalized or Not
The founders closed a deal with Anupam Mittal for ₹50 lakh at 4% equity.
Ugees Shark Tank India Review Website Data
Category
Details
Website Information
Website
Ugees
Platform
Shopify (E-commerce)
Advertising
Google Ads
SEO Performance
Good, but needs improvement
Organic Traffic
1.7K visitors per month
Founders
Founders
Rahul Tyagi and Samiksha Yadav
CEO
Samiksha Yadav
Brand Overview
Company Name
Ugees
Location
Gurugram, India
Founded
2022
Product Category
Undergarment liquid wash
Product Characteristics
Free from harsh chemicals, plant-based, promotes hygiene
Shark Tank India Appearance
Ask
₹50 lakh for 2.5% equity
Valuation
₹20 crore
Season
04
Episode
23
Episode Air Date
Wednesday, 05 February 2025
Product Overview
Specialty
First undergarment liquid wash in India
Ingredients
Free from parabens, phthalates, sulfates, artificial coloring
Market Education: Conduct consumer education campaigns to raise awareness about the importance of specialized undergarment care and the benefits of using Ugees.
Scale Operations: Expand partnerships, improve customer engagement, and improve production scale.
Customer Needs: By offering plant-based solutions that bridge the gap between general products and particular needs.
Future Business Roadmap for Ugees
Distribution: Expand distribution across major e-commerce and retail platforms.
Product Innovation: Enhance Ugees’ products.
Scale Up: With backing from a Shark, Ugees is gearing up for major expansion.
Strategy to Increase Valuation
Expand Product Line: By introducing new lines that align with its eco-conscious philosophy.
Raise Funding: Increase investment to enhance marketing and fortify brand identification.
Customer Engagement: Focus on consumer engagement and retention.
Ugees is in a strong position to establish itself as a household name in environmentally friendly laundry care as consumers grow more conscious of their decisions.
Ugees Shark Tank India Episode Review