Vibrasense was founded in 2019 by Nishant Kathpal, who is passionate about using technology to improve healthcare outcomes.
Brand Overview
Vibrasense, developed by Ayati Devices, is a healthcare startup focused on detecting neuropathy and foot complications caused by diabetes.
The company is headquartered in Bengaluru, Karnataka, and specializes in medical devices, diabetes care, neuropathy detection, and diabetic foot screening.
Vibrasense offers a portable, battery-powered handheld device that quantifies sensation loss in the body within 5 minutes.
It is a patented, made-in-India product incubated at SINE, IIT Bombay, and has received the BIRAC BIG Grant from the Government of India.
Shark Tank India Appearance and Ask
Nishant Kathpal appeared on Shark Tank India Season 4, Episode 30, seeking ₹1 crore for 2% equity, valuing Vibrasense at ₹50 crore.
He showcased their innovative diabetic foot screener designed to help clinicians save time while maintaining diagnostic accuracy.
Season and Episode Air Date
Season: 04
Episode: 30
Episode Air Date: Friday, 14 February 2025
Product Overview
Vibrasense offers a range of products, including Vibrasense, Vibrasense+T, and Angiocam.
Their flagship product is a portable, battery-powered handheld device that quantifies sensation loss in the body within 5 minutes.
It applies a controlled vibration stimulus to the skin to help detect neuropathy at an early stage and can be used to test more than 100 patients on a single charge.
The device assists neuropathic patients in monitoring their condition for more effective treatment.
Vibrasense aims to help diabetic patients avoid foot amputation surgeries.
Investor Reactions
The Shark Tank India Season 4 episode included all Sharks: Kunal Bahl, Peyush Bansal, Anupam Mittal, Namita Thapar, and Vineeta Singh.
Recognizing the importance of the company’s mission, Sharks Peyush Bansal and Namita Thapar offered a deal of ₹1 crore for 4.76% equity, which Nishant Kathpal accepted.
Customer Engagement Philosophy
Nishant Kathpal’s dedication to quality, creativity, and customer satisfaction is at the heart of Vibrasense’s success.
Product Highlights
Portable, battery-powered handheld device.
Quantifies sensation loss in the body within 5 minutes.
Can test more than 100 patients on a single charge.
Helps detect neuropathy at an early stage.
Aims to help diabetic patients avoid foot amputation surgeries.
Future Vision
With the investment and mentorship from Namita Thapar and Peyush Bansal, Vibrasense aims to expand its company and further its mission of preventing diabetic foot complications.
Deal Finalized or Not
Vibrasense secured a deal on Shark Tank India, receiving ₹1 crore for 4.76% equity at a valuation of ₹21 crore.
The investment was made by Sharks Namita Thapar and Peyush Bansal.
Vibrasense Shark Tank India Review Website Data
Category
Details
Website Information
Website Name
Vibrasense
Build on CMS
WordPress
SEO Performance
Poor (Needs improvement)
Organic Traffic
0 visitors per month
Founders
Founder Name
Nishant Kathpal
Year Founded
2019
Founder’s Passion
Using technology to improve healthcare outcomes
Brand Overview
Parent Company
Ayati Devices
Industry
Healthcare, Medical Devices
Focus Area
Neuropathy detection, Diabetic foot screening
Headquarters
Bengaluru, Karnataka, India
Product Innovation
Portable, battery-powered handheld device for sensation loss detection
Key Achievements
Patented, incubated at SINE, IIT Bombay, received BIRAC BIG Grant
Blogs, infographics, videos on neuropathy detection
SEO Strategy
Improve website rankings to increase organic traffic
Webinars & Workshops
Educate healthcare professionals
Distribution Strategy
Sales Channel
E-Commerce (WordPress website)
Healthcare Partnerships
Clinics and hospitals
Advantages
Key Differentiator
Patented, innovative technology
Competitive Edge
Made-in-India product
Challenges
Market Penetration
Adoption by healthcare providers
Competition
Established players in medical devices
Reasons for Success
Awareness Growth
Rising awareness of diabetes complications
Investor Support
Financial and mentorship from investors
Mitigation Strategies
Customer Feedback
Continuous product improvement
Educational Campaigns
Awareness for patients and doctors
Future Business Roadmap
Short-Term Goals (1 Year)
SEO improvements, urban marketing campaigns
Mid-Term Goals (2-3 Years)
Expand diagnostic products, partner with 100+ clinics
Long-Term Goals (4-5 Years)
Dominate diabetic care in India, expand to Southeast Asia
Valuation Increase Strategies
Product Innovation
Improve device features with customer insights
Brand Strengthening
Community engagement in diabetic care
Vibrasense Shark Tank India Business Plan
Business Potential in India
Market Size: The Indian healthcare market is projected to reach $372 billion by 2022, with a significant focus on medical devices and diagnostics. The diabetic care segment, particularly, is expected to grow as the prevalence of diabetes rises.
Diabetes Statistics: India has approximately 77 million diabetics, making it the second-largest population of diabetes patients globally. This statistic highlights the urgent need for effective monitoring and treatment solutions like Vibrasense.
Total Addressable Market (TAM)
Target Segment Size: The total addressable market for Vibrasense includes all diabetic patients in India. If we consider that around 10% of diabetics experience neuropathy, this translates to approximately 7.7 million potential users for Vibrasense’s products.
Growth Factors: The increasing awareness of diabetic complications and the need for regular monitoring create a growing market for devices like Vibrasense.
Ideal Target Audience and Demographics
Age Group: Primarily targeting adults aged 30-65 years, who are more likely to be diagnosed with diabetes.
Income Level: Middle to upper-middle-class individuals who have access to healthcare services and can afford medical devices.
Geographic Focus: Urban areas where healthcare facilities are more accessible, including cities like Mumbai, Delhi, Bangalore, and Chennai.
Marketing Strategy
Digital Marketing: Utilize social media platforms (Facebook, Instagram, LinkedIn) to raise awareness about diabetic foot complications and promote Vibrasense as a preventive solution.
Content Marketing: Create educational content that highlights the importance of early detection of neuropathy and how Vibrasense can help. This can include blog posts, infographics, and videos.
Content and Digital Marketing Strategy
SEO Improvement: With current organic traffic at 0 visitors per month, a robust SEO strategy is essential. This includes optimizing website content with relevant keywords related to diabetes care and neuropathy detection.
Webinars and Workshops: Conduct online workshops for healthcare professionals to demonstrate the use of Vibrasense devices and educate them on the importance of early detection.
Distribution Strategy
E-Commerce Platform: Leverage the existing WordPress website for direct-to-consumer sales, ensuring a seamless user experience.
Partnerships with Clinics and Hospitals: Collaborate with healthcare providers to integrate Vibrasense devices into their diabetes management programs.
Advantages
Innovative Technology: Vibrasense’s handheld device offers quick and accurate detection of neuropathy, saving time for clinicians while enhancing patient care.
Patented Product: Being a patented device developed in India gives Vibrasense a competitive edge in the local market.
Challenges
Market Penetration: Gaining acceptance among healthcare providers may take time, as they may be accustomed to traditional methods of diagnosis.
Competition: The medical device market is competitive, with established players already offering similar products.
Reasons for Success
Growing Awareness: Increasing awareness about diabetes complications creates a favorable environment for innovative solutions like Vibrasense.
Support from Investors: The backing from investors like Namita Thapar and Peyush Bansal provides not only capital but also mentorship to scale operations effectively.
Mitigation Strategies
Customer Feedback Mechanism: Implement feedback loops to gather insights from users and healthcare professionals to improve product offerings continuously.
Educational Campaigns: Launch campaigns aimed at educating both patients and healthcare providers about the benefits of using Vibrasense devices.
Future Business Roadmap
Short-Term Goals (1 Year):
Improve website SEO to increase organic traffic significantly.
Launch targeted marketing campaigns focusing on urban diabetic populations.
Mid-Term Goals (2-3 Years):
Expand product offerings to include additional diagnostic tools related to diabetes management.
Establish partnerships with at least 100 clinics/hospitals across major cities in India.
Long-Term Goals (4-5 Years):
Position Vibrasense as a leader in diabetic care technology in India.
Explore international markets in Southeast Asia where diabetes prevalence is also high.
Valuation Increase Strategies
Continuously innovate product features based on customer feedback.
Strengthen brand presence through community engagement initiatives focused on diabetic care awareness.
Vibrasense Shark Tank India Episode Review