Wanderlooms Shark Tank India Episode Review
Website Information
- Website:- Wanderlooms
- Build on E-commerce Shopify
- Good SEO Performance, but SEO improvement is needed.
- ORGANIC TRAFFIC: 8.7K visitors per month.
Founders
- Prateek Vats & Deepesh Shrivastava are the founders of Wanderlooms.
- Prateek is a seasoned rider from Bhopal and the founder of a riders’ club, embarked on his entrepreneurial journey in 2007.
- Deepesh Shrivastava, a passionate intern from Madhya Pradesh who once braved a 100 km daily commute, joined the team and eventually became a Co-Founder.
Brand Overview
- Wanderlooms is an adventure touring brand based in Bhopal that provides travel enthusiasts with stylish, comfortable, and functional gear designed for those who embrace the wild at heart.
- The brand aims to build a community of riders across the country, providing premium riding gear at affordable rates.
- Wanderlooms crafts unforgettable experiences for travel enthusiasts with stylish, comfortable, and functional gear built for the wild at heart.
- Prateek shared a life-altering experience that reinforced his commitment to adventure touring.
- He had a heart attack during one of his rides and was saved by a fellow rider who is a cardiologist. Wanderlooms emphasizes storytelling, creating wearables that reflect the emotions and connections of every journey.
Shark Tank India Appearance and Ask
- Prateek Vats and Deepesh Shrivastava presented their biking gear brand, Wanderlooms, to the panel of ‘sharks’, seeking ₹50 lakh in exchange for 2.5% equity, valuing their company at ₹20 crore.
Season and Episode Air Date
- Season: 04
- Episode: 23
- Episode Air Date: Wednesday, 05 February 2025
Product Overview
- Wanderlooms produces lifestyle products with which customers can showcase their personalities.
- They provide premium riding gear at affordable rates, and the products use premium quality materials.
Investor Reactions
- Anupam Mittal was inquisitive about the riding subculture in the country and wanted to know more about safety protocols. He wasn’t impressed with the mugs, citing poor quality, and said Prateek needed to be smarter.
- Aman Gupta was on the same page about the designs and said that they would need to up their game in this department. He offered ₹50 lakh in exchange for 5% equity.
- Peyush Bansal dropped out, saying that Prateek needs a more business-minded partner to fix some of their shortcomings.
- Namita Thapar and Ritesh Agarwal agreed to make a joint offer, offering ₹50 lakh in exchange for 5%, which Prateek managed to get them down to 4%.
Customer Engagement Philosophy
- Wanderlooms aims to build a community of riders across the country, and provide premium riding gear for them at affordable rates.
Product Highlights
- Provides premium riding gear for travel enthusiasts.
- Offers products with premium quality material.
- Focuses on lifestyle products with which customers can showcase their personalities.
Future Vision
- Wanderlooms plans to scale its operations and take adventure to the next level.
- They aim to build a community of riders across the country, and provide premium riding gear for them at affordable rates.
Deal Finalized or Not
- Prateek went with Namita Thapar and Ritesh Agarwal’s offer.
- They offered Rs 50 lakh in exchange for 5%, and Prateek managed to get them down to 4%.
- Prateek explained that Ritesh’s network in the travel industry could significantly benefit their company.
| Category | Details |
|---|---|
| Website Information | |
| Website Name | Wanderlooms |
| Platform | E-commerce (Shopify) |
| SEO Performance | Good, but improvement needed |
| Organic Traffic | 8.7K visitors per month |
| Founders | |
| Name | Prateek Vats & Deepesh Shrivastava |
| Prateek Vats | Seasoned rider from Bhopal, founded a riders’ club, started in 2007 |
| Deepesh Shrivastava | Passionate intern, commuted 100 km daily, later became Co-Founder |
| Brand Overview | |
| Nature | Adventure touring brand |
| Location | Bhopal, India |
| Mission | Build a community of riders & provide premium riding gear at affordable rates |
| Unique Element | Focus on storytelling & emotional connection through products |
| Shark Tank India Appearance | |
| Ask | ₹50 lakh for 2.5% equity (₹20 crore valuation) |
| Season | 04 |
| Episode | 23 |
| Episode Air Date | Wednesday, 05 February 2025 |
| Product Overview | |
| Product Type | Lifestyle & premium riding gear |
| Features | Stylish, comfortable, high-quality materials |
| Investor Reactions | |
| Anupam Mittal | Concerned about safety protocols, unimpressed with mug quality |
| Aman Gupta | Suggested better designs, offered ₹50 lakh for 5% equity |
| Peyush Bansal | Opted out, felt business-minded partner needed |
| Namita Thapar & Ritesh Agarwal | Joint offer: ₹50 lakh for 5%, negotiated down to 4% equity |
| Customer Engagement | |
| Focus | Community building & premium riding gear |
| Product Highlights | |
| Core Offerings | Premium riding gear & lifestyle products |
| Material Quality | Premium |
| Customer Expression | Helps customers showcase their personalities |
| Future Vision | |
| Plans | Scale operations, build rider community, expand adventure segment |
| Final Deal | |
| Investors | Namita Thapar & Ritesh Agarwal |
| Finalized Deal | ₹50 lakh for 4% equity |
| Reason for Choice | Ritesh’s travel industry network |
| Business Potential in India | |
| Adventure Tourism Market | INR 15,000 crore (2021) → INR 35,000 crore (2028) (CAGR 17%) |
| Motorcycle Market | USD 0.3 billion (2021) → USD 0.5 billion (2027) (CAGR 9.4%) |
| Adventure Sports Growth | 10-15% annual increase |
| Domestic Tourism Growth | 12% annual increase |
| Total Addressable Market (TAM) | |
| Adventure Tourism Target | $3 trillion by 2047, adventure tourism ~$800 billion |
| Adventure Safari Market | USD 634.3 million (2022) → USD 1,027.4 million (2030) |
| Ideal Target Audience | |
| Demographics | Travel enthusiasts, motorcycle riders, adventure seekers |
| Psychographics | Passionate adventurers, those who value stylish & functional gear |
| Marketing Strategy | |
| Community Building | Social media & events for riders |
| Content Marketing | Emotional & experience-based storytelling |
| Influencer Marketing | Travel & motorcycle influencers collaboration |
| Content & Digital Marketing | |
| SEO Focus | Improve organic traffic (8.7K visitors per month) |
| Educational Content | Travel tips, motorcycle maintenance, safety protocols |
| User-Generated Content | Encourage customer experience sharing |
| Distribution Strategy | |
| E-commerce | Shopify store |
| Retail Partnerships | Motorcycle dealerships, adventure gear stores |
| Event Sales | Motorcycle rallies, adventure travel shows |
| Competitive Advantages | |
| Community Focus | Strong rider community |
| Product Quality | Premium riding gear |
| First-Mover Advantage | Dedicated adventure touring apparel brand |
| Emotional Storytelling | Wearables that reflect journey connections |
| Challenges Faced | |
| Design Concerns | Need better product designs |
| Market Competition | Existing competitors like Decathlon |
| Business Development Limitations | Lack of expertise in scaling operations |
| Mitigation Strategies | |
| Product Improvement | Improve design & quality |
| Mentorship | Leverage investor networks (Namita & Ritesh) |
| Competitive Pricing | Affordable premium gear |
| Safety Focus | Address rider safety protocols |
| Future Business Roadmap | |
| Improve Quality | Hire experienced designers |
| Market Expansion | Strengthen presence in India (Himalayan & Northeast circuits) |
| Scale Operations | Partner with travel enthusiasts & tour companies |
| Global Expansion | Tap into international adventure motorcycle market |
| Strategy to Increase Valuation | |
| Design Enhancement | Improve aesthetics & appeal |
| Partnerships | Collaborate with tour companies |
| Profitability Growth | Optimize supply chain & marketing |
| Growth Potential | Strong customer base, expanding market, investor backing |
Wanderlooms Shark Tank India Business Plan
Business Potential in India
- Market Size: The adventure tourism market in India was valued at approximately INR 15,000 crore (USD 2 billion) in 2021 and is expected to reach INR 35,000 crore (USD 4.6 billion) by 2028, growing at a CAGR of around 17%.
- Motorcycle Market: The adventure touring motorcycle market is estimated to grow from USD 0.3 billion in 2021 to USD 0.5 billion by 2027, at a CAGR of 9.4%.
- Adventure Sports Growth: Adventure sports participation in India has been increasing by approximately 10-15% annually.
- Domestic Tourism: Domestic adventure tourism has grown by about 12% annually.
Total Addressable Market (TAM)
- Adventure Tourism: India aims to turn the tourism sector into a $3 trillion industry by 2047, with the adventure tourism segment contributing about $800 billion.
- Adventure Safari Tourism Market: The India adventure safari tourism market generated a revenue of USD 634.3 million in 2022 and is expected to reach USD 1,027.4 million by 2030.
Ideal Target Audience and Demographics
- Demographics: Travel enthusiasts, motorcycle riders, adventure seekers.
- Psychographics: Individuals who embrace the “wild at heart” and seek stylish, comfortable, and functional gear for their adventures.
- Values: Aspiring motorcycle riders who consider riding as a passion and a lifestyle.
Marketing Strategy for Wanderlooms
- Community Building: Creating a community of riders through social media and events.
- Content Marketing: Highlight unforgettable experiences for travel enthusiasts with content that relates to their journey and emotions.
- Influencer Marketing: Collaborate with travel and motorcycle influencers to showcase their gear and reach a wider audience.
Content and Digital Marketing Strategy
- SEO Improvement: Increase organic traffic from the current 8.7K visitors per month.
- Focus: Target content that caters to travel enthusiasts and motorcycle riders.
- Educational Content: Create blog posts about travel tips, motorcycle maintenance, and safety protocols.
- User-Generated Content: Encourage customers to share their experiences and photos using Wanderlooms gear.
Distribution Strategy for Wanderlooms
- E-commerce: Sell directly to customers through the Wanderlooms Shopify store.
- Retail Partnerships: Explore partnerships with motorcycle dealerships, adventure gear stores, and travel agencies.
- Events: Sell products at motorcycle rallies, adventure travel shows, and community events.
Advantages of Wanderlooms
- Community Focus: Building a strong community of riders across the country.
- High-Quality Material: Premium riding gear for travel enthusiasts.
- First-Mover Advantage: A brand dedicated to developing apparel that enhances travel experiences.
- Customer Engagement: Wanderlooms emphasizes storytelling, creating wearables that reflect the emotions and connections of every journey.
Challenges Faced by Wanderlooms
- Design Issues: The mugs had design issues and concerns were raised about the overall appeal.
- Market Competition: Competitors are already present in the market, including brands such as Decathlon.
- Limited Network: Limited expertise in business development and operations.
Reasons for Success and Mitigation Strategies
- Improve Product Quality: Improve the design and quality to meet the expectations of premium customers.
- Find Mentorship: Benefit from the expertise and networks that come from entering a deal with investors, such as Namita Thapar and Ritesh Agarwal.
- Competitive Pricing: Offer premium riding gear at affordable rates to attract customers.
- Address Safety: Address the community’s riding protocols.
Future Business Roadmap for Wanderlooms
- Improve Quality: To improve product quality by hiring designers with more experience.
- Expand Reach: Establish itself in India by strengthening its market presence, especially in the Himalayan and Northeastern circuits.
- Scale Operations: Make partnerships that can help extend their impact by bringing in networks of travel enthusiasts.
- Explore the global market in adventure motorcycle equipment and gear.
Strategy to Increase Valuation
- Refine Designs: Enhance the design and aesthetics of the products.
- Increase Partnerships: Collaborate with tour companies.
- Boost Profitability: Optimize supply chain and marketing to improve profitability.
Wanderlooms is well-positioned for growth given its strong customer base, dedicated brand following, and expanding market potential.
