Woman Like U Shark Tank India Episode Review
Website Information
- Website:- Woman Like U
- Build on E-commerce Shopify
- Advertise with Google Ads
- Good SEO Performance, but SEO improvement is needed.
- ORGANIC TRAFFIC: 5.9K visitors per month.
Founders
- Shrijal Dave and Zoheib Jilani are the founders of Woman Like U.
- With a strong background in global fashion, they are dedicated to addressing the needs of women seeking fashionable and well-fitting attire.
- Their passion for quality and customer satisfaction drives the brand’s success.
Brand Overview
- Woman Like U is a Bangalore-based fashion brand focused on creating well-fitting clothing for women.
- The brand aims to provide professional women with stylish, high-quality outfits that cater to their unique body types and lifestyles.
- Founded in 2019, Woman Like U specializes in offering a diverse range of products, including swimwear, dresses, co-ord sets, and professional attire.
- The brand emphasizes the importance of fit and style, believing that every woman deserves clothing that enhances her individuality.
- Woman Like U has achieved significant growth, generating sales of ₹4.7 crores in FY 2023-24.
Shark Tank India Appearance and Ask
- Shrijal Dave and Zoheib Jilani sought an investment of ₹1 crore for 2% equity, valuing the company at ₹50 crore.
- Their pitch highlighted the brand’s innovative approach to women’s fashion, including a body type calculator available on their website for personalized shopping experiences.
Season and Episode Air Date
- Season: 04
- Episode: 20
- Episode Air Date: Friday, 31 January 2025
Product Overview
Woman Like U offers a variety of products designed specifically for women, including:
- Swimwear
- Dresses
- Co-ord sets
- Professional attire
The brand’s focus on fit and style ensures that each piece is tailored to meet the needs of modern women.
Investor Reactions
- The sharks had mixed reactions during the pitch.
- Vineeta Singh expressed her appreciation for the product styles but criticized the brand name and logo, suggesting it did not convey a premium image.
- Anupam Mittal raised concerns about body type categorization potentially objectifying women, while Aman Gupta ultimately supported the brand’s vision and offered a deal.
Customer Engagement Philosophy
- Woman Like U prioritizes customer satisfaction by offering high-quality products that cater to various body types and preferences.
- The incorporation of a body-type calculator on their website enhances customer engagement by providing tailored recommendations.
Product Highlights
- Diverse Offerings: A wide range of fashionable clothing designed specifically for women.
- Body Type Calculator: An innovative tool on their website that helps customers find suitable fits.
- Quality Focus: Commitment to high-quality materials and craftsmanship.
- Affordability: Strives to provide stylish options without compromising on quality or price.
Future Vision
- Woman Like U aims to become a leading destination for women’s fashion over the next five years.
- The founders plan to expand their product range further while enhancing their online presence through strategic marketing efforts.
- They also aim to increase sales projections significantly, targeting gross sales of ₹11 crores in FY 2024-25.
Deal Finalized or Not
- The founders secured a deal with Aman Gupta, who offered ₹1 crore for 3% equity plus a 2% royalty until ₹1 crore is recouped, valuing the company at approximately ₹33.33 crore.
- This partnership not only provided financial support but also valuable mentorship to help grow their business.
| Category | Details |
|---|---|
| Website Information | |
| Website | Woman Like U |
| Platform | E-commerce (Shopify) |
| Advertising | Google Ads |
| SEO Performance | Good, but improvement needed |
| Organic Traffic | 5.9K visitors per month |
| Founders | |
| Names | Shrijal Dave, Zoheib Jilani |
| Background | Strong experience in global fashion, passionate about quality and customer satisfaction |
| Brand Overview | |
| Founded | 2019 |
| Location | Bangalore, India |
| Business Focus | Fashion brand specializing in well-fitting clothing for women |
| Target Audience | Professional women looking for stylish, high-quality outfits |
| Product Categories | Swimwear, dresses, co-ord sets, professional attire |
| FY 2023-24 Sales | ₹4.7 crore |
| Shark Tank India Appearance | |
| Investment Ask | ₹1 crore for 2% equity (₹50 crore valuation) |
| Pitch Highlights | Innovative body type calculator for personalized shopping |
| Season and Episode Details | |
| Season | 04 |
| Episode | 20 |
| Air Date | Friday, 31 January 2025 |
| Product Overview | |
| Core Offerings | Swimwear, Dresses, Co-ord sets, Professional attire |
| Unique Selling Points | Focus on fit, body type calculator, affordability, quality craftsmanship |
| Investor Reactions | |
| Vineeta Singh | Appreciated styles but criticized brand name and logo |
| Anupam Mittal | Concerned about body type categorization potentially objectifying women |
| Aman Gupta | Supported the brand’s vision and made an offer |
| Deal Finalized | |
| Final Investor | Aman Gupta |
| Investment Deal | ₹1 crore for 3% equity + 2% royalty until ₹1 crore is recouped |
| Valuation After Deal | ₹33.33 crore |
| Business Potential in India | |
| Market Size (2025) | ₹2.89 lakh crore |
| Growth Rate (CAGR) | 11% (2015-2025) |
| Key Growth Drivers | Rising disposable incomes, increasing workforce participation, e-commerce growth |
| Swimwear Market Value | ₹1,500 crore |
| Total Addressable Market (TAM) | |
| Market Potential | ₹2.9 lakh crore by 2025 |
| Fastest-Growing Segment | Activewear (CAGR: 20.2% from 2020-2025) |
| Ideal Target Audience | |
| Age Group | 18-40 years |
| Income Level | Middle to upper-middle-class |
| Geographic Focus | Urban centers (Bangalore, Mumbai, Delhi, Pune) |
| Marketing Strategy | |
| Brand Positioning | Premium yet affordable women’s fashion brand |
| Promotional Channels | Google Ads, Instagram, Facebook |
| Influencer Collaborations | Partnering with fashion influencers and bloggers |
| Content & Digital Marketing | |
| SEO Improvement Focus | Keywords related to women’s fashion and body positivity |
| Blog Content | Fashion tips, styling advice, body positivity |
| Email Marketing | Targeted campaigns for promotions and new launches |
| Distribution Strategy | |
| E-commerce Platforms | Shopify, Nykaa, Myntra, Ajio |
| Retail Expansion | Collaborations with select retail outlets |
| Competitive Advantages | |
| Unique Product Offering | Diverse range, body type calculator, affordability |
| Quality Commitment | High-quality materials and craftsmanship |
| Challenges Faced | |
| Market Competition | Strong competition from established brands |
| Brand Perception | Concerns about brand name and logo affecting premium appeal |
| Mitigation Strategies | |
| Value Proposition | Strong focus on affordability and quality |
| Marketing Optimization | Regular campaign performance analysis and refinement |
| Future Business Roadmap | |
| Short-Term Goals (1 Year) | Increase sales to ₹8 crore, improve SEO to 10K+ organic visitors |
| Medium-Term Goals (2-3 Years) | Expand product range, launch athleisure, explore international markets |
| Long-Term Goals (5 Years) | Achieve ₹11 crore sales, establish Woman Like U as a leading brand |
Woman Like U Shark Tank India Business Plan
Business Potential in India
- Market Size: The women’s apparel market in India is projected to grow from ₹1,02,358 crores (USD 17 billion) in 2015 to ₹2,89,518 crores (USD 48 billion) by 2025, reflecting a CAGR of 11% 1.
- Growth Drivers: Increasing participation of women in the workforce, rising disposable incomes, and a shift towards branded clothing are key factors driving this growth. The swimwear segment alone is estimated to be worth around ₹1,500 crores 1.
- E-commerce Influence: The rise of e-commerce platforms has facilitated access to branded apparel, further expanding the market potential for brands like Woman Like U.
Total Addressable Market (TAM)
- Market Value: The total addressable market for women’s apparel in India is expected to reach approximately ₹2.9 lakh crore by 2025. This includes various segments such as ethnic wear, western wear, and activewear.
- Segment Growth: The activewear segment is anticipated to grow at a CAGR of 20.2% from 2020 to 2025, indicating strong demand for fashionable and functional clothing 3.
Ideal Target Audience and Demographics
- Age Group: Primarily targeting women aged 18-40 years, who are fashion-conscious and seek stylish yet comfortable clothing.
- Income Level: Middle to upper-middle-class women with disposable income willing to invest in quality apparel.
- Geographic Focus: Urban centers such as Bangalore, Mumbai, Delhi, and Pune where fashion trends are rapidly adopted.
Marketing Strategy for Woman Like U
- Brand Positioning: Position Woman Like U as a premium yet affordable brand that offers stylish clothing tailored for various body types.
- Promotional Campaigns: Utilize Google Ads and social media platforms (Instagram, Facebook) to run targeted advertising campaigns showcasing product features and customer testimonials.
- Influencer Collaborations: Partner with fashion influencers and bloggers to enhance brand visibility and credibility among the target audience.
Content and Digital Marketing Strategy
- SEO Optimization: Improve SEO performance to increase organic traffic from the current 5.9K visitors per month, focusing on relevant keywords related to women’s fashion and body positivity.
- Content Creation: Develop engaging blog posts about fashion tips, body positivity, styling advice, and behind-the-scenes content that resonates with the audience.
- Email Marketing Campaigns: Implement targeted email marketing strategies to inform subscribers about new collections, promotions, and personalized recommendations based on their preferences.
Distribution Strategy for Woman Like U
- E-commerce Platforms: Leverage Shopify for direct-to-consumer sales while also listing products on major e-commerce platforms like Nykaa, Myntra, and Ajio for broader reach.
- Retail Partnerships: Explore collaborations with select retail outlets that focus on women’s fashion to enhance physical presence.
Advantages of Woman Like U
- Diverse Product Range: Offers a variety of fashionable clothing designed specifically for women, catering to different occasions and preferences.
- Body Type Calculator: An innovative tool that helps customers find suitable fits based on their body type, enhancing the shopping experience.
- Quality Commitment: Focuses on high-quality materials and craftsmanship while maintaining affordability.
Challenges Faced by Woman Like U
- Market Competition: Intense competition from established brands may pose challenges in gaining market share.
- Brand Perception Issues: Criticism regarding the brand name and logo could affect consumer perception; addressing this feedback is crucial.
Reasons for Success and Mitigation Strategies
- Strong Value Proposition: The combination of quality and affordability positions Woman Like U favorably in the market.
- Mitigation: Continuously invest in product development to ensure quality remains high as production scales up.
- Effective Marketing Strategies: Engaging marketing campaigns can help build brand awareness and consumer loyalty.
- Mitigation: Regularly analyze campaign performance data to refine marketing strategies based on consumer feedback.
Future Business Roadmap for Woman Like U
Short-Term Goals (1 Year):
- Increase monthly sales from ₹4.7 crores to ₹8 crores by expanding product offerings and enhancing online presence.
- Improve website traffic through optimized SEO strategies aiming for at least 10K organic visitors per month.
Medium-Term Goals (2-3 Years):
- Launch new product categories such as athleisure wear or accessories tailored for working women.
- Expand into international markets through partnerships with global e-commerce platforms.
Long-Term Goals (5 Years):
- Aim for annual revenue growth reaching approximately ₹11 crores by FY 2024-25.
- Establish Woman Like U as a leading brand in the women’s fashion market while maintaining high customer satisfaction levels.
By focusing on innovation, effective marketing strategies, and maintaining product quality, Woman Like U is well-positioned for sustained growth in India’s evolving women’s apparel market.
