Dheeraj Nagpal and Sachin Goel are the co-founders of Zingavita, a Gurugram-based Ayurvedic supplement brand.
Dheeraj Nagpal handles business strategy and marketing, focusing on expanding the brand’s reach.
Sachin Goel brings expertise in Ayurveda and nutrition, ensuring product formulations are clinically backed.
Brand Overview
Zingavita specializes in Shilajit-based health products, aiming to redefine perceptions of Ayurvedic supplements.
Zingavita seeks to break the stereotype that Shilajit is only for male sexual wellness, positioning it as a holistic wellness solution for all genders.
Zingavita products blend traditional Ayurvedic ingredients with modern nutritional science.
Shark Tank India Appearance & Ask
The founders pitched on Shark Tank India Season 4, seeking ₹1 crore for 1.25% equity, valuing the company at ₹80 crore.
Key Goals:
Expand product range and distribution channels.
Increase awareness about Shilajit’s benefits beyond sexual wellness.
Season and Episode Air Date
Season: 04
Episode: 45
Episode Air Date: Friday, 07 March 2025
Product Overview
Product Line:
Pure Himalayan Shilajit resin.
Shilajit-infused honey.
Effervescent tablets in flavors like coffee, cardamom, and cola.
Focus: Combines Ayurvedic traditions with modern wellness trends to cater to holistic health needs.
Investor Reactions
Aman Gupta: Mocked the product’s singular focus on Shilajit, sarcastically declining to try the honey with, “Ye humein nahi zaroorat” (I don’t need this).
Ritesh Agarwal: Criticized the premium pricing (₹1,999–₹2,499), calling it unaffordable for mass adoption.
Vineeta Singh: Questioned consumption patterns and target demographics.
Namita Thapar: Disappointed by the lack of clinical trials to validate health claims.
Kunal Bahl: Dismissed the product as unoriginal, stating, “Aapko lagta hai ye saman bik raha hai toh hum bhi bech le?” (If others are selling this, should we too?).
Customer Engagement Philosophy
Zingavita focuses on educating consumers about Shilajit’s broader health benefits, such as energy, immunity, and cognitive enhancement.
Zingavita aims to normalize Ayurvedic supplements as part of daily wellness routines for men and women.
Product Highlights
Pure Himalayan Shilajit: Sourced directly from Himalayan rocks.
Innovative Formats: Effervescent tablets and flavored honey for ease of consumption.
Gender-Neutral Positioning: Targets both men and women to break stereotypes.
Key Takeaways
Zingavita’s pitch highlighted the growing demand for Ayurvedic products but underscored challenges in differentiation and scientific validation.
The Sharks’ rejection emphasized the need for affordable pricing, clinical proof, and diversified marketing strategies in the competitive wellness sector.
Despite the setback, Zingavita remains focused on redefining Shilajit’s role in modern wellness through education and innovation.
Future Vision
Product Diversification: Introduce new Ayurvedic supplements beyond Shilajit.
Clinical Validation: Conduct trials to substantiate health claims and build trust.
Cost Optimization: Reduce reliance on marketing (50% of budget) to improve profitability.
Distribution Expansion: Partner with e-commerce platforms and wellness stores for wider reach.
Deal Finalized or Not
No deal was finalized. All Sharks opted out due to concerns about pricing, lack of clinical validation, and high marketing expenses.
Zingavita Shark Tank India Review Website Data
Category
Details
Website Information
Website
Zingavita
Built On
E-commerce (Shopify)
SEO Performance
Good, but improvement needed
Organic Traffic
1.6K visitors per month
Founders
Co-founders
Dheeraj Nagpal, Sachin Goel
Dheeraj Nagpal’s Role
Business strategy & marketing
Sachin Goel’s Role
Ayurveda & nutrition expertise
Brand Overview
Specialization
Shilajit-based health products
Market Positioning
Redefining Ayurvedic supplements beyond male sexual wellness
Product Approach
Blend of Ayurvedic ingredients with modern nutritional science
Shark Tank India Appearance & Ask
Season
04
Episode
45
Air Date
Friday, 07 March 2025
Funding Ask
₹1 crore for 1.25% equity (₹80 crore valuation)
Key Goals
Expand product range & distribution, increase awareness of Shilajit benefits
Launch a mobile app for engagement & loyalty programs
Funding Goals
Raise ₹5 crore (Series A) by 2027 for R&D & expansion
Zingavita Shark Tank India Business Plan
Business Potential in India
Market Context:
The Indian Ayurvedic market is projected to grow from ₹30,000 crore in 2023 to ₹50,000 crore by 2025, driven by increasing consumer preference for natural wellness products.
Shilajit, a key ingredient in Zingavita’s products, is gaining popularity globally due to its perceived health benefits.
Ayurvedic supplements are becoming mainstream, with 60% of urban Indians preferring traditional remedies over allopathic treatments.
Opportunity:
Zingavita can capitalize on the growing demand for holistic wellness solutions by positioning Shilajit as a versatile health supplement.
Expanding beyond traditional male-centric marketing to target both genders offers a broader market reach.
Total Addressable Market (TAM)
TAM Calculation:
Indian Ayurvedic supplement market: ₹50,000 crore by 2025.
Target segment: Shilajit-based products (5% of the market).
TAM: ₹2,500 crore (~$300 million).
Serviceable Addressable Market (SAM):
Focus on urban metros (30% of TAM).
SAM: ₹750 crore (~$90 million).
Serviceable Obtainable Market (SOM):
Early adopters (5% of SAM).
SOM: ₹37.5 crore (~$4.5 million).
Ideal Target Audience and Demographics
Primary:
Age: 25–50 years.
Income Level: Middle-class to upper-middle-class households (₹5–15 lakh annual income).
Location: Urban metros like Delhi, Mumbai, Bengaluru.
Zingavita Shark Tank India Episode Review