Categories Case Study Health Care

1mg Business Case Study


In this 1mg business case study, we will explore the success story of 1mg, India’s leading digital healthcare platform. 1mg has transformed the way Indians access healthcare by providing a comprehensive range of online healthcare services, including medicine delivery, diagnostic tests, doctor consultations, and health information.

Join us as we delve into the journey, strategies, and key success factors that have propelled 1mg to become a prominent player in the Indian healthcare industry. Do check out Top 100 Startups Till 2023 in India for more such case studies.

1. The Genesis of 1mg

1mg was founded in 2012 by Prashant Tandon, Gaurav Agarwal, and Vikas Chauhan with the aim of providing a digital platform for healthcare services. The founders recognized the need for accessible and affordable healthcare solutions in India and set out to address the challenges faced by patients in accessing quality healthcare.

2. Online Medicine Delivery

1mg disrupted the traditional pharmacy model by offering online medicine delivery. Users can upload prescriptions, search for medicines, and place orders through the 1mg platform. The company ensures the authenticity and quality of medicines by partnering with licensed pharmacies and maintaining a robust supply chain.

3. Diagnostic Tests and Health Packages

Recognizing the need for convenient diagnostic services, 1mg introduced online booking and home sample collection for diagnostic tests. Users can search for tests, compare prices, and book appointments through the platform. The test results are provided online, making it easier for users to access and manage their health information.

4. Online Doctor Consultations

1mg expanded its services to include online doctor consultations, connecting patients with qualified healthcare professionals. Through the platform, users can seek medical advice, get prescriptions, and access follow-up care from the comfort of their homes. This service provides convenience and accessibility, particularly for individuals in remote areas or with limited mobility.

5. Health Information and Content

1mg offers a wealth of health information and content through its website and app. Users can access articles, expert advice, and drug information to make informed decisions about their health. The platform also provides features like pill reminders and health trackers to help users manage their medications and track their health parameters.

6. Focus on Quality and Trust

1mg places a strong emphasis on quality and trust. The platform ensures that all medicines sold are sourced from authorized suppliers and undergo strict quality checks. Diagnostic labs partnered with 1mg adhere to stringent quality standards. The platform also provides user ratings and reviews to help users make informed choices about healthcare services.

10 Facts about HealthTech Startups in India

The HealthTech (Healthcare Technology) sector in India has witnessed significant growth and innovation, transforming the healthcare landscape and improving access to quality healthcare services. Here are 10 fascinating facts about HealthTech startups in India:

  • Telemedicine and Online Consultations: HealthTech startups have introduced telemedicine platforms, enabling patients to connect with healthcare professionals remotely. Online consultations provide convenient access to medical advice, diagnosis, and prescriptions, particularly for individuals in remote areas or with limited mobility.

  • Health Information and Education: HealthTech startups offer digital platforms and apps that provide reliable health information, tips, and educational content to empower individuals to make informed decisions about their health. These platforms play a vital role in promoting health awareness and preventive care.

  • Diagnostic Services at Home: HealthTech startups facilitate diagnostic services at home by offering home sample collection for laboratory tests. Users can book appointments, provide samples, and access test results through digital platforms, enhancing convenience and accessibility.

  • Digital Health Records: Startups have developed digital health record platforms that enable patients and healthcare providers to securely store and access medical records electronically. These platforms enhance the efficiency of healthcare delivery, reduce paperwork, and improve patient outcomes.

  • Health Monitoring Wearables: HealthTech startups have introduced wearable devices, such as smartwatches and fitness trackers, that monitor vital signs, activity levels, and sleep patterns. These wearables provide valuable data for individuals to track their health and wellness.

  • AI-Powered Medical Imaging: Artificial intelligence (AI) is being leveraged by health tech startups to enhance medical imaging and diagnostics. AI algorithms analyze medical images, such as X-rays and MRI scans, to assist healthcare professionals in detecting and diagnosing diseases more accurately.

  • Medicine Delivery and E-Pharmacies: HealthTech startups have disrupted traditional pharmacy models by offering online medicine delivery services. These startups partner with licensed pharmacies to ensure the authenticity and quality of medicines, providing convenient access to medications.

  • Remote Patient Monitoring: HealthTech solutions enable remote patient monitoring, allowing healthcare providers to monitor patients’ health conditions from a distance. IoT devices and data analytics enable the collection of vital signs and health data, facilitating early intervention and personalized care.

  • Mental Health Support: HealthTech startups are focusing on mental health and well-being by offering online counseling, therapy, and mental health support platforms. These platforms provide a safe and confidential space for individuals to seek professional help and support.

  • HealthTech Regulations and Adoption: The Indian government has recognized the importance of HealthTech and has introduced regulations to ensure patient safety and data privacy. HealthTech startups are working closely with regulatory bodies to comply with the guidelines and foster the adoption of innovative healthcare solutions.

These facts highlight the transformative impact of HealthTech startups on the healthcare landscape in India. With their innovative technologies, digital platforms, and patient-centric approaches, these startups are improving access to healthcare, enhancing patient outcomes, and shaping the future of healthcare delivery.


1mg’s journey from an online medicine delivery platform to a comprehensive digital healthcare platform showcases its commitment to improving access to healthcare in India. By offering online medicine delivery, diagnostic tests, doctor consultations, and health information, 1mg has transformed the healthcare experience for millions of Indians.

With its focus on quality, convenience, and trust, 1mg continues to innovate and shape the future of healthcare in India.

Frequently Asked Questions (FAQs)

Question: Is the purchase of medicines on 1mg reliable and safe?

Yes, 1mg partners with licensed pharmacies and ensures the authenticity and quality of medicines. The platform follows strict quality control measures and maintains a robust supply chain to ensure reliable and safe medicine delivery.

Question: Can I book diagnostic tests from any lab on 1mg?

1mg has partnered with authorized diagnostic labs to provide a wide range of tests. Users can search for tests and book appointments with partner labs through the platform.

Question: Are online doctor consultations on 1mg reliable?

Yes, 1mg ensures that the doctors available for online consultations are qualified and registered healthcare professionals. The platform maintains strict standards to ensure reliable and trustworthy consultations.

Question: Is the health information on 1mg accurate and trustworthy?

1mg provides health information from reliable sources and medical experts. The platform ensures the accuracy and credibility of the information to empower users to make informed decisions about their health.

Question: How can I track my medicine delivery on 1mg?

1mg provides tracking details for medicine orders, allowing users to track the status of their deliveries. Users can access the tracking information through the 1mg website or app.

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