Welcome to the House of Chikankari, where the beauty of tradition is woven into every stitch. Customers are invited to discover a world of exquisite ethnic wear that celebrates the artistry of Chikankari embroidery.
At the House of Chikankari, each garment tells a tale of timeless elegance, meticulously created by skilled artisans who transform fabrics into works of art. With every stitch, they honor the legacy of this ancient craft, ensuring that every piece reflects exceptional craftsmanship.
Clothing Business in India (Case Study)
As customers explore the diverse range of Chikankari clothes, they are immersed in a fusion of tradition and contemporary fashion. From resplendent sarees to graceful kurtas, the House of Chikankari offers designs that embody grace and sophistication, tailored to suit every occasion and style preference.
Customers are encouraged to embrace the allure of Chikankari and let their wardrobes exude unparalleled beauty.
The sheer artistry of Chikankari embroidery ignites a desire in customers’ hearts. The garments showcase the interplay of delicate threads and intricate details, elevating ensembles to new heights. Each creation exudes elegance, evoking a sense of pride and admiration. Customers are invited to immerse themselves in the enchanting world of Chikankari, where age-old traditions meet modern aesthetics.
As customers experience the House of Chikankari’s exceptional services. The knowledgeable team is dedicated to providing personalized assistance, ensuring a seamless shopping journey. From expert styling advice to bespoke customization, they go above and beyond to bring customers’ visions to life. Customers are welcomed into a world where their unique style is celebrated.
At the House of Chikankari, it is believed that Chikankari clothing is more than just fashion—it is a symbol of heritage and craftsmanship. Customers are invited to immerse themselves in the legacy of this exquisite art form and become part of the journey. They are encouraged to embrace the elegance of Chikankari and adorn themselves with the beauty that transcends time.
Entrepreneur Name;- Poonam and Aakriti Rawal
About the Entrepreneur;- The founders of this company are Poonam and Aakriti, a mother-daughter duo hailing from Delhi who embarked on their entrepreneurial journey during the pandemic.
Aakriti, a graduate of Kings’ College London in 2019, completed an internship with a fashion brand in India in 2019-2020. Her mother possesses a skill for weaving and crafting intricate embroidery designs, which inspired them to start their venture.
| Brand Name;- | House of Chikankari |
| Brand Website;- | https://www.houseofchikankari.in/ |
| Business Category;- | Ethnic wear |
Innovation;- Yes, House Of Chikankari aims to establish itself as a widely recognized clothing brand that will continue to honor and preserve the skilled artistry of chikankari craftsmanship for generations to come.
| Company Valuation;- | ₹75 Crores. |
| Equity Asked;- | ₹75 Lakhs for 1% Equity |
| Deal Closed;- | Yes. |
| Final Shark Tank Deal;- | ₹75 Lakhs for 3.5% Equity |
| Target City/Country;- | Worldwide. |
| Product;- | Chikankari Clothes |
About the Product;- Chikankari is an art form originating from Lucknow that gained worldwide recognition over 100 years ago when it was popularized by Begum Noor Jahan. It has since been awarded a GI tag by the Government of India. House of Chikankari is an e-commerce business that strives to offer the finest designer dresses featuring this exquisite craft to its customers.
Through their business, they have provided employment to over 5000 women karigars and have received over 15000 orders on their website. Their goal is to maintain the authenticity and quality of their products while catering to modern audiences.
Conclusion
Poonam and Aakriti asked ₹75 Lakhs for 1% Equity. Sharks, Aman, and Peyush offered ₹75 Lakhs for 3.5% Equity. It concluded in a successful deal.
