Alt.f Coworking Shark Tank India Episode Review
Website Information
- Website:- Alt.f Coworking
- Build on E-commerce Shopify
- Good SEO Performance, but SEO improvement is needed.
- ORGANIC TRAFFIC: 9.1K visitors per month.
Founders
- Sarthak Chhabra and Yogesh Arora are the co-founders of Alt.f Coworking.
- They realized the growing demand for affordable, flexible office spaces and envisioned a workspace solution that would offer physical office space and build a sense of community and support among small businesses and startups.
Brand Overview
- Alt.f Coworking is a leading coworking space provider in the Delhi NCR.
- Alt.f Coworking offers affordable private office spaces designed to help micro-businesses, startups, and entrepreneurs thrive.
- Alt.f Coworking provide managed office spaces, meeting rooms, and private offices that are not only functional but also stylish and professional.
- Founded in 2016, Alt.f Coworking’s business model revolves around flexibility, making it an ideal choice for small businesses needing adaptable and scalable office solutions.
- Alt.f Coworking’s mission is to revolutionize local startups with an international-level, pocket-friendly workspace, fostering growth and establishing businesses with global standards.
- Their vision is to expand across India in the next 5 years, offering immediate access to premium and affordable workspaces and positioning themselves as the unequivocal choice for entrepreneurs and SMEs.
Shark Tank India Appearance and Ask
- Alt.f Coworking sought an investment of Rs 1 crore for a 0.75% equity stake, valuing the company at Rs 133.33 crore.
- They presented their business model, showcasing their growth and potential for expansion, emphasizing how their unique office space offerings meet the needs of modern businesses, particularly micro-businesses, startups, and entrepreneurs needing a flexible yet professional working environment.
Season and Episode Air Date
- Season: 04
- Episode: 23
- Episode Air Date: Wednesday, 05 February 2025
Product Overview
Alt.f Coworking offers:
- Managed office spaces
- Meeting rooms
- Private offices
These spaces are designed to be functional, stylish, and professional.
Investor Reactions
The Sharks had mixed reactions:
- Peyush Bansal, who has previously utilized Alt.f offices for Lenskart, welcomed them on the show and offered Rs 1 crore for 2% equity.
- Namita Thapar was unsure of the demand for coworking spaces in tier two and tier three cities and withdrew from the agreement.
- Aman Gupta felt that they were doing well on their own and didn’t require a “shark” at all.
- Anupam Mittal said that he could not defend the Rs 133 crore valuation, feeling that they are currently earning only around Rs 5 crore in profits every year, and backed out of the deal.
- Ritesh Agarwal said that he had already invested in a coworking company and felt that he couldn’t participate in the deal because of this conflict of interest.
Customer Engagement Philosophy
- Alt.f Coworking’s commitment to delivering quality, fostering creativity, and prioritizing customer satisfaction has been central to the company’s success.
- Their unique approach to coworking has allowed them to grow rapidly in a competitive industry, offering businesses of all sizes a professional workspace without the long-term commitments and high costs of traditional office leases.
Product Highlights
- Affordable private office spaces designed to help micro-businesses, startups, and entrepreneurs thrive.
- Flexible business model, making it the ideal choice for small businesses that need adaptable and scalable office solutions.
- Managed office spaces, meeting rooms, and private offices that are not only functional but also stylish and professional.
Future Vision
- The founders intended to move into tier two and tier three cities.
- Now, after nearly a decade in operation, they are projecting revenue of Rs 50 crore this year and have deals in place for a further Rs 30 crore, effectively putting their current revenue at Rs 80 crore.
Deal Finalized or Not
- The founders did not secure a deal from the Sharks.
- They declined Peyush Bansal’s offer of Rs 1 crore for 2% equity.
| Category | Details |
|---|
| Website Information |
| Website | Alt.f Coworking |
| Platform | E-commerce (Shopify) |
| SEO Performance | Good, but improvement needed |
| Organic Traffic | 9.1K visitors per month |
| Founders |
| Founders | Sarthak Chhabra & Yogesh Arora |
| Vision | Provide affordable, flexible office spaces with a strong sense of community |
| Brand Overview |
| Business Type | Coworking space provider |
| Location | Delhi NCR |
| Founded | 2016 |
| Offerings | Managed office spaces, meeting rooms, private offices |
| Business Model | Flexible and scalable workspace solutions |
| Mission | Provide affordable, international-level workspaces for startups and small businesses |
| Vision | Expand across India in 5 years and become the top choice for SMEs and entrepreneurs |
| Shark Tank India Appearance |
| Investment Sought | ₹1 crore for 0.75% equity (Valuation: ₹133.33 crore) |
| Deal Outcome | No deal secured |
| Offer Declined | ₹1 crore for 2% equity (Peyush Bansal’s offer) |
| Product Overview |
| Services | Managed office spaces, meeting rooms, private offices |
| Features | Functional, stylish, and professional workspaces |
| Investor Reactions |
| Peyush Bansal | Offered ₹1 crore for 2% equity, but the founders declined |
| Namita Thapar | Concerned about demand in tier 2 & 3 cities, backed out |
| Aman Gupta | Felt they were doing well without a shark |
| Anupam Mittal | Couldn’t justify the ₹133 crore valuation, declined |
| Ritesh Agarwal | Had an investment in a similar company, didn’t participate |
| Customer Engagement Philosophy |
| Approach | Focus on quality, creativity, and customer satisfaction |
| Unique Offering | Professional workspace without long-term commitments |
| Product Highlights |
| Affordability | Cost-effective office space for startups and small businesses |
| Flexibility | Adaptable, scalable office solutions |
| Professionalism | Stylish, well-managed office spaces |
| Future Vision |
| Expansion | Plans to move into tier 2 & 3 cities |
| Revenue Projection | ₹80 crore (₹50 crore revenue + ₹30 crore in deals) |
| Business Potential in India |
| Coworking Growth | Projected 16% CAGR (2021-2026) |
| Market Share | 27% of net office space absorption (Q1 2023) |
| Regional Hubs | Bengaluru & NCR hold 67% of coworking space absorption |
| Demand Surge | Increased demand post-pandemic |
| Revenue Growth | Expected to reach ₹80 crore |
| Total Addressable Market (TAM) |
| Market Size (India) | $1.94 billion (2024) → $2.72 billion (2029) |
| Global Growth | Market to grow by $27.71 billion (2023-2028) |
| Growth Strategies | Innovation & tech-driven expansion |
| Ideal Target Audience & Demographics |
| Startups & SMEs | Companies with flexible work styles |
| Professionals | Young professionals, designers, marketers |
| Industry Adoption | Service industries, technology, marketing, finance, insurance |
| Location Preference | Spaces with metro connectivity & modern amenities |
| Marketing Strategy |
| Key Message | Dynamic, collaborative workspace for productivity & innovation |
| Regional Focus | Delhi, Gurgaon, Noida |
| Digital Strategy | SEO, targeted campaigns, content marketing |
| Target Audience | Startups, MSMEs, cost-conscious businesses |
| Content & Digital Marketing Strategy |
| SEO Improvement | Enhance rankings for better visibility |
| Benefits Highlight | Showcase networking, collaboration, and amenities |
| Informative Content | Publish business growth & coworking value articles |
| Virtual Office | Promote virtual office and GST registration services |
| Distribution Strategy |
| Prime Locations | Presence in 10+ prime Delhi NCR areas |
| Accessibility | Proximity to public transport & amenities |
| Easy Booking | Simple contact-based booking process |
| Advantages of Alt.f Coworking |
| Cost-Effectiveness | Affordable office space with premium amenities |
| Connectivity | Good metro connectivity with shopping & parks nearby |
| Flexibility | Spaces for meetings, day-to-day business, events |
| All-Inclusive | Private cabins, virtual offices, event spaces available |
| Challenges Faced |
| Profitability | ₹5 crore annual profit, not high for valuation justification |
| Expansion Risk | Uncertain demand in tier 2 & 3 cities |
| Market Saturation | Funding constraints for established coworking brands |
| Reasons for Success & Mitigation Strategies |
| Innovation & Tech | Using technology & innovative workspace solutions |
| Customer-Centric Approach | Customized solutions for different business needs |
| Virtual Offices | Business address services without physical office costs |
| Future Business Roadmap |
| Target Industries | Service, tech, marketing, banking, finance, insurance |
| New Locations | Expanding to Mohan Cooperative Industrial Estate |
| Expansion Plan | National-level expansion in 5 years |
| Strategy to Increase Valuation |
| Profitability Focus | Optimize service delivery for higher revenue |
| Cost Efficiency | Reduce operational costs |
| Unique Positioning | Tailor office solutions for diverse business needs |
Alt.f Coworking Shark Tank India Business Plan
Business Potential in India
- Coworking Growth: Coworking spaces in India are projected to grow at a 16% CAGR between 2021 and 2026.
- Market Share: In Q1 2023, coworking spaces represented 27% of the net absorption of 8.2 million sq. ft. across tier 1 cities, a significant increase from 14% in Q1 2019.
- Regional Hubs: Bengaluru and the National Capital Region (NCR) together comprised two-thirds of the net absorption of co-working spaces during Q1 2023.
- Increased Demand: The previous year saw a rebound in the co-working space industry, driven by the increased demand for flexible office space.
- Revenue Growth: Revenue is projected to rise to Rs 80 crore.
Total Addressable Market (TAM)
- Market Size: The India co-working office spaces market size is estimated at USD 1.94 billion in 2024 and is expected to reach USD 2.72 billion by 2029.
- Global Growth: The coworking spaces market size is forecast to increase by USD 27.71 billion at a CAGR of 17.17% between 2023 and 2028.
- Innovative Strategies: Co-working companies are using innovative strategies and technology support to reach the billion mark.
Ideal Target Audience and Demographics
- Startups & SMEs: Ideal for small and medium-segment startups and businesses with a hybrid and flexible working style.
- Modern Professionals: Caters to young professionals and growing companies consisting of designers or marketers.
- Industry Diversity: Shared office space has been adopted by every industry. The biggest group is service industries, besides that technology, marketing, banking, finance, and insurance are top industries.
- Location: Professionals who seek coworking spaces with good metro connectivity and amenities.
Marketing Strategy for Alt.f Coworking
- Showcase: Highlight the dynamic and collaborative work environment that promotes productivity and innovation.
- Emphasize: The perfect space for businesses of all sizes to flourish.
- Multi-Platform: By covering Delhi, Gurgaon and Noida regions, they have set up a strong presence within the coworking industry.
- Highlight: How professionals of diverse industries can work and grow their businesses easily.
- Targeted Marketing: Tailor campaigns towards startups, MSMEs, and small businesses seeking cost-effective and high-quality office spaces.
Content and Digital Marketing Strategy
- Improve SEO: Improve SEO Performance.
- Highlight benefits: Showcase benefits such as opportunities for networking, collaboration, and access to amenities under one roof.
- Inform: Publish informative content about the value of coworking spaces for business growth, attracting top talent, and fostering connections.
- Virtual office: Highlighting the benefits of virtual offices and GST registration.
Distribution Strategy for Alt.f Coworking
- Prime Locations: Presence in over 10 prime areas in Delhi-NCR.
- Convenient Access: The central location provides easy access to public transport and local amenities, ensuring an excellent working experience.
- Easy Booking: Booking a coworking space is easy. Simply contact their experts and familiarize yourself with their terms and conditions.
Advantages of Alt.f Coworking
- Cost Effective: Provides a cost-effective office space solution that offers the correct balance of affordability with top-notch amenities.
- Connectivity: Spaces with good metro connectivity that are well connected with shopping centers and parks.
- Flexibility: Flexible office solutions for day-to-day business needs, meetings, and events, providing agility for business success.
- All Inclusive: AltF Coworking provides all kinds of office space solutions, including dedicated desks, private cabins, director cabins, virtual offices, and event spaces.
Challenges Faced by Alt.f Coworking
- Profitability: Earning only around Rs 5 crore in profits every year.
- Expansion: Lack of guaranteed demand in new territories, expansion into tier two and tier three cities.
- Valuation: Difficult for investors to justify the Rs 133 crore valuation.
- Market Saturation: Limited funding is available for established brands.
Reasons for Success and Mitigation Strategies
- Innovation and Tech: Through the use of innovative strategies and technology.
- Customer Needs: Offer bespoke designs and tailored solutions, catering to the diverse needs of businesses of all scales and verticals to allow businesses to reflect their brand identity.
- Virtual Office: Providing virtual office services with a business address to enhance brand image and credibility without the overhead costs of a physical office space.
Future Business Roadmap for Alt.f Coworking
- Service Industry: Catering to a big group that remained with AltF Coworking, such as service industries; besides that technology, marketing, banking, finance, and insurance.
- New locations: Expanding to locations in Mohan Cooperative Industrial Estate.
- Continue to grow: As part of its vision to expand across India in the next 5 years.
Strategy to Increase Valuation
- Focus on delivering profit: By focusing on service delivery.
- Reduce Cost: Focus on reducing and streamlining costs for operations.
- Find Unique Edge: By tailoring to the needs of businesses of all scales and verticals to allow businesses to reflect their brand identity.
By focusing on offering value for its service offerings, Alt.f Coworking is in a strong position to establish itself as a leading name in the co-working office spaces.
