Bartisans Shark Tank India Episode Review – Shark Tank India Episode Review

Date: 26/Jan/2023 – Season 3

Bartisans Shark Tank India Episode Founders:

• Jovita and Jordan Mascarenhas (Mother and Son Duo)

Bartisans Shark Tank India Business Overview:

• Bartisans is a brand that specializes in 100% natural ready-to-pour cocktail mixers. The brand has its manufacturing unit, offers pan India delivery, and ensures a 12-month shelf life for its products. Bartisans operates dark warehouses in metro cities like Delhi and Bangalore, reporting a minimal 1% breakage rate.

Bartisons Shark Tank India Key Points:

• The founders are seeking 1 crore for 2.5% equity at a 40 Crore valuation.
• The market size, as per Money Control, is projected to be 7200 crores by 2030.
• Bartisans achieves 88% of its sales through its own website.
• August 2022 revenue was 35 lakhs, with a net revenue of 1.3 crores. The projected revenue is 4 crores.

Bartisans Shark Tank India Episode Investment and Shark Responses:

• Aman declined due to concerns about the small market size.
• Radhika suggested focusing on a boutique business rather than aiming for a billion-dollar dream and declined.
• Ritesh expressed concerns about clarity in the F&B business and declined.
• Peeyush cited the absence of an industry expert in the core team and declined.
• Vineeta appreciated the packaging and offered 48 lakhs for 3% at a 16 Crore valuation, along with 52 lakhs as debt at 8% interest for 3 years.
• The founders politely declined Vineeta’s offer.

Bartisans Website Analysis:

• The website (Bartisans) is built on Shopify and has shown impressive organic traffic with over 8000 visitors and more than 2000 keywords. It is performing well organically and ranks in the top 10 for various keywords.

Bartisans Shark Tank India Conclusion:

• Bartisans, despite positive website traction and an interesting product offering, did not secure an investment in this episode. The founders were discerning in evaluating the offers and chose to decline Vineeta’s proposal.

Detailed Summary: Bartisans on Shark Tank India Season 3

Bartisans, a venture led by the mother-son duo Jovita and Jordan Mascarenhas, presented their 100% natural ready-to-pour cocktail mixer brand on Shark Tank India Season 3.

Product and Operations: Bartisans stands out as a brand offering natural cocktail mixers, emphasizing quality with its own manufacturing unit and a robust pan-India delivery system. The products boast a 12-month shelf life, and strategic dark warehouses in metro cities like Delhi and Bangalore help maintain product integrity, with only a 1% breakage rate.

Funding Request and Valuation: Seeking a financial boost, Bartisans pitched a request for 1 crore in exchange for 2.5% equity, valuing the company at 40 crores. The founders were positioned to tap into a market projected to reach 7200 crores by 2030, with a substantial portion of their sales, 88%, generated through their own website.

Financial Overview: In August 2022, Bartisans showcased impressive financials, raking in a revenue of 35 lakhs with a net revenue of 1.3 crores. The company projected further growth, anticipating a revenue of 4 crores.

Shark Responses: Aman, considering the relatively small market size, opted not to invest. Radhika echoed this sentiment, suggesting a shift towards boutique business rather than pursuing a billion-dollar dream, especially with sugary drinks facing a gradual decline. Ritesh expressed concerns about clarity in the F&B business model, while Peeyush cited the absence of an industry expert in the core team.

Vineeta’s Offer and Founders’ Response: Vineeta, impressed by the thoughtful packaging and positive brand vibes, extended an offer of 48 lakhs for 3% equity at a valuation of 16 crores. Additionally, she proposed a debt offer of 52 lakhs with 8% interest for a duration of 3 years. Despite the thoughtful offer, the founders politely declined.

Digital Presence: Bartisans’ website, hosted on Shopify at https://www.bartisans.in/, showcased an impressive organic reach with over 8000 monthly organic traffic and competition on more than 2000 keywords. The brand is evidently performing well organically, securing top 10 rankings for numerous keywords.

In summary, while Bartisansdidn’t secure investment on Shark Tank India, its organic success and the founders’ commitment to a quality product position them well for continued growth in the competitive F&B market.

Business Plan for Bartisans – Natural Cocktail Mixers

1. Bartisans Business Potential in India:

• Growing Interest: Increasing consumer interest in natural and healthy beverage options.
• Evolving Market: The cocktail mixer market is evolving, with potential for premium and unique offerings.
• Urban Lifestyle: Target urban areas with a fast-paced lifestyle and a demand for convenience.

2. Bartisans Marketing Strategy:

• Online Presence: Leverage digital marketing and e-commerce platforms to reach a wide audience.
• Health Focus: Emphasize the health benefits of 100% natural ingredients in cocktail mixers.
• Social Media Campaigns: Engage consumers through visually appealing and informative social media campaigns.
• Collaborations: Partner with influencers, bars, and restaurants to enhance brand visibility.

3. Bartisans Distribution Strategy:

• Pan India Delivery: Utilize a robust delivery network for nationwide coverage.
• Strategic Warehousing: Continue operating dark warehouses in metro cities for efficient distribution.
• Retail Partnerships: Collaborate with premium retailers to expand product availability.

4. Bartisans Good Things:

• Quality Control: In-house manufacturing ensures control over product quality.
• Market Reach: Pan India delivery and dark warehouses increase market reach.
• Product Longevity: A 12-month shelf life offers strategic inventory management.

5. Bartisans Challenges:

• Market Competition: Competing with established brands in the cocktail mixer segment.
• Logistical Complexities: Managing logistical challenges in nationwide delivery.
• Consumer Education: Educating consumers about the benefits of natural ingredients.

6. Bartisans Mitigation Strategies:

• Effective Marketing: Implement robust marketing campaigns to stand out in a competitive market.
• Optimized Logistics: Invest in efficient logistical solutions and reliable delivery partners.
• Consumer Outreach: Conduct targeted campaigns to educate consumers about natural ingredients.

Conclusion:

Bartisans has the potential to thrive in India’s evolving market for natural and premium cocktail mixers. A focused marketing strategy, efficient distribution, and addressing challenges through strategic planning will contribute to the brand’s success.