Shreyansh Chauhan and Anousha Chauhan are the founders of Beautywise, a brand specializing in advanced beauty and health supplements.
Their vision is to enhance skin, hair, and overall well-being through scientifically backed nutritional formulations.
Brand Overview
Beautywise focuses on creating beauty and health supplements that aim to improve skin, hair, and overall wellness.
Beautywise leverages science-backed formulations to deliver noticeable results in the personal care sector.
Beautywise caters to the growing demand for preventive healthcare, targeting consumers who prefer holistic beauty solutions.
Shark Tank India Appearance & Ask
The founders pitched on Shark Tank India Season 4, seeking ₹1 crore for 1.5% equity, valuing their company at ₹66.67 crore.
Their pitch highlighted:
The rising demand for beauty supplements in India.
A commitment to clinical research and regulatory compliance for their products.
Projected revenue growth from ₹50 lakh in FY22 to ₹14.5 crore by FY25.
Season and Episode Air Date
Season: 04
Episode: 41
Episode Air Date: Monday, 03 March 2025
Product Overview
Beautywise offers a range of advanced beauty supplements designed to enhance skin, hair, and overall well-being.
Beautywise products are formulated based on scientific research and clinical studies to ensure efficacy.
A notable claim includes weight loss benefits, supported by a study involving 60 participants.
Investor Reactions
Vineeta Singh:
Praised the Beautywise for capitalizing on the booming demand for beauty supplements in India.
Highlighted the consumer shift toward preventive healthcare and wellness but did not make an offer.
Namita Thapar:
Raised concerns about the scientific validity of weight loss claims on product packaging.
Opted out after questioning the ethical marketing of such claims.
Ritesh Agarwal:
Offered ₹1 crore for 2.38% equity but did not proceed further after negotiations.
Kunal Shah:
Made a higher bid of ₹2.15 crore for 5% equity, showcasing confidence in the brand’s potential.
Aman Gupta:
Offered ₹1 crore for 3% equity initially but later secured the deal independently with ₹3 crore for 6% equity.
Customer Engagement Philosophy
Beautywise aims to redefine beauty by addressing it from within through scientifically backed nutritional supplements.
The brand focuses on building trust with customers by delivering visible results and adhering to clinical standards.
Product Highlights
Advanced beauty supplements targeting skin, hair, and overall wellness.
Science-backed formulations ensuring efficacy and safety.
Claims supported by clinical studies, including weight loss benefits.
Future Vision
Boosting Sales Growth: Achieve projected revenue of ₹14.5 crore by FY25 through strategic marketing and distribution expansion.
Expanding Product Line: Introduce new supplements catering to specific needs like anti-aging, immunity enhancement, and stress management.
Strengthening Brand Awareness: Launch educational campaigns highlighting the benefits of science-backed beauty solutions.
Scaling Distribution Channels: Expand offline presence in premium retail stores while strengthening e-commerce platforms.
Key Takeaways
Beautywise successfully secured funding from Aman Gupta, leveraging his expertise in scaling consumer brands.
The deal marked a significant milestone for the brand as it aims to thrive in India’s growing nutraceutical market.
With strategic mentorship and focused execution, Beautywise has immense potential to become a leader in the preventive healthcare and beauty supplement industry.
Deal Finalized or Not
After intense negotiations, the founders secured a deal with Aman Gupta for ₹3 crore for 6% equity, valuing the company at ₹50 crore.
Aman Gupta’s expertise in scaling consumer brands was a key factor in their decision.
Beautywise Shark Tank India Review Website Data
Category
Details
Website
Beautywise
E-commerce Platform
Shopify
Advertising
Google Ads
SEO Performance
Good SEO, Improvement Needed
Organic Traffic
1.6K visitors per month
Founders
Shreyansh Chauhan and Anousha Chauhan
Brand Focus
Advanced beauty and health supplements, scientifically backed formulations for skin, hair, and overall wellness.
Shark Tank India Appearance
Season: 4, Episode: 41, Air Date: 03 March 2025
Ask on Shark Tank India
₹1 crore for 1.5% equity, valuation: ₹66.67 crore
Investor Reactions
Vineeta Singh – Praised demand, but no offer. Namita Thapar – Concerns about weight loss claims. Ritesh Agarwal – Offered ₹1 crore for 2.38%, Kunal Shah – ₹2.15 crore for 5%, Aman Gupta – ₹3 crore for 6% equity.
Customer Engagement
Focus on trust through visible results, addressing beauty from within with science-backed supplements.
Product Highlights
Advanced supplements for skin, hair, and wellness, supported by clinical studies.
Future Vision
Sales growth, product expansion (anti-aging, immunity, stress management), scaling distribution channels (e-commerce and offline).
Deal Finalized
Deal with Aman Gupta for ₹3 crore for 6% equity, company valuation: ₹50 crore
Business Potential
Indian nutraceutical market expected to grow from $8B in 2024 to $18B by 2030, with beauty supplements growing at a CAGR of 12%.
Total Addressable Market (TAM)
₹12,000 crore (~$1.45B)
Serviceable Addressable Market (SAM)
₹3,600 crore (~$435M)
Serviceable Obtainable Market (SOM)
₹360 crore (~$43.5M)
Target Audience
Age: 25-45 years, Predominantly women (70%), Middle-class to affluent households (₹8–20 lakh annual income), Urban metros and Tier-1 cities
Psychographics
Health-conscious, value scientifically backed products with visible results, Millennials and Gen Z focused on wellness and self-care.
Content Marketing Strategy
Blogs and videos on skin health, customer testimonials, SEO optimization, and influencer collaborations.
SEO Goals
Increase traffic from 1.6K to 10K visitors/month within six months
Social Media Campaigns
Instagram, Facebook, YouTube, campaigns like “#BeautyFromWithin”
Paid Ads Strategy
Google Ads for high-intent keywords, retargeting website visitors for conversions.
Distribution Strategy
D2C sales on the website, partnerships with Amazon, Nykaa, Flipkart, offline presence in retail stores, and collaborations with dermatologists and wellness clinics.
Advantages
High demand for science-backed beauty, premium brand positioning, strategic backing from Aman Gupta.
Challenges
Skepticism about weight loss claims, high competition, limited offline presence.
Boost traffic to 10K visitors/month, achieve ₹14.5 crore revenue by FY25, expand product range.
Medium-Term Goals
Introduce new products, establish partnerships with dermatologists, expand offline presence in Tier-2 cities.
Long-Term Goals
Enter international markets (Southeast Asia), achieve ₹50 crore revenue by FY30.
Roadmap to Increase Valuation
Collaborations with influencers and celebrities, scaling in South India, R&D investments for Ayurvedic-infused supplements.
Beautywise Shark Tank India Business Plan
Business Potential in India
Market Context:
The Indian nutraceutical market is projected to grow from $8 billion in 2024 to $18 billion by 2030, driven by increasing health awareness and demand for preventive healthcare solutions.
The beauty supplements segment, a subset of the nutraceutical market, is witnessing a CAGR of 12%, fueled by rising disposable incomes and consumer interest in holistic beauty solutions.
Globally, the beauty supplements market is estimated to reach $9.4 billion by 2028, with India emerging as a key growth market.
Opportunity:
Rising consumer preference for science-backed, result-oriented beauty products.
Increased focus on preventive healthcare and wellness, particularly among urban millennials and Gen Z.
Total Addressable Market (TAM)
TAM Calculation:
Target audience: Urban population (~480 million people).
Estimated penetration: ~5% of urban consumers interested in beauty supplements (~24 million people).
Annual spend per consumer: ₹5,000.
TAM = ₹12,000 crore (~$1.45 billion).
Serviceable Addressable Market (SAM):
Focus on Tier-1 cities (~30% of urban population).
SAM = ₹3,600 crore (~$435 million).
Serviceable Obtainable Market (SOM):
Targeting early adopters (~10% of SAM initially).
SOM = ₹360 crore (~$43.5 million).
Ideal Target Audience and Demographics
Age: 25–45 years.
Gender: Predominantly women (70%) but also targeting men (30%).
Income Level: Middle-class to affluent households (₹8–20 lakh annual income).
Location: Urban metros and Tier-1 cities like Delhi, Mumbai, Bangalore, and Hyderabad.
Consumers who prioritize scientifically backed products with visible results.
Millennials and Gen Z who value holistic wellness and self-care.
Content and Digital Marketing Strategy
Content Marketing:
Publish blogs and videos on topics like “Benefits of Collagen Supplements” or “How Nutritional Supplements Improve Skin Health.”
Share customer testimonials showcasing visible results from using Beautywise products.
SEO Optimization:
Improve SEO performance by targeting keywords like “best beauty supplements India” and “science-backed skin care.”
Increase organic traffic from the current 1.6K visitors/month to at least 10K visitors/month within six months.
Social Media Campaigns:
Use Instagram, Facebook, and YouTube to showcase product benefits through influencer collaborations.
Run campaigns like “#BeautyFromWithin” to engage younger audiences.
Paid Ads:
Launch Google Ads targeting high-intent keywords such as “buy collagen supplements” or “nutritional hair care.”
Retarget website visitors with personalized offers to boost conversions.
Distribution Strategy
Direct-to-consumer (D2C) sales via the Beautywise website.
Partner with premium e-commerce platforms like Amazon, Nykaa, and Flipkart for broader reach.
Expand offline presence in premium retail stores and pharmacies across Tier-1 cities.
Collaborate with dermatologists, nutritionists, and wellness clinics for product recommendations.
Advantages
High demand for science-backed beauty solutions in a growing nutraceutical market.
Strong brand positioning as a premium yet accessible product line targeting holistic wellness.
Backing from Aman Gupta, whose expertise in scaling consumer brands adds strategic value.
Challenges
Skepticism about weight loss claims could affect brand credibility.
High competition from established players like OZiva and Wellbeing Nutrition.
Limited offline presence compared to competitors.
Reasons for Success
Growing consumer interest in preventive healthcare aligns with Beautywise’s product offerings.
Science-backed formulations ensure credibility and efficacy in a crowded market.
Strategic mentorship from Aman Gupta provides expertise in branding and scaling.
Mitigation Strategies
Conduct larger clinical trials in India to validate weight loss claims and build trust among consumers.
Differentiate through innovative formulations targeting niche segments like anti-aging or stress management.
Focus on educational campaigns to address consumer skepticism about supplements.
Future Business Roadmap
Short-Term Goals (0–1 Year):
Boost organic traffic from 1.6K visitors/month to at least 10K visitors/month through SEO improvements.
Achieve projected revenue of ₹14.5 crore by FY25 through aggressive marketing campaigns.
Expand product range with trial packs or subscription models to encourage repeat purchases.
Medium-Term Goals (1–3 Years):
Introduce new product lines targeting specific needs like immunity enhancement or gut health.
Establish partnerships with dermatologists and wellness clinics for endorsements.
Expand offline presence in Tier-2 cities while strengthening e-commerce platforms.
Long-Term Goals (3–5 Years):
Enter international markets like Southeast Asia where demand for beauty supplements is rising rapidly.
Develop a proprietary database of customer preferences for personalized marketing campaigns.
Achieve ₹50 crore annual revenue by FY30 through diversified product offerings.
Roadmap to Increase Valuation
Strengthen brand equity through collaborations with top-tier influencers and celebrity endorsements.
Scale operations by entering high-growth regions such as South India (fastest-growing nutraceutical market).
Invest in R&D to innovate new products that cater specifically to Indian consumer needs (e.g., Ayurvedic-infused supplements).
Beautywise has immense potential to disrupt the Indian beauty supplement market by addressing the growing demand for holistic wellness solutions backed by science. With strategic marketing efforts, consistent sales growth, and product innovation under Aman Gupta’s mentorship, it can establish itself as a leader while achieving long-term scalability and profitability in the nutraceutical industry.
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