Ekatra Shark Tank India Review

Entrepreneur Name – Aishwarya Jhawar & Minakshi Jhawar

About the Entrepreneur – Aishwarya Jhawar and Minakshi Jhawar are both from Kota. Aishwarya has a background in urban planning, and during her work with communities, she noticed that many women possessed skills and talents that could positively impact the world, but lacked a platform to do so. This realization led her to team up with Minakshi, her mother.

LinkedIn Profile – https://www.linkedin.com/in/aishwarya-jhawar-503baa184/

Brand NameEkatra
Brand Websitehttps://ekatrahandmade.com/
Business CategoryLifestyle Products

Innovation – Yes, Ekatra Handmade is a brand that produces eco-friendly everyday utility and lifestyle products, with a focus on providing women with maximum opportunities through their designs.

Company Valuation₹1 Crore
Equity Asked₹40 Lakhs for 10% Equity
Deal ClosedYes
Final Shark Tank Deal₹20 Lakhs for 20% Equity and ₹20 Lakhs Debt
Target City/CountryIndia
Total Addressable MarketUS$103.40m
ProductLifestyle Products

About the Product – Ekatra is a sustainable art brand that produces Eco-friendly stationery and lifestyle products, which are available on 19 marketplaces worldwide. In just a year and a half of operation, they have partnered with popular names such as Fab India and Netflix, as well as collaborating with 25 retail stores across India.

Additionally, 80% of their products are crafted by women, with a team size of 23 women. Ekatra also offers training for women in stitching and weaving to support women’s empowerment.

Conclusion –

Aishwarya Jhawar & Minakshi Jhawar asked ₹40 Lakhs for 10% Equity. Sharks Peyush and Amit offered ₹20 Lakhs for 20% Equity and ₹20 Lakhs Debt. It concluded in a successful deal.

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