Entrepreneur Name – Aishwarya Jhawar & Minakshi Jhawar
About the Entrepreneur – Aishwarya Jhawar and Minakshi Jhawar are both from Kota. Aishwarya has a background in urban planning, and during her work with communities, she noticed that many women possessed skills and talents that could positively impact the world, but lacked a platform to do so. This realization led her to team up with Minakshi, her mother.
LinkedIn Profile – https://www.linkedin.com/in/aishwarya-jhawar-503baa184/
| Brand Name | Ekatra |
| Brand Website | https://ekatrahandmade.com/ |
| Business Category | Lifestyle Products |
Innovation – Yes, Ekatra Handmade is a brand that produces eco-friendly everyday utility and lifestyle products, with a focus on providing women with maximum opportunities through their designs.
| Company Valuation | ₹1 Crore |
| Equity Asked | ₹40 Lakhs for 10% Equity |
| Deal Closed | Yes |
| Final Shark Tank Deal | ₹20 Lakhs for 20% Equity and ₹20 Lakhs Debt |
| Target City/Country | India |
| Total Addressable Market | US$103.40m |
| Product | Lifestyle Products |
About the Product – Ekatra is a sustainable art brand that produces Eco-friendly stationery and lifestyle products, which are available on 19 marketplaces worldwide. In just a year and a half of operation, they have partnered with popular names such as Fab India and Netflix, as well as collaborating with 25 retail stores across India.
Additionally, 80% of their products are crafted by women, with a team size of 23 women. Ekatra also offers training for women in stitching and weaving to support women’s empowerment.
Conclusion –
Aishwarya Jhawar & Minakshi Jhawar asked ₹40 Lakhs for 10% Equity. Sharks Peyush and Amit offered ₹20 Lakhs for 20% Equity and ₹20 Lakhs Debt. It concluded in a successful deal.
