Categories Business AgroTech food

Honey Twigs Shark Tank India Episode Review

Honey Twigs Shark Tank India Episode Website Information:

  • The website,, is developed on Shopify with a custom theme design.
  • The website is actively targeting over 1000 keywords to attract more than 2500 visitors.

Honey Twigs Shark Tank Vision of Honey Twigs:

  • The vision of Honey Twigs is to present natural honey in unique packaging for people to consume anytime, anywhere.

Honey Twigs Shark Tank India Episode Founders:

  • Paras Fatnani (Co-Founder):
    • Holds a diploma in event management with a bachelor’s in commerce.
    • Studied Design Thinking & Creativity for Business at the University of Westminster.
    • Explored leadership skills at INSEAD.
    • Also manages SEED Global Education business.
  • Jigar Mehta (Co-Founder):
    • Holds an MA in Marketing and Communication from the University of Westminster.
    • Brings prior marketing experience to the business.
  • Prafull Dwivedi (Co-Founder):
    • Holds a bachelor’s degree from the University of Allahabad.
    • Completed master’s from Symbiosis International University.
    • Previously engaged in leadership roles at VLCC.

About Honey Twigs Business:

  • Started in 2025 as Nestwork Foods Private Limited.
  • Focus on improving the use of honey, introducing it in chocolate and various small-bite servings.
  • Currently selling in 10 and 30 Honey Twigs packs.

Honey Twigs Shark Tank India Episode:

  • Featured in Season 3, Episode 12, airing on 6th February 2024.
  • Founders presented a unique packaging solution for natural honey to the Shark judges.

Honey Twigs Shark Tank India Episode Business Statistics:

  • Regular honey priced at ₹100-₹120, premium honey at ₹300-₹350, and Honey Twigs at ₹200.
  • Sales: ₹1.3 crore (FY 20-21), ₹2.6 crore (FY 21-22), projected ₹6-9 crore (FY 23-24).
  • Monthly Sales (in lakhs): June ’23 – ₹55, July ’23 – ₹18, August ’23 – ₹35, September ’23 – ₹35.
  • Sales Split: Domestic (65%), International (35%).

Honey Twigs Shark Tank India Equity Structure:

  • Paras Fatnani: 36%
  • Jigar Mehta: 36%
  • Prafull Dwivedi: 5%
  • Angels: 10%
  • Strategic Investors: 13%

Honey Twigs Shark Tank Deal:

  • Deal with Sharks Peyush Bansal, Ritesh Agrawal, and Anupam Mittal for ₹75 lakh for 3% equity, valuing the business at ₹25 crore.

Additional Details:

Honey Twigs Shark Tank India Episode Conclusion:

  • The founders presented Honey Twigs as a unique solution for honey consumption, attracting attention and investment from Sharks. The business shows promising growth with a strategic approach to marketing and product innovation.

Business Plan for Honey Twigs:

1. Vision and Mission:

  • Vision: To present natural honey in unique packaging, enabling convenient consumption.
  • Mission: Redefine honey consumption with innovative packaging and sustainable practices.

2. Business Potential in India:

  • Market Size: India’s honey market is estimated at ₹1,200 crores.
  • Growth Rate: 15% annually, driven by health-conscious consumers.
  • Trends: Increasing demand for natural and innovative food products.

3. Total Addressable Market (TAM):

  • TAM Estimate: ₹1,200 crores (Indian honey market).
  • Target Share: Aim for 1% of the market share in the next 3 years.

4. Ideal Target Audience and Demographics:

  • Age Group: 18-45, health-conscious individuals.
  • Demographics: Urban and semi-urban areas with higher disposable income.
  • Preferences: Consumers seeking natural and innovative food products.

5. Marketing Strategy:

  • Brand Positioning: Position Honey Twigs as the go-to choice for convenient and natural honey consumption.
  • Online Presence: Leverage digital platforms for marketing, focusing on Instagram and health-conscious forums.
  • Collaborations: Partner with health influencers for product endorsements.

6. Content and Digital Marketing Strategy:

  • Content Creation: Engage in storytelling about the journey of honey, benefits, and the uniqueness of Honey Twigs.
  • Digital Platforms: Utilize SEO and social media to reach the target audience.
  • Educational Content: Create content about the benefits of honey and sustainable packaging.

7. Distribution Strategy:

  • Online Channels: Sell through the official website and e-commerce platforms.
  • Retail Partnerships: Collaborate with health food stores, supermarkets, and specialty stores.
  • Subscription Models: Introduce subscription plans for regular consumers.

8. Advantages:

  • Innovative Packaging: Unique honey twig design for convenient and mess-free consumption.
  • Natural Ingredients: Position as a 100% natural honey product.
  • Sustainability: Emphasize eco-friendly packaging and sustainable practices.

9. Challenges:

  • Market Competition: Navigate the competitive honey market.
  • Consumer Awareness: Educate consumers about the benefits of Honey Twigs.
  • Supply Chain Management: Ensure a stable and efficient supply chain.

10. Reasons for Success:

  • Innovation: Unique packaging sets Honey Twigs apart.
  • Quality: Maintain high-quality natural honey.
  • Strategic Marketing: Target the right audience through effective digital marketing.

11. Mitigation Strategies:

  • Competitor Analysis: Keep adapting to market trends and stay ahead.
  • Educational Campaigns: Regularly educate consumers about honey benefits.
  • Supply Chain Optimization: Continuously optimize the supply chain for efficiency.

12. Future Business:

  • Product Expansion: Introduce new honey-based products.
  • International Expansion: Explore opportunities in global markets.
  • Sustainability Initiatives: Enhance eco-friendly practices.

13. Roadmap to Increase Valuation:

  • Strategic Partnerships: Collaborate with established brands for increased visibility.
  • Revenue Diversification: Expand product line to include related health products.
  • Innovative Packaging: Continuous improvement in packaging for consumer appeal.

In Conclusion: Honey Twigs aims to revolutionize honey consumption by offering a unique and convenient product. With a focus on innovation, sustainability, and strategic marketing, the brand has the potential to capture a significant share in the growing honey market.

1 comment

oshee saxena says:

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