Katidhan Shark Tank India Episode Review

Katidhan Shark Tank India Episode Review

Website Information:

  • Website:- Katidhan
  • Build on CMS WordPress
  • Lack of SEO
  • ORGANIC TRAFFIC:- 1 organic visitors per month


  • SR Ayan is the founder of Katidhan.
  • S R Ayan is a technological artist known for his multifaceted approach, integrating design, engineering, and business principles to drive impactful projects with scalability.
  • He focuses on striking a balance between disruptive and incremental innovation, emphasizing the execution process from conceptualization to the development of real-world products.
  • Ayan’s passion for robotics drives his quest for collaboration, seeking teams to amplify the scalable impact of robotic technologies.
  • Operating under his independent consulting brand “SRA,” Ayan showcases exceptional strategic design skills, collaborating with leading startups, corporates, innovation labs, and developmental organizations.
  • Recognized as an innovator and sustainable technology entrepreneur, Ayan has earned leadership roles and numerous awards across various forums.
  • Additionally, Ayan serves as a core member of a company dedicated to developing tech solutions addressing wildlife conflicts sustainably in the agricultural sector.

Katidhan Shark Tank India Episode


  • Katidhan, a wildlife tracking and monitoring system, is the first pitch on Shark Tank India.
  • Founder SR Ayan presents a solar-powered autonomous light deterrence solution that protects crops from wild animals.
  • Interaction includes discussions on business acumen and market potential.
  • The system activates at sunset and emits various light patterns throughout the night, scaring animals and preventing them from entering.

Pitch Details:

  • Ayan seeks Rs 1.5 Crores for a 2.5% equity stake.
  • Explains the concept, working mechanism, and effectiveness of the product.
  • Highlights two product SKUs designed to deter animals and safeguard farmlands.

Financials and Impact:

  • Discusses cost-effectiveness and savings for farmers.
  • Shares revenue generated through the innovative product.

Sharks’ Response:

  • Sharks express uncertainty due to the main buyers being government bodies and NGOs, citing high pricing.
  • Ritesh offers Rs 75 Lakhs for 5% equity plus Rs 75 Lakhs debt at 10% interest for 3 years.
  • Others refrain from making offers.

Deal Acceptance:

  • Ayan accepts Ritesh’s offer, expressing gratitude for the unexpected deal and its favorable terms.
  • Sharks acknowledge the uniqueness and potential of the product, agreeing that it’s a beneficial deal for both parties.

Pitch Highlights:

  • Ayan explains the product’s functionality and its two variations for deterring different animals.
  • He highlights cost savings for farmers who have used Katidhan.
  • Revenue figures are presented, showcasing the product’s effectiveness.

Shark Tank India Air Date:

  • Season 3, Episode 41, 18 March 2024

Shark Concerns:

  • The Sharks are hesitant due to the product’s primary target market – government bodies and NGOs – which raises concerns about long sales cycles.
  • The high price point for the technology is another concern.

Investment Offer:

  • Ritesh offers a unique deal: Rs 75 lakh equity for 5% ownership + Rs 75 lakh debt at 10% interest for 3 years (interest is only paid when funds are withdrawn).
  • Other Sharks acknowledge the offer’s value (15x valuation on a hardware product).


  • Ayan accepts Ritesh’s offer, securing investment for Katidhan.

Katidhan Shark Tank Review Website Data

Katidhan Shark Tank Review Website Data

Website Information
PlatformWordPress (CMS)Katidhan Website
SEONeeds Improvement (Low Organic Traffic)
Organic Traffic1 visitor/month
NameSR AyanKatidhan Website
ExpertiseTechnological Artist (Design, Engineering, Business)Katidhan Website
FocusScalable Solutions & Sustainable ProjectsKatidhan Website
ExperienceStartups, Corporates, Development OrganizationsKatidhan Website
RecognitionLeader & Award-Winning Entrepreneur (Sustainable Tech)Katidhan Website
NameKatidhanKatidhan Website
DescriptionSolar-powered wildlife tracking & monitoring system with autonomous light deterrenceKatidhan Website
FunctionActivates at sunset, emits light patterns to scare animals, protects cropsKatidhan Website
VariationsTwo, for deterring different wildlife speciesKatidhan Website
Business Potential in India
Factor 1Large Agricultural Sector (2nd Largest Producer)
Factor 2Wildlife Conflict (Crop Damage)
Factor 3Government Focus on Mitigation
Total Addressable Market (TAM)
Net Sown Area140 million hectaresDepartment of Agriculture & Cooperation (2023)
Market Penetration1% (targeting high-risk areas)Assumption
Estimated Cost per UnitRs. 60,000/hectareAssumption based on product variations & coverage
TAM Calculation140 million hectares * 1% * Rs. 60,000/hectare = Rs. 8,400 crore
Ideal Target Audience
DemographicsFarmers in rural areas (high wildlife-human conflict regions)
PsychographicsConcerned about crop protection, open to sustainable solutions
Marketing Strategy
Content MarketingBlog posts on wildlife damage, Katidhan benefits, farmer success stories
Educational VideosShowcase product functionality and installation
Influencer PartnershipsPartner with agricultural influencers and NGOs
Digital Marketing Strategy
Social Media AdsTargeted ads on Facebook & Instagram (location & interests)
Google AdsFocus on keywords related to wildlife damage, crop protection, sustainable solutions
Banner AdsPartner with agricultural websites and forums
Distribution Strategy
Direct SalesSell through company website & collaborate with agricultural equipment suppliers
Government & NGO PartnershipsParticipate in tenders and collaborate with relevant NGOs
Pilot ProgramsImplement programs with farmer cooperatives to demonstrate impact
Sustainable SolutionReduces wildlife-human conflict without harming animals
Proven EffectivenessLight deterrence has a successful track record
Cost-EffectiveSaves farmers money in the long run compared to traditional methods
Scalable TechnologySuitable for deployment across large agricultural areas
High Initial InvestmentCost of the Katidhan unit might be a barrier for some farmers
Long Sales CyclesDealing with government/NGOs can involve lengthy procurement processes
CompetitionAlternative wildlife deterrence methods already exist
Reasons for Success
Focus on EducationProviding farmers with clear information about Katidhan’s benefits
PartnershipsCollaboration with key stakeholders (NGOs, government agencies)
Data-Driven ApproachCollecting data on Katidhan’s effectiveness to showcase value
Flexible Pricing ModelsConsider pay-as-you-save options or government subsidies
Mitigation Strategies
Financing OptionsPartner with financial institutions to provide loan options for farmers
Freemium ModelOffer a basic version with limited functionality at a lower price point
Highlight Long-Term ROIEmphasize cost savings through reduced crop damage
Invest in R&DContinuously improve technology and explore cost-reduction opportunities
Future Business Roadmap
Product Line ExpansionDevelop additional features like remote monitoring and animal identification

Katidhan: Scaling Sustainable Wildlife Deterrence

Katidhan Shark Tank India Episode Review


  • Katidhan is a solar-powered wildlife tracking and monitoring system with autonomous light deterrence.
  • The system activates at sunset, emitting various light patterns to scare away animals and protect crops.
  • Offers two product variations for deterring different wildlife species.

Business Potential in India:

  • Large Agricultural Sector: India is the world’s second-largest producer of agricultural products.
  • Wildlife Conflict: Crop damage due to wild animals is a significant issue for Indian farmers.
  • Government Focus: The Indian government is actively seeking solutions to mitigate wildlife-human conflict.

Total Addressable Market (TAM):

  • Considering 140 million hectares of net sown area in India (Source: Department of Agriculture & Cooperation, 2023) and assuming a 1% potential market penetration (targeting high-risk areas), the TAM is approximately Rs. 8,400 crore (140 million hectares * 1% * Rs. 60,000/hectare). (Note: Rs. 60,000/hectare represents an estimated cost per unit based on potential product variations and coverage area)

Ideal Target Audience:

  • Demographics: Farmers in rural areas, particularly those in regions with high wildlife-human conflict.
  • Psychographics: Individuals concerned about crop protection and open to sustainable solutions.

Marketing Strategy:

Content Marketing:

  • Create informative blog posts and articles on wildlife damage, benefits of Katidhan, and success stories from farmers.
  • Develop educational videos showcasing the product’s functionality and installation process.
  • Partner with agricultural influencers and NGOs to promote Katidhan’s effectiveness.

Digital Marketing Strategy:

  • Utilize targeted social media advertising (Facebook, Instagram) based on location and interests (farmers, rural audience).
  • Run Google Ads campaigns focusing on keywords related to “wildlife damage,” “crop protection,” and “sustainable solutions.”
  • Partner with agricultural websites and online forums to display Katidhan banner ads.

Distribution Strategy:

  • Direct Sales: Sell Katidhan units through the company website and collaborate with agricultural equipment suppliers.
  • Government & NGO Partnerships: Participate in government tenders and collaborate with NGOs focused on sustainable agriculture to reach a wider audience.
  • Pilot Programs: Implement pilot programs with farmer cooperatives to demonstrate Katidhan’s impact and secure larger contracts.


  • Sustainable Solution: Reduces wildlife-human conflict without harming animals.
  • Proven Effectiveness: Light deterrence has a successful track record in protecting crops.
  • Cost-Effective: Saves farmers money in the long run compared to traditional methods.
  • Scalable Technology: Suitable for deployment across large agricultural areas.


  • High Initial Investment: The cost of the Katidhan unit might be a barrier for some farmers.
  • Long Sales Cycles: Dealing with government bodies and NGOs can involve lengthy procurement processes.
  • Competition: Alternative wildlife deterrence methods already exist.

Reasons for Success:

  • Focus on Education: Providing farmers with clear information about the benefits of Katidhan.
  • Partnerships: Collaborating with key stakeholders like NGOs and government agencies.
  • Data-Driven Approach: Collecting data on Katidhan’s effectiveness to showcase its value proposition.
  • Flexible Pricing Models: Considering potential pay-as-you-save options or government subsidies.

Mitigation Strategies:

  • Offer Financing Options: Partner with financial institutions to provide loan options for farmers.
  • Develop a Freemium Model: Offer a basic version with limited functionality at a lower price point.
  • Highlight Long-Term ROI: Emphasize the cost savings Katidhan offers through reduced crop damage.
  • Invest in R&D: Continuously improve the technology and explore cost-reduction opportunities.

Future Business Roadmap:

  • Product Line Expansion: Develop additional features for Katidhan, such as remote monitoring and animal identification.
  • International Expansion: Enter markets with similar challenges of wildlife-human conflict.
  • Data Analytics Platform: Build a platform that collects data on wildlife activity and helps predict animal movements.

Valuation Roadmap:

  • Increase Brand Awareness: Implement the content and digital marketing strategies outlined above.
  • Secure Large-Scale Deployments: Fulfill government contracts, pilot programs, and partnerships with NGOs to demonstrate successful implementation and impact.
  • Demonstrate Revenue Growth: Focus on increasing sales through various channels and showcasing profitability.
  • Highlight Social Impact: Quantify the positive environmental and social impact of Katidhan, such as reduced human-wildlife conflict and increased farmer income.

By implementing these strategies, Katidhan can address the concerns raised on Shark Tank India and position itself as a leading solution for sustainable wildlife deterrence in the agricultural sector. This will pave the way for future growth, potential acquisitions, and a significant increase in valuation.

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