Smotect Shark Tank India Episode Review

Smotect Shark Tank India Episode Review

Website Information:

  • Website:- Smotect
  • Build on E-commerce Shopify
  • Advertise with Google Ads and Twitter(X) Ads
  • Boosts with SEO
  • ORGANIC TRAFFIC:- 16,711 organic visitors per month

Smotect Founder:

  • Gurjeet Singh is the founder of Smotect, which offers scientifically proven Natural Tablets.
  • The tablets contain a unique formulation of 12 therapeutic herbs.
  • They aid in reducing nicotine dependence and preparing the body and mind for smoking cessation.
  • Its tablets protect and restore vital organs such as the lungs, heart, brain, and skin.
  • The product is 100% safe and natural, with no nicotine content.
  • It has been clinically proven to be effective.
  • The formulation is patented and approved by the FDA.
  • It is also certified by GMP (Good Manufacturing Practice) standards.

Smotect Shark Tank India Episode


Smotect, a company offering nicotine-free, herbal tablets to aid smoking cessation, pitched their product on Shark Tank India.

  • It offers nicotine-free tablets formulated with 12 therapeutic herbs to aid individuals in quitting smoking.
  • Available in tablets and sachets
  • Claims a success rate backed by over 40,000 users
  • The founders emphasize the scientific evidence supporting their product’s efficacy in addressing nicotine addiction and preparing the body and mind for cessation.


  • Founder Gurjeet Singh initially sought Rs 1 crore investment but faced rejection from Zomato boss Deepinder Goyal due to perceived red flags.
  • Anupam Mittal surprised everyone with an offer of 50 lakhs equity at 5% and 50 lakhs debt at 15% for three years.
  • Though the founder proposed a counteroffer, Anupam remained firm, stating it had to be a win-win situation.
  • Ultimately, the deal was sealed, leaving the other sharks astonished.
  • Emphasized scientific evidence and a holistic approach to quitting smoking.

Holistic Approach:

  • Smotect provides a natural and holistic alternative to traditional smoking cessation methods.
  • Their goal is to support individuals in achieving better health and overall well-being.

Shark Tank India Air Date:

  • Season 3, Episode 40, 15 March 2024

Shark Tank Appearance:

  • Featured on Shark Tank India, Smotect pitched their product in the latest episode.
  • Their tablets contain 12 herbs including Ashwagandha, Tulsi, Brahmi, and Amla, targeting tobacco cessation.
  • Despite claiming over 40,000 success stories, the founders failed to convince the sharks.

Key Takeaways:

  • Shark Tank India saw a surprising deal for a smoking cessation product.
  • The deal highlights the importance of negotiation and considering alternative investment structures.

Smotect Shark Tank India Review Website Data

Smotect Shark Tank India Review Website Data

Website Information
PlatformShopifySmotect Website
Organic Traffic16,711 visitors per monthWebsite Analytics
Marketing ChannelsGoogle Ads, Twitter Ads, SEOSmotect Website
FounderGurjeet SinghSmotect Website
DescriptionNicotine-free, herbal tablets for smoking cessationSmotect Website
Ingredients12 Ayurvedic herbsSmotect Website
FormatTablets & SachetsSmotect Website
Claimed Success Rate40,000+ usersSmotect Website
BenefitsReduces nicotine dependence, protects vital organsSmotect Website
CertificationsFDA-approved, Clinically Proven, GMP CertifiedSmotect Website
Business Potential in India
Factor 1Large Smoking Population (2nd Highest Globally)World Health Organization (2023)
Factor 2Growing Awareness of Health Risks
Factor 3Shift towards Natural Remedies
Total Addressable Market (TAM)
Smokers in India300 millionTobacco Control in India (2020)
Target Audience5% of smokers (15 million)Assumption
Average Monthly SpendRs. 500Assumption
TAM Calculation15 million * 12 months * Rs. 500 = Rs. 90 billion annually
Ideal Target Audience
DemographicsSmokers aged 30-55, Urban & Rural
PsychographicsHealth-conscious, Open to natural remedies, Motivated to quit
Marketing Strategy
Content MarketingBlog posts, Articles, Video testimonials, Influencer partnerships
Digital Marketing StrategyTargeted social media ads, Google Ads (smoking cessation keywords), Banner ads on health websites
Distribution Strategy
ChannelsDirect Sales (website, marketplaces), Pharmacies, Subscription Model
USPNatural & Holistic approach with Ayurveda
Scientifically ProvenClinical trials for efficacySmotect Website
FDA-approved & SafePeace of mind for usersSmotect Website
CompetitionEstablished methods & pharmaceutical alternatives
Building TrustEncouraging users to switch & highlighting long-term benefits
Brand AwarenessStanding out amongst other cessation solutions
Reasons for Success
Focus on EducationInformative content addressing concerns & benefits
Transparency & CredibilityClinical trials & collaboration with healthcare professionals
Omnichannel DistributionAvailability online, offline, and through subscriptions
Mitigation Strategies
Invest in ResearchStrengthen scientific evidence
Partner with Medical ProfessionalsGain endorsements from doctors
Ethical MarketingInformative content & testimonials, avoid exaggerated claims
Future Business Roadmap
Product Line ExpansionNew variations of tablets/sachets
Global ExpansionEnter international markets
Quit Smoking AppMobile app with additional support & resources
Valuation Roadmap
Increase Brand AwarenessContent marketing, social media engagement, influencer partnerships
Expand Distribution NetworkIncrease online & offline presence through partnerships & subscriptions
Demonstrate Revenue GrowthFocus on increasing sales across channels & showcase profitability
Publish Clinical Trial ResultsEnhance brand credibility & value
Customer Retention & TestimonialsDevelop strategies to retain customers & encourage positive testimonials
Shark Tank India AppearanceFeatured on Season 3, Episode 40Smotect Website
Investment ReceivedRs. 1 crore (Equity & Debt)Smotect Website

Smotect: Redefining Smoking Cessation with Ayurveda

Smotect Shark Tank India Episode Review


  • Smotect offers nicotine-free, herbal tablets formulated with 12 Ayurvedic herbs to aid smoking cessation.
  • Available in both tablets and sachets.
  • Claims a success rate exceeding 40,000 users.
  • Scientifically proven to reduce nicotine dependence and prepare the body and mind for quitting smoking.
  • Protects and restores vital organs like lungs, heart, brain, and skin.
  • 100% natural and safe, with no nicotine content.
  • Clinically proven and FDA-approved.
  • Manufactured under GMP (Good Manufacturing Practice) standards.

Business Potential in India:

  • Large Smoking Population: India has the second-highest smoking population globally (Source: World Health Organization, 2023).
  • Growing Awareness of Health Risks: Increased awareness of the health risks associated with smoking is driving demand for smoking cessation solutions.
  • Shift towards Natural Remedies: Rising popularity of natural and Ayurvedic products creates an opportunity for Smotect.

Total Addressable Market (TAM):

  • Considering 300 million smokers in India (Source: Tobacco Control in India, 2020) and a potential target audience of 5% (15 million) seeking alternative cessation methods, with an average monthly spend of Rs. 500, the TAM for Smotect is approximately Rs. 90 billion annually (15 million * 12 months * Rs. 500).

Ideal Target Audience:

  • Demographics: Smokers aged 30-55, residing in both urban and rural areas.
  • Psychographics: Individuals concerned about health, open to natural remedies, and motivated to quit smoking.

Marketing Strategy:

Content Marketing:

  • Create informative blog posts and articles on the dangers of smoking, benefits of quitting, and how Smotect works.
  • Develop video testimonials showcasing success stories of ex-smokers using Smotect.
  • Partner with health and wellness influencers to promote Smotect and its effectiveness.

Digital Marketing Strategy:

  • Utilize targeted social media advertising (Facebook, Instagram) based on demographics and interests.
  • Run Google Ads campaigns focusing on keywords related to smoking cessation and natural remedies.
  • Partner with health websites and online communities to display Smotect banner ads.

Distribution Strategy:

  • Direct Sales: Sell Smotect tablets and sachets through the company website and online marketplaces like Amazon and Flipkart.
  • Pharmacies: Partner with pharmacies and health stores to increase product accessibility.
  • Subscription Model: Offer monthly subscription plans with convenient delivery of Smotect products.


  • Unique Selling Proposition (USP): Natural and holistic approach to smoking cessation using Ayurveda.
  • Scientifically Proven: Clinical trials validate Smotect’s effectiveness in reducing nicotine dependence.
  • FDA-approved and Safe: Offers peace of mind to users concerned about potential side effects.


  • Strong Competition: Established smoking cessation methods and pharmaceutical alternatives.
  • Building Trust: Encouraging users to switch from traditional methods and highlighting the long-term benefits.
  • Maintaining Brand Awareness: Competing for attention amidst various smoking cessation solutions.

Reasons for Success:

  • Focus on Education: Creating informative content to address concerns and educate users about Smotect’s benefits.
  • Transparency and Credibility: Highlighting clinical trial results and collaborating with healthcare professionals.
  • Omnichannel Distribution: Expanding product availability online, offline, and through subscriptions.

Mitigation Strategies:

  • Invest in Further Research: Conduct additional studies to strengthen the scientific evidence for Smotect’s efficacy.
  • Partner with Medical Professionals: Gain endorsements and recommendations from doctors specializing in smoking cessation.
  • Ethical Marketing: Focus on informative content and user testimonials, avoiding exaggerated claims.

Future Business Roadmap:

  • Product Line Expansion: Develop new variations of Smotect tablets and sachets to cater to different user preferences.
  • Global Expansion: Enter international markets with a high smoking population and growing demand for natural wellness products.
  • Develop a Quit Smoking App: Create a mobile app offering additional support and resources to users on their quitting journey.

Valuation Roadmap:

  • Increase Brand Awareness: Focus on content marketing, social media engagement, and influencer partnerships.
  • Expand Distribution Network: Increase online and offline presence through strategic partnerships and subscriptions.
  • Demonstrate Revenue Growth: Focus on increasing sales across various channels and showcasing profitability.
  • Publish Clinical Trial Results: Share positive clinical trial data to enhance brand credibility and value.
  • Customer Retention and Testimonials: Develop strategies to retain customers and encourage positive testimonials to build trust and social proof.


  • Despite the success stories, most Sharks were hesitant due to perceived risks.
  • Anupam Mittal offered a unique deal: Rs 50 lakh equity at 5% and Rs 50 lakh debt at 15% (credit line).
  • After a counteroffer and negotiation, Smotect secured the investment on Anupam’s terms.

By implementing these strategies, Smotect can address the concerns raised on Shark Tank India and position itself as a leader in the natural smoking cessation market. This will pave the way for future growth, potential acquisitions, and a significant increase in valuation.

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