Panteazy Shark Tank India Episode Review
Panteazy appeared on Shark Tank India Season 5, Episode 3, with founders Vikash Dahiya and Praveen Mishra from Delhi seeking ₹50 lakh for 5% equity (₹10 Crore valuation). Despite a spirited and humorous pitch, no deal was finalized as all five Sharks opted out, citing concerns about brand identity, scalability, and market positioning.
Panteazy is a men’s innerwear brand launched in December 2022 that positions itself as “men’s lingerie” with the tagline “Andar ki baat hogi sundar” (The internal matter will be beautiful). Offering products ranging from everyday essentials to specialized items like jockstraps, thongs, and bodysuits priced between ₹399-₹2,000 (₹725 AOV), the brand aims to fill the gap in stylish men’s innerwear options compared to women’s extensive lingerie choices. With 80% male and 20% female customers (purchasing for partners), the founders boldly defended their brand name to Aman Gupta, arguing “there is nothing in a name” using boAt as an example. However, the Sharks found the brand identity confused—unsure whether it was competing with Jockey or positioning as a niche sexual wellness brand—and questioned its mainstream scalability despite the founders’ vision to become a multi-category lifestyle brand.
Website Information
- Website:- Panteazy
- Build on Shopify
- Poor SEO Performance, SEO Improvement Needed.
- ORGANIC TRAFFIC: 2520 visitor per month.
Founders
- The brand was presented by two friends from Delhi, Vikash Dahiya and Praveen Mishra.
- The duo showcased a lighthearted and confident demeanor, even engaging in playful banter with the Sharks regarding their product line and brand identity.
Brand Overview
- Panteazy is a Delhi-based innerwear brand that positions itself as a provider of “men’s lingerie.” Their marketing tagline, “Andar ki baat hogi sundar” (The internal matter will be beautiful), reflects their goal of bringing style and variety to a traditionally basic garment category.
- The company was incorporated in 2021 and officially began operations in December 2022.
Shark Tank India Appearance & Ask
- The founders appeared before Sharks Aman Gupta, Anupam Mittal, Namita Thapar, Mohit Yadav, and Kunal Bahl.
- They sought an investment of Rs 50 lakh in exchange for 5% equity, which placed the company’s valuation at Rs 10 crore.
- The pitch began with humor as the Sharks reacted to the concept of specialized, “atrangi” (quirky) men’s innerwear.
Season and Episode Air Date
- Season: 05
- Episode: 03
- Episode Air Date: Wednesday, 07 January 2026
Product Overview
Panteazy offers a wide spectrum of men’s undergarments, ranging from everyday essentials to specialized “fantasy” and wellness items.
- Categories: Everyday innerwear, jockstraps, thongs, and men’s bodysuits.
- Pricing: Standard varieties are priced between Rs 399 and Rs 799, while specialized bodysuits retail for approximately Rs 2,000.
- Metrics: The brand reported an Average Order Value (AOV) of Rs 725.
Investor Reactions
The Sharks had mixed but ultimately cautious reactions:
- Anupam Mittal: Was the first to exit, stating the product “won’t get big” and citing a lack of a clear execution plan.
- Aman Gupta: Critiqued the name “Panteazy,” suggesting it sounded more like a fantasy brand than a mainstream clothing line.
- Kunal Bahl: Questioned whether the brand was trying to be a competitor to Jockey or a niche sexual wellness brand, ultimately finding the identity too confused to invest.
- Mohit Yadav & Namita Thapar: Exited primarily because they felt they could not add significant value to the specific niche.
Customer Engagement Philosophy
- The founders believe that innerwear is a universal necessity and that there is an untapped market for men who want to feel stylish “inside.” Interestingly, they revealed a diverse customer base: 80% men and 20% women (presumably purchasing for partners).
- They maintain a bold stance on branding, famously telling Aman Gupta that “there is nothing in a name,” using his brand ‘boAt’ as an example of how a strong brand can transcend its literal name.
Product Highlights
- Niche Positioning: One of the few Indian brands focusing on “men’s lingerie” and bodysuits.
- Market Gap: Founded on the observation that while women have extensive lingerie options, men’s options have historically been limited to basic designs.
- Versatility: The brand attempts to bridge the gap between high-utility daily wear and specialty “atrangi” (quirky/stylish) products.
Future Vision
- The founders envision Panteazy becoming a household name that manages multiple categories under one umbrella.
- They argued that once brand trust is established, they could expand into various other segments, much like how a tech brand might move from audio to mobile phones.
- However, they admitted to facing significant logistical challenges in recent months that they need to overcome to reach this scale.
Deal Finalized or Not
- No deal was finalized. All five Sharks opted out of the investment.
- Despite the founders’ spirited defense of their brand and their willingness to challenge the Sharks’ critiques, the investors were not convinced of the business’s scalability or current strategic direction.
| Parameter | Details |
|---|---|
| Website | Panteazy |
| Website Platform | Shopify |
| SEO Performance | Poor SEO performance, improvement needed |
| Organic Traffic | 2,520 visitors per month |
| Founders | Vikash Dahiya, Praveen Mishra |
| Founder Location | Delhi, India |
| Founder Relationship | Friends and co-founders |
| Pitch Demeanor | Lighthearted, confident, humorous |
| Brand Name Meaning | Playful take on fantasy & innerwear |
| Brand Category | Men’s Innerwear / Men’s Lingerie |
| Brand Positioning | Stylish, bold, expressive men’s innerwear |
| Brand Tagline | “Andar ki baat hogi sundar” |
| Year Incorporated | 2021 |
| Operations Started | December 2022 |
| Shark Tank Appearance | Season 5 |
| Episode Number | Episode 03 |
| Episode Air Date | Wednesday, 07 January 2026 |
| Sharks Present | Aman Gupta, Anupam Mittal, Namita Thapar, Mohit Yadav, Kunal Bahl |
| Initial Ask | ₹50 Lakh |
| Equity Asked | 5% |
| Valuation Sought | ₹10 Crore |
| Pitch Theme | Humor-driven, provocative concept |
| Product Range | Men’s innerwear & lingerie |
| Product Categories | Everyday innerwear, jockstraps, thongs, bodysuits |
| Specialty Category | Fantasy & wellness innerwear |
| Pricing (Core Products) | ₹399 – ₹799 |
| Pricing (Bodysuits) | ~₹2,000 |
| Average Order Value (AOV) | ₹725 |
| Customer Gender Split | 80% men, 20% women |
| Use Case (Women Buyers) | Gifting / partner purchases |
| Anupam Mittal Reaction | Opted out early; questioned scalability |
| Aman Gupta Reaction | Criticized brand name & mainstream appeal |
| Kunal Bahl Reaction | Found brand identity confused |
| Namita Thapar Reaction | Opted out; low value-add in niche |
| Mohit Yadav Reaction | Opted out; niche misalignment |
| Deal Finalized | No |
| Final Outcome | All Sharks opted out |
| Founder Defense | “There is nothing in a name” (boAt analogy) |
| Customer Philosophy | Innerwear should be expressive, not boring |
| Core Insight | Men lack variety vs women’s lingerie |
| Market Gap | Stylish & fantasy innerwear for men |
| Brand Strength | Bold positioning & talkability |
| Key Challenge | Social stigma around men’s lingerie |
| Competitive Pressure | Legacy brands like Jockey |
| Indian Innerwear Market Size | ~$6 Billion (₹50,000 Cr) |
| Market Growth Rate | 10–12% CAGR (men’s segment) |
| Premium Segment Share | ~25% of market |
| D2C Fashion Market (India) | $43 Billion by 2027 |
| TAM | ~450 Million adult men |
| SAM | ~80 Million urban premium buyers |
| SOM | 5–8 Million early adopters |
| Primary Target Audience | Men aged 18–35 |
| Target Cities | Metro & Tier 1 cities |
| Psychographics | Fashion-forward, fitness-focused |
| Secondary Audience | Women aged 22–40 |
| Content Strategy | Educational humor + fashion storytelling |
| Influencer Strategy | LGBTQ+ voices, fitness models |
| Performance Marketing | Meta Ads + retargeting |
| SEO Opportunity | Men’s lingerie & jockstrap keywords |
| SEO Goal | Scale beyond 10,000 monthly visitors |
| Distribution Model | Online-first (D2C) |
| Marketplaces Planned | Myntra, Nykaa Man, Amazon |
| Offline Strategy | Experience kiosks in gyms |
| Profit Margin Advantage | High margins on specialty products |
| Logistics Issue | Operational challenges admitted |
| Risk Identified | “Fantasy-only” brand perception |
| Mitigation Strategy | Launch Essentials / Classic line |
| Logistics Mitigation | 3PL partners (Shiprocket, Delhivery) |
| Phase 1 Goal | Fix SEO & scale organic traffic |
| Phase 2 Expansion | Athleisure & loungewear |
| Phase 3 Vision | Omnichannel presence |
| Revenue Target | ₹25–30 Crore ARR |
| Long-Term Valuation Goal | ₹100 Crore+ |
| Brand Vision | Become a multi-category lifestyle brand |
Panteazy Shark Tank India Business Plan
1. Panteazy: Business Potential in India (Facts & Data)
- Panteazy Market Size: The Indian innerwear market is valued at approximately $6 Billion (₹50,000 Cr) as of 2025, with the men’s segment growing at a CAGR of 10-12%.
- Panteazy Premiumization Trend: There is a significant shift from the “functional” segment to the “premium/lifestyle” segment, which now accounts for nearly 25% of the total market share.
- Panteazy D2C Growth: The D2C (Direct-to-Consumer) fashion segment in India is expected to reach $43 Billion by 2027, providing a massive runway for online-first brands like Panteazy.
2. Panteazy: Total Addressable Market (TAM) Analysis
- Panteazy TAM: The total population of adult males in India (approx. 450 Million).
- Panteazy SAM (Serviceable Addressable Market): Urban males with internet access and a preference for premium/branded innerwear—roughly 80 Million men.
- Panteazy SOM (Serviceable Obtainable Market): Early adopters and fashion-conscious men in Tier 1 & 2 cities seeking “quirky” or “specialized” innerwear—estimated at 5-8 Million potential customers.
3. Panteazy: Ideal Target Audience & Demographics
- Panteazy Primary Audience: Males aged 18–35, residing in Metro and Tier 1 cities (Delhi, Mumbai, Bangalore, etc.).
- Panteazy Psychographics: Fashion-forward individuals, fitness enthusiasts, and those interested in “sexual wellness” or “body positivity.”
- Panteazy Secondary Audience: Women (20% of current sales) aged 22–40 purchasing “specialty” or “giftable” innerwear for partners.
4. Panteazy: Marketing & Digital Strategy
- Panteazy Content Strategy: Focus on “Educational Humor” to normalize men’s lingerie. Use high-fashion photography mixed with relatable reels about comfort and style.
- Panteazy Influencer Marketing: Partner with LGBTQ+ advocates, fitness models, and “lifestyle” vloggers who challenge traditional masculinity.
- Panteazy Performance Marketing: Utilize Meta Ads (Instagram/Facebook) focused on the Rs 725 AOV with retargeting ads for “abandoned carts” on their Shopify store.
- Panteazy SEO Improvement: Implement a “Keyword-first” blog strategy targeting “best jockstraps India,” “men’s bodysuits,” and “comfortable thongs for men” to boost the current 2,520 monthly organic visitors.
5. Panteazy: Distribution Strategy
- Panteazy Online-First: Continue optimizing the Shopify storefront for mobile-first checkout experiences.
- Panteazy Marketplace Expansion: Aggressive listing on Nykaa Man, Myntra, and Amazon Luxury Fashion to leverage their existing trust and logistics.
- Panteazy Offline Touchpoints: “Experience kiosks” in premium gyms or lifestyle stores in high-income neighborhoods to allow customers to feel the fabric quality.
6. Panteazy: Advantages & Challenges
- Panteazy Advantages: First-mover advantage in the “men’s lingerie” niche; high profit margins on specialized items like bodysuits (Rs 2,000 price point).
- Panteazy Challenges: High “social stigma” around the product line; intense competition from established giants like Jockey; current poor SEO performance.
7. Panteazy: Reasons for Success & Mitigation Strategies
- Panteazy Success Drivers: The “Bold Branding” approach creates high talkability (virality); the hybrid model (everyday wear + specialty wear) ensures repeat purchases.
- Panteazy Risk Mitigation: To counter the “fantasy brand” stigma (noted by Aman Gupta), Panteazy must launch a “Classic/Essentials” line to act as a gateway product for new customers.
- Panteazy Logistics Mitigation: Partner with 3PL providers like Shiprocket or Delhivery to solve the “logistical challenges” mentioned during the pitch.
8. Panteazy: Future Business Roadmap to Increase Valuation
- Phase 1 (0-12 Months): Fix SEO and Technical Debt on Shopify. Aim to triple organic traffic to 10,000+ visitors/month.
- Phase 2 (12-24 Months): Category Expansion—launch “Panteazy Athleisure” and “Panteazy Loungewear” to increase Customer Lifetime Value (LTV).
- Phase 3 (24-36 Months): Omnichannel Presence—achieve a Rs 25-30 Crore ARR (Annual Recurring Revenue) to justify a Rs 100 Crore+ valuation for Series A funding.
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