Soundverse AI Shark Tank India Episode Review
In Shark Tank India Season 5, Episode 25 (aired Friday, February 6, 2026), Soundverse AI, a New York-based music tech startup—showcased its “democratization of creativity” through a generative AI music studio. Founded by Sourabh Pateriya, Riley Williams, and Ash Pournouri, the platform allows users to create studio-quality music, lyrics, and vocals from simple text prompts.
The founders entered the Tank seeking ₹1.35 crore for 1.5% equity (₹90 crore valuation), but faced skepticism from most Sharks regarding the rapid “mortality” risk of AI startups and the lack of human “stickiness.” However, Namita Thapar chose to bet on the technology’s ethical foundation and enterprise potential, closing a deal for ₹1.35 crore for 5% equity, effectively valuing the company at ₹27 crore.
Website Information
- Website:- Soundverse AI
- Build on JavaScript frameworks Next.js 15.5.7 React
- Great SEO Performance.
- ORGANIC TRAFFIC: 18241 visitors per month
Soundverse AI: The Founders
- Soundverse AI was founded by a trio of visionary entrepreneurs: Sourabh Pateriya, Riley Williams, and Ash Pournouri.
- Based in New York, the founding team brings together expertise in artificial intelligence and music technology with the singular goal of democratizing music production on a global scale.
Soundverse AI: Brand Overview
- Soundverse AI is a cutting-edge music technology firm that operates at the intersection of generative AI and creative arts.
- The brand positions itself as a comprehensive, AI-powered music assistant designed to bridge the gap between technical complexity and creative inspiration.
- By offering a text-to-music interface, Soundverse AI empowers everyone—from professional musicians to enthusiasts with zero technical training—to create high-quality audio content.
Soundverse AI: Shark Tank India Appearance & Ask
- Appearing in Season 5, Episode 25, the founders presented a compelling live demonstration where a brief text prompt was transformed into a fully composed musical track with vocals and instrumental layers in seconds.
- The founders originally entered the Tank with a high-valuation ask of ₹1.35 crore for 1.5% equity, valuing the company at ₹90 crore.
Season and Episode Air Date
- Season: 05
- Episode: 25
- Episode Air Date: Friday, 06 February, 2026
Soundverse AI: Product Overview
- The Soundverse AI platform is a full-stack creative suite that generates studio-quality music, lyrics, and vocals from simple text prompts.
- Unlike disjointed AI tools, it provides a unified ecosystem featuring:
- Vocal Synthesis: Creating realistic vocal tracks.
- Stem Separation: Isolating different elements of a track (drums, bass, vocals).
- Lyric Assistance: AI-driven songwriting support.
- Looping & Composition: Tools for arrangement and professional-grade output.
Soundverse AI: Investor Reactions
The Sharks had mixed reactions regarding the nascent nature of AI technology:
- Anupam Mittal: Backed out, citing concerns about investing in such early-stage, developing technology.
- Kunal Bahl: Expressed worry over the “inflection vs. mortality” risk of AI startups.
- Aman Gupta: Felt the product lacked long-term consumer stickiness for his personal use.
- Shaily: Preferred to wait for the product to evolve further.
- Namita Thapar: Chose to bet on the vision and the tech, providing the necessary capital to scale.
Soundverse AI: Customer Engagement Philosophy
- Soundverse AI follows a “Democratization of Creativity” philosophy.
- By removing the barriers of expensive software and years of training, the brand focuses on accessibility.
- They target the “creator economy”—including YouTubers, TikTokers, and podcasters—who require royalty-free, original soundtracks quickly and affordably.
Soundverse AI: Product Highlights
The brand has shown impressive traction and a robust SaaS-based business model:
- User Base: Reached approximately 1.7 lakh monthly active users by late 2025.
- Revenue Growth: Monthly revenue scaled to ₹22 lakhs by December 2025.
- Enterprise Success: Secured a massive ₹86 lakh enterprise deal in November 2025.
- Pricing: Accessible tiers starting at ₹150 for Creators and ₹350 for Pro users in India.
Soundverse AI: Future Vision
- With the fresh capital from Shark Tank, Soundverse AI aims to expand its advanced production feature set and scale its user base globally.
- The vision includes onboarding mainstream industry artists for partnerships and refining their SaaS model to become the primary creative studio for the global emerging creator market.
Soundverse AI: Deal Finalized or Not
- Yes, a deal was finalized. While most Sharks were hesitant, Namita Thapar saw the long-term potential of the platform.
- She proposed a counteroffer of ₹1.35 crore for 5% equity, which effectively adjusted the company’s valuation to ₹27 crore.
- The founders accepted the offer without a counter-proposal, securing Namita as a strategic partner.
| Parameter | Details |
|---|---|
| Website | Soundverse AI |
| Technology Stack | Next.js 15.5.7, React |
| SEO Performance | Great SEO performance |
| Organic Traffic | 18,241 visitors per month |
| Founders | Sourabh Pateriya, Riley Williams, Ash Pournouri |
| Founder Base Location | New York, USA |
| Founder Expertise | Artificial Intelligence and Music Technology |
| Brand Type | AI Music Technology Platform |
| Core Offering | Text-to-music AI-powered creative assistant |
| Value Proposition | Democratizing music production globally |
| User Accessibility | No technical or music training required |
| Shark Tank Season | Season 5 |
| Shark Tank Episode | Episode 25 |
| Episode Air Date | Friday, 06 February 2026 |
| Initial Ask | ₹1.35 crore for 1.5% equity |
| Initial Valuation | ₹90 crore |
| Product Type | Full-stack AI music generation suite |
| Music Generation | Studio-quality music from text prompts |
| Vocal Synthesis | Realistic AI-generated vocals |
| Stem Separation | Isolates vocals, drums, bass, instruments |
| Lyric Assistance | AI-powered songwriting support |
| Composition Tools | Looping and professional arrangement tools |
| Anupam Mittal Reaction | Opted out due to early-stage AI risk |
| Kunal Bahl Reaction | Concerned about AI startup mortality risk |
| Aman Gupta Reaction | Questioned long-term user stickiness |
| Shaily Reaction | Preferred to wait for product maturity |
| Namita Thapar Reaction | Invested based on vision and technology |
| Customer Philosophy | Democratization of creativity |
| Target Creator Economy | YouTubers, TikTokers, Podcasters |
| Music Usage | Royalty-free, original soundtracks |
| Monthly Active Users | ~1.7 lakh (late 2025) |
| Monthly Revenue | ₹22 lakhs (December 2025) |
| Enterprise Deal | ₹86 lakh deal secured (Nov 2025) |
| Creator Pricing | Starts at ₹150 per month |
| Pro Pricing | ₹350 per month |
| Future Product Focus | Advanced production features |
| Global Expansion Goal | Scale user base worldwide |
| Industry Partnerships | Mainstream artists and creators |
| Deal Status | Deal finalized |
| Final Deal Terms | ₹1.35 crore for 5% equity |
| Final Valuation | ₹27 crore |
| Investor Partner | Namita Thapar |
| Global AI Music Market Size | $1.98B (2026), $18.04B by 2035 |
| AI Music Market CAGR | 28.5% |
| India Creator Economy Size | 100+ million creators |
| Indian GenAI Market Value | $7.31B (2025) |
| Indian GenAI CAGR | 41.31% |
| Creative Sector Contribution | 6% of Indian M&E industry |
| Infrastructure Gap | Only 56% creators have pro equipment |
| Primary Audience | Gen Z & Millennials (18–35) |
| Regional Music Preference | 70% prefer regional languages |
| Professional Users | Influencers, podcasters, YouTubers |
| Enterprise Clients | Agencies, gaming studios, EdTech |
| SEO Strategy | High-intent AI music keywords |
| Influencer Strategy | Tech reviewers & bedroom producers |
| Educational Initiative | Soundverse Academy |
| UGC Campaign | #CreateWithSoundverse |
| Academic Partnerships | Schools and colleges Creator Labs |
| API Strategy | Plug-ins for DAWs and video editors |
| Regional Expansion | Hindi, Tamil, Punjabi language support |
| Cost Advantage | ₹350 vs ₹10,000 traditional studio cost |
| Speed Advantage | Music creation in seconds |
| Strategic Advantage | Shark mentorship and corporate access |
| Copyright Challenge | Addressed via proprietary training data |
| Emotional Depth Challenge | Hybrid human-AI fine-tuning |
| Competition Challenge | Continuous R&D and speed optimization |
| Year 1 Goal | 5 lakh monthly active users |
| Year 2 Goal | Enterprise 2.0 for gaming & film |
| Year 3 Goal | Social AI music collaboration network |
| Exit Strategy | Series A at ₹200+ crore valuation |
Soundverse AI Shark Tank India Business Plan
1. Soundverse AI: Total Addressable Market (TAM) & India Potential
- Global AI Music Market: The global AI music generator market is valued at $1.98 billion in 2026 and is projected to reach $18.04 billion by 2035 (CAGR of 28.5%).
- India’s Creator Economy: India has over 100 million content creators as of 2026. The Indian Generative AI market is skyrocketing, valued at $7.31 billion in 2025, with a projected CAGR of 41.31%.
- The “Orange Economy”: The Indian creative sector contributes 6% of the national Media & Entertainment industry revenue (approx. ₹12,000 crore).
- Infrastructure Gap: Only 56% of Indian music creators currently have access to professional production equipment, creating a massive opening for Soundverse AI to provide a virtual, affordable studio.
2. Soundverse AI: Ideal Target Audience & Demographics
- Primary Segment: Gen Z and Millennial creators (Ages 18–35). Over 25 crore Gen Z listeners use streaming services daily in India.
- Regional Artists: Independent musicians in Tier 2 and Tier 3 cities who prefer creating in native languages (70% of Indian listeners prefer regional music).
- Digital Professionals: YouTubers, Instagram influencers, and podcast hosts requiring royalty-free, high-quality background scores.
- Enterprise Clients: Advertising agencies, gaming studios, and EdTech platforms (e.g., the ₹86 lakh deal already secured by Soundverse AI).
3. Soundverse AI: Content & Digital Marketing Strategy
- SEO & Organic Growth: Leveraging its existing 18,241 monthly organic visitors by targeting high-intent keywords like “AI music for Reels” and “Royalty-free Indian beats.”
- Influencer Collaboration: Partnering with tech-reviewers and “bedroom producers” on YouTube to showcase Soundverse AI‘s stem separation and vocal synthesis features.
- Educational Content: Launching “Soundverse Academy” on social media to teach prompt engineering specifically for music creation.
- User-Generated Campaigns: A “#CreateWithSoundverse” challenge on TikTok/Reels to encourage viral audio trends generated entirely via the platform.
4. Soundverse AI: Distribution & Partnership Strategy
- Academic Integration: Partnering with the 15,000 secondary schools and 500 colleges where the Indian government is setting up “Creator Labs” under the 2026 Budget.
- API Licensing: Integrating Soundverse AI as a plug-in for popular Video Editing apps and Digital Audio Workstations (DAWs).
- Regional Focus: Offering localized UI and prompt support in languages like Hindi, Tamil, and Punjabi to capture the booming regional indie scene.
5. Soundverse AI: Business Advantages & Success Factors
- Cost Efficiency: Soundverse AI offers pro-tier access at ₹350/month, while traditional studio production in India can cost upwards of ₹10,000 per track.
- Speed to Market: Reducing production time from weeks to seconds, crucial for the fast-paced “Short-form Video” era.
- Strategic Mentorship: The backing of Namita Thapar provides the “Shark” network needed for corporate tie-ups and healthcare/wellness app integrations (e.g., AI-generated meditation music).
6. Soundverse AI: Challenges & Mitigation Strategies
| Challenge | Soundverse AI Mitigation Strategy |
| Copyright Concerns | Using proprietary training data to ensure all Soundverse AI outputs are legally unique and royalty-free. |
| Emotional Depth | Developing “Hybrid Modes” where AI assists but allows human fine-tuning of nuances. |
| Market Competition | Continuous R&D on the Next.js 15.5.7 framework to ensure the fastest processing speeds in the industry. |
7. Soundverse AI: Future Business & Valuation Roadmap
- Phase 1 (Year 1): Onboard 5 lakh MAUs (Monthly Active Users) by expanding regional language support.
- Phase 2 (Year 2): Launch Soundverse Enterprise 2.0, focusing on automated BGM for the gaming and film industry.
- Phase 3 (Year 3): Achieve a valuation inflection point by moving from a tool to a Social Music Network where users can collaborate on AI-generated tracks.
- Exit/Scaling: Target a Series A funding round at a valuation exceeding ₹200 crore, leveraging the 42% CAGR of the Indian GenAI sector.
Soundverse AI Shark Tank India Episode Review