Sparsh Brush Shark Tank India Episode Review

Sparsh Brush Shark Tank India Episode Review

Sparsh Brush appeared on Shark Tank India Season 5, Episode 20, with founders Manish Prajapati and Sunil Prajapati seeking ₹20 lakh for 1% equity (₹20 Crore valuation) and successfully closed a deal for ₹20 lakh for 1% equity + 2% royalty on sales until ₹1 Crore recouped with Sharks Anupam Mittal and Namita Thapar after Aman, Mohit, and Kunal opted out.

The Indian cattle-tech brand offers sensor-activated automated grooming brushes for cows/buffaloes that rotate when animals approach, providing gentle massage cleaning skin, stimulating blood circulation, and removing parasites/dirt to improve animal welfare and dairy productivity with just 2 monthly organic visitors. Growing from ₹89 lakh (FY 23-24) to ₹6.17 Crore lifetime sales and projecting ₹8 Crore (FY 25-26), the “Make in India” indigenous solution designed for Indian environmental/power requirements impressed Sharks with solid financial performance and social impact.

Operating in India’s position as world’s largest milk producer (25% global production, 248 million tonnes annually) contributing 5% to GDP supporting 80 million farmers with 307.42 million bovine population (193 million cattle, 51 million high-yield crossbred) within dairy equipment market projected at ₹58,034 Crore by 2034, Sparsh Brush targets progressive farmers (25-55, tech-savvy with smartphones) and commercial dairy farms (100+ cattle) in top milk-producing states (Uttar Pradesh 18.7%, Rajasthan, Madhya Pradesh, Gujarat, Andhra Pradesh) addressing 3.5-7% potential milk yield increase through improved animal health aligned with National Digital Livestock Mission and Rashtriya Gokul Mission promoting indigenous technology.

Website Information

• Website:- Sparsh Brush
• Build on JavaScript frameworks React Router 6 styled-components 5.3.11 React
• Poor SEO Performance, SEO Improvement Needed.
• ORGANIC TRAFFIC: 2 visitor per month

Founders of Sparsh Brush

• The visionaries behind Sparsh Brush are Manish Prajapati and Sunil Prajapati.
• These founders identified a specific gap in the Indian agro-tech market regarding livestock wellness.
• By combining their understanding of cattle behavior with indigenous manufacturing, they developed a solution that bridges the gap between traditional animal husbandry and modern technology.

Brand Overview of Sparsh Brush

• Sparsh Brush is an Indian cattle-tech brand dedicated to enhancing animal hygiene and grooming standards for livestock, specifically cows and buffaloes.
• The brand operates on the principle that animal welfare is directly linked to productivity.
• By offering tools that remove parasites, dirt, and loose hair, Sparsh Brush ensures that livestock remain healthy and stress-free, which ultimately benefits the dairy industry’s output.

Shark Tank India Appearance & Ask for Sparsh Brush

• During their appearance on Shark Tank India Season 5, the founders of Sparsh Brush presented their sensor-activated grooming brushes to the panel of investors.
• They came seeking an investment of ₹20 lakh in exchange for 1% equity in the company.
• Their pitch emphasized the social impact of the product and its potential to revolutionize the massive Indian dairy sector through automated, animal-friendly technology.

Sparsh Brush Season and Episode Air Date

• Season: 05
• Episode: 20
• Episode Air Date: Friday, 30 January 2026

Product Overview of Sparsh Brush

• The Sparsh Brush is a sensor-activated, automated grooming tool designed for cattle.
• When an animal approaches the device, the brush rotates to provide a gentle massage that cleans the skin and stimulates blood circulation.
• Unlike imported alternatives, this product is designed specifically to meet Indian environmental and power requirements, making it an “indigenous” solution for both small-scale farmers and large commercial dairy operations.

Investor Reactions to Sparsh Brush

• The Sharks expressed a mixture of curiosity and admiration for Sparsh Brush.
• While some investors were concerned about the scalability or the “luxury” nature of the product for small farmers, Anupam and Namita were impressed by the brand’s solid financial performance, notably their lifetime sales of ₹6.17 crores.
• The investors lauded the founders for creating a “Make in India” product that addresses animal welfare with a viable business model.

Customer Engagement Philosophy of Sparsh Brush

• The Sparsh Brush philosophy centers on “compassionate farming.”
• The brand engages with its customers by positioning the brush not as an unnecessary luxury, but as a long-term preventive healthcare investment.
• By reducing the animal’s itchiness and stress, the brand fosters a relationship with farmers based on the promise of increased milk yield and reduced veterinary costs over time.

Product Highlights of Sparsh Brush

• Sensor Activation: Functions naturally when the animal moves closer, ensuring ease of use for the cattle.
• Health Benefits: Promotes blood circulation and removes harmful parasites and dirt.
• Durability & Safety: Built with power safety standards in mind, requiring minimal maintenance.
• Financial Growth: Showcased significant growth from ₹89 lakhs in FY 23-24 to a projected ₹8 crores for FY 25-26.
• Easy Installation: Designed to be user-friendly for any farm size.

Future Vision for Sparsh Brush

• The future vision for Sparsh Brush involves scaling manufacturing and distribution to reach every corner of the Indian animal husbandry landscape.
• The brand aims to shift the perception of cattle care from basic survival to holistic welfare.
• With a projected annual turnover of ₹8 crores, Sparsh Brush seeks to become the gold standard for livestock grooming in India, proving that technology and compassion can drive profitability in the agricultural sector.

Deal Finalized for Sparsh Brush

• A deal was successfully finalized for Sparsh Brush.
• While Sharks Aman, Mohit, and Kunal opted out of the investment, Anupam Mittal and Namita Thapar saw the potential in the venture.
• The final agreed-upon deal was ₹20 lakh for 1% equity, plus a 2% royalty on sales until ₹1 crore is recouped by the investors.

Parameter	Details
Website	Sparsh Brush
Platform	JavaScript frameworks React Router 6 styled-components 5.3.11 React
SEO Status	Poor SEO performance, improvement needed
Organic Traffic	~2 visitors per month
Founders	Manish Prajapati, Sunil Prajapati
Founder Insight	Identified gap in livestock wellness using indigenous manufacturing
Brand Category	Cattle-tech / Agro-tech
Brand Description	Automated grooming and hygiene solutions for cattle
Core Philosophy	Animal welfare directly improves productivity
Shark Tank Season	Season 05
Investment Ask	₹20 lakh for 1% equity
Valuation Asked	₹20 Crores
Pitch Focus	Sensor-activated cattle grooming with social impact
Product Type	Automated, sensor-based cattle grooming brush
Product Function	Rotating brush activates when animal approaches
Key Differentiator	Designed for Indian power, climate, and farm conditions
Shark Reactions	Impressed by financials and Make-in-India innovation
Notable Financials	Lifetime sales ₹6.17 Crores
FY Growth	₹89 lakhs (FY 23–24) → ₹8 Crores projected (FY 25–26)
Customer Philosophy	Compassionate farming with preventive healthcare
Primary Benefit	Reduced stress, parasites, improved milk yield
Ease of Use	Low maintenance, easy installation
Competitive Edge	Indigenous, durable, cost-effective vs imports
Deal Status	Deal finalized
Final Deal	₹20 lakh for 1% equity + 2% royalty until ₹1 Crore recovered
Investing Sharks	Anupam Mittal, Namita Thapar
Long-Term Vision	Become India’s standard for livestock grooming tech

Sparsh Brush Shark Tank India Business Plan

Business Potential of Sparsh Brush in India

• Global Leadership: India is the world’s largest milk producer, contributing 25% of global milk production (approx. 248 million tonnes annually).
• Economic Impact: The dairy sector contributes 5% to India’s GDP and supports over 8 crore (80 million) farmers.
• Yield Opportunity: While India has the largest herd, the average yield per animal is lower than global standards. Sparsh Brush addresses this by improving animal health, which can lead to a 3.5% to 7% increase in milk yield.
• Government Alignment: Current policies like the National Digital Livestock Mission (Bharat Pashudhan) and Rashtriya Gokul Mission promote indigenous tech, creating a fertile ground for Sparsh Brush adoption.

Total Addressable Market (TAM) for Sparsh Brush

• The Livestock Herd: India’s bovine population (cattle and buffalo) stands at approximately 307.42 million head.
• The Marketable Universe: With over 193 million cattle and a growing trend toward high-yield crossbred varieties (approx. 51 million), the demand for automated grooming is surging.
• Segmented Potential:
  • Commercial Dairy Farms: High-priority segment focusing on automation.
  • Cooperative Networks: Access to millions of smallholders through AMCS (Automatic Milk Collection Systems).
• Financial Market Size: The Indian dairy equipment market is projected to reach ₹58,034 Crore by 2034, with cattle-tech being the fastest-growing sub-sector.

Ideal Target Audience & Demographics for Sparsh Brush

• Primary Demographic: Rural and semi-urban dairy farmers aged 25–55 who are increasingly tech-savvy and utilize smartphones for farm management.
• Commercial Entities: Large-scale dairy farms (100+ cattle) looking to reduce manual labor costs and improve milk quality.
• Geographic Focus: Top milk-producing states: Uttar Pradesh (18.7% market share), Rajasthan, Madhya Pradesh, Gujarat, and Andhra Pradesh.
• Psychographics: “Progressive Farmers” who view livestock as assets rather than just animals and are willing to invest in “Make in India” technology for long-term ROI.

Marketing & Content Strategy for Sparsh Brush

• Educational Content: Produce “Benefit-First” videos in regional languages (Hindi, Gujarati, Punjabi) showing the Sparsh Brush in action, focusing on reduced animal stress (cortisol levels) and increased milk fat content.
• Testimonial Series: “Farmer Stories” highlighting the transition from manual cleaning to Sparsh Brush automation.
• Social Proof: Leverage WhatsApp Marketing—the primary communication tool for Indian farmers—to share product demos and maintenance tips.
• SEO Overhaul: Pivot the Sparsh Brush website to target high-intent keywords like “cow massage machine price,” “best cattle grooming brush India,” and “how to increase milk yield.”

Digital Marketing Strategy for Sparsh Brush

• Hyper-Local Performance Marketing: Run geo-fenced Facebook and YouTube ads targeting specific dairy-heavy districts during cattle fairs and agricultural summits.
• Search Engine Optimization (SEO): Transition from the current 137 monthly visitors to a target of 10,000+ by optimizing the WordPress site for mobile speed and regional language search queries.
• Influencer Collaboration: Partner with “Agri-Vloggers” on YouTube who provide reviews of farm machinery to build trust within the farming community.

Distribution Strategy for Sparsh Brush

• D2C & E-Commerce: Strengthen the Sparsh Brush website and Amazon/Agri-marketplaces for direct sales to progressive farmers.
• The “Hub & Spoke” Model: Establish regional service centers in dairy hubs like Anand (Gujarat) and Karnal (Haryana) to ensure quick installation and parts replacement.
• Institutional Partnerships: Tie up with dairy cooperatives (e.g., Amul, Nandini) to offer Sparsh Brush as a subsidized productivity tool for their member farmers.

Advantages & Challenges for Sparsh Brush

Advantages of Sparsh Brush

• Indigenous Design: Specifically built for Indian power fluctuations and weather conditions, unlike fragile imported units.
• First-Mover Edge: Establishing a brand name in a niche with high entry barriers regarding distribution and trust.
• Social Impact: Directly improves animal welfare, aligning with global ESG (Environmental, Social, and Governance) trends.

Challenges for Sparsh Brush

• Initial Cost Perception: Small-scale farmers may view the brush as a luxury rather than a necessity.
• Digital Divide: Reaching traditional farmers who are not active on digital platforms.
• Poor Web Presence: Current low organic traffic (137/mo) limits the brand’s ability to generate inbound leads.

Success Factors & Mitigation Strategies for Sparsh Brush

Success Factor	Mitigation Strategy for Sparsh Brush
High ROI for Farmers	Provide “Pay-as-you-grow” EMI schemes or rental models to lower the entry barrier.
Durability	Offer a 2-year comprehensive warranty to combat fears of mechanical failure in dusty farm environments.
Scaling Visibility	Utilize Anupam Mittal and Namita Thapar’s network for massive PR and distribution reach.
Website Performance	Migrate to a high-speed server and implement a Multilingual SEO strategy to capture rural search traffic.

Future Business Roadmap & Valuation Increase for Sparsh Brush

• Phase 1 (Year 1): Focus on the projected ₹8 Crore revenue by saturating Tier-1 dairy states and fixing the digital funnel.
• Phase 2 (Year 2-3): Launch Sparsh Brush 2.0—an IoT-enabled version that tracks “grooming frequency” as a health metric, integrating with dairy management apps.
• Phase 3 (Expansion): Expand into other livestock segments (e.g., specialized brushes for horses or goats) and explore export markets in SE Asia and Africa.
• Valuation Strategy: Move from a “hardware seller” to a “Cattle-Tech Data Company.” By owning data on cattle behavior and health, Sparsh Brush can command a much higher valuation multiple (SaaS-like) than traditional machinery manufacturers.