Stylestry was founded by Sanyam Chugh and Shudhit Chugh, who are passionate about combining affordability and fashion in women’s footwear.
Sanyam Chugh: Focuses on business strategy and operations.
Shudhit Chugh: Brings hands-on experience in manufacturing and product design, having spent time in factories during his school vacations.
Together, they aim to make trendy, budget-friendly footwear accessible to young Indian consumers.
Brand Overview
Stylestry is an online women’s footwear brand offering a wide range of stylish yet affordable shoes, including:
Boots
Loafers
Sandals
Sneakers
Flats
Y2K heels
Wedges
Ethnic shoes
The brand positions itself as an affordable alternative to high-end footwear brands, with pricing comparable to local markets like Sarojini Nagar.
Stylestry leverages social media for sales and has gained traction among young buyers seeking trendy footwear at budget prices.
Shark Tank India Appearance & Ask
Stylestry appeared on Shark Tank India Season 4.
Ask: ₹60 lakh for 5% equity, valuing the business at ₹12 crore.
The founders highlighted their vision of bridging the gap between affordability and fashion but faced tough questions from the Sharks regarding quality control, scalability, and brand identity.
Season and Episode Air Date
Season: 04
Episode: 48
Episode Air Date: Wednesday, 12 March 2025
Product Overview
Stylestry offers a diverse range of women’s footwear that combines:
Affordability: Competitive pricing comparable to local markets.
Style: Trendy designs catering to modern fashion preferences.
Variety: A wide selection of footwear styles for different occasions.
The brand aims to provide fashionable options without compromising on budget, making it popular among young consumers.
Investor Reactions
The Sharks had mixed reactions to Stylestry’s pitch:
Namita Thapar: Praised the affordability but highlighted high return rates and the need for significant investment in marketing and offline expansion. Opted out due to scalability concerns.
Peyush Bansal: Admired their use of Instagram polls for design decisions but felt the focus on pricing over long-term growth was a flaw. Advised rethinking their approach before scaling.
Vineeta Singh: Liked the designs and price point but criticized their limited presence on e-commerce platforms like Amazon. Suggested expanding online reach but chose not to invest.
Anupam Mittal: Respected their sincerity but felt the business lacked a sustainable competitive edge beyond affordability. Opted out due to weak differentiation in a crowded market.
Aman Gupta: Appreciated their dedication but pointed out gaps in financial management, marketing strategies, and operations knowledge. Advised them to gain more experience before seeking investment.
Customer Engagement Philosophy
Stylestry engages customers primarily through social media platforms like Instagram, using polls and feedback to decide on new shoe designs.
This direct interaction helps them stay attuned to customer preferences while building a loyal community of budget-conscious buyers.
Product Highlights
Affordable Fashion: Combines trendy designs with competitive pricing.
Youth-Centric Appeal: Targets young women seeking stylish yet budget-friendly footwear.
Direct Customer Input: Uses social media polls for design decisions.
Market Validation: Gained traction among young buyers despite operational challenges.
Future Vision
Stylestry aims to become a leading affordable footwear brand by focusing on:
Expanding its presence on e-commerce platforms like Amazon and Flipkart for wider reach.
Strengthening logistics to reduce return rates and ensure timely deliveries.
Improving branding to stand out in India’s crowded footwear market while maintaining affordability.
Deal Finalized or Not
Despite their enthusiasm, Stylestry did not secure a deal.
The Sharks appreciated the founders’ energy but raised concerns about the business model’s long-term viability and operational challenges.
Affordable alternative to high-end brands, pricing comparable to local markets like Sarojini Nagar
Sales Channel
Primarily social media-based sales
Shark Tank India Appearance
Season 4, Episode 48 (Aired: March 12, 2025)
Investment Ask
₹60 lakh for 5% equity (Valuation: ₹12 crore)
Investor Reactions
Namita Thapar: Concerned about scalability, opted out. Peyush Bansal: Advised focusing on long-term growth. Vineeta Singh: Suggested expanding on Amazon but didn’t invest. Anupam Mittal: Felt there was no strong differentiation. Aman Gupta: Recommended financial and operational improvements.
Deal Finalized?
No deal secured
Customer Engagement
Uses Instagram polls for direct customer input on shoe designs
Magento store UX improvement, Expansion to Myntra, Offline partnerships (Max Fashion, Reliance Trends), B2B sales to small boutiques
Advantages
Prices 40% lower than Bata/Metro, 10-12 new styles/month via Instagram polls, Strong organic traffic
Challenges & Solutions
High return rates → 360° product videos, Weak branding → Rebranding as “Stylestry Studio,” Logistics delays → Partnerships with Delhivery/Shiprocket
Reasons for Success
Market gap: 70% of Indian women prioritize affordability, Digital-first approach: 65% footwear sales shift online by 2026, Scalability via local manufacturing (Agra)
Future Business Roadmap
2025: Launch “EcoStride” sustainable line, 2026: Expand to UAE via Amazon.ae (Target: ₹25 crore revenue), 2027: Secure Series A funding at ₹150 crore valuation
Market Size: India’s footwear market is projected to grow from USD 18.8B (2024) to USD 46B by 2033 at a 10.1% CAGR.
Niche Opportunity: Women’s footwear dominates 65% of the market, with demand driven by affordability and trend-conscious buyers. Stylestry targets the ₹2,000–₹5,000 price segment, competing with local markets like Sarojini Nagar.
Revenue Validation: Achieved ₹83 lakh in sales (as per Shark Tank pitch) with a 50.7K/month organic traffic base, indicating strong initial traction.
Total Addressable Market (TAM)
TAM: USD 46B (India’s footwear market by 2033).
Serviceable Market: Affordable women’s footwear constitutes ~30% of the market, creating a ₹1.1 lakh crore ($14B) opportunity by 2030.
Ideal Target Audience & Demographics
Demographic
Details
Age
18–35 years
Location
Tier 1/2 cities (Delhi, Mumbai, Bengaluru)
Income
Monthly household income ₹30,000–₹70,000
Behavior
Trend-conscious, budget-focused, active on Instagram/YouTube
Marketing Strategy
Problem: High return rates (as flagged by Sharks) and reliance on social media-only sales.
Solutions:
E-Commerce Expansion: List products on Amazon and Flipkart (missing from current strategy) to tap into India’s $8.3B online footwear market.
Influencer Campaigns: Partner with micro-influencers (50K–200K followers) for authentic reviews and styling tips.
SEO Optimization: Target keywords like “affordable trendy heels India” and “budget-friendly ethnic shoes” to boost organic traffic by 20% MoM.
Retargeting Ads: Use Google Ads to recover 15% of abandoned carts (current CAC: ₹800).
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