SUGAR Cosmetics Shark Tank India Review

SUGAR Cosmetics Shark Tank India is a cosmetics brand that has been taking the beauty world by storm with its unique and high-quality products. If you’re looking for cosmetics that are not only effective but also fun and trendy, then SUGAR Cosmetics is the brand for you.

Their range of cosmetics is designed to cater to different skin types and preferences, including makeup, skincare, and beauty accessories. Whether you’re looking for bold lipstick or a gentle cleanser, SUGAR Cosmetics has a product that will suit your needs.

Cosmetics Business In India (Case Study)

SUGAR Cosmetics’ products are not only effective but also stylish and fun. Their vibrant and playful packaging adds a touch of excitement to your beauty routine, making it more enjoyable and entertaining.

Imagine having a makeup collection that is not only effective but also trendy and fun to use. With SUGAR Cosmetics’ range of products, you can achieve any makeup look you desire, whether it’s natural and subtle or bold and dramatic. Their commitment to quality and innovation ensures that their products are not only effective but also up-to-date with the latest beauty trends and technologies.

Their dedication to cruelty-free and vegan products also makes them a brand that cares about animal welfare and the environment. You can trust SUGAR Cosmetics to provide you with high-quality products that align with your values and beliefs.

Visit the SUGAR Cosmetics website or check out their stores to explore their range of cosmetics. With their unique and trendy products, high-quality ingredients, and commitment to animal welfare and the environment, SUGAR Cosmetics is the perfect brand for those who want to have fun while taking care of their beauty needs. Don’t miss out on the opportunity to elevate your beauty routine with SUGAR Cosmetics.

Entrepreneur Name – Vineeta Singh and Kaushik Mukherjee

About the Entrepreneur –   Vineeta Singh is the CEO and Co-founder of SUGAR Cosmetics, which is currently India’s fastest-growing beauty brand.

The company has a distribution network of over 35,000 branded retail outlets in more than 540 cities. 

Vineeta has also appeared as a shark on Shark Tank India, and she is committed to creating products that empower Indian women to find their favorites and inspire them to start their own entrepreneurial journey.

She is an alumna of IIT Madras and IIM Ahmedabad and famously declined a ₹1cr job offer from a leading investment bank to pursue entrepreneurship. 

Vineeta is also an ultramarathoner and triathlete, and her passion for running has helped her push her limits time and again.

She has been featured in several publications, including Fortune 40 Under 40 List 2021, The Economic Times, Entrepreneur magazine, Times Of India, YourStory, and HT Mint. 

Kaushik is a brand builder who shares his candid experiences on social media. He spent the first 25 years of his life focusing on building the perfect CV to achieve success, which he believed was equivalent to security. 

Kaushik graduated with a degree in Engineering from BITS Pilani and received a gold medal from IIM Ahmedabad.

He landed a summer internship and pre-placement offer at Goldman Sachs in New York but declined the job to start an eCommerce company in 2008, which unfortunately failed. Kaushik then secured seed funding from Rediff to run an online insurance portal, but it eventually shut down.

He later joined McKinsey & Co after running out of money and borrowing from friends to survive. Kaushik started up again after two years and has been building ever since.

He doesn’t know what success is, but he understands the happiness of creating and building. Kaushik shares his journey of building SUGAR Cosmetics over the next decade and loves discussing startups, entrepreneurship, brand building, and marketing. 

He is also a public speaker and Ironman triathlete who finished the world’s toughest single-day sporting event in 2017 in under 17 hours.

Kaushik currently resides in Mumbai with his family and has been featured in various publications such as Fortune 40 Under 40 List 2021, Economic Times, Entrepreneur magazine, Times Of India, YourStory, and HT Mint.

LinkedIn Profiles

Vineeta Singh
Kaushik Mukherjee

Brand NameSUGAR Cosmetics
Brand Website-
Brand Website-Cosmetics 

Company Valuation₹100 Crores
Equity Asked₹1 cr for 2% Equity
Deal ClosedYes
Final Shark Tank Deal₹5 cr for 5% Equity
Target City/Country-India
Total Addressable Market-US$7.02bn in 2027
Product/ServicesBeauty Products

About the Product – SUGAR Cosmetics is a makeup brand that is both stylish and high-performing, and it prides itself on being cruelty-free.

The brand is designed for bold, independent women who reject stereotypes and refuse to be boxed into traditional roles.

SUGAR Cosmetics manufactures its products in advanced facilities located in Germany, Italy, India, the USA, and Korea.

The brand’s bestselling products, which are available in categories such as Lips, Eyes, Face, and Nails, are shipped all around the world.


Vineeta Singh and Kaushik Mukherjee asked ₹1 cr for 2% Equity. All the sharks jointly offered ₹5 cr for 5% Equity. It concluded in a successful deal at ₹5 cr for 5% Equity.

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