Entrepreneur Name;- Lokendra and Nishu Tomar.
About the Entrepreneur;- The founder and director of the company is Lokendra Tomar, who hails from Gurgaon, Haryana. His wife, Nishu Tomar, also plays a role in the business. Although Lokendra initially aspired to become a doctor, he became a pharmacist and gained knowledge about medicines and foods. Growing up in a low-income household, he always had the desire to run his own business. He worked for SunPharma, selling diabetes-related medicines before his wife Nishu started creating keto products and utilizing her digital marketing skills to establish their online business.
Brand Name;- Diabexy
Brand Website;- https://diabexy.com/
Business Category;- Diabetic Food Products.
Innovation;- No.
Company Valuation;- ₹150 Crores.
Equity Asked;- ₹1.5 cr for 1% Equity
Deal Closed;- No.
Final Shark Tank Deal;- ₹1.5 cr for 20% Equity
Target City/Country;- India.
Total Addressable Market;- $ 1.1 billion
Product;- Diabetic Foods and Cookies
About the Product;- Diabexy has two product categories: weight loss products and Diabexy, which is specifically for diabetic patients. Their products are formulated to contain 85-90% less glycemic content than other food products. Established in 2020, the company has garnered a customer base of 3.5 lakhs. Diabexy’s goal is to eradicate diabetes in India.
Conclusion;–
Lokendra and Nishu Tomar asked ₹1.5 cr for 1% Equity. Sharks Aman, Peyush, Amit, and Namita offered ₹1.5 cr for 20% Equity. Owners were not interested. It concluded in No Deal.
