Creme Castle Shark Tank India Episode Review

Creme Castle Shark Tank India Episode Review

Website Information:

  • Website:- Creme Castle
  • Build on E-commerce Shopify
  • Advertise with Google Ads
  • Boost with SEO
  • ORGANIC TRAFFIC:- 427,567 organic visitors per month

Founders & Story

  • Pranjay Mittal and Veena Mittal are the founders of Creme Castle.
  • Founded in 2013 by a home baker and her son (IIT Delhi & FMS Delhi graduate), specializes in customized cakes within 2 hours at 40% below market rates.
  • They have 3 branches in Delhi NCR and a loyal customer base exceeding 5 lakhs.
  • Their process-driven model involves a 7-step assembly line with dedicated staff (Rs 10,000 monthly salary) for each step.
  • They leverage a multi-channel distribution strategy (cluster kitchens, cloud kitchens, dark stores, offline bakeries).
  • Customer acquisition costs Rs 400, with an average first order value of Rs 1700-1800.
  • They boast a 60% monthly repeat rate despite challenges in logistics and taste standardization.

Creme Castle Shark Tank India Episode

About the Company

  • Creme Castle offers classic cakes (caramel butterscotch, red velvet, etc.), designer cakes (Beer mug cake, blue fashionista cake, etc.), and custom cakes (wedding cakes, Rakhi cakes, etc.).
  • They cater to all dietary preferences (egg/eggless) with a wide variety of cupcakes and desserts.
  • Their mission is to create personalized cakes that transcend mere treats, transforming emotions into beautifully crafted expressions.

Revenue & Growth

  • September 2023 sales: Rs 88 lakhs
  • FY 2022-2023 sales: Rs 7.2 crores (significant increase from FY 2021-2022 & FY 2020-2021)
  • Projected FY 2023-2024 sales: Rs 13 crores
  • Projected burn over 1.5 years: Rs 4-4.5 crores (for growth and expansion)

Shark Tank India Episode AIR Date:

  • Episode 35, 8 March 2024

Shark Tank India Pitch

  • Founders’ Ask: Rs 60 lakhs for 1.5% equity at Rs 40 crore valuation
  • Amit’s Offer: Rs 60 lakhs for 4% equity at Rs 15 crore valuation
  • Counteroffers:
    • Offer 1: Rs 60 lakhs for 2% equity at Rs 30 crore valuation
    • Offer 2: Rs 60 lakhs for 2.5% equity at Rs 24 crore valuation
  • Final Deal: Rs 60 lakhs for 2.5% equity at Rs 24 crore valuation (Amit)

Key Takeaways

  • Creme Castle is a rapidly growing designer cake business with a strong brand identity and loyal customer base.
  • The investment secured on Shark Tank India validates their potential for further expansion.

Creme Castle Shark Tank India Review Website Data

Creme Castle Shark Tank India Review Website Data

WebsiteCreme Castle
* Organic Traffic427,567 visitors per month
Business Potential
* Market Size (Bakery)₹38,500 crore (USD 5.1 billion) by 2025 (Mordor Intelligence)
* TAM (Estimated)Indian Designer Cakes₹5,000 crore (USD 662 million)
Target Audience
* DemographicsAge 18-45, Tier 1, 2 & 3 cities, India
* PsychographicsTech-savvy, value celebrations, appreciate high-quality and unique products, active on social media
Marketing StrategyContent Marketing & Digital Marketing
* Content Marketing– Website & Blog with cake designs, customization options, customer stories, baking tips. – Social Media Marketing (Instagram, Pinterest, Facebook) with influencer partnerships and user-generated content.
* Digital Marketing– SEO Optimization for organic traffic. – Paid Advertising (Google Ads & Social Media) – Email Marketing with personalized newsletters based on purchase history (average order value Rs 1700-1800)
Distribution StrategyOmnichannel
* Existing PlatformsMaintain presence on Zomato, Swiggy, Dunzo
* ExpansionPremium online grocery stores (Bigbasket, Amazon Pantry) & partnerships with cafes/restaurants
* Product OfferingHigh-quality, unique, and customizable cakes
* Speed & AffordabilityCustomized cakes within 2 hours at 40% below market rates
* DistributionMulti-channel (online & offline)
* TeamExperienced founders and skilled workforce
* CompetitionHigh competition in the bakery market
* ConsistencyMaintaining quality and taste across locations while scaling production
* LogisticsEnsuring timely delivery of delicate cakes
Reasons for Success
* Market DemandCaters to the growing demand for designer cakes
* Value PropositionCombines affordability, customization, and high quality
* Online PresenceStrong online marketing reaches target audience
* Data-Driven ApproachUses data to optimize marketing and offerings (evident from 60% repeat rate)
Mitigation Strategies
* Product InnovationDevelop new and trendy cake designs based on market research and customer feedback
* Technology InvestmentImplement quality management systems and explore automation for consistency
* PartnershipsCollaborate with reliable logistics providers for fragile item delivery
Future Roadmap
* Increase ValuationFocus on brand awareness, strategic expansion (new cities & franchises), and improved profitabilityStrong online marketing reaches the target audience
* Product Line ExpansionConsider pastries, cookies, and dessert jars
* Subscription ModelExplore a subscription service for curated cakes/cupcakes
* Social ResponsibilityPartner with NGOs supporting children or local communities

Creme Castle: A Delicious Recipe for Success

Creme Castle Shark Tank India Episode Review

Business Potential in India:

  • Rising Cake Consumption: The Indian bakery market is expected to reach ₹38,500 crore (USD 5.1 billion) by 2025, driven by growing urbanization, disposable income, and Western influences (Source: Mordor Intelligence).
  • Shift towards Online Ordering: Online food ordering is booming in India, with a projected market size of ₹48,337 crore (USD 6.4 billion) by 2025 (Source: Statista). This presents a significant opportunity for online cake delivery services like Creme Castle.
  • Increasing Demand for Designer Cakes: Consumers are increasingly seeking unique and personalized cakes for special occasions. Creme Castle’s expertise in this area caters to this growing demand.

Total Addressable Market (TAM):

  • Considering the Indian bakery market size of ₹38,500 crore and Creme Castle’s focus on designer cakes, a conservative TAM estimate could be ₹5,000 crore (USD 662 million).

Ideal Target Audience:

  • Demographics: Age 18-45, residing in Tier 1, 2 & 3 cities across India.
  • Psychographics: Tech-savvy, value celebrations, appreciate high-quality and unique products, active on social media.

Marketing Strategy:

  • Content Marketing:
    • Website & Blog: Create engaging content showcasing Creme Castle’s cake designs, customization options, customer stories, and baking tips, leveraging the existing 427,567 organic visitors per month.
    • Social Media Marketing: Build a strong presence on Instagram, Pinterest, and Facebook with visually appealing content, influencer partnerships, and user-generated content campaigns.
  • Digital Marketing Strategy:
    • SEO Optimization: Increase website ranking for relevant keywords to capture organic traffic.
    • Paid Advertising: Utilize targeted Google Ads and social media advertising to reach the ideal audience.
    • Email Marketing: Build an email list and send personalized newsletters featuring new cake designs, promotions, and special offers based on purchase history (average order value of Rs 1700-1800 indicates a potential customer base with high lifetime value).

Distribution Strategy:

  • Omnichannel Approach:
    • Maintain a strong presence on existing e-commerce platforms like Zomato, Swiggy, and Dunzo.
    • Expand to premium online grocery stores like Bigbasket and Amazon Pantry.
    • Explore partnerships with select physical cafes and restaurants to offer a curated selection of Creme Castle cakes.


  • Strong Product Offering: High-quality, unique, and customizable cakes catering to diverse tastes and occasions.
  • Focus on Speed and Affordability: Offers customized cakes within 2 hours at competitive prices (40% below market rates).
  • Multi-Channel Distribution: Reaches customers through various online and offline channels.
  • Experienced Team: Founders with a proven track record and a skilled workforce.


  • High Competition: The bakery market is crowded with established players and new entrants.
  • Maintaining Quality and Consistency: Scaling production while ensuring consistent quality and taste across locations.
  • Logistics and Delivery Management: Ensuring timely delivery of delicate cakes without compromising freshness.

Reasons for Success:

  • Addressing a Growing Market: Caters to the increasing demand for designer cakes in India.
  • Unique Value Proposition: Combines affordability, customization, and high quality, resonating with a large customer base.
  • Strong Online Presence: Effectively leverages digital marketing to reach the target audience.
  • Data-Driven Approach: Utilizes customer data and website analytics to optimize marketing efforts and product offerings (evident from the 60% monthly repeat rate).

Mitigation Strategies:

  • Product Line Innovation: Continuously develop new and trendy cake designs based on market research and customer feedback.
  • Technology Investment: Implement a robust quality management system and explore automation opportunities to maintain consistency.
  • Strategic Partnerships: Collaborate with reliable logistics providers specializing in fragile item delivery.

Future Business Roadmap:

  • Increase Valuation: Focus on brand awareness, strategic expansion (including new cities and potential franchise opportunities), and improved profitability to demonstrate a clear path to growth for potential investors (the investment secured on Shark Tank India is a testament to this).
  • Product Line Expansion: Consider introducing new product categories like pastries, cookies, and dessert jars based on customer demand.
  • Subscription Model: Explore a subscription service offering monthly deliveries of curated cakes or cupcakes.
  • Social Responsibility: Partner with NGOs supporting children or local communities to solidify Creme Castle’s commitment to social good.

By implementing this comprehensive business plan, Creme Castle is well-positioned to become a leading player in the Indian designer cake market. Here’s how this plan can be further strengthened:

  • Data & Analytics Focus: Utilize data to understand customer preferences, and buying behavior, and optimize pricing strategies to maximize profitability (current customer acquisition cost is Rs 400, but there’s potential for improvement).
  • Customer Loyalty Program: Implement a loyalty program to reward repeat customers and incentivize higher order values (average order value can be increased).
  • Explore International Expansion: In the long term, consider expanding into international markets with a large Indian diaspora or a growing demand for designer cakes.


Creme Castle’s unique blend of delicious offerings, affordability, customization, and efficient operations has fueled its initial success. The strong foundation established by the founders, coupled with a data-driven and strategic approach to growth, positions Creme Castle for a delectable future. The successful Shark Tank India pitch (Rs 60 lakhs for 2.5% equity at a valuation of Rs 24 crore) validates investor confidence in the brand’s potential. By overcoming challenges and continuously innovating, Creme Castle can become a household name synonymous with celebrating life’s special moments with a touch of sweetness.

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like

Road Pilot Shark Tank
Categories Automotive Industry

Road Pilot Shark Tank India Episode Review

P Tal Shark Tank
Categories Kitchenware

P Tal Shark Tank India Episode Review

Neon Attack Shark Tank

Neon Attack Shark Tank India Episode Review