Maisha Lifestyle Shark Tank India Review

Maisha Lifestyle is a handcrafted bags brand that offers a range of high-quality and unique products designed for those who appreciate craftsmanship and style. If you’re looking for a bag that is not only functional but also a work of art, then Maisha Lifestyle is the brand for you.

Their range of handcrafted bags is designed to cater to different styles and preferences, including shoulder bags, totes, clutches, and backpacks. Each bag is carefully crafted by skilled artisans using traditional techniques and high-quality materials, such as leather, jute, and cotton.

Handcrafted Product Business In India(Case Study)

Maisha Lifestyle’s bags are not only functional but also stylish and elegant. Their intricate designs and vibrant colors add a touch of sophistication and uniqueness to your outfit, making you stand out from the crowd.

Imagine having a bag that is not only functional but also a statement piece. With Maisha Lifestyle’s handcrafted bags, you can add a touch of artistry and elegance to your everyday look. Their commitment to craftsmanship and quality ensures that each bag is a masterpiece that you can treasure for years to come.

Their dedication to sustainability and ethical practices also makes them a brand that cares about the environment and the community. You can trust Maisha Lifestyle to provide you with a bag that not only looks good but also makes a positive impact.

Visit the Maisha Lifestyle website or check out their stores to explore their range of handcrafted bags. With its unique and high-quality products, commitment to craftsmanship, and sustainability, Maisha Lifestyle is the perfect brand for those who want to make a statement with their fashion choices. Don’t miss out on the opportunity to own a piece of art with Maisha Lifestyle.

Entrepreneur Name – Esha Shah, Nayan Shah, Neel Vora

About the Entrepreneur – Maisha’s Head of Operations is Mr. Nayan Shah, who holds degrees in Mechanical Engineering and MBA in Marketing.

He joined his daughter’s business and is responsible for handling the design and social media aspects of the company, while Esha Shah is the creative head.

Meanwhile, Neel Vora, who also holds an MBA degree and previously worked as a Relationship Manager at ICICI Bank, now handles the marketing operations at Maisha. Neel is Esha’s husband.

LinkedIn Profiles

Esha Shah
Nayan Shah
Neel Vora

Brand NameMaisha Lifestyle
Brand Website- 
Business CategoryBags

Innovation – Yes, Maisha Lifestyle’s business vision is to showcase India’s locally made handicrafts through digital and other commerce models and introduce them to new markets, specifically through their line of handbags.

Company Valuation₹10 Crores
Equity Asked₹75 Lakhs for 3% Equity
Deal ClosedYes
Final Shark Tank Deal₹10 Lakhs for 1% Equity & ₹65 Lakhs Debt
Target City/Country-India
Total Addressable Market-US$16.70bn in 2026
Product/ServicesHandcrafted Bags

About the Product – Maisha is a lifestyle brand based in Ahmedabad that specializes in crafting colorful, affordable, and stylish handcrafted bags for women in India.

The company’s exclusive collection is designed with no harmful ingredients and showcases the special skills of local artisans, who create products tailored to customers’ utility needs.

Maisha Lifestyle Business began as a home-based venture and has since grown into a significant brand, producing cotton, jute, and minimal vegan leather products for online businesses.

Its formal name is Maisha Lifestyle Products Private Limited.

Conclusion – 

 Esha Shah, Nayan Shah, and Neel Vora asked ₹75 Lakhs for a 3% equity stake in their company. Although the Sharks were impressed with the product, they acknowledged the intense competition in the market and the challenges of scaling the business.

All the Sharks declined the offer except for Amit, who saw potential in the pitch. Amit invested ₹10 lakhs for a 1% equity stake and provided the remaining ₹65 lakhs as a loan at an 18% interest rate.

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