Roof Top: Revolutionizing Art Education

RoofTop Shark Tank India Episode Review Introduction:

• Company Name: Roof Top
• Website: Roof Top
• Overview: A WordPress-based platform focusing on live art workshops and masterclass courses, aiming to make traditional Indian art accessible to everyone.

RoofTop Shark Tank India Episode Founder:

• Founder’s Name: Kartik Gaggar
• Background: Kartik Gaggar, the founder, previously associated with Kamaai Capital and Rajasthan Studio. Holds a BCom from R. A. Podar College and pursued an Executive Education Programme at the Indian Institute of Management Ahmedabad.

RoofTop Shark Tank India Business Vision:

• Mission: Transforming traditional Indian art into tailor-made online courses, making it accessible through an online learning platform.
• Approach: The platform curates the beauty of Indian art, culture, and artists, connecting skilled artists, offering art therapies, and presenting diverse Maestro Courses.

4. Shark Tank Pitch:

• Ask: ₹2 Crores for 4% equity.
• Deal: No Deal.
• Feedback: The Sharks, including Aman Gupta and Vineeta Singh, questioned the viability of the business model. Concerns were raised about its alignment with market realities and the challenges of creating an industry.

5. Business Statistics:

• Over 2,000 art experiences provided through the Roof Top business model.
• Engaging with 42,800+ members across 20+ countries.
• Monthly active users: 4,500.
• Customer Acquisition Cost (CAC): ₹1000.

6. Financials:

• September 2023 Sales: ₹7.5 to ₹8 Lakhs.
• Projected FY 2023–2024 Sales: ₹2.25 to ₹2.6 Crores.
• Monthly Burn: ₹14 to ₹15 Lakhs.
• Runway: 7 to 8 months.

7. Equity Structure:

• ₹3.25 Crores loan from Kartik Gaggar’s mother.

8. Website and Social Channels:

• Roof Top Website

9. Conclusion:

• Roof Top envisions preserving and promoting traditional Indian art through a modern business model. Despite not securing a deal on Shark Tank, the platform continues to strive towards its mission.

Note: The comprehensive review is based on the information provided and aims to capture key aspects of Roof Top’s business and its Shark Tank pitch.

Roof Top: Unveiling the Canvas of Indian Art

1. About Roof Top:
   • Roof Top is an online learning platform curating traditional Indian art, offering live art workshops, and masterclass courses.
   • Vision: To bring the beauty of Indian art to everyone through tailor-made online courses.
2. Founder:
   • Founder: Kartik Gaggar.
   • Kartik Gaggar, the visionary behind Roof Top, previously founded Kamaai Capital and Rajasthan Studio.
   • Holds a BCom from R. A. Podar College of Commerce & Economics.
   • Executive Education Programme from the Indian Institute of Management Ahmedabad.
   • Trained Chartered Accountant with experience at PWC.
3. Business Model:
   • Connects Indian artists and art lovers globally through live art workshops and accessible art ventures.
   • Builds an online exclusive art community by presenting art therapies and diverse Maestro courses.
4. Business Journey:
   • Started in 2020 as “Roof Top Where India Inspires Creativity.”
   • Aims to bridge the gap between fading Indian art and a modern business model.
   • Strives to educate and preserve traditional art for contemporary needs.
5. Shark Tank Pitch:
   • Pitched in Shark Tank India Season 3, Episode 9.
   • Funding Request: ₹2 crore for 4% equity.
   • Outcome: No deal.
6. Equity Structure:
   • Kartik Gaggar secured a loan of ₹3.25 crores from his mother, resulting in a shared equity structure.
7. Business Statistics:
   • Provided 2,000 art experiences with 2,100+ expert artists.
   • Engaged members from 20+ countries, totaling 42,800+.
   • September 2023 Sales: ₹7.5 – ₹8 lakhs.
   • Projected FY 2023-24 Sales: ₹2.25 – ₹2.6 crores.
   • Monthly Burn: ₹14 – ₹15 lakhs.
   • Customer Acquisition Cost (CAC): ₹1000.
   • 4500 monthly active users.
8. Shark Tank Details:
   • Episode Number: Season 3, Episode 9.
   • Air Date: 1 February 2024.
   • Valuation: ₹50 crores.
9. Shark Judges’ Feedback:
   • The Sharks questioned the viability of creating a large market on a small budget.
   • Concerns were raised about the distance from reality and the challenge of creating a new demand.
10. Conclusion:
    • While Roof Top’s pitch didn’t secure a deal, the journey reflects the challenges and aspirations of a business entrepreneur navigating the complexities of a startup venture.
    • The business model emphasizes preserving and promoting traditional Indian art forms in a modern context.

In essence, Roof Top’s endeavor showcases the entrepreneurial spirit aiming to harmonize tradition with the dynamics of a contemporary online learning platform.

Roof Top: A Tapestry of Indian Art Unfolded

1. Artistic Odyssey:
   • Roof Top stands as an online learning sanctuary, meticulously curating the vast landscape of traditional Indian art. It serves as a digital canvas where art enthusiasts can embark on a journey of creative exploration.
2. Virtual Art Haven:
   • As an online platform, Roof Top transforms the digital realm into a haven for artistic expression. It opens doors for individuals to immerse themselves in the richness of Indian art without geographical constraints.
3. Live Art Workshops:
   • Offering more than just pre-recorded content, Roof Top hosts live art workshops, fostering real-time interaction between seasoned artists and aspiring learners. This dynamic approach adds vibrancy to the learning experience.
4. Masterclass Courses:
   • Elevating the educational landscape, Roof Top provides masterclass courses curated by experts. These in-depth courses delve into the nuances of traditional Indian art forms, offering a comprehensive learning trajectory.
5. Visionary Quest:
   • At its core, Roof Top envisions democratising access to the beauty of Indian art. Through tailor-made online courses, the platform strives to make art education inclusive and accessible to a global audience.
6. Cultural Resonance:
   • Roof Top’s offerings go beyond art; they encapsulate the cultural essence of India. Learners not only acquire artistic skills but also gain insights into the cultural narratives woven into each brushstroke.
7. Interactive Learning:
   • The platform’s commitment to interactivity is a key differentiator. Learners engage in discussions, seek guidance, and share their creations, fostering a vibrant community of artists connected through a shared passion.
8. Diverse Art Forms:
   • Roof Top showcases the diversity of Indian art forms, from Madhubani to Tanjore paintings. This diverse palette ensures that learners can explore and master a spectrum of styles, expanding their artistic repertoire.
9. Accessible Anytime, Anywhere:
   • Recognizing the importance of flexibility, Roof Top’s courses are accessible at any time, allowing learners to tailor their artistic pursuits around their schedules and from the comfort of their homes.
10. Empowering Creativity:
    • Roof Top doesn’t just teach art; it empowers creativity. By providing the tools, techniques, and cultural context, the platform nurtures a generation of artists capable of expressing themselves authentically.
11. Digital Artisan Network:
    • Roof Top aims to build a digital artisan network, connecting artists, learners, and enthusiasts. This network becomes a hub for collaboration, inspiration, and the exchange of artistic perspectives.
12. Global Impact:
    • Through its vision and offerings, Roof Top aspires to have a global impact, positioning Indian art on the world stage and fostering a deeper appreciation for the country’s rich artistic heritage.

Roof Top, with its visionary approach, emerges as not just an online learning platform but a cultural catalyst, unraveling the vivid tapestry of Indian art for the world to explore, appreciate, and embrace.

Business Plan for Roof Top: A Cultural Odyssey in Art Education

Introduction: Roof Top, an innovative online learning platform, is set to revolutionize art education by curating traditional Indian art. Let’s delve into a detailed business plan that charts the course for success.

1. Business Potential in India:

• Market Analysis: India boasts a rich artistic heritage, and the growing interest in art education presents a substantial market. According to a report by Statista, the online education market in India is expected to reach USD 8.6 billion by 2026.

2. Total Addressable Market:

• Art Enthusiasts: With an estimated 50 million art enthusiasts in India, Roof Top’s potential market is substantial. The platform’s focus on traditional Indian art uniquely positions it to tap into a niche segment.

3. Ideal Target Audience and Demographics:

• Age Group: 18-45 years.
• Demographics: Urban and semi-urban areas with access to high-speed internet.
• Interests: Individuals with a passion for art, cultural enthusiasts, and learners seeking interactive online experiences.

4. Marketing Strategy:

• Social Media Campaigns: Utilize platforms like Instagram, Pinterest, and Facebook to showcase the beauty of Indian art, engage with the audience, and promote upcoming workshops.
• Influencer Collaborations: Partner with renowned artists and influencers in the art community to amplify reach and credibility.

5. Content and Digital Marketing Strategy:

• Engaging Content: Develop visually appealing and culturally rich content showcasing snippets of workshops, previews of masterclasses, and success stories.
• SEO Optimization: Implement targeted SEO strategies to enhance the platform’s visibility on search engines.

6. Distribution Strategy:

• Online Access: Roof Top will be accessible globally through its website and dedicated mobile application.
• Partnerships: Forge partnerships with art institutions, schools, and cultural organizations to expand reach and offer collaborative programs.

7. Advantages:

• Diverse Course Offerings: Roof Top’s specialization in various traditional Indian art forms offers a unique advantage.
• Live Workshops: Real-time engagement distinguishes Roof Top from static online courses, providing an immersive learning experience.

8. Challenges:

• Digital Divide: Bridging the digital divide is a challenge, especially in rural areas with limited internet access.
• Competition: The online education space is competitive; differentiation will be crucial.

9. Reasons for Success:

• Cultural Relevance: By focusing on traditional Indian art, Roof Top taps into the cultural heritage that resonates with a vast audience.
• Innovation: Incorporating live workshops and masterclasses sets Roof Top apart from conventional online art platforms.

10. Mitigation Strategies:

• Mobile Learning Initiatives: Introduce mobile-friendly courses to cater to users with limited access to computers.
• Continuous Innovation: Regularly update course offerings, collaborate with new artists, and introduce innovative features.

11. Future Business:

• Global Expansion: Explore opportunities for global expansion, translating courses into multiple languages.
• Augmented Reality Integration: Consider incorporating augmented reality for a more interactive and immersive learning experience.

12. Roadmap to Increase Valuation:

• Strategic Partnerships: Collaborate with renowned art institutions, museums, and artists for mutually beneficial partnerships.
• User Base Expansion: Increase user engagement and subscription rates through targeted marketing campaigns and referral programs.

Roof Top’s journey is not just about education; it’s a cultural odyssey that aims to weave the beauty of Indian art into the global fabric of learning. Through strategic planning and a commitment to innovation, Roof Top is poised to redefine art education.